Moving-branding-online

CONDUCTED BY:

SIRAKARN KIATNIYOMRUNG 17102038

PHAWADEE THONGKAO

16875773

MOVING BRANDING ONLINE

WHAT IS A BRAND?


A brand is the personality of a product, service or company and how it relates to

key constituencies: customers, staffs, partners, investor and etc.

Step to building brand

Personalize the looks Identify your reasons to believe Identify customers touch point Design the optimal experience Align the organization to consistently deliver

optimal experience


Glastein, 2011

How brand relates to online?

In a downturn economic, the companies are promoting something and must to think

carefully before using advertising budgets to prevent losing a huge of money. For this

reason, using social media is come up in their brain to make and provide advertising that

focus on target market directly. How is going on?


5 KEY STRATEGIES TO BUILD BRAND ONLINE

Research your audience. Give your brand a voice. Balance your online media mix. Plan your social media

integration. Build up your reputation online.


Wallace, 2010

http://searchengineland.com/5-key-strategies-to-build-your-brand-online-39420

Building Branding Online Advantage Low cost Fast Interactive Break geographical barrier Convenient Access to competitors information and marketing

strategies It’s easier to find strategic partners online Word-of-mouth marketing and Viral marketing is

far more easier on internet Using online communities to make shopping

social experience


Build brand using online marketingEffective Techniques For Increasing Brand

Awareness

Video Marketing Conversational Marketing Social Media marketing Email marketing Mobile Search Marketing Search Engine Optimization Affiliate Marketing Banner Advertising


Online branding basics

Online marketing includes quite a few of the principles of traditional marketing, and it’s important to know how to apply those principles into an Internet consumer base.


Elements of Successful Online Branding

Cleanthous, 2010

Defining a good online brandThe best online brands have a few things in common:

• Top quality promotional materials

• Excellent Search Engine Optimization and placement to the correct consumer base

• Good reputations and ongoing high interest levels from consumers

• High standard distribution and sales methodologies

Cleanthous, 2010


http://www.webprofits.com.au/searchengineoptimisation.html


The Wall street Journal, 2011


Marketingprofs, 2011

Conclusion and recommendation


Branding online is an interesting point of technology development. Many firms recognize the need for integrated marketing communications across offline and online channels. This makes it difficult to differentiate, both practically and theoretically between online and offline branding. On the other hand, branding in online environments shows a sufficient range of challenges and opportunities that it is important to shine the spotlight on branding in digital environments, and to explore some of the potential impacts of online channels for branding strategy.

REFERENCES

Wallace, C 2010, 5 Key Strategies to Build Your Brand Online, Column: Brand Aid, viewed 18 August 2010, http://searchengineland.com/5-key-strategies-to-build-your-brand-online-39420

Rowley, J 2004, Online Branding, Online information review, V.28, pp. 131-138, viewed 18 August 2010, http://www.tmcatoday.org/MembersOnly/Archives/PDFs/2007/TMCA_Online_Branding.pdf

Cleanthous, A 2010, Elements of Successful Online Branding, viewed 18 August 2010, http://netlz1.wordpress.com/2010/11/14/elements-of-successful-online-branding/

Isearchsolution 2011, viewed 18 August 2010, Online Branding, http://www.isearchsolution.com/seo-consultancy/online-branding.html

http://searchengineland.com/author/christopher-wallace

http://searchengineland.com/5-key-strategies-to-build-your-brand-online-39420

http://searchengineland.com/library/brand-aid/

Thank you

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