COMPANY NAME

TEDDY LU

COMPANY BACKGROUND

Teddy Lu is a company that sales and produce many types of baby product. It has produced many types of baby product from cloth to baby bath tub. This company already have many branches in all region and country. This company was first introduced in 2005. Since it launch in 2005, it has quickly turned into a bustling international wholesale business for

children's product, selling in specialty stores in the US, Canada Central and South America. This company also imports and wholesales colourful children product collections for infant and toddler sets.

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SEGMENTATION

Target market

Our products are targeted to those parents who have newborn baby and up to six months old.

This is because this product is suitable for babies and it gives more benefits to both parents

and babies, as the baby grows up it can be used as different function such as bath seat, step

stools and storage.

Segmentation base used

We use psychographic segmentation base. We want to attract consumer through emotional

motives for example to care for their loved one especially their baby

.

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Targeting strategy applied

Concentrated targeting strategy – our target market only aim for parents that have a newborn

and up to six months babies. This is because this product is specially design for parents with

newborn and up to six month babies.

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PRODUCT

Significance of the product to consumer and market

This product is able to give comfort to baby because it was design with materials suitable for

use in baby’s bath. Besides that, it also provides parents with easiest way to bath their baby

because it has a wavy design and it fits the baby size.

Specification

a) Color : Green, blue , white

b) Silicone padding – to prevent baby from sliding. Extra ridge also keeps baby’s

head steady

c) Silicone strip – comfortable for the parents arms when bathing the baby. Also

serves as grip when flipped over and use as a stool

d) Lid from bottom prevent the tub from sliding

Benefits and function

a) Benefits

i. Multi-purpose

ii. Save space

iii. Portable

b) Functions

i. Baby bathtub

ii. Storage

iii. Steps stool

iv. Bath seat

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Picture of product

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Labelling

Persuasive Labeling

Informational labeling

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COMFORT AND

DURABLE

Positioning strategy

Product position – we want to change consumers perception about baby bathtub. Tub tub is

not only function as a baby bath tub but it also have many other function.

Trademark

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PLACE

Type of distribution applied

Specialty stores – Baby product shop

Area and territory applicable for the products

-Develop urban areas

-Kuala Lumpur, Malaysia

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-Kota Kinabalu, Sabah

- Kuching, Sarawak

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PROMOTION

Types of promotion applied

1. Printed advertisement

2. Television commercial

Appeal and executing of message that applied

a) Appeal

-Convenience

b) Executing of message

-mood or image

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PRICING

Pricing objective. Significant of pricing objective.

- Profit oriented pricing objective

- Significance

a) Profit maximization

To maximize profit to cover high production cost

b) Satisfactory profit

To gain consistent profits. Profits must be same level with the risk

that will be face by company.

Tactic of setting the price

- Discounts, allowances, rebate and value based pricing

Value base pricing – Price sets is equivalent/ comparable with the

quality/ value of the product

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CONCLUSION

We hope this product will be well received by customers and to compete with other brand

products. We also hope this product can help to facilitate parents in the process of bathing

their baby.

If the product does not succeed to get high profit, we will make adjustments in terms of

product improvement in design, function and quality.

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CONTENT

PAGES

COMPANY NAME & BACKGROUND 1

SEGMENTATION 2-3

PRODUCT

-significance of the product to consumer and

market

- specification

-benefit and function

-warranty period

- picture of the products

-labeling

-Positioning strategy

- trademark

4-8

PLACE 9-10

PROMOTION 11

PRICING 12

CONCLUSION 13

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