Mambo Health Gaming

Games for Health May 17, 2011

Games I am Playing

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• MamboHG develops and markets innovative solutions to promote positive lifestyle changes utilizing social networking applications and gaming mechanics.

What are We Getting At!

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• Advances in technology will drive HC innovation toward engagement– Access to information

and education– Social connectivity– Connected devices– Gaming mechanics

What are We Getting At!

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• Healthy living will become a collaborative effort that is reinforced and emphasized through:

– Friends – Family – Positive Networks

What are We Getting At!

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Wha’da We Gonna Do About It?

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Motivation is a Tricky Thing

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•Goal setting•Rewards and encouragement•Social support and social network

Making Behavior a Sticky Thing

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•Goal setting•Rewards and encouragement•Social support and social network

•Incremental steps and habit building•Purpose•Mastery

Making Behavior a Sticky Thing

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MamboWalk.com An Everyday Walkathon

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MamboWalk.com An Everyday Walkathon

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MamboWalk.com An Everyday Walkathon

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MamboWalk.com An Everyday Walkathon

MamboWalk adds a fund-raising element to social health gaming

•Altruistic•Status enhancing•Added accountability•Provides purpose•Viral

Mambo Health Gaming

MamboWalk.com@mambowalk

@healthgaming

Jeffrey Cameron Timothy Schmidt @jeffreyrcameron @schmidttimothy