MJS Digital Media Kit (2)

53
JSOnline 2016 - 2017 DIGITAL ADVERTISING RATE CARD 333 W. STATE ST. | MILWAUKEE, WI 53203 | JSONLINE.COM - LAST UPDATED JULY 2016

Transcript of MJS Digital Media Kit (2)

Page 1: MJS Digital Media Kit (2)

JSOnline2016 - 2017 DIGITAL ADVERTISING RATE CARD

333 W STATE ST | MILWAUKEE WI 53203 | JSONLINECOM - LAST UPDATED JULY 2016

Rate Card Outline

bull Contact Information

bull Stats Products amp Rates

bull Ad Sizes amp Specifications

Contact Information

bull Richard E BrownDirector of Digital Sales(414) 225 ndash 5047richardbrownjrncom

bull Kira WillsDigital Product amp Mobile Sales Specialist(414) 224 ndash 2259kirawillsjrncom

bull Peter WeskeAd Traffic Manager(414) 225 ndash 5032peterweskejrncom

bull Jolyn VillaDigital Project Coordinator(414) 224-2649jolynvillajrncom

bull Chris MartinDigital Revenue Supervisor(414) 224-2419chrismartinjrncom

2

47Million Unique

Visitors

30Million Monthly

Pageviews

658Minutes spent on

JSOnline

3Source Google Analytics

Chart1

Sales
072
028

Sheet1

Chart1

Sales
0646
0144
02091

Sheet1

Sheet2

Chart1

Series 1
JSOnline Visitors by Age
007
018
02
02
023
013

Sheet1

300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom

728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom

300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages

300x250

728x90

300x600

4

JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI

300x250

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Transition

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

5

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 53
Series 1
18 - 24 7
25 - 34 18
35 - 44 20
45 - 54 20
55 - 64 23
65+ 13
To resize chart data range drag lower right corner of range
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Alexandra L Kush Fax
N72W13529 Lund Lane 310
Menomonee Falls WI 53051
(815) 762-6928
kallylynn9gmailcom
To Kim Keener From Alexandra L Kush
Fax (414) 266-6138 Pages 9 (not including cover page)
Phone (414) 266-2208 Date 91615
RE kkeenerchworg CC NA
Notes Comments
Applicant information for Alexandra L Kush - Certified Surgical Technologist Information is for Kim Keener - HR Recruiter for Childrens Hospital of Wisconsin | kkeenerchworg | (414) 266-2208 Please call (815) 762-6928 for any additional information Fax Includesbull Applicantrsquos Certificationbull Certifphi FCRA Authorization Releasebull BID formbull Resumeacute and references also included
Sales
Desktop 65
Phone 14
Tablet 21
To resize chart data range drag lower right corner of range
696 109 195 53
673 128 199 53
639 134 227 517
659 126 215 337
66 125 215 934
632 136 231 751
634 146 219 725
654 143 204 73
633 16 207 719
638 164 198 716
648 161 191 702
619 172 209 656
614 17 216 708
Desktop
Phone
Tablet
Sales
Male 72
Female 28
To resize chart data range drag lower right corner of range
Male
Female
Page 2: MJS Digital Media Kit (2)

Rate Card Outline

bull Contact Information

bull Stats Products amp Rates

bull Ad Sizes amp Specifications

Contact Information

bull Richard E BrownDirector of Digital Sales(414) 225 ndash 5047richardbrownjrncom

bull Kira WillsDigital Product amp Mobile Sales Specialist(414) 224 ndash 2259kirawillsjrncom

bull Peter WeskeAd Traffic Manager(414) 225 ndash 5032peterweskejrncom

bull Jolyn VillaDigital Project Coordinator(414) 224-2649jolynvillajrncom

bull Chris MartinDigital Revenue Supervisor(414) 224-2419chrismartinjrncom

2

47Million Unique

Visitors

30Million Monthly

Pageviews

658Minutes spent on

JSOnline

3Source Google Analytics

Chart1

Sales
072
028

Sheet1

Chart1

Sales
0646
0144
02091

Sheet1

Sheet2

Chart1

Series 1
JSOnline Visitors by Age
007
018
02
02
023
013

Sheet1

300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom

728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom

300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages

300x250

728x90

300x600

4

JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI

300x250

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Transition

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

5

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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  • Slide Number 7
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  • Slide Number 39
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  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Series 1
18 - 24 7
25 - 34 18
35 - 44 20
45 - 54 20
55 - 64 23
65+ 13
To resize chart data range drag lower right corner of range
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Alexandra L Kush Fax
N72W13529 Lund Lane 310
Menomonee Falls WI 53051
(815) 762-6928
kallylynn9gmailcom
To Kim Keener From Alexandra L Kush
Fax (414) 266-6138 Pages 9 (not including cover page)
Phone (414) 266-2208 Date 91615
RE kkeenerchworg CC NA
Notes Comments
Applicant information for Alexandra L Kush - Certified Surgical Technologist Information is for Kim Keener - HR Recruiter for Childrens Hospital of Wisconsin | kkeenerchworg | (414) 266-2208 Please call (815) 762-6928 for any additional information Fax Includesbull Applicantrsquos Certificationbull Certifphi FCRA Authorization Releasebull BID formbull Resumeacute and references also included
Sales
Desktop 65
Phone 14
Tablet 21
To resize chart data range drag lower right corner of range
696 109 195 53
673 128 199 53
639 134 227 517
659 126 215 337
66 125 215 934
632 136 231 751
634 146 219 725
654 143 204 73
633 16 207 719
638 164 198 716
648 161 191 702
619 172 209 656
614 17 216 708
Desktop
Phone
Tablet
Sales
Male 72
Female 28
To resize chart data range drag lower right corner of range
Male
Female
Page 3: MJS Digital Media Kit (2)

47Million Unique

Visitors

30Million Monthly

Pageviews

658Minutes spent on

JSOnline

3Source Google Analytics

Chart1

Sales
072
028

Sheet1

Chart1

Sales
0646
0144
02091

Sheet1

Sheet2

Chart1

Series 1
JSOnline Visitors by Age
007
018
02
02
023
013

Sheet1

300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom

728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom

300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages

300x250

728x90

300x600

4

JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI

300x250

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Transition

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

5

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
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  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Series 1
18 - 24 7
25 - 34 18
35 - 44 20
45 - 54 20
55 - 64 23
65+ 13
To resize chart data range drag lower right corner of range
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Alexandra L Kush Fax
N72W13529 Lund Lane 310
Menomonee Falls WI 53051
(815) 762-6928
kallylynn9gmailcom
To Kim Keener From Alexandra L Kush
Fax (414) 266-6138 Pages 9 (not including cover page)
Phone (414) 266-2208 Date 91615
RE kkeenerchworg CC NA
Notes Comments
Applicant information for Alexandra L Kush - Certified Surgical Technologist Information is for Kim Keener - HR Recruiter for Childrens Hospital of Wisconsin | kkeenerchworg | (414) 266-2208 Please call (815) 762-6928 for any additional information Fax Includesbull Applicantrsquos Certificationbull Certifphi FCRA Authorization Releasebull BID formbull Resumeacute and references also included
Sales
Desktop 65
Phone 14
Tablet 21
To resize chart data range drag lower right corner of range
696 109 195 53
673 128 199 53
639 134 227 517
659 126 215 337
66 125 215 934
632 136 231 751
634 146 219 725
654 143 204 73
633 16 207 719
638 164 198 716
648 161 191 702
619 172 209 656
614 17 216 708
Desktop
Phone
Tablet
Sales
Male 72
Female 28
To resize chart data range drag lower right corner of range
Male
Female
Page 4: MJS Digital Media Kit (2)

Chart1

Sales
072
028

Sheet1

Chart1

Sales
0646
0144
02091

Sheet1

Sheet2

Chart1

Series 1
JSOnline Visitors by Age
007
018
02
02
023
013

Sheet1

300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom

728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom

300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages

300x250

728x90

300x600

4

JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI

300x250

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Transition

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

5

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
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Series 1
18 - 24 7
25 - 34 18
35 - 44 20
45 - 54 20
55 - 64 23
65+ 13
To resize chart data range drag lower right corner of range
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Alexandra L Kush Fax
N72W13529 Lund Lane 310
Menomonee Falls WI 53051
(815) 762-6928
kallylynn9gmailcom
To Kim Keener From Alexandra L Kush
Fax (414) 266-6138 Pages 9 (not including cover page)
Phone (414) 266-2208 Date 91615
RE kkeenerchworg CC NA
Notes Comments
Applicant information for Alexandra L Kush - Certified Surgical Technologist Information is for Kim Keener - HR Recruiter for Childrens Hospital of Wisconsin | kkeenerchworg | (414) 266-2208 Please call (815) 762-6928 for any additional information Fax Includesbull Applicantrsquos Certificationbull Certifphi FCRA Authorization Releasebull BID formbull Resumeacute and references also included
Sales
Desktop 65
Phone 14
Tablet 21
To resize chart data range drag lower right corner of range
696 109 195 53
673 128 199 53
639 134 227 517
659 126 215 337
66 125 215 934
632 136 231 751
634 146 219 725
654 143 204 73
633 16 207 719
638 164 198 716
648 161 191 702
619 172 209 656
614 17 216 708
Desktop
Phone
Tablet
Sales
Male 72
Female 28
To resize chart data range drag lower right corner of range
Male
Female
Page 5: MJS Digital Media Kit (2)

Sheet1

Chart1

Sales
0646
0144
02091

Sheet1

Sheet2

Chart1

Series 1
JSOnline Visitors by Age
007
018
02
02
023
013

Sheet1

300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom

728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom

300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages

300x250

728x90

300x600

4

JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI

300x250

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Transition

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

5

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 39
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  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Series 1
18 - 24 7
25 - 34 18
35 - 44 20
45 - 54 20
55 - 64 23
65+ 13
To resize chart data range drag lower right corner of range
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Alexandra L Kush Fax
N72W13529 Lund Lane 310
Menomonee Falls WI 53051
(815) 762-6928
kallylynn9gmailcom
To Kim Keener From Alexandra L Kush
Fax (414) 266-6138 Pages 9 (not including cover page)
Phone (414) 266-2208 Date 91615
RE kkeenerchworg CC NA
Notes Comments
Applicant information for Alexandra L Kush - Certified Surgical Technologist Information is for Kim Keener - HR Recruiter for Childrens Hospital of Wisconsin | kkeenerchworg | (414) 266-2208 Please call (815) 762-6928 for any additional information Fax Includesbull Applicantrsquos Certificationbull Certifphi FCRA Authorization Releasebull BID formbull Resumeacute and references also included
Sales
Desktop 65
Phone 14
Tablet 21
To resize chart data range drag lower right corner of range
696 109 195 53
673 128 199 53
639 134 227 517
659 126 215 337
66 125 215 934
632 136 231 751
634 146 219 725
654 143 204 73
633 16 207 719
638 164 198 716
648 161 191 702
619 172 209 656
614 17 216 708
Desktop
Phone
Tablet
Sales
Male 72
Female 28
To resize chart data range drag lower right corner of range
Page 6: MJS Digital Media Kit (2)

Chart1

Sales
0646
0144
02091

Sheet1

Sheet2

Chart1

Series 1
JSOnline Visitors by Age
007
018
02
02
023
013

Sheet1

300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom

728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom

300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages

300x250

728x90

300x600

4

JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI

300x250

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Transition

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

5

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
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  • Slide Number 6
  • Slide Number 7
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  • Slide Number 53
Series 1
18 - 24 7
25 - 34 18
35 - 44 20
45 - 54 20
55 - 64 23
65+ 13
To resize chart data range drag lower right corner of range
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Alexandra L Kush Fax
N72W13529 Lund Lane 310
Menomonee Falls WI 53051
(815) 762-6928
kallylynn9gmailcom
To Kim Keener From Alexandra L Kush
Fax (414) 266-6138 Pages 9 (not including cover page)
Phone (414) 266-2208 Date 91615
RE kkeenerchworg CC NA
Notes Comments
Applicant information for Alexandra L Kush - Certified Surgical Technologist Information is for Kim Keener - HR Recruiter for Childrens Hospital of Wisconsin | kkeenerchworg | (414) 266-2208 Please call (815) 762-6928 for any additional information Fax Includesbull Applicantrsquos Certificationbull Certifphi FCRA Authorization Releasebull BID formbull Resumeacute and references also included
Sales
Desktop 65
Phone 14
Tablet 21
To resize chart data range drag lower right corner of range
696 109 195 53
673 128 199 53
639 134 227 517
659 126 215 337
66 125 215 934
632 136 231 751
634 146 219 725
654 143 204 73
633 16 207 719
638 164 198 716
648 161 191 702
619 172 209 656
614 17 216 708
Desktop
Phone
Tablet
Page 7: MJS Digital Media Kit (2)

Sheet1

Sheet2

Chart1

Series 1
JSOnline Visitors by Age
007
018
02
02
023
013

Sheet1

300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom

728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom

300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages

300x250

728x90

300x600

4

JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI

300x250

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Transition

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

5

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Series 1
18 - 24 7
25 - 34 18
35 - 44 20
45 - 54 20
55 - 64 23
65+ 13
To resize chart data range drag lower right corner of range
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Alexandra L Kush Fax
N72W13529 Lund Lane 310
Menomonee Falls WI 53051
(815) 762-6928
kallylynn9gmailcom
To Kim Keener From Alexandra L Kush
Fax (414) 266-6138 Pages 9 (not including cover page)
Phone (414) 266-2208 Date 91615
RE kkeenerchworg CC NA
Notes Comments
Applicant information for Alexandra L Kush - Certified Surgical Technologist Information is for Kim Keener - HR Recruiter for Childrens Hospital of Wisconsin | kkeenerchworg | (414) 266-2208 Please call (815) 762-6928 for any additional information Fax Includesbull Applicantrsquos Certificationbull Certifphi FCRA Authorization Releasebull BID formbull Resumeacute and references also included
Sales
Desktop 65
Phone 14
Tablet 21
To resize chart data range drag lower right corner of range
696 109 195 53
673 128 199 53
639 134 227 517
659 126 215 337
66 125 215 934
632 136 231 751
634 146 219 725
654 143 204 73
633 16 207 719
638 164 198 716
648 161 191 702
619 172 209 656
614 17 216 708
Page 8: MJS Digital Media Kit (2)

Sheet2

Chart1

Series 1
JSOnline Visitors by Age
007
018
02
02
023
013

Sheet1

300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom

728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom

300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages

300x250

728x90

300x600

4

JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI

300x250

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Transition

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

5

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
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Series 1
18 - 24 7
25 - 34 18
35 - 44 20
45 - 54 20
55 - 64 23
65+ 13
To resize chart data range drag lower right corner of range
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Alexandra L Kush Fax
N72W13529 Lund Lane 310
Menomonee Falls WI 53051
(815) 762-6928
kallylynn9gmailcom
To Kim Keener From Alexandra L Kush
Fax (414) 266-6138 Pages 9 (not including cover page)
Phone (414) 266-2208 Date 91615
RE kkeenerchworg CC NA
Notes Comments
Applicant information for Alexandra L Kush - Certified Surgical Technologist Information is for Kim Keener - HR Recruiter for Childrens Hospital of Wisconsin | kkeenerchworg | (414) 266-2208 Please call (815) 762-6928 for any additional information Fax Includesbull Applicantrsquos Certificationbull Certifphi FCRA Authorization Releasebull BID formbull Resumeacute and references also included
Page 9: MJS Digital Media Kit (2)

Chart1

Series 1
JSOnline Visitors by Age
007
018
02
02
023
013

Sheet1

300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom

728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom

300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages

300x250

728x90

300x600

4

JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI

300x250

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Transition

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

5

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Series 1
18 - 24 7
25 - 34 18
35 - 44 20
45 - 54 20
55 - 64 23
65+ 13
To resize chart data range drag lower right corner of range
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Page 10: MJS Digital Media Kit (2)

Sheet1

300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom

728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom

300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages

300x250

728x90

300x600

4

JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI

300x250

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Transition

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

5

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
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  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
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  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • Slide Number 32
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  • Slide Number 38
  • Slide Number 39
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  • Slide Number 44
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  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Series 1
18 - 24 7
25 - 34 18
35 - 44 20
45 - 54 20
55 - 64 23
65+ 13
To resize chart data range drag lower right corner of range
Page 11: MJS Digital Media Kit (2)

300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom

728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom

300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages

300x250

728x90

300x600

4

JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI

300x250

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Transition

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

5

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 12: MJS Digital Media Kit (2)

JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI

300x250

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Transition

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

5

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
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  • Slide Number 49
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  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 13: MJS Digital Media Kit (2)

PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time

Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page

GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success

6

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 53
Page 14: MJS Digital Media Kit (2)

970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention

Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom

1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video

970x250

7

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 15: MJS Digital Media Kit (2)

JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$15000

$7000

$8000

$9000

$12000

HomepageWkdy

$10000

$4000

$4500

$5000

$7000

HomepageSat or Sun

-

$800

$600

$750

$1500

Section FrontWkdy

-

$600

$400

$600

$1200

Section FrontSat Sun

Article Rails - - Custom Custom

8

bull High impact placements include a rich media premium for creative execution

bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo

bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a

flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday

bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and

achieve optimum client expectationsgoals

bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a

given section It is recommended to custom price this placement as requested

View Ad Specs

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 16: MJS Digital Media Kit (2)

Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom

Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location

Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds

300x250

320x50

9

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 53
Page 17: MJS Digital Media Kit (2)

Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways

300x250 - Mobile App

Transition - Mobile App

Pre Roll - Mobile App

320x50 amp 300x250 - Mobile Site

Pre Roll - Mobile Site

320x50 amp 300x250 - Mobile Site amp App

PlacementsPhones amp Tablets

Positions

$1700

$2500

$2000

$1700

$2000

$1700

CPM

Section Fronts amp Articles

Between Article Pages

Video Players

All Pages ATF amp BTF

Video Players

Across all Screens amp Apps

Placement

10

View Ad Specs

Mobile Gravity $5000 day Mobile Site Homepage

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
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Page 18: MJS Digital Media Kit (2)

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

11

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 19: MJS Digital Media Kit (2)

EXAMPLE

EXAMPLE

920x508 169 Aspect Ratio - Pre Roll

Placements Pre Roll Video Desktop

$4000

CPM

Video Players

Placement

Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically

12

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 53
Page 20: MJS Digital Media Kit (2)

Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails

Custom Video w Voice Over

Custom Video w Interview

Custom Video w Music

Custom Montage

Google Maps Business View

Video Services Rate amp Descriptions

$97500

$85000

$70000

$50000

$89500

Rate

1 minute video music voiceover - 1 hour onsite videographer and 1 client revision

1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision

1 minute video music - 1 hour onsite videographer and one client revision

1 minute video voiceover and or music - Photos provided by MJS

360 degree virtual tour of local business - Some exclusions apply - see guidelines for details

Description

13

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 21: MJS Digital Media Kit (2)

Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity

Aerial Video

Additional Time on Site

Additional Rounds of Editing

Additional Length to Video

Additional Video

Video Services +Additions

Rate amp Descriptions

$47500

$27500 hour

$15000 round

$15000 minute

$35000 video

Rate

1 hour of customer aerial footage must be combined with standard video package offering

Additional time spent with videographer for more support footage or delaying by client

Additional rounds of editing after the 1st round of final editing to original video footage

Extension of time to original video footage

From previously captured footage

Description

Raw Footage File Delivery $42500 project -

Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture

14

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 22: MJS Digital Media Kit (2)

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

15

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

JSOnline StandardTargeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 23: MJS Digital Media Kit (2)

EXAMPLE

300x250

300x250

600x405

300x250 amp 600x405 - Photo Gallery Transition

300x250 - Photo Gallery Companion

Placements Photo Galleries

$1600

$1000

CPM

Photo Galleries

Photo Galleries

Placement

Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online

16

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 24: MJS Digital Media Kit (2)

Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

17

View Ad Specs

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 53
Page 25: MJS Digital Media Kit (2)

Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - -

18

Custom Custom

View Ad Specs

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 26: MJS Digital Media Kit (2)

Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

728x90 - Leaderboard

300x250 - Large Rectangle

300x600 - Half Page Banner

1380x1380 - Interactive Takeover

100x50 - Sponsorship

Placements Targeting

$700

$800

$1400

-

-

ROS - Run of Site

$800

$1000

$1600

$2500

-

Article Pages

-

$1000

$1600

-

$300

HP amp Section Fronts

728x90 amp 300x250 $750 $900 -

300x600 728x90 amp 300x250 $975 $1150 -

300x600 amp 300x250 $1100 $1300 $1300

728x90 amp 300x600 $1050 $1200 -

19

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 27: MJS Digital Media Kit (2)

Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area

Gravity

Hero Flip

970x250 - Billboard

Pushdown

Interactive Takeover

Placements Targeting

$6000

$500

$375

$500

$750

HomepageWkdy

$4000

$375

$250

$375

$600

HomepageSat or Sun

-

$375

$250

$375

$600

Section FrontWkdy

-

$275

$200

$300

$450

Section FrontSat Sun

Article Rails - - Custom Custom

20

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 16
  • Slide Number 17
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  • Slide Number 19
  • Slide Number 20
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  • Slide Number 23
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  • Slide Number 30
  • Slide Number 31
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  • Slide Number 35
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Page 28: MJS Digital Media Kit (2)

Annual Advertising Campaign Level

Applied Display Discount rsquos

5 Discount

10 Discount

15 Discount

20 Discount

30 Discount

Applicable Discount

bull Total digital display investment earns discount

bull Discount cannot be applied to Classified advertising or any digital services

21

Interest Intent Behavior

Geography

Gender

Age

Day-Parting

Frequency Cap

Roadblock Sponsorship

Rich Media

Community amp LC Targeting Options

Guidelines amp Premiums

+$300 CPM

+15 Premium

+15 Premium

+15 Premium

+25 Premium

+25 Premium

+25 Premium

+$500 CPM

+CPM or Premium

Targeting consumer behaviors and or intent

Targeting to a specific geographical location

Targeting to either men or women

Targeting to a specific age group or range

Targeting based on the time of day delivery

Controlling the frequency of consumer views of ad

100 SOV of all standard placements on a page

Enhanced creative functionality amp robust metrics

Description

Custom Advanced custom creative developmentRich Media Development

+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

$15000 - $25000

$25001 - $50000

$50001 - $75000

$75001 - $100000

$100000lt

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 8
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  • Slide Number 10
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  • Slide Number 12
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  • Slide Number 15
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  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • Slide Number 32
  • Slide Number 33
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  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
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  • Slide Number 53
Page 29: MJS Digital Media Kit (2)

Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country

With your Branded Content Campaign yoursquoll have the ability to promote your content on

the homepage of JSOnline and on relevant section fronts More details below

bull Minimum of 3 content articles each month

bull Each article will receive 100000 targeted impressions on JSOnline that will aid in

driving traffic to your article

bull Each article will be featured on the homepage of JSOnline for 1(one) day and then

for 2(two) days on a relevant section front

bull Each Branded Content campaign will also be complimented with a social media

advertising promotion print advertising promotion and video promotion each

month

bull Wersquoll help produce content for you or wersquoll help tweak the content that your

provide us to optimize reader engagement

bull Minimum of 3 month commitment

Content marketing has a more organic feel that is accepted by a large majority of the

population Its not about fooling the consumer but reaching an audience of high

interest and intent in a more natural way that appeals to them

22

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 3
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  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
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  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
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  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
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  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
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  • Slide Number 31
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  • Slide Number 36
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  • Slide Number 38
  • Slide Number 39
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  • Slide Number 53
Page 30: MJS Digital Media Kit (2)

Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually

High Impact - Reach Parents

Packages Rate amp Descriptions

$490 wk

Rate

bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign

Description

High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign

300x250 - Any MP E-Newsletter

Placements E - Newsletters

$3500

CPM

100 SOV

Placement

23

bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 53
Page 31: MJS Digital Media Kit (2)

24

300x250 amp 320x50 - Apps

300x250 BTF - Desktop amp Mobile Web

728x90 ATF - Desktop

160x600 - Desktop

Ad Sizes CPM amp Placement

$1500

$1500

$1500

$2000

CPM

Article Pages

Article Pages

Article Pages

Left Rail

Placement

E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 32: MJS Digital Media Kit (2)

USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA

USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

300x600

25

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 33: MJS Digital Media Kit (2)

USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA

USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA

EXAMPLE

300x250

320x50

26

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 34: MJS Digital Media Kit (2)

USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on

300x250 - Large Rectangle

300x600 - Half Page Banner

300x600 amp 300x250

Desktop Pre Roll

300x250 amp 320x50 - Mobile

Mobile Pre Roll

Placements Targeting

$920

$1207

$1064

$2300

$1955

$2300

DMA Targeting

300x250

27

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 35: MJS Digital Media Kit (2)

Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision

970x250

320x50

When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings

28

728x90 - Leaderboard

300x250 - Large Rectangle

160x600 - Skyscraper

300x600 - Half Page Banner

970x250 - Billboard

320x50 amp 300x250 - Mobile

300x250 amp 300x250 - Mobile Geo

Native (all screens)

Pre Roll Video

Placements

$1200

$1500

$1300

$1800

-

-

-

$600

-

$800

$1100

$900

$1500

-

-

-

$600

-

$600

$900

$700

$1200

-

-

-

$600

-

$500

$500

$500

$500

$2000

$500

$1700

$700

$2500

$700

$700

$700

$700

$2500

$700

-

$900

$3000

$900

$900

$900

$900

$3000

$900

-

-

$3600

$700

$700

$700

$700

$2500

$700

-

-

$2500

$700

$700

$700

$700

$2500

$700

-

-

$3000

Behavioral

Yahoocom

Demo ORGeo ROY

DMA Geo

DMA Geo +1

Multiple(white list) Site Search

Ad Exchange Retargeting

234x60 - Half Banner Custom Custom Custom - - - - -

180x150 Rectangle Custom Custom Custom - - - - -

FBX - Text image right rail feed - - - - - - $700 -

Custom

Custom

Custom

Custom

-

-

-

-

-

Section Content amp

Search Retargeting

Custom

Custom

-

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 36: MJS Digital Media Kit (2)

Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast

600x1000 - Email Marketing

Placements Email Marketing

$3000

CPM

$1000 min per send

Minimum

bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location

bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs

29

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 53
Page 37: MJS Digital Media Kit (2)

E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS

300x250

300x250 - Top 5 Headlines

300x250 or 160x600 - Other Topics

Placements E - Newsletters

$3500

$3500

CPM

100 SOV

100 SOV

Placement

30

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 38: MJS Digital Media Kit (2)

Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days

1 -15 Page Website Setup

15+ Page Website Setup

Template Websites Rate amp Descriptions

$750 setup - 150 mo

$1200 setup - $150 mo

Rate

Initial round of changes are free $25 page per change 12 month commitment

Initial round of changes are free $25 page per change 12 month commitment

Changes

bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines

bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles

bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales

31

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 39: MJS Digital Media Kit (2)

Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you

bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers

bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads

10 Leads

25 Leads

50 Leads

100 Leads

of Leads Cost

$25000

$50000

$75000

$100000

1x Cost pkg

bull $100 Setup Fee

32

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 53
Page 40: MJS Digital Media Kit (2)

bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue

bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor

bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects

bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers

Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online

33

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
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  • Slide Number 53
Page 41: MJS Digital Media Kit (2)

Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each

600mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Social Media Posting Plus

Extended Audience Impressions

Digital Press Release

A

1150mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting (2xwk)

Online Review Response

50K - Targeted Impressions on JSOnlinecom

Business Page on JSOnlinecom

Extended Audience Impressions

Digital Press Release

B

2450mo

Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting Plus (4xwk)

Online Review Response

100K - Targeted Impressions on JSOnlinecom

50K - Extended Audience Impressions

Business Page on JSOnlinecom

Digital Press Release

C

minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment

Business Listing Distribution

Reputation Monitoring

Visibility Premium

Social Media Posting

Online Review Response

Targeted Section Impressions on JSOnline

Extended Audience Targeted Impressions

Business Page on JSOnlinecom

Digital Press Release

Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo

Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo

Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo

Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo

Display your brand promotions and events on any section(s) of your liking on jsonlinecom

Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience

Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo

Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo

Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea

Online Web Presence

34

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
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  • Slide Number 24
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  • Slide Number 39
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  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 42: MJS Digital Media Kit (2)

Press Release Distribution

Placement Cost

$300 ea

1x Cost send

bull We can help write you content and get it distributed to a multitude of various online news and content based websites

bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice

Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts

35

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • Slide Number 32
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 43: MJS Digital Media Kit (2)

Whatrsquos the goal of SEO (Search Engine Optimization)

The goal of SEO is to get your website to rank on the first page if not at the top of

search engines This helps enhance our clients

bull Organic Website Traffic

bull Online Conversion (Sales)

bull Brand Awareness amp Reputation

bull Phone Calls

bull In-Store Foot Traffic

bull Efforts with all additional marketing

bull Leads

SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization

bull Onsite Optimization ndash Optimizing website content website code

and user experience (titles tags and structure are optimized with

target keywords)

bull Offsite Optimization ndash Ongoing effort that involves creating and

promoting useful content that consumers find engaging sharing

that content on multiple online channels and linking back to our

clients website (Trust Popularity and Accuracy)

How can you tell that SEO is working How long does it take

A simple and easy way to check and see results from your SEO campaign is to check different

search engine results pages for your clients targeted keywords and phrases SEO is an online

process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive

campaign

36

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
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Page 44: MJS Digital Media Kit (2)

SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider

1 Are they a full service SEO company Onsite amp Offsite

Is the fulfillment conducted in-house or offshore (Overseas)

Do they provide in-person support

Are they pretty transparent on what they are working on

How experienced are they

Can they define deliverables

Who chooses the keywords

How do you they track your Google updates

2

3

4

5

6

7

8

An account manager will review your website rankings regularly and contact our clients if there is anything

urgent that needs to be changed They will help manage and occasional change the link building tasks based

on proven SEO techniques and they are always available to answer questions or address concerns

Account

Management

In the SEO world blogs and articles are crucial in showing search engines that people think certain

keywords and topics are valuable We will create custom blogs and articles written to be unique and

relevant

Blogs amp

Articles

Building business profiles brings your business address email website and phone number into one easy to

reference location When built across a variety of social media sites including places like the Bing Yahoo

Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it

also increases the validity of your site with search engines

Business

Profiles

Offsite optimization is the process of building your business websites authority and brand We do this by

writing and promoting great content through blogs and articles In addition to creating great content we

build out business profiles submit your website to relevant directories and other important link building

activities

Offsite

Optimization

The purpose of onsite optimization is to add the keywords to your website in the meta title meta

description and at least one image alternate tag These tasks help search engines connect your website with

your desired keywords and bring more relevance to your website

Onsite

Optimization

37

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
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  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
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  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 45: MJS Digital Media Kit (2)

SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Assign an Account

Manager

Website Audit amp

Keyword Selection

Onsite amp Offsite

Optimization

Real-Time

Reporting

Improved Rankings amp

Increased Sales

Bundles

Hours

Keywords

Campaign Setup

Account Setup amp Review

Keyword Selection Consult

Onsite Optimization

Onsite Edit Recommendation

Onsite Edit Implementation

Onsite Content Creation

Offsite Optimization

Google Yahoo Bing Profile

Business Profiles

Keyword Link Building

Custom Blogs

Offsite Content Marketing

Articles Content Creation amp Distribution

Account Management

Dedicated

Premium

Reporting

Google Analytics

Premium Reporting

$400

8

1 - 2

$500

10

1 - 2

$750

15

2 - 4

$1000

20

3 - 4

$1500

30

4 - 6

$2000

40

4 - 6

$2500

50

6 - 8

38

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
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  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 46: MJS Digital Media Kit (2)

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of gaining traffic and visibility from

search engines through paid efforts Search Engine Marketing simply refers to buying

traffic via paid search listings

bull Immediate Website Traffic

bull Enhanced Online Conversion (Sales)

bull Brand Legitimacy amp Awareness

bull Call Tracking amp High Quality Leads

bull In-Store Foot Traffic

bull Efforts with all additional marketing

SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

How do we do this

We consult with you about your business needs objects and goals and create an

keyword focus optimized SEM campaign that will run across multiple search engines

including Google and Bing We operate with your needs in mind ndash

bull Transparency and Control ndash Wersquore able to showcase our program and services to

you and your business unlike any before by being very transparent about your

campaign your cost and your performance

bull Converting Website Traffic ndash One of our biggest focuses is helping you convert

and retain that web traffic We offer call tracking and additional services that

can augment your web traffic leads significantly

Why choose us over all other SEM providers

NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and

recognition is key to optimal website traffic and we offer an all encompassing promotional

branding solutions that involves multiple advertising mediums including SEM

39

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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Page 47: MJS Digital Media Kit (2)

SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital

Helping you better understand your clientrsquos needs

In addition to choosing us as your SEM provider here are some additional stats and notes about SEM

1 Google accounts for approximately 90 of all search traffic

76 of consumers use search engines to find local business information

The top 3 paid ad positions on Google account for an approximate 41 of the clicks

Compelling well written ads will yield higher click thru rates

SEM is an excellent way to generate traffic immediately to your website

Search Engine Optimization can augment your Search Engine Marketing results

We have a team dedicated to your SEM campaign success

2

3

4

5

6

7

Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing

your keywords consulting and reporting your results each monthTeam

Dedication

We can provide you with real time reporting and cohesive brand and advertising messaging

SEM is only scratching the surface of so many opportunities that we offerReal-Time

Reports

Call Tracking and analytics Not many other companies (in particular digital agencies can

offer this service especially the ones who know your business wellCall

Tracking

Cost Savings Hiring Contracting someone for SEM full time is expensive The average

annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost

Savings

40

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
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  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 48: MJS Digital Media Kit (2)

Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition

Advertising on Facebook is extremely beneficial when it comes to promoting your brand

offers events or story to a unique hyper targeted audience

The audience on Facebook and Instagram is massive and compliments any type of

promotional in-market brand advertising because itrsquos positioned next to content where

some audiences are spending almost 40 minutes of their day

The granularity of targeting that Facebook ads are capable is astounding If yoursquove

identified a unique niche audience that converts tremendously well then you can mimic

that same custom audience and advertise to them on Facebook and maximize your ROI

Facebook has over 149 billion members worldwide Your audience is on Facebook in

some way shape or form Let MJS help you identify your ideal consumer and promote

your business story or event today

bull 40 MJS Fee for campaigns less than $1000 mo

bull 35 MJS Fee for campaigns greater than $1000 mo

41

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
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  • Slide Number 16
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  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
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  • Slide Number 22
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  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • Slide Number 32
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 49: MJS Digital Media Kit (2)

Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget

Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today

42

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
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  • Slide Number 53
Page 50: MJS Digital Media Kit (2)

Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings

Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice

Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers

After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages

43

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
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  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 51: MJS Digital Media Kit (2)

Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are

Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location

44

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 53
Page 52: MJS Digital Media Kit (2)

Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting

bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process

Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day

45

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

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  • Slide Number 53
Page 53: MJS Digital Media Kit (2)

Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields

bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities

Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools

46

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
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  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 54: MJS Digital Media Kit (2)

Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed

bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed

47

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • Slide Number 32
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 55: MJS Digital Media Kit (2)

Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers

bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings

Automated

Social Engagement

Expansive

Mobile

48

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • Slide Number 32
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 56: MJS Digital Media Kit (2)

Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online

bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts

Single Job Posting Value Discount Your Cost

1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000

5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450

10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350

25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750

Complete Job Posting Bundles Value Discount Your Cost

2 (two) - 30 Day Complete Postings $1225 43 $700

5 (five) - 30 Day Complete Postings $2076 42 $1200

10 (ten) - 30 Day Complete Postings $3410 42 $2000

25 ndash 30 Day Complete Postings $6537 48 $3300

Choose which option is right your you

49

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • Slide Number 32
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 57: MJS Digital Media Kit (2)

Job Slots (Non Auto Refresh) Value Discount Your Cost

1 (one) Standard Job Slot $3500 30 $2450

2 (two) Standard Job Slots $9000 40 $5400

3 (three) Standard Job Slots $13750 50 $6875

Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost

5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650

10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825

25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400

50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500

Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost

2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250

5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950

10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250

25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950

Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost

2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000

5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450

10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350

25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750

Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost

1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975

3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900

5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400

Internal Use Only

50

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • Slide Number 32
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 58: MJS Digital Media Kit (2)

Gold + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

$1350

Platinum + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$2595

Platinum + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

$3720

Gold + Social + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

Social Job Ads

$1590

Platinum + Social + PRS + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$2920

Platinum + Social + PRS + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

Social Job Ads

PRS 30 Days

$4120

Gold + JSO Targeted + 3x3

Sunday Journal 3x3 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Cross Post

After College

100K JSOnline Targeted Display

$2090

Platinum + JSO Targeted + 3x5

Sunday Journal 3x5 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

200K JSOnline Targeted Display

$3720

Platinum + JSO Targeted + 3x10

Sunday Journal 3x10 FC Print Ad

Monster Job Posting for 30 Days

30 Day Career Ad Network

Auto Refresh

Military and Diversity

Bolding

Twitter Card

Cross Post

After College

300K JSOnline Targeted Display

$5520

Additional Job Posting Packages 51

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • Slide Number 32
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 59: MJS Digital Media Kit (2)

bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content

bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen

300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall

bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares

bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader

bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format

bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]

bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100

bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)

Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad

bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site

bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign

bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users

bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world

bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events

DigitalAdvertising Terms

52

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • Slide Number 32
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53
Page 60: MJS Digital Media Kit (2)

Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml

Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp

Digital Display Desktop Mobile amp

Tablet

12

NationalAverage

16

MJSAverage

Click Thru

Email Blast

97

NationalAverage

11

MJSAverage

Email Open Rate

E-Newsletter

15

NationalAverage

18

MJSAverage

Click Thru Rate

Video Pre-Roll

39

NationalAverage

49

MJSAverage

Click Thru Rate

Search Engine Marketing

(SEM PPC)

35

NationalAverage

5

MJSAverage

Click Thru Rate

Please note that click thru for email blast varies between 2 ndash 5 of open

rate

Please note that open rate for Niche E-newsletters is

between 10 ndash 20

Premium Digital Display JSOnline

Wallpaper amp Pushdown

NA

NationalAverage

25

MJSAverage

Click Thru

Audience ExtensionSite Keyword amp

Network Retargeting

12

NationalAverage

16

MJSAverage

Click Thru

Audience ExtensionGeo Fencing amp

Location Targeting

3

NationalAverage

3

MJSAverage

Click Thru

PerformanceAverages

53

  • Slide Number 1
  • Slide Number 2
  • Slide Number 3
  • Slide Number 4
  • Slide Number 5
  • Slide Number 6
  • Slide Number 7
  • Slide Number 8
  • Slide Number 9
  • Slide Number 10
  • Slide Number 11
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Slide Number 15
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Slide Number 21
  • Slide Number 22
  • Slide Number 23
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Slide Number 29
  • Slide Number 30
  • Slide Number 31
  • Slide Number 32
  • Slide Number 33
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • Slide Number 39
  • Slide Number 40
  • Slide Number 41
  • Slide Number 42
  • Slide Number 43
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Slide Number 51
  • Slide Number 52
  • Slide Number 53