Mobile social crm
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Connect & Engage Mobile Social and CRM
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Transcript of Mobile social crm
![Page 1: Mobile social crm](https://reader036.fdocuments.in/reader036/viewer/2022082606/558b8adfd8b42a245c8b4609/html5/thumbnails/1.jpg)
Connect & EngageMobile Social and CRM
![Page 2: Mobile social crm](https://reader036.fdocuments.in/reader036/viewer/2022082606/558b8adfd8b42a245c8b4609/html5/thumbnails/2.jpg)
CRM
Traditional CRM is about managing users.
![Page 3: Mobile social crm](https://reader036.fdocuments.in/reader036/viewer/2022082606/558b8adfd8b42a245c8b4609/html5/thumbnails/3.jpg)
CEM
It about experience.
Customer wants to be:- delighted- understood
![Page 4: Mobile social crm](https://reader036.fdocuments.in/reader036/viewer/2022082606/558b8adfd8b42a245c8b4609/html5/thumbnails/4.jpg)
Mobile Social CRM 的新元素● 强连接 --信任● 去中心化● 碎片化● 许可营销● 拉式的即时沟通
![Page 5: Mobile social crm](https://reader036.fdocuments.in/reader036/viewer/2022082606/558b8adfd8b42a245c8b4609/html5/thumbnails/5.jpg)
Mobile Social CRM 的新元素● 个体化● 移动● 协作● 完整统一的体验
![Page 6: Mobile social crm](https://reader036.fdocuments.in/reader036/viewer/2022082606/558b8adfd8b42a245c8b4609/html5/thumbnails/6.jpg)
Real Estate
● Social Media is primarily used for marketing tools, instead of service tools.
● CRM tools is primarily used for lead capture, and it is not customer centralized.
![Page 7: Mobile social crm](https://reader036.fdocuments.in/reader036/viewer/2022082606/558b8adfd8b42a245c8b4609/html5/thumbnails/7.jpg)
CRM in Real Estate
● Understand Customer● Effective Communication● Manage Long Sales Cycles● Information on finger tip and on the way● Market Intelligence● Document management
![Page 8: Mobile social crm](https://reader036.fdocuments.in/reader036/viewer/2022082606/558b8adfd8b42a245c8b4609/html5/thumbnails/8.jpg)
Analytics and data mining
need to understand each individual customer
![Page 9: Mobile social crm](https://reader036.fdocuments.in/reader036/viewer/2022082606/558b8adfd8b42a245c8b4609/html5/thumbnails/9.jpg)
Just Do It!