MOBILE IS EATING THE WORLD

53% US

eCommerce mobile

traffic share (dec.2015)

US consumers spend

198 minutes per day

In apps vs 168 watching TV

68% of transactions

on Single’s Day (11.11)

Traffic worldwide is

done on mobile

50%

198 minutes

Traffic worldwide

on the web is done on mobile

50%

L’OREAL DIGITAL AMBITION

Accelerate e-Commerce

E-COMMERCE

Establish Personalized relationships

with our consumers

DIRECT CONTACTS

Re-invent Our brands into

“digital love brands”

LOVE BRANDS

CONTENT MARKETING – THE NEW ADVERTISING

SPEED INCREASING FROM SOCIAL TO BUYING

LOVE

BRANDS

DIRECT

RELATIONS CONSUMER

DATA

E-COMMERCE OFFLINE

SALES

NEW MARKETING MODEL IN THE DIGITAL AGE

MOVING

FROM PRODUCT INNOVATION

TO SERVICE INNOVATION

9

10

L'ORÉAL "SKIN PROFILER" DIAGNOSIS TOOL

NOW SCALABLE THANKS TO A MINIATURIZED

CONNECTED TOOL

L'Oréal Skin Profiler

FROM PRODUCT RECOMMENDATION TO

PERSONALIZED SKINCARE

Processed by Skin Profile

Algorithm