MOVING FORWARD WOLVERINE WORLDWIDE FDRA PRESENTATION

PRESIDENT, GLOBAL OPERATIONS GROUP MIKE JEPPESEN

DISCLOSURE STATEMENT THIS PRESENTATION CONTAINS FORWARD-LOOKING STATEMENTS INCLUDING BUT NOT LIMITED TO 2013 FORECASTED FULL-YEAR PERFORMANCE AND ANY FUTURE YEAR FORECASTS, GOALS OR PROJECTIONS.. WORDS SUCH AS “ESTIMATES,” “ANTICIPATES,” “BELIEVES,” “FORECASTS,” “PLANS,” “PREDICTS,” “PROJECTS,” “IS LIKELY,” “EXPECTS,” “INTENDS,” “SHOULD,” “WILL,” VARIATIONS OF SUCH WORDS AND SIMILAR EXPRESSIONS IDENTIFY FORWARD-LOOKING STATEMENTS. THESE STATEMENTS ARE NOT GUARANTEES OF FUTURE PERFORMANCE AND INVOLVE RISKS, UNCERTAINTIES AND ASSUMPTIONS (“RISK FACTORS”). ACTUAL RESULTS AND OUTCOMES MAY MATERIALLY DIFFER FROM THOSE EXPRESSED IN FORWARD-LOOKING STATEMENTS. RISK FACTORS INCLUDE, AMONG OTHERS, ECONOMIC AND MARKET CONDITIONS; CHANGES IN INTEREST RATES, LAWS AND DUTIES; CURRENCY FLUCTUATIONS AND RESTRICTIONS; LEGAL COMPLIANCE COSTS AND RISKS; ABILITY TO USE LICENSED INTELLECTUAL PROPERTY; CHANGES IN FUTURE PENSION FUNDING REQUIREMENTS OR PENSION EXPENSES; RISKS OF DOING BUSINESS IN DEVELOPING COUNTRIES; FAILURE OF THE DEPARTMENT OF DEFENSE TO EXERCISE FUTURE PURCHASE OPTIONS OR AWARD NEW CONTRACTS; CHANGES IN DEMAND FOR OUR PRODUCTS; WEATHER CONDITIONS; OUR ABILITY TO INTEGRATE THE PLG BUSINESS AND REALIZE THE BENEFITS OF THE ACQUISITION, OR TO DO SO IN A TIMELY OR EFFECTIVE MANNER; COST AND AVAILABILITY OF RAW MATERIALS; AND COMPETITION AS WELL AS FACTORS DISCUSSED IN OUR SECURITIES AND EXCHANGE COMMISSION FILINGS. OTHER RISK FACTORS EXIST, AND NEW ONES EMERGE FROM TIME TO TIME. INVESTORS SHOULD NOT PLACE UNDUE RELIANCE ON FORWARD-LOOKING STATEMENTS AS A PREDICTION OF ACTUAL RESULTS. WE UNDERTAKE NO OBLIGATION TO UPDATE FORWARD-LOOKING STATEMENTS. PRESENTERS DISCUSS CERTAIN NON-GAAP FINANCIAL MEASURES. YOU MAY FIND RECONCILIATIONS AT OUR WEBSITE WOLVERINEWORLDWIDE.COM. NOTE THAT FUTURE PROJECTIONS DO NOT INCLUDE ANY POTENTIAL NON-RECURRING ONE-TIME CHARGES THAT HAVE OCCURRED OR THAT MAY OCCUR.

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MOVING FORWARD THE WOLVERINE STORY

6

WORLD CLASS BRAND PORTFOLIO DIVERSE AND DYNAMIC BUSINESS MODEL PLATFORMS TO ACCELERATE GROWTH BEST MANAGEMENT TEAM IN THE INDUSTRY

MOVING FORWARD

/ T H E W O L V E R I N E S T O R Y

MOVING FORWARD WHERE WE HAVE BEEN

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ROCKFORD, MICHIGAN

/ T H E W O L V E R I N E S T O R Y

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INNOVATION IS IN OUR DNA

/ T H E W O L V E R I N E S T O R Y

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OUR HEAD START

/ T H E W O L V E R I N E S T O R Y

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A GROWING PORTFOLIO

/ T H E W O L V E R I N E S T O R Y

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BALANCED APPROACH CONSISTENT

DO WHAT WE SAY WE ARE GOING TO DO COMPETITIVE SPIRIT HATE TO LOSE MORE THAN WE LIKE TO WIN

THE WOLVERINE WAY

/ T H E W O L V E R I N E S T O R Y

GOOD PARTNERS

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2002.2012 EARNINGS LEVERAGE

TRACK RECORD OF GROWING EPS AT >1.5x REVENUE

/ T H E W O L V E R I N E S T O R Y

REVENUE

$827M

$1.6B 7.1% CAGR

2002 2012

EARNINGS PER SHARE

$0.77

$2.29

2002 2012

11.5% CAGR

MOVING FORWARD WHERE WE ARE TODAY

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Blake Krueger CHAIRMAN, CEO &

PRESIDENT

Bill Brown PRESIDENT

International Group

Don Grimes SENIOR VICE PRESIDENT &

CFO Finance

Pam Linton SENIOR VICE PRESIDENT

Human Resources

Mike Jeppesen PRESIDENT

Global Operations Group

Jodi Watson PRESIDENT

Consumer Direct

Chris Hufnagel VICE PRESIDENT

Strategy

Jim Zwiers GROUP PRESIDENT Performance Group

Mark Neal GROUP PRESIDENT

Lifestyle Group

Ted Gedra GROUP PRESIDENT

Heritage Group

SENIOR MANAGEMENT TEAM / T H E W O L V E R I N E S T O R Y

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OUR BRAND OPERATING GROUPS

/ B R A N D O P E R A T I N G G R O U P S

HERITAGE GROUP

LIFESTYLE GROUP

PERFORMANCE GROUP

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PERFORMANCE GROUP

/ P E R F O R M A N C E G R O U P

18 / M E R R E L L

HEAD-TO-TOE LIFESTYLE BRAND

19 / S A U C O N Y

A BETTER RUNNING EXPERIENCE

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LIFESTYLE GROUP

/ L I F E S T Y L E G R O U P

21 / S P E R R Y T O P - S I D E R

A COMPLETE PERFORMANCE AND LIFESTYLE BRAND

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TAYLOR SWIFT PARTNERSHIP MULTI-YEAR, SIX TIME GRAMMY WINNER

/ K E D S

23 / S T R I D E R I T E C H I L D R E N ’ S G R O U P

TRUSTED BY MOMS, LOVED BY KIDS

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FOUNDED IN 1958 INTERNATIONAL IN 1959

/ H U S H P U P P I E S

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HERITAGE GROUP

/ H E R I T A G E G R O U P

26 / W O L V E R I N E

A HISTORY OF INNOVATION

27 / C A T F O O T W E A R

FOR TODAY’S CONSUMER

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THE INTERNATIONAL GROUP

/ I N T E R N A T I O N A L G R O U P

The purpose of the International Group is to drive brand growth in markets outside of North America

In 2013, we will ship 100 million pairs of branded footwear and units of apparel to customers around the world

WWW markets products in more than 200 countries & territories.

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OUR NEW BRANDS

/ I N T E R N A T I O N A L

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OUR GLOBAL CONSUMER DIRECT FOOTPRINT

COMPANY-OWNED STORES GLOBAL CONCEPT STORES SHOP-IN-SHOPS

/ C O N S U M E R D I R E C T

>10,000

14.3% CAGR

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CONSUMER DIRECT GROUP 466 STORES 13 BANNERS 63 WEBSITES 22 MOBILE SITES 3,500 ASSOCIATES

7%

17% REVENUE % TO WWW

/ C O N S U M E R D I R E C T

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CONSUMER DIRECT ECOMMERCE

/ C O N S U M E R D I R E C T

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CONSUMER DIRECT STORES

/ C O N S U M E R D I R E C T

MOVING FORWARD GLOBAL OPERATIONS GROUP

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>100M PAIRS OF SHOES PER YEAR 110 FACTORIES IN 20 COUNTRIES SHIPPING TO 200 COUNTRIES AND TERRITORIES

FAST FACTS

52K SKUS DEVELOPED ACROSS 16 BRANDS EVERY CONSTRUCTION KNOWN TO MAN

/ G L O B A L O P E R A T I O N S

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SUPPLY CHAIN

/ G L O B A L O P E R A T I O N S

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SUPPLY CHAIN

/ G L O B A L O P E R A T I O N S

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SOURCING MANAGEMENT

2012

CHINA VIETNAM DOMINICAN REPUBLIC INDIA INDONESIA MEXICO UNITED STATES ALL OTHER

69% 8% 2% 2% 2% 2% 1%

14% / G L O B A L O P E R A T I O N S

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MATERIALS COST

/ G L O B A L O P E R A T I O N S

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SUPPLY CHAIN

/ G L O B A L O P E R A T I O N S

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LOGISTICS NETWORK FLEXIBLE EFFICIENT >2M ORDERS PER YEAR

OHIO CALIFORNIA

MICHIGAN

NETHERLANDS

ONTARIO

KENTUCKY

/ G L O B A L O P E R A T I O N S

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TRANSPORTATION >50M MILES >8.5K CONTAINERS PER YEAR

/ G L O B A L O P E R A T I O N S

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LOGISTICS PARTNERS

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TOTAL 474,700 CBM

ORIGIN CFS VOLUME

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USA

INDONESIA

VIETNAM

CHINA BANGLADESH

THAILAND

INDIA

EUROPE

8,500 FFE ANNUALLY

$32M OCEAN

SPEND

CORE OCEAN LANES

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USA

INDONESIA

VIETNAM THAILAND

INDIA

EUROPE

1.3M PAIR ANNUALLY

$10.8M AIR

SPEND

468 K PAIR

808 K PAIR

CORE AIR FREIGHT LANES

BANGLADESH CHINA

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ONTARIO 2M PAIR

MICHIGAN 19.5M PAIR

OHIO 14M PAIR

KENTUCKY 20.9M PAIR

CALIFORNIA 4.6M PAIR

NORTH AMERICAN DISTRIBUTION NETWORK

PREPAID VOLUME: 49% COLLECT VOLUME: 51%

PREPAID SPEND:

SMALL PARCEL $45M FTL/LTL $4M

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HEERHUGOWAARD 1.3 M PAIR

TNT 2.5 M PAIR

FELIXSTOWE 0.7 M PAIR

EUROPE DISTRIBUTION NETWORK

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OUR GLOBAL TEAM

Asia Pacific

EMEA North America

Latin America

/ G L O B A L O P E R A T I O N S

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SYSTEMS INTEGRATION ONE GLOBAL SYSTEM LEVER SHARED SERVICE MODEL PROCESS, TRANSPARENCY, AND COST WHOLESALE AND RETAIL

WOLVERINE RUNS…

/ G L O B A L O P E R A T I O N S

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ADVANCED CONCEPTS TECHNICALLY CHALLENGING INNOVATION RESEARCH-DRIVEN LEVERING OUR SIZE AND SCALE

Brand Strategy

Consumer & Activity

Competitor Analysis

Cross- Industrial

Surveillance

Advanced Concepts

Innovations

/ G L O B A L O P E R A T I O N S

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INDUSTRY-LEADING SUPPLY CHAIN ON-TIME DELIVERY DEDICATED TEAM AROUND THE GLOBE

MOVING FORWARD

SIZE AND SCALE COMPLETE SYSTEMS INTEGRATION INNOVATION IN EVERYTHING WE DO

/ G L O B A L O P E R A T I O N S

MOVING FORWARD FINANCIAL OVERVIEW

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UNIQUE DIVERSE MITIGATES RISK COMPETITIVE ADVANTAGE PLATFORM FOR GROWTH CONSISTENT

THE WOLVERINE BUSINESS MODEL

/ F I N A N C I A L O V E R V I E W

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THE WOLVERINE ADVANTAGE DIVERSE PORTFOLIO OF LIFESTYLE BRANDS

REV

ENU

E

2013.2018 CAGR / F I N A N C I A L O V E R V I E W

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UNITS (2013F)

Global

89M Units

United States

55%

International

45%

WHOLESALE BUSINESS EMEA Owned

6% of Total 13% of International

EMEA 3P 12% of Total

27% of International

Asia Pacific 3P

12% of Total 27% of International

Canada 5% of Total

11% of International

Latin America 3P

10% of Total 22% of International

/ F I N A N C I A L O V E R V I E W

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EMEA Owned 10% of Total

~42% GM

Third Party Markets

13% of Total ~50% GM

Canada 7% of Total ~42% GM

REVENUE (2013F) WHOLESALE BUSINESS

Global ~$2.3B

~38% GM

/ F I N A N C I A L O V E R V I E W

United States 70% of Total

~35% GM

International 30% of Total

~45% GM

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TRANSFORMATION INTERNATIONAL FOOTPRINT

2018F

UNITED STATES EMEA CANADA ASIA PACIFIC LATIN AMERICA

69% 15% 7% 5% 4%

15% CAGR

12% CAGR

7% CAGR

8% CAGR

8% CAGR

/ F I N A N C I A L O V E R V I E W

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TRANSFORMATION APPAREL AND ACCESSORIES

APPAREL AND ACCESSORIES FOOTWEAR

4% 96%

2018F 10% CAGR $175M

/ F I N A N C I A L O V E R V I E W

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2013F.2018F REVENUE

$2.7B

$4.1B

2013F 2018F

8.5% CAGR

/ F I N A N C I A L O V E R V I E W

MOVING FORWARD THE WOLVERINE STORY

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SPOKE ABOUT OUR HISTORY LET YOU KNOW WHERE WE ARE TODAY MOST IMPORTANT, WHERE WE ARE HEADED

MOVING FORWARD

/ T H E W O L V E R I N E S T O R Y

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DYNAMIC, INDUSTRY-LEADING PORTFOLIO 200+ COUNTRIES AND TERRITORIES MULTIPLE DISTRIBUTION CHANNELS >10,000 POINTS OF CONTROLLED DISTRIBUTION >1,000 YEARS OF BRAND EQUITY

THE NEW WOLVERINE WORLDWIDE

/ T H E W O L V E R I N E S T O R Y

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BALANCED APPROACH CONSISTENT

DO WHAT WE SAY WE ARE GOING TO DO COMPETITIVE SPIRIT HATE TO LOSE MORE THAN WE LIKE TO WIN

THE WOLVERINE WAY

/ T H E W O L V E R I N E S T O R Y

GOOD PARTNERS

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TEN YEAR STOCK PRICE APPRECIATION

/ T H E W O L V E R I N E S T O R Y

WWW S&P 500

+475%

+110%

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TRANSFORMATIONAL FEW YEARS INTEGRATION IS SUBSTANTIALLY COMPLETE

TEAM IS ALIGNED AND MOTIVATED BETTER POSITIONED THAN EVER TO WIN

A NEW ERA OF GROWTH AND OPPORTUNITY

MOVING FORWARD

/ T H E W O L V E R I N E S T O R Y

SOLID FOUNDATION SET

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I AM HAPPY TO TAKE YOUR QUESTIONS THANKS

MOVING FORWARD Q&A

MOVING FORWARD WOLVERINE WORLDWIDE FDRA PRESENTATION