Mobile dèjá vu
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Mobile dèjá vu: the Web’s past and the future of Mobile michel lent managing director pereira & o’dell brasil
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Mobile dèjá vu: the Web’s past and the future of Mobile
Transcript of Mobile dèjá vu
Mobile dèjá vu: the Web’s past and the future of Mobile
michel lentmanaging directorpereira & o’dell brasil
mobile today is like the web in 2000
Just getting started: advertising’s baby steps
Experimenting with formats:Animated GIF is back, rich media is innovation
Nurtured by experts: mobile evangelists
You have to do mobile. Everyone knows, but who’s doing it?
mobile today is NOT like the web in 2000
140 mobile devices in Brazil:everyone is at reach in mobile
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Web 2000 Mobile 2013
Fixed broadband in 2000 x Mobile broadband today:90 times more users
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BL Fixa em 2000 BL Móvel em 2013
Cross-over: mobile time spendstarting to dominate
No need to explain it:users learn new technologies a lot faster nowMas cada contexto de acesso é diferente
Using the crystal ball to view the future
Mobile will no longer be treated separate: like online and offline came together, mobile will be part of it
Usuários de um lado,marcas do outro e telas no meio
Advertisers and agencies will soon understand:mobile thinking will become native
Separation between strategy and craft:‘thinking’ apart from ‘developing’
Robust vendors: projects get more complex, production companies will get more structured
THANK YOUMICHEL LENT
www.slideshare.net/mlent68
www.pereiraodell.com
