CREATIVITY IN CREATIVITY IN THE MOBILE INDUSTRY

Andreas Surya, MobileMonday Indonesia

INDONESIA IS OBSESSED ABOUT MOBILE!

MOBILE TAILORMOBILE TAILOR

MOBILE RESTAURANT

MOBILE BAKERY

MOBILE GROCERY

INDONESIA ON GROWTH TRACK!The fact is…

Mobile & FWA Subscribers

128

159

187

211233

4764

94

5 6 11 16 22 27 32 38

2005 2006 2007 2008 2009 2010 2011 2012

Mobile FWA

Source: Compiled

thanks to the heavy promo…thanks to the heavy promo…

>90% revenue from voice and SMS!

This situation: half full or half empty?

Limited user of data service or 3G because most of Indonesian users are on the lower end and unsophisticated.

The money generating services are still The money generating services are still text based.

(as quoted from A Senior Telco Official)

NO!!FOR FOR

SURE!

AdMob #2• Indonesia Ranked Top 2 –

in consuming ad impressions worldwide & #1 in term of growth.#1 in term of growth.

• Over 800 millions ad impressions/month

myGamma #1• Top ten list by advertising page views and percent

year-on-year growth :

1. Indonesia : 654 million (+ 13328%)2. India : 577 million (+ 1522%)2. India : 577 million (+ 1522%)3. South Africa : 426 million (+ 418%)4. USA : 132 million (+ 917%)5. Kenya : 79 million (+ 424%)6. Romania : 57 million (+ 446%)7. Bangladesh : 53 million (+ 305%)8. China : 37 million (+ 6053%)9. Brunei : 35 million (+ 221%)10. Pakistan : 35 million (+ 814%)

Yahoo! Go #3• # 1 in Asia• # 3 Worldwide

Taptu #3• Indonesia is #3 in Taptu

User Base Worldwide

Opera Mini #2• Indonesia is 2nd largest

in Opera Mini Worldwide Traffic

• 63% traffic = social networking sites

Recent shifts towards mobile Internet

WHAT ARE THE OPPORTUNITIES?if mobile Internet is growing…

MOBILE INTERNETSERVICES

MOBILEMEDIA

SERVICESSocial Networking,

Portal & Aggregation,Commerce, Applications

MOBILE FOR RURAL

Mobile Media - beyond SMS “spam”

MOBILE MEDIA

personalizedviral

contextualizedpermission-based

engagement

UnkasoftAudience Award for emerging companies

Mobile Internet Services

What Next after Social Networking?Other productivity services??

Freemium + Ad Funded + Telco 2.0

COMMUNICATION + INFORMATION + MARKETPLACE

Babajob.comCommunity Award for early-stage startup

Col-la-bo-ra-te

CONTENT PROVIDER

FINANCIAL INSTITUTION

MEDIA INDUSTRY

MUSIC

FRESH!

TELCO

NETWORK VENDOR HANDSET VENDOR

GOVERNMENT

NGO

FMCG

UNIVERSITIES

UNIVERSITIES

MOBILEMONDAY

MUSICINDUSTRY

Use existing framework…

… global players are also interested

Open for Indonesian developers and customers

… open for Indonesian developers

Yes, we are innovative!

Indonesia “Project Butterfly”won the Rural Innovation Award 2008!

Summary

• Indonesia is growing: BISA!• Opportunities are there– Tough to enter, but possible…– Mobile Media + Mobile Internet + Rural– Mobile Media + Mobile Internet + Rural

• Let’s collaborate

Indonesia

Meet the People in the Industrywww.mobilemonday.co.id