Paul Hendrick01273 206157

paulh@djhadvertisingwww.djhadvertising.co.uk

Are Cordingspaying too muchfor your space?

Dear Noll

Put simply if DJH had placed this in the Telegraph Weekend section the Cordings Brand would have been seen by 1.4 million readers.

Why the Weekend Section? Well its where the readers (your customers) are at their most relaxed and receptive. It is also a proven market place for men’s clothing. Cordings would be retaking the high ground and putting the various usurpers in their place. With the right creative it will drive customers to the stores and the web site. Of course Cordings should be seen in lots of other places (as you will see further on)

DJH can plan and buy your media. We guarantee to match (and in many cases better your current rate).

What’s more we can design and produce the artwork in our own studio to let Cordings take advantage of late space offers. Now read on.....

This space inside Telegraph Weekend section on the country page seen by 1.4 million readers at a cost of about £2,000.

The country page is its the where the Cordings constituents will feel most at home. It is also where those aspiring to that look will be searching..

Taking frequent space in the Telegraph will cement the place of Cordings as the only ‘authentic’ country brand.

If you are not visible you literally leave the field open to the many usurpers promoting an inferior look.

the New Rock ‘n’RollTweed is now the new rock ‘n’ roll.

Cordings brand ambassadors like Graham Coxon can now reach a forty and fifty something audience with the right creative in both right and left leaning titles like The Times, Observer, Guardian.

and after all what other brand has‘God’ on their side...

DJH’s campaign for Crew Clothingover one weekend in autumn 2011

in the above magazines brought5 figure ROI. Driving customers

to stores and the web.

Country MediaThe country and shooting audience is Cordings natural constituency. DJH buy space in the country titles reaching this group through our work with Fur, Feather and Fin.

This half page ‘Gunslip’ ad in the The Field would cost between page £450-£600.

Country Ladies

DJH have lots of experience targeting country ladies be it in WI magazine, The Telegraph, Stella, Times.

This page ad in the The Lady costs £500.

Late Space Dealsand bright ideasDJH have our own studio so we can always pull something out of the hat when we get a really great deal on a late space offer.

Where possible DJH look to bring out a brand’s ‘personality’ be it the location, the photograph, the right model, a headline and in this case we brought these magical silk cravats to life with the help of our furry assistant. (DJH took this photograph no rabbits were harmed!)

Somethingout of

theHat

The NumbersDJH are plugged into all the major databases NRS, ABC, TGI, Nielsen should Cordings need extra analysis.

NRS Readership - ABC1 Adults 45+

Title Name All Adults Selected Audience

Coverage Audience Profile

Saga 1,452,000 1,071,000 7.6% 73.8%

Daily Telegraph 1,394,000 1,005,000 7.1% 72.1%

Heritage Today 405,000 272,000 1.9% 67.2%

National Trust Magazine 3,535,000 2,300,000 16.3% 65.1%

Sunday Telegraph 1,408,000 915,000 6.5% 65.0%

Herald (Scotland) 161,000 103,000 0.7% 64.0%

Scotland on Sunday 140,000 83,000 0.6% 59.3%

Radio Times 2,265,000 1,297,000 9.2% 57.3%

The Week 387,000 221,000 1.6% 57.1%

Times 1,310,000 732,000 5.2% 55.9%

Practical Boat Owner 141,000 78,000 0.6% 55.3%

DJH guaranteeto match your currentadvertising rate. In most cases we will go on to better it. Our link with AMS media gives us the backing of £40million worth of billings.

If you could let me have some typical space sizes you are running ‘run of paper’ I can get you some rates in comparison.

All I would ask in return is a chance to meet and show you our portfolio.

Kind regards

Paul Hendrick01273 206157paulh@djhadvertising

Let me show you some of DJH’s creative and media ideas.

(oh yes and discuss some very good rates)

kind regards

Paul Hendrick01273 206157

paulh@djhadvertisingwww.djhadvertising.co.uk

(since 1985)