Mixing digital netbiscuits presentation 2012 3-28

April 10, 2023 © Netbiscuits GmbH 2012 1

Web Standards & Mobile User ExperiencesOpportunities & Challenges

Duncan HallasCommercial Director EMEA

[email protected]/in/duncanhallas@duncanhallas

Christian AtackDuncan Hallas


ME Awards 2011, won for the second time since 2009

Best Mobile Web Publishing Platform

Gartner 2011 MCAP Magic Quadrant ranks Netbiscuits

Visionary with highest ability to execute

Frost & Sullivan European Best Practice Awards 2011

Best Mobile Apps Deployment Platform

Netbiscuits is the world’s leading platform for developing, publishing, and monetizing sites and apps across all mobile and connected devices.


Customers Include

Netbiscuits is the world’s leading platform for developing, publishing, and monetizing sites and apps across all mobile and connected devices.


Mobile Site vs Native App

…and are web apps changing the game?


A Quick Recap…

So what changed in the past 3 years…


… it’s not just About Smartphones & Tablets


… the Smartphone is now the Computer

By the end of 2012, the number of mobile-connected devices will exceed the number of people on earth

By 2016 there will be 1.4 mobile devices per capita = over 10 billion mobile-connected devices in 2016

Source: Cisco VNI Mobile, 2012

Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/


… the Mobile Web is now the Web

Mobile devices will account for 80% of broadband connections by 2016.

Source: Boston Consulting Group

Global mobile data traffic in 2011 (597 petabytes per month) was over eight times greater than the total global Internet traffic in 2000 (75 petabytes per month)

Source: Cisco VNI Mobile, 2012


Mobile Sites on Tablets and Beyond

Mobile sites are now accessed by more than mobile phones.


Layers Add More Dimensions


Interaction Is Changing

http://www.lukew.com/touch/TouchGestureCards.pdf


HTML5 A world of possibilities?

HTML5"If you look at 100 different devices, you’ll find 100 different versions"

Brett Taylor,

CTO of Facebook, talking about HTML5 on mobile devicesFebruary 27, 2012

HTML5 is Great, but Needs Help

In practice you need one code base, ideally mark-up, to describe interactive designs. Without this you are designing individual features to work in multiple in ways in numerous scenarios.


Do more with less…HTML5 forms part of rich user interfaces, however it cannot do it alone and to truly create interactive design you need more, but at the same time you need to do more with less.


"You can’t detect 'HTML5 support', because that doesn’t make any sense. But you can detect support for individual features, like canvas, video, or geolocation"Source: http://diveintohtml5.info


Developing your Mobile Site

Rapid Development+

Flexible Platform+

Less Lines of Code+

Resource Efficiency=

Innovation Time to Market Increased ROI


Parting Note...

Most common end user pain points

Speed (bandwidth) unfriendly designs

Lack of context

Unclear user interfaces

Enabling the Mobile Experience Since 2000

m.netbiscuits.com

[email protected]

www.netbiscuits.com

© Netbiscuits GmbH 2012 17April 10, 2023

Mixing digital netbiscuits presentation 2012 3-28

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