Rolling Greens

Mobile Coffee ShopStartup Project

SophieYoshiyaLiminJane

ContentsCompany Profile

Product Introduction

Market Research

Financial Plan

Sales and Profit Forecasts

Q & A

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Company Profile We are Rolling Green Mobile coffee shop with 2

vans. Our company is a partner organization with 4 persons. The location we choose is the business areas in Taipei. Our main customers are office workers. We supply coffee and meals from morning to afternoon.

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Company goal : We aim at taking back the cost in one

year. We hope getting more vans in the

market in the future.

Company Profile

CEOSophieFounder

CMOYoshie

COOJane

• 7+ Years Marketing/Sales Experience

• Masters In Marketing from NYU• Proven track record of success • Restaurant experience

• 9+ Years operations/sales • Masters in Finance from Simone

School of Business• Management experience

Advisory Board

CFOLiming

• 20+ Years operations/HR• Masters in Public Administration from NCCU• Management experience

Organizational Chart 5

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Product Introduction All coffees we use are organic coffees which

fit Fairtrade Certified. The places of our coffee beans produced

include Taiwan, Indonesia, Latin America, and Africa.

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Our products include coffee, sandwiches and desserts.

Our desserts include cakes and muffins. We supply a preferential price only NT$99 of

the combination meal to buy a cup of coffee and a piece of sandwich or dessert.

We have 5 different kinds of the combination meals.

Product Introduction

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Coffee ： NT$ 70-100 per cup Sandwiches ：

NT$ 50-100 (vegan) NT$ 60-120 (meats) additional pay NT$ 10 with a egg

Desserts ： Cakes NT$ 70 up per piece Muffins NT$ 70 per piece

Product Introduction: Price

What we need Business License GPS Garbage and recycling bin Allowable location Security deposit

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Market Opportunity

Average(KG)0123456789

1.22 2.1 1.33

9.0

2012/2013 World Coffee Consumption (Per-person)

Worldwide Korea Taiwan N EuropeResource: ICO(international coffee organization ）

SWOT AnalysisStrength

Fast , Cheap , Can move any time

Weakness

Difficult to storage food

Opportunities

Easy to catch people attention

Threats

Weather

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Operation plan

Neihu technology park Ren'ai Road

Working days

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Operation plan

Dajia Riverside Park

Holidays

Songshan Cultural and Creative Park

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Promotion Buying a cup of coffee can get a piece of free

cake or dessert in the first month of starting the shop.

Buying a combination meal can get one point, collecting 10 points can get a cup of free coffee under NT$60.

Financial PlanItem Cost (NTD) %

Van*2 600,000 38Coffee machine*2 200,000Mini Fridge*2 50,000Ice maker*2 30,000Sandwich maker*2 10,000Bean Grinder (Year) 240,000 20Food supplies(Year) 240,000Insurance(Yearly) 50,000 2Salary (4 persons Yearly) 960,000 40Total (1st Year) 2,380,000 100

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Financial Plan

1,200K, 50%

400K, 17%

780K, 33%

1st Year Startup

PartnerFriendLoan

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Sales Forecast: Turnover

2016$7,200,000

2017$9,600,000

2018$12,000,000

Sales and Profit ForecastMobile Coffee Shop

(NTD) 1st Year 2nd year 3rd yearCost 2,380K 2,228K 2,128KSales revenue per month

600K 800K 1000K

Total expense per month

280K 320K 400K

Net profitPer month

320K 480K 600K

Net profit (year)

1,460K 3 ,480K 5,072K

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Conclusion

Buy Directly from Farmer Buy Local, Eat Local ~Reduce carbon footprint~

Fairtrade Coffee Organic coffees World Trade ~ Make it Fair~

Rolling Green Mobile coffee shop

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We make our life and the earth more health!

Rolling Green Mobile coffee shop

Thank You!

Questions?

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