Millennial Money Chatter: A Guide to Millennial Financial ......What Are Millennials Talking About?...
Transcript of Millennial Money Chatter: A Guide to Millennial Financial ......What Are Millennials Talking About?...
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MillennialMoneyChatter:AGuidetoMillennialFinancialDisclosure
© 2017 Harland Clarke. All marks are the property of their respective owners. All rights reserved.
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Presenters
JimeseHarkleyImpactDirector,FileneResearchInstitute
Moderator
ChristineAhlgrenPaymentsMarketingHarlandClarke
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SWEETHOMEALABAMA…..DON’TSAYROLLTIDE
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Differentiators?
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WhatAreMillennialsTalkingAbout?
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#DEBTSENTENCECollegeeducationshouldcreateopportunitiestosucceed,butformanyitisa#debtsentence.
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#OCCUPYSTUDENTDEBTWearetoldtogetaCollegeDegree.Majorityofstudentsgetalifetimedebtbecauseofit.
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RIGGEDSYSTEMIT’SYOURFAULT
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YouOnlyLiveOnce
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ADULTINGNOTTODAY
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FRUGALITY
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WHATTHISMEANSFORCREDITUNIONS
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Itisthroughmindfulness—focusingonthemoment-by-momentexperience—thatfinancialchallengesareovercome.Daybydayandchoicebychoice.
Stopmakingimpulsepurchasesandstartmakingmindfuldecisions…Toachieveourfinancialgoals, wesimplyneedtomakemoremindfuldecisions.
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CONSIDERATIONS
● Creatingnewproductsandpromotingexistingonesthatreducefinancialinsecurities
● Promotetheirsuiteofnon-exploitivefinancialservicesbycomparingtheirofferingstermbytermwiththoseofferedbybanks.
● Communicatetheirofferingsaspresent-bound,focusingonwhatMillennialscandotodaytoridethewaveofuncertaintyrelatedtoemployment,debt,andsavings.
● InfusecommunicationstoMillennialswithmindfulnessphilosophyandminimalistgoals.
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Q&AWrapUp
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ThecontentforthispresentationwascreatedbyJimeseHarkley.Theviewsandopinionsexpressedhereinarethoseoftheauthor,JimeseHarkley,anddonotnecessarilyreflectthoseofHarlandClarke.
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