Mobile Media Buying by Matt Sauls, SiteScout
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SiteScout: Mobile Media Buying Matt Sauls Director of Business Development SiteScout
Transcript of Mobile Media Buying by Matt Sauls, SiteScout
SiteScout:Mobile Media Buying
Matt SaulsDirector of Business DevelopmentSiteScout
Agenda• Mobile Trends• SiteScout Mobile (New!)• Campaign Planning• Campaign Targeting• SiteScout Mobile App
Mobile Trends
Mobile Trends• Mobile inventory is growing
exponentially• High fragmentation of vendors• Supply is far greater than demand• Hence lower CPMs (average = $0.75)
Mobile Device Sales Overtaking PC
Mobile Device Sales Will Kill PC Sales
Mobile Traffic Growing Steadily
Majority of Mobile Inventory In Apps
Games and Social Account for 50%
Mobile Drives e-Commerce Sales
Mobile Payments Rising Significantly
Mobile Ad Sales at $1.25 Billion
Search and Display Account for 90%
Mobile CPMs Are Much Lower
SiteScout Mobile
SiteScout Mobile• Announcing our new mobile capabilities• Mobile site statistics (Site list filter)• Mobile targeting (carrier, device, OS)• Integration with 4 new mobile exchanges• MoPub• Nexage• TapIt• Smaato (coming soon)
Mobile Campaign Planning
Planning• Mobile app vs. Mobile web• Dimensions (mobile IAB vs. standard IAB)
• Run of network vs. Choosing sites
65,000 Mobile Sources as of Yesterday
Mobile Ad Dimensions
Mobile Web Dimensions:
Mobile App Dimensions:
Mobile CampaignTracking
Post-back Conversion Tracking
1) Send post-back ID in the click link: http://myclicklink.com?pbid={postBackId}
2) User completes desired action (conversion).
3) Hit the pixel URL with attached ID: http://clickserv.sitescout.com/conv/035c28305e169cd2?pb={postBackId}
Device ID Tracking• Destination URL macros:• {dpid} = SHA1 hashed platform-specific ID (e.g.,
Android ID or UDID for iOS).• {did} = SHA1 hashed device ID; IMEI when
available, else MEID or ESN.• {uid} = This value represents either one of {dpid}
or {uid} in that order of priority.
Mobile Campaign Targeting
Targeting• Device Targeting• Carrier Targeting• Lat/Long Targeting (coming soon):
Requires “Share my Location”
Device Targeting
Carrier Targeting
SiteScout Mobile App (coming soon)
