Mobile media buying
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Transcript of Mobile media buying
A B R I E F I N T R O D U C T I O N T O P R E D I C T I V E M A R K E T I N G
Mobile Media Buying
Warply ad network
Rich Content Pushor Silent Notification
campaign to premium app
inventory
10-60% CTR
Banner 0.5+1%
Interstitials 1-3%
Video ads up to 5%
Facebook ads 4%
New Type of Advertisment
Vs.
Campaign Flow
Scenario #1 Scenario #2
Targetting
GEOLOCATION
Specify cities or areaswith geolocation
and send the push.
GEOFENCING
POIs (Points of Interest)with geofencing
- the user receives a campaign when close to the POI.
WA L K I N G P E A S A N TWA L K I N G P E A S A N T
USERS’INTERACTION
Based on howusers interact
within the app.
APPLICATIONS’AUDIENCE
Based on thedistinctive audienceof premium apps.
Media Buying Circle
Media buyin
g
Warply
ad serving
fees
Mediabuying
ProcessCOUPON /
GAME / ETC ...
MARKETINGOBJECTIVE
ITERATEBASED ONRESULTS
EXAMINEFEEDBACK &ANALYTICS
DESIGN& HTML
ALLOCATEBUDGET
APPS /POIs /TAGS
Decide type of campaign
Decidetarget
CalculateCPM
Runcampaign
Send people in the store
Acquire new users
Increase awareness for new car launch
A U T O M O T I V E
Marketing Objective
Mobile Medium
Increase spending
Acquire new users
Perform upselling campaigns
F I N A N C I A L S E R V I C E S
Marketing Objective
Mobile Medium
Increase foot traffic
In-store purchase
Behavior influence
Traffic to mobile store and mobile check out
R E T A I L A N D S H O P P I N G M A L L S
Marketing Objective
Mobile Medium
Recurring Bookings
Experience social sharing
Perform upselling campaigns
Last minute inventory filling
T R A V E L A N D T R A N S P O R T A T I O N
Marketing Objective
Mobile Medium