Wolverine Boot Camp

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Wolverine Career Boot Camp:

Getting the Best YOU on the Market

Angela HillsSenior Vice President

BlessingWhite

BLESSINGWHITE Wolverine Career Boot Camp

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What is a Brand?

• Image?• Reputation?• All in the marketing?• A promise to be delivered on?• A way to differentiate?• A perception of value?


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Personal Branding

You, Inc.

The public expression and projection of an individual's identity, personality, values, skills,

and abilities.


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Organization

Success

Values, Goals,

StrategySucces

s

Values

, Goal

s,

Strate

gy

YOU, I

NC.

Max

imum

Satis

fact

ion

Maxim

um

Contribution

Coasting / NewBurn out / quit

Quit & stayJOBJOB


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Managing You, Inc.

• Review and assess your current situation• Confirm Expectations and goals• Assess strengths, weaknesses, opportunities

and challenges• Explore ideas for moving forward• Take Action! Market YOU!

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It all starts with knowing how you define success


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Complete as many choices as possible

Are you . . .

More like ____ or ____?

2 minutes

Choices…Choices…Choices


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“You’re more like ______ than ______. Why?”

Listen; take notes; don’t compare.

5 minutes

Choices Discussion

• Exchange Papers with a partner.• Alternate items and ask:

K 6-2

Oren Pfeffermann

This is an old bw graphic. Do you like it? Yes? keep. No? Change it


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Achievement __ Family __ Order __

Fame __ Loyalty __ Wisdom __

2 minutes

Choices…Choices…Choices

• In the middle section, check any values you feel may be important to your partner.

• Look for themes.


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Choices…Choices…Choices• Consider which values dominated the

discussion (not only what he/she said, but how).

• Guess 3 of your partner’s values andwrite them in the box.

• Return books.• Discuss your reasons for your guess.

5 minutes

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nc. What makes YOU stand out?


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Your Brand = Your Strengths

• Technical Skills

• Organization & Job-specific Skills (“know-how”/“know about” skills)

• Process Skills (planning, managing, communicating, working with others)

“Build on Strengths. Think about what you’re good at. How can you do more of it and how can you do it better? If you work only on

weaknesses, you’re going to die one of these days a perfectly mediocre human being.”

- Buck Blessing, Co-founder of BlessingWhite


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Considering Options

• What are your top three personal goals?• What limitations do you have?

– Travel?– Relocation?– Compensation?– Hours?– Education?

• What skills would you LOVE to have in a job?


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Explore Ideas for Moving Forward

• Find a coach, mentor, or supporter (at least one!)

• Seek help in testing your ideas, confirming your perceptions, and keeping you focused

• Consider all options and ideas, no matter how unrealistic they sound at first

• No matter the pressures, maintain focus on You,Inc.


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Take Action

• Seek jobs that fit you, not the reverse• Leverage your network – a brand is created by

word of mouth• Consider whether you are using all channels to

promote You, Inc.– Media– Networks– Presence

• Trust – in yourself, others, and the world in general


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The New “Normal”

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Go Blue!Angela Hills

800-222-1349 x [email protected]

Wolverine Boot Camp

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Transcript of Wolverine Boot Camp