Mobile Monday Madrid June 2008
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Transcript of Mobile Monday Madrid June 2008
![Page 2: Mobile Monday Madrid June 2008](https://reader030.fdocuments.in/reader030/viewer/2022020115/5406f9a78d7f72b90a8b48de/html5/thumbnails/2.jpg)
Who we are
• A global, mobile webtechnology company
• Help companies go mobile and sell their content
• Public company (AIM: BGO), offices in UK & USA
Chosen by mobile operatorsto drive off-portal
Award winning technology
Chosen by leading businesses
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Analytics tells us….Ja
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Search Trial
Search Page1
Search Page1
80%
70%
Daily revenue:2 UK Operators, all CP
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Mobile marketing choices…
Advertising Ads in Search
Need tomeasure results
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Value of mobile analytics
• Quantify the long-term value of marketing campaign investments
• Identify which marketing channels yield the best results
• Optimize web site design, navigation, consumer experience
• Easily place a value on ad inventory
• Compare with industry averaged stats
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Your Campaign KPIs
Select Time PeriodRun Report
Analyze unique visitorsNew VisitorsRepeat Visitors
Percentage traffic from myadvertising campaigns
Analyze campaign page views
Create “Watch List” to monitorkey calls-to-action
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ROI – compare campaigns against a goal
Yahoo campaign –Higher % traffic
Media campaign –Higher % reachedgoal
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Your Mobile KPIs
Breakout traffic by country of origin
Detailed summary ofm-commerce transactions
Traffic by operator(including MVNOs)
Analysis by device
Traffic originating from PC web site
Traffic originating from SMS text short code
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Mobile Site
How do we do it?
MobileSearch
AdCampaign
Browse In HomePage
Page
Page
Page
Store
LandingPage
Download
PremiumDownload
PageLandingPage
FormInput
Page
PremiumDownload
Campaign linksTrack entry/exitfrom campaigns
Page trackingtrack visits to pages
Paymentstracking transactions
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How can I get great Mobile data?
• Choose a solution from a company with mobile experience
• Don’t assume PC analytics technology will work on mobile– Mass market mobile browsers are not so sophisticated– JavaScript fails and can stop your site working on most handsets– Cookies are not a reliable way to count unique visitors– Referral information is often removed or lost– Network address is of the operator gateway, not the customer phone–
• Get accurate, independently sourced data– Mobile identifies individual visitors more reliably (first and ongoing)– Precise demographics – country, network (MNO/MVNO), language, phone
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Drive success:
Users respond
Invest inadvertising
Usersmake
choices
Select Adchannel
“Sale”made
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4 Measureresponse
AnalyzeROI
YourProposition
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Thank You!
www.bango.com/analytics