MOBILE TRENDS & SOLUTIONS - PETER GULLBERG, VP PRODUCT STRATEGY

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Mobile trendsWHAT APPLE TAUGHT THE WORLD

Mobile trendsWHAT APPLE TAUGHT THE WORLD

“- If you want to surf the internet on your mobile,

you need a working browser”

Mobile trendsWHAT APPLE TAUGHT THE WORLD

“- If you want to surf the internet on your mobile,

you need a working browser”

“- And it must be usable”

Mobile trendsAPPLE ALSO TAUGHT THE WORLD...

Consistency and Usability

Managed application service

Pay for content

Security

Mobile trendsAPPSTORE – A LOVE/HATE STORY

Application Code of Conduct is strict – and sometimes appear random

You are not allowed to compete with Apple - they won’t let you in

Jailbreaking the iPhone has already proven not very clever

Mobile trendsANDROID - FACTS

Google owns Android Open Source Android phones are coming big Competes with iPhone Expect to reach +14% market share

in 2012 Market push for Android with Google

Maps Voice and Google Wave Application runs on a Java virtual

machine (Dalvik)

Mobile trendsANDROID – (LESS KNOWN) FACTS

Requires a Google account Google in exclusive control of the

Roadmap Exists in 3 versions (1.5, 1.6 and

2.0) Locked handsets - Operator controls

the environment Risk of Platform Fragmentation

http://www.cnn.com/2009/TECH/11/17/android.wired/index.html

Mobile trendsA GLIMPSE OF THE SMARTPHONE MARKET

Mobile trendsAPPSTORE(S)

19 different AppStores

Each is unique

Managed by either Handset Manufacturers, Operator or Service Provider

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Mobile trendsNFC

Apple are right now integrating NFC into next generation iPhone/iPod

Apple - will have a proprietary API, being able to control which application can access which services

Nokia has a range of models on the market - pushing mobile payment

Physical usage (Transit/POS-payments) Electronic Usage (3D-Secure/mBanking)

Mobile trendsKEY TAKE-AWAYS

Standards are important

AppStore model seem to be the future

We need to continue supporting a range of

platforms

There will be shift in platforms

Managed service is not so bad after all

Strong need to make each platform

homogenous

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Todos SolutionsONE SYSTEM FOR ALL INDIVIDUAL SOLUTIONS

Todos SolutionsSWITCHING FOCUS FROM SYSTEM…… TO END-USER DEVICES

Todos SolutionsA CLOSER LOOK AT OUR PRODUCTS

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One solution - several technologies

Todos onMobile

Todos inSIM

Todos bySMS

Todos Mobile Product RangeA CONVENIENT SOLUTION

Todos onMobileMOBILE OTP

Features:

- Portable authentication

- Support several handsets. More handset in the roadmap (Java, iPhone, Android)

- Complement to existing solutions

- Same functionality as other products, Login, Buy, Code, Sign med Advanced Signing

- Enrolment solution

How it works User press Sign Enter the challenge Enters PIN Enters the response on his

computer

Todos onMobileFOR IPHONE

How it works User press Sign Enter the challenge Enters PIN Enters the response on his

computer

Todos onMobileFOR IPHONE

How it works User press Sign Enter the challenge Enters PIN Enters the response on his

computer

Todos onMobileFOR IPHONE

How it works User press Sign Enter the challenge Enters PIN Enters the response on his

computer

Todos onMobileFOR IPHONE

THANK YOU FOR YOUR ATTENTION