more than games – xbox 360 and kinect

Thomas Kowollik Director Xbox & Interactive Entertainment Business

Microsoft Deutschland GmbH

3

6

Games-Software Music (incl Downloads) DVD-Sales/Downloads Cinema

Revenue

Quelle: Global Media Outlook

Core Gaming

Broad Gaming

More than Gaming

Transforming Entertainment

+ Social

TV/Movies 16 hrs/week 17 hrs/week 15 hrs/week 16 hrs/week

Music 17 hrs/week 13 hrs/week 15 hrs/week 11 hrs/week

Games 14 hrs/week 8 hrs/week 7 hrs/week 5 hrs/week

Holiday 2010

On Winter holiday, Xbox LIVE set global records with 3.14M logged in at once!

Warum

?

Smart TVs Set Top Boxes

RGB KAMERA (FARBE)

ARRAY MIKROFON AUTOMATISCHER SCHWENK

3D KAMERA (TIEFE)

How We Think About Our Future