Mobile UX London Conference Talk - HELEN NIC GIOLLA RUA, Turning a technical brief into a delightful...

Turning a technical brief into a delightful product

@hamngr

The Technical Brief

“Use ibeacons”- the client

Build it + Reskin it = A new product!

Trump Cards Beacon Triggered Content

Maps Beacon Indicates

your location

Content Static Content

1. Budget2. Staff 3. Bluetooth doesn’t go through metal

We had 6 weeks

Stakeholders

Jonathan Cheek

Client Stakeholder

Christophe Castagnera

Internal Stakeholders

Russell Hall

Lean Team

Helen Nic Giolla Rua

UX

Corinne Hitchen

UI

Owen Van Dijk

Tech Lead

Current Jaguar and Land Rover Owners

Prospectivecustomer

Jaguar Stand Tour was born

City

Venue

Stand

Nick Burdett is ready for tour

Host Smartwatch

The Research

Thank you!@hamngr

Design