China Mobile Trends

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© 2012 MAILMAN CO. LTD.

CHINA

Mobile Trends

let me just walk you through a few stats…







Apple is predicted to sell

40 million iPhones

in China by 2013

SOURCE: Morgan Stanley




by the end of 2011 China counted

127 million 3G users

SOURCE: Penn-Olson

SOURCE: Penn-Olson

that’s a

200% increase JUST last year




4G

is predicted to arrive with China Mobile at the end of 2012

SOURCE: Morgan Stanley




66% of Chinese users

access the Internet through MOBILE devices

SOURCE: China Internet Watch




by 2015 more users will access the Internet

wirelessly

via a mobile device than from a wired Ethernet connection

SOURCE: PC Magazine




m-commerce sales are set to grow

5 times bigger over the next 5 years

SOURCE: Forrester




what are

YOU gonna do about it?

of the TOP




Brands in the World…

70% have a mobile APP

66% have a mobile optimized site

52% have both

16% have neither SOURCE: L2 Prestige Report







Here’s the

best ones SOURCE: L2 Prestige Report




BEAUTY




SEPHORA

focus

the Mobile Site

Product videos organized by content type

and filterable by brand

SOURCE: L2 Prestige Report

the Mobile Site



Section for mobile exclusive offers


the Mobile Site

Shopping list creator





the Mobile Site


Order history/tracking





the Mobile Site

GPS-based store locator


Order history/tracking





the APP

“Try It On” tool

allows the user to adjust skin tone and nail polish color on a virtual hand


the APP

“Try It On” tool

allows the user to adjust skin tone and nail polish color on a virtual hand

ENHANCED

SHOPPING EXPERIENCE


the APP

QR Code

scanning functionality for in-store shopping


the APP

QR Code

scanning functionality for in-store shopping

AUGMENTED REALITY





YVES SAINT-LAURENT

innovation

the APP

experiment with make-up on a virtual

model or an imported photo


the APP

experiment with make-up on a virtual

model or an imported photo

VIRTUAL MIRROR





HOSPITALITY




IHG

presence

the APP

produces 7 additional apps for

iOS, e.g. Concierge Insider Guides

MULTIPLE APPS


the APP

produces 7 additional apps for

iOS, e.g. Concierge Insider Guides

MULTIPLE APPS INTERACTING


Revenues from mobile booking in 2011 expected to exceed its previous forecast of

$130 million


WESTIN

gamification




the APP Home screen covered with virtual bad weather to match local conditions (e.g, rain or snow). User encouraged to “Wipe Away Your Weather” to reveal appealing Westin

getaways.


the APP

MAKE THEM PLAY


Home screen covered with virtual bad weather to match local conditions (e.g, rain or snow). User encouraged to “Wipe Away Your Weather” to reveal appealing Westin

getaways.

just to

sum up







FOCUS




FOCUS

INNOVATION




FOCUS

INNOVATION

PRESENCE




FOCUS

INNOVATION

PRESENCE

GAMIFICATION

just a few of the skills you can apply to create a

STRONG mobile presence for your brand




but if there’s

that I want you to take away from this presentation…




please make sure it’s this




FORGET LANDLINE




THINK




MOBILE

‘cause it ain’t going nowhere…







Thank You

Shanghai +86 21 6445 9899 - Melbourne +61 3 8844 5552 - New York +1 212 837 7920

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CONNECTING YOU WITH CHINESE CUSTOMERS GLOBALLY

China Mobile Trends

Technology

Transcript of China Mobile Trends