Mobile Monday Inaugural Event

Thanks for attending! Please use #MOMOLV and #VegasTech hashtags

to promote the community!

WiFi: UNLV guestno password needed

David Gosse: Founder of Tracky, Namechk & Vortaloptics

Jennifer Gosse: CMO of Tracky and Vortaloptics

@davidgossetrac.ky

@jennifergossetrac.ky

Welcome. Let’s do this!

Audience Participation Tonight

• Let’s increase the social signal noise for local companies. Here’s how:– Go to the www.momolasvegas.com

site – on left side, click “Tweet It Now. Tweet it Loud!”

– As speakers and companies present, use the “Tweet” button and send it out via your mobile device.

– Thanks to Kristine Schachinger (@schachin) for pre-loading these tweets!

– First 80 characters in a tweet is what matters most for SEO.

Why Mobile Matters

1 Gartner, 2010; Google Internal Data, 2011; Cisco, 20112 Compuware and Brand Anywhere and Luth Research

Source: www.howtogomo.com

Introduction and Welcome

Dr. Andrew Hardin, Director, UNLV Center for Entrepreneurship and Associate Professor at the Lee Business School

andrewhardinresearch.com

Introduction and Welcome

David C Williams, Co-Founder, Mobile Monday Las Vegas & CEO of Explorateur Ventures, Ltd. Instructor in Entrepreneurship, Finance & Management in the UNLV Lee Business School.

@explorateurvenexplorateurventures.com

What is Mobile Monday?

• Founded in Helsinki, Finland in 2000• Global - over 130+ cities, 80+ nations• World Bank involvement to promote economic

development in emerging markets • Regional and global meetings to foster collaboration

in mobile/wireless industry

MoMo’s Global Objectives• Foster an open and independent innovation platform within the

mobile sector • Facilitate industry networking between small and large companies

and individuals• Bridge partnership exchanges between domestic and international

organizations • To present innovative visions, trends, studies and forecasts from

the mobile marketplace• Provide opportunities for local members to effectively participate

in global initiatives

Case Study

Do you recognize this guy? If not…

Maybe this helps?

Case Studies• Peter Vesterbacka, the “Mighty Eagle” (CEO) of Rovio (and

maker of Angry Birds) is an original Mobile Monday founder.• Other successes globally:

– Layar, augmented reality browser (Netherlands)– Russell Buckley of AdMob and Google (Founder of MoMo Germany)– Fring (Israel)– Plazes (Switzerland)– …and many others

• MoMo network key to this success; many firms who have done well have achieved funding or have been acquired after global recognition within network and from Peer Awards participation.

• Will cover MoMo Las Vegas 2012 plans tonight at the end.

Trends: We ♥ Location-Based Mobile Offers • Mobile advertising and marketing firm Hipcricket

reported in October that interest in time- or location-based mobile offers had increased from 40% of smartphone owners in 2008 to 54% of smartphone owners in 2011.

Rumgr: Live Garage Sale Auction!

Dylan Bathurst: Co-Founder of @rumgr. Organizer of @SWVegas. Creator of @VegasJelly.

Ray Morgan: Javascript, iOS, Mobile Web. Co-Founder of rumgr.com

Alex Coleman: Jr. Front-End Web Developer at Zappos.com. Working on@rumgr. Loves tech, music and the great outdoors.

@dylanbathurstdylanbathurst.com

@raycmorgan

@alexcolemanalexcoleman.net

• Paid $120 retail, never used• Fits up to 15” laptop• 1680 denier ballistic nylon

exterior with water-repellant coating

• Elegant nylon twill lining• FlapSoft, plush-lined and padded

iPad compartment• Extremely durable water-resistant

rubberized bottom protects main bag from everyday wear and tear

• Fully adjustable seatbelt nylon shoulder strap

For Sale: Booq Laptop Bag

www.booqbags.com

Thanks to David Gosse for donating!

• 2006 Highlands Cabernet Sauvignon Napa Valley:– This exceptional wine has luxuriant varietal character

with quality French oak enchantment. This California style Cabernet Sauvignon pairs well with beef roasts, steak, pate, duck, goose, spicy poultry dark meat, sausage. Strong cheeses like cheddar and blue cheese are a delight with this wine.

• 93 points - Wine Enthusiast– “This is a really impressive Cabernet Sauvignon. Shows a

classic Napa profile, with brilliant balance, including near-perfect tannins. Pushes the cassis flavors to the edge of the envelope, without going over the top. Gets better as it warms up in the glass.“

• $60 retail value

For Sale: Napa Valley Cabernet

Thanks to Dennis Bonilla for donating! (@medsnman)

Trends: Black Friday Sales > via Mobile

Mobile devices accounted for 14.3% of all Black Friday traffic, up from 5.6% last year, and they were responsible for 9.8% of online sales.

• $100 e-certificate to use on anything at Zappos.com!

• Shoes, clothing, bags, home goods, beauty items, accessories and more!

• Makes a great gift or a great gift to self.

For Sale: Zappos $100 E-Certificate!

Thanks to Zappos for donating! (@zappos)

• M. Chapoutier Chateauneuf-du-Pape La Bernardine Blanc 2006– Brilliant golden yellow color. Hints of

wine leaves and lily. Well-balanced and fresh. Candied citrus fruit aromas.

– Style: Complex, Dry, Earthy, Medium-bodied, Rich, Spicy, Structured

– Flavors: Cherry, Cinnamon, Coffee, Currant, Fruit, Plum, Red Fruit, Rosemary, Sage

– Pairs with: Cheese• 91 points – Wine Spectator• $60 retail value

For Sale: Chateauneuf-Du-Pape Blanc

Thanks to Michael Terpin for donating! (@michaelterpin)

Trends: Cyber Monday or…Mobile Monday? • eBay: U.S. shoppers spent 2 ½ times more than they did last year.• PayPal Mobile: 552% year-over-year increase in global mobile payment

volume.• Cyber Monday sales were expected to reach $1.2 billion this year, with

mobile sales doubling year over year. • # of mobile shoppers will near 18 million this year, up from 3.6 million in

2009.– Source: http://venturebeat.com/2011/11/29/cyber-monday-it-was-more-like-mobile-monday-according-to-ebay-paypal/

• $100 e-certificate to use on anything at Zappos.com!

• Shoes, clothing, bags, home goods, beauty items, accessories and more!

• Makes a great gift or a great gift to self.

For Sale: Zappos $100 E-Certificate!

Thanks to Zappos for donating! (@zappos)

Mobile Presenter: Felix Danciu

Felix Danciu: Elmcore Group and Mobilized Solutions, a mobile application development firm

@fdanciuelmcore.com

olivecapital.com

Trends: The Tablet Will Rule Journalism

Mobile Presenter: Sunny Tara

Sunny Tara: Entrepreneur, advisor to CXOs. Founder of docBeat and co-founder of PRANA, a mobile platform to improve communication and collaboration among health care professionals.

@sunnytaravegas@docbeat

docbeat.com

Wedgi.es: Mobile Surveys!

Jimmy Jacobson: Co-founder of Wedgi.es, a simple social survey application. API developer and advocate at Zappos.com.

Porter Haney: Co-founder of Wedgi.es. Also skis powder and does business.

@jimmyjacobson

@wedgmewedgi.es

@porterhaneyporterhaney.com

• La Joya Reserve 2009 Carmenere,D.O. Colchagua Valley, Chile– Bisquertt Family Vineyards

• This full-bodied Carmenere has aromas and of notes of black pepper and black tea. The silky tannins, fresh acidity, and rich fruit flavors are ideal for spicy foods.

• Carmenere is a member of the Cabernet family of grapes. It was originally planted in the vineyards of Bordeaux, but which has now found a particularly happy home in Chile.

And the Wedgi.es Survey Winner is…

Thanks to the Consulate of Chile in Las Vegas for donating!

http://www.bisquertt.cl/

Guest Speaker: Michael Terpin

Michael Terpin: CEO of Social Radius, an international social media marketing/PR firm specializing in social media outreach, content creation and socially-based traffic building, lead generation and search optimization.

@michaelterpin@socialradius

socialradius.com

We’re a Community With Big Goals

Guest Speaker: Kevin Fong

Kevin Fong: Special Advisor at GSR Ventures. 20 years' experience in Silicon Valley venture capital community, including as Managing Director of the Mayfield Fund. Over $1 billion in returns to investors; invested in over 54 companies, nine of which went public and fifteen were acquired. Responsible for starting first international fund in China, GSR Ventures; now on its third fund with over $600M in capital focused on early-stage tech investing in China

@kfonggsrventures.com/en

2012 Agenda

David C. Williams: MoMo Las Vegas 2012 plans

Mike Manzano: MoMo Las Vegas Developer Initiatives: AT&T Mobile App Hackathon - Jan. 8th

@momolasvegasmomolasvegas.com

@bffmike

2012 Mobile Monday Agenda

• Meetings every other month, although could vary (conferences, special guests in town).

• January 2012 ATT Mobile Hackathon/Developer Summit; subsequent quarterly hackathons with the operator. See mobileapplas.eventbrite.com.

• Possible demos by global platforms rolling out new technology/software.

• Form areas of local interest, e.g. mobile marketing and SEO, HTML5, application development, handset rollouts, etc.

• Overall objective – best in class benchmark.

After-Event Networking @ Freakin’ Frog

Thank you for coming out and supporting Mobile Monday Las Vegas and #VegasTech!

Join us at the Freakin’ Frog: A Vegas Original. 1000 beers in the cooler, 700 whiskeys in the attic (the largest selection of whiskey in the U.S.)! Best freakin’ music in Vegas.

freakinfrog.com4700 S. Maryland Parkway

Mobile Monday Thanks Everyone!