Monthly Performance Pack March 2010 - BBC...•Sport Relief, Wonders of the Solar System and Richard...
Transcript of Monthly Performance Pack March 2010 - BBC...•Sport Relief, Wonders of the Solar System and Richard...
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Monthly Performance Pack
March 2010
Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | [email protected]
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Monthly summary – March 2010
• March was another strong month for BBC iPlayer, broadly on a par with Jan/Feb 2010.
• In total there were 118 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined) – 84 million for TV programmes and 33 million for radio programmes.
• Sport Relief, Wonders of the Solar System and Richard Hammond’s Invisible Worlds stood out strongly among TV offers, whilst for audio requests the Football Premier League match between Manchester United and Liverpool was the most requested item.
• Consistent with previous months:
• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.
• On-demand makes up the great majority of TV programme requests (in March only 8% of requests were for live simulcast streams), however about two-thirds of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
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IndexPage
Overview for BBC iPlayer across all platforms 4
Monthly requests 7
Average daily requests 8
Average daily users 9
Weekly requests 10
Weekly users 11
Minutes per user per week 12
Top TV programmes 13
Top radio programmes 14
Live vs on-demand 15
Use of BBC iPlayer for TV by time of day 16
Use of BBC iPlayer for radio by time of day 17
Profile of BBC iPlayer users 18
Glossary 19
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Total Monthly BBC iPlayer Requests across all platformsIncludes Virgin Media
Millions o
f re
quests
16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 29.3 28.2 32.3 29.9 33.3
30.836.0
36.737.2
39.1 36.544.9 43.3 44.5
53.2
59.6 65.268.2 68.7 67.0
14.7
14.1
14.8 15.316.2
14.8
16.7 15.816.3
18.1
18.5
20.8
19.817.8 17.3
61.5
68.5
78.3 76.080.7
76.1
87.3 84.6 87.3
97.4
107.4114.2
120.3116.4 117.6
Jan 09 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan 10 Feb Mar
Virgin Media BBC iPlayer TV requests
Online BBC iPlayer TV requests
Online BBC iPlayer radio requests
In total the BBC iPlayer received 118 million requests for programmes across all platforms in March, including both online platforms and devices, and BBC iPlayer on Virgin Media TV.
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Requests for TV programmes by device typeIncludes Virgin Media
% of requests
BBC iPlayer requests for TV programmes on individual platforms/devices were fairly consistent in March compared with February – although note that we are missing a week of Wii stats due to technical problems with measurement (the service itself was not affected).
NB: iPhone data missing over 10 Nov–02 Feb, and Wii stats missing over 22-31 March, due to technical problems
36.4 35.1 33.740.6
46.951.5 52.9 50.7 50.5
4.2 3.9 4.1
5.1
5.96.3 6.5
6.3 6.5
3.6 3.5 3.3
3.7
2.13.1 3.1
0.5 0.5 3.8
3.4
3.85
5.5 4.9 4.80.7
2.02.8 3.2 2.0
16.715.8
16.3
18.1
18.5
20.819.8 17.8 17.3
Ju
l 0
9
Au
g
Se
p 0
9
Oct
No
v
De
c
Ja
n 1
0
Fe
b
Ma
r
Virgin Media
Wii
PS3
Mobile
iPhone/iTouch
Mac
PC
Number of requests (millions)
59 59 55 57 60 60 60 59 60
7 77 7 8 7 7
7 86 6
5 5 3 446 5 5 6 6 661 2 3 4 2
27 27 26 25 24 24 22 21 20
Ju
l 0
9
Au
g
Se
p 0
9
Oct
No
v
De
c
Ja
n 1
0
Fe
b
Ma
r
Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.
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Notes on figures in this report
These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18.
• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology
• Please quote the source of these figures as “BBC iStats”
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts
• We cannot report download playback due to data privacy restrictions
• All data is for the UK only and excludes listening outside the UK
• January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January
• This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself
• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station
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30.836.0 36.7 37.1 39.1 36.5
44.9 43.3 44.553.2
59.665.2 68.2 68.7 67.4
16.1
18.426.8 23.6
25.424.7
25.7 25.5 26.5
26.1
29.328.2
32.3 29.9 33.8
46.8
54.4
63.560.8
64.561.3
70.6 68.8 71.0
79.3
89.093.4
100.5 98.7101.2
0
20
40
60
80
100
120
Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar
Month
ly R
equests
(m
illions)
Radio Requests
TV Requests
Monthly BBC iPlayer Online Requests
March 2010 saw a total of 101.2m requests to the BBC iPlayer for TV and radio programmes - 67.4m for TV and a new record of 33.8m requests for Radio content.
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1.141.29 1.18 1.24 1.26 1.22
1.45 1.40 1.481.70
2.00 2.10 2.202.50
2.20
0.600.66 0.86 0.79 0.82 0.82
0.83 0.820.88
0.80
1.00 0.901.00
1.10
1.10
1.73
1.942.05 2.02 2.08 2.04
2.28 2.222.37
2.60
2.903.00
3.20
3.50
3.20
0
0.5
1
1.5
2
2.5
3
3.5
4
Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb Mar
Avera
ge D
aily R
equests
(m
illions)
Radio Requests
TV Requests
In March 2010, there were 3.2m requests per day on average, with the decrease due to a small drop in average TV requests back to previous levels, whilst requests for Radio remained constant.
Average Daily BBC iPlayer Requests
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Average Daily BBC iPlayer Users
March 2010 saw an average of 1.3 million users per day – 0.9m users only of TV content, 0.3m for only radio content, and 50k users of both media.
0.480.54 0.51 0.53 0.54 0.53
0.60 0.570.64
0.740.86 0.88 0.91
0.990.90
0.03
0.030.03 0.03 0.03 0.03
0.040.04
0.04
0.050.05
0.05
0.06
0.05
0.26
0.270.26 0.24 0.24 0.25
0.260.27
0.28
0.27
0.3 0.290.32
0.32
0.33
0.03
0.77
0.840.81 0.80 0.80 0.80
0.900.87
0.96
1.05
1.21 1.22
1.29
1.37
1.28
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb Mar
User
agents
(m
illions)
Users of Radio Only
Users of Both
Users of TV Only
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10.7 11.0 11.210.2
13.7 14.0 13.2 12.914.0
15.0 14.8 15.1 14.4 13.9
17.315.8
14.8 14.4 15.116.5 16.7
18.9
16.715.1 15.3 15.6 15.0 15.9
6.0 5.7 5.8
5.3
6.1 6.46.7
6.4
6.87.0 6.8 6.8 7.7
4.9
5.0 8.07.9
7.17.4
7.5 7.4
7.4
7.6
7.07.5 7.7
7.56.9
16.7 16.7 17.0
15.6
19.820.4
19.919.3
20.7
21.9 21.6 21.9 22.0
18.7
22.3
23.822.7
21.522.5
24.0 24.1
26.3
24.3
22.122.8
23.322.5 22.8
0
5
10
15
20
25
30
21 S
ep
28 S
ep
05 O
ct
12 O
ct
19 O
ct
26 O
ct
02 N
ov
09 N
ov
16 N
ov
23 N
ov
30 N
ov
07 D
ec
14 D
ec
21 D
ec
28 D
ec
04 J
an
11 J
an
18 J
an
25 J
an
01 F
eb
08 F
eb
15 F
eb
22 F
eb
01 M
ar
08 M
ar
15 M
ar
22 M
ar
29 M
ar
Weekly
Requests
(m
)
Radio Requests
TV Requests
Weekly BBC iPlayer Requests - latest 6 months
Weekly requests in March 2010 remained fairly steady throughout the month, for both TV and Radio.
* Technical problems - the data measurement systems failed over 10:00-20:00 on Sunday October 18th, so while users successfully received programmes, we did not record their usage of iPlayer.
*
Christm
as w
eek
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2.8 2.8 2.6
4.13.5 3.3 3.3
3.7 3.6 3.6 3.7 3.5 3.54.1
3.7 3.93.5 3.7 3.9 3.9
4.33.9 3.7 3.6 3.7 3.4 3.7
0.3 0.30.3
0.4
0.40.4 0.4
0.4 0.4 0.4 0.4 0.5 0.4
0.40.5
0.5
0.40.4
0.4 0.4
0.5
0.50.4 0.4 0.4
0.40.4
1.1 1.01.0
1.3
1.1 1.3 1.1
1.2 1.2 1.1 1.1 1.50.9
0.9 1.51.4
1.11.2
1.2 1.2
1.21.2
1.2 1.21.3
1.21.24.2 4.2
3.9
5.8
4.9 5.04.8
5.2 5.2 5.2 5.25.4
4.8
5.45.7
5.9
5.05.3
5.5 5.5
5.95.6
5.3 5.25.4
5.05.3
0
1
2
3
4
5
6
7
8
'28-S
ep
05 O
ct
12 O
ct
19 O
ct
26 O
ct
02 N
ov
09 N
ov
16 N
ov
23 N
ov
30 N
ov
07 D
ec
14 D
ec
21 D
ec
28 D
ec
04 J
an
11 J
an
18 J
an
25 J
an
01 F
eb
08 F
eb
15 F
eb
22 F
eb
01 M
ar
08 M
ar
15 M
ar
22 M
ar
29 M
ar
User
agents
(m
)
Users of Radio Only
Users of Both
Users of TV Only
Weekly BBC iPlayer Users – latest 6 months
Weekly user numbers in March 2010 were also fairly stable throughout the month.
*
* Technical problems
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Requests and average minutes per user per week
On a weekly basis, each user of TV on BBC iPlayer is requesting just under 4 programmes, and streaming just over an hour of content. Each weekly user of radio content is requesting just over 4 programmes, and is streaming nearly three hours of radio content.
0
20
40
60
80
100
120
140
160
180
200
220
240
05 O
ct
12 O
ct
19 O
ct
26 O
ct
02 N
ov
09 N
ov
16 N
ov
23 N
ov
30 N
ov
07 D
ec
14 D
ec
21 D
ec
28 D
ec
04 J
an
11 J
an
18 J
an
25 J
an
01 F
eb
08 F
eb
15 F
eb
22 F
eb
01 M
ar
08 M
ar
15 M
ar
22 M
ar
29 M
ar
Avera
ge w
eekly
min
ute
s s
tream
ed p
er
user
.
TV minutes
Radio minutes
Average weekly minutes streamed, per user, per week
March average = 176 minutes
March average = 68 minutes
Christm
as w
eek
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BBC iPLAYER TOP 20 TV EPISODE – ALL
BBC iPlayer - Top 20 TV Episodes March 2010
Total requests per Episode
1 Sport Relief 2010 Part 3 19/03/10 541,000
2 Mock the Week Series 8 Ep 6 541,000
3 Wonders of the Solar System Ep 1 531,000
4 EastEnders 18/03/10 479,000
5 Richard Hammond's Invisible Worlds Ep 1 469,000
6 EastEnders 05/03/10 440,000
7 EastEnders 02/03/10 436,000
8 Sport Relief 2010 Part 1 19/03/10 429,000
9 EastEnders 16/03/10 416,000
10 EastEnders 01/03/10 412,000
11 EastEnders 12/03/10 410,000
12 Wonders of the Solar System Ep 2 407,000
13 EastEnders 09/03/10 401,000
14 EastEnders 04/03/10 399,000
15 EastEnders 08/03/10 385,000
16 EastEnders 15/03/10 379,000
17 EastEnders 23/03/10 377,000
18 EastEnders 11/03/10 367,000
19 Friday Night with Jonathan Ross S.18 Ep 9 364,000
20 EastEnders 22/03/10 352,000
BBC iPLAYER TOP 20 TV EPISODE
– MOST-REQUESTED EPISODE PER SERIESTotal requests per Episode
1 Sport Relief 2010 Part 3 19/03/10 541,000
2 Mock the Week Series 8 Ep 6 541,000
3 Wonders of the Solar System Ep 1 531,000
4 EastEnders 18/03/10 479,000
5 Richard Hammond's Invisible Worlds Ep 1 469,000
6 Friday Night with Jonathan Ross S.18 Ep 9 364,000
7 Tracy Beaker Returns Ep 10 324,000
8 Snog Marry Avoid? Series 3 Ep 6 322,000
9 Tourettes: I Swear I Can't Help It 28/05/09 320,000
10 Undercover Princesses Ep 1 302,000
11 Top Gear Series 12 Ep 1 276,000
12 Horizon 2009-2010 Ep 15 260,000
13 The Bubble Ep 3 256,000
14 Being Human Series 2 Ep 8 256,000
15 Film: Wild Hogs 16/03/10 253,000
16 Live at the Apollo Series 4 Ep 1 248,000
17 Eddie Izzard: Marathon Man Ep 1 234,000
18 Five Days Series 2 Ep 1 225,000
19 QI Series 7 Ep 14 222,000
20 Coming of Age Series 2 Ep 8 217,000
Note: excludes episodes which had been available for fewer than seven days at the end of the month.
New entries in the most-requested list for BBC iPlayer in March were Sport Relief, Wonders of the Solar System and Richard Hammond’s Invisible Worlds, while EastEnders and Mock The Week continued to perform very well also.
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BBC iPLAYER TOP 20 RADIO EPISODE – ALL
BBC iPlayer - Top 20 Radio Episodes March 2010
Note: excludes episodes which had been available for fewer than seven days at the end of the month.
BBC iPLAYER TOP 20 RADIO EPISODE
– MOST-REQUESTED EPISODE PER SERIES
Total requests per Ep
1 5live Prem 09-10 MU v L’pool 21/03/10 111,000
2 Fearne Cheryl Cole Live Lounge 23/03/10 94,000
3 The Chris Moyles Show 23/03/10 80,000
4 The Now Show Series 30 Ep 1 76,000
5 The Chris Moyles Show 22/03/10 75,000
6 5live Champ Lg Chels v I/Milan 16/03/10 74,000
7 The Chris Moyles Show 12/03/10 74,000
8 The Chris Moyles Show 19/03/10 71,000
9 The Chris Moyles Show 05/03/10 70,000
10 The Official Chart 21/03/10 70,000
11 The Official Chart 14/03/10 68,000
12 The Chris Moyles Show 10/03/10 66,000
13 The Now Show S. 30 Ep 2 66,000
14 The Official Chart 07/03/10 65,000
15 The Chris Moyles Show 18/03/10 65,000
16 The Now Show S. 30 Ep 3 65,000
17 The Chris Moyles Show 09/03/10 63,000
18 The Chris Moyles Show 16/03/10 63,000
19 The Chris Moyles Show 24/03/10 62,000
20 The Chris Moyles Show 25/03/10 61,000
Total requests per Ep
1 5live Prem 09-10 MU v L’pool 21/03/10 111,000
2 Fearne Cheryl Cole Live Lounge 23/03/10 94,000
3 The Chris Moyles Show 23/03/10 80,000
4 The Now Show Series 30 Ep 1 76,000
5 5live Champ Lg Chels v I/Milan 16/03/10 74,000
6 The Official Chart 21/03/10 70,000
7 Just a Minute Series 56 Ep 11 56,000
8 Chris Evans Breakfast 10/03/10 55,000
9 Greg James 25/03/10 51,000
10 Cricket 02/03/10 44,000
11 Scott Mills 25/03/10 44,000
12 Victoria Derbyshire 19/03/10 42,000
13 Ken Bruce 12/03/10 42,000
14 Annie Mac 12/03/10 42,000
15 Steve Wright in the Afternoon 25/03/10 41,000
16 The Cheltenham Festival 19/03/10 40,000
17 The News Quiz 07/03/10 39,000
18 5live Int 09-10 England v Egypt 03/03/10 38,000
19 The Archers 18/03/10 38,000
20 Scott Mills Miles From Hell 17/03/2010 36,000
Football and Radio 1 content was strong on BBC iPlayer in March, along with Radio 4 comedy, as usual.
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Requests by on-demand catch-up vs live simulcast
TV Requests Radio requests
On-demand (catch-up) requests for programmes continued to dominate TV viewing via BBC iPlayer in March, whilst for radio programmes, live listening requests continued to make up just under three-quarters of the total.
95% 94% 98% 96% 93% 92% 92% 92% 92%
5% 6% 2% 4% 7% 8% 8% 8% 8%
Jul 09 Aug Sep Oct Nov Dec Jan
10
Feb Mar
Simulcast
On-demand
34% 32% 33% 31% 28% 28% 26% 30% 28%
66% 68% 67% 69% 72% 72% 74% 70% 72%
Jul 09 Aug Sep Oct Nov Dec Jan
10
Feb Mar
Simulcast
On-demand
*
* There were technical problems measuring some simulcast streams in September and October
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BBC iPlayer – use for TV by time of day, March 2010
Internet and TV usage patterns by time of day
(scales adjusted for comparison)
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
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14:0
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15:0
0
16:0
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17:0
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18:0
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19:0
0
20:0
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21:0
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22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
TV viewers
BBC iPlayer TV requests
Internet users (any website)
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
TV peak – 26.4 millionBBC iPlayer peak – 216,000
Internet peak – 28.4 million
Sources– TV (aged 4+) from BARB March 10, internet (aged 2+) from Nielsen Feb 10, iPlayer March 2010 iStats See footnotes on final page for more detail
Note
: e
ach lin
e h
as a
very
diffe
rent
scale
(see p
eaks)
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BBC iPlayer – use for radio by time of day, March 2010
Internet and radio usage patterns by time of day
(scales adjusted for comparison)
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
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12:0
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13:0
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02:0
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03:0
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04:0
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05:0
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Radio listeners
BBC iPlayer requests for radio
Internet users (any website)
Sources - radio (aged 16+) from RAJAR Q4 09, internet (aged 2+) from Nielsen Feb 10, iPlayer March 10 BBC iStats
See footnotes on final page for more detail
Radio peak – 14.3 millionBBC iPlayer peak – 104,000 Internet peak – 28.4 million
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
Note
: e
ach lin
e h
as a
very
diffe
rent
scale
(see p
eaks)
18
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BBC iPlayer use by demographic
Use of the BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of iPlayer has stabilised for gender, and remains strongly under-55.
57 52 48 49
43 48 52 51
Users of PC
iPlayer
All broadband
users
All TV viewers All radio
listeners
Women
Men
42 3730 31
4341
35 35
1523
35 34
Users of PC
iPlayer
All broadband
users
All TV
viewers
All radio
listeners
55+
35-54
15-34
Gender Age
User profiles - TV from BARB (Q4 09), radio from RAJAR (Q4 09), broadband from TNS survey 2000 adults (Sep 09)
70 63 59 59 57 56 58 57
31 37 41 41 43 44 42 43
0%
20%
40%
60%
80%
100%
Jan-
Mar
Apr-
Jun
Jul-
Sep
Oct-
Dec
Jan-
Mar
Apr-
Jun
Jul-
Sep
Oct-
Dec
Women
Men
38 38 41 43 45 43 43 42
39 4342 41 39 41 42 43
21 20 16 16 17 16 15 15
0%
20%
40%
60%
80%
100%
Jan-
Mar
Apr-
Jun
Jul-
Sep
Oct-
Dec
Jan-
Mar
Apr-
Jun
Jul-
Sep
Oct-
Dec
55+
35-54
15-34
19
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Glossary
Stream – click to play instantly
Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions
Users – a count of computer browers accessing the online iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.
Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.
Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on iPlayer
Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio
Special footnotes for slides showing data for time of day
TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals