Corporate Overview Brochure and Integrated Cross-Channel Campaign

Corporate Overview Brochure

Corporate Story Global Impact Video

Landing Page: Detail

Direct Mail / Leave Behind: Directing Lab Managers to Landing Page

Netezza – Vision Video

TestDriveTwinFin

theTake

Fits In. Stands Out.

TestDriveTwinFin

theTake

TestDriveTwinFin

theTake

Advance Analytics

There may be

jealousyissues

Experience the

performance for yourself.

TestDriveTwinFin

theTake

Get Real.Real Results

Real DataUsing YOUR

(prospect name),

Technology touches nearly every aspect of our lives and our businesses.

Truly transformative technology, such as this Apple® iPod™, brings about

such fundamental changes that we wonder how we did things before it

arrived.

That’s Netezza’s goal—to fundamentally change how useful data can be.

To accelerate the time frame in which you can access business information

and to re-define the degree of business impact that organizations can

expect from that information.The Netezza Analytic Appliance™ enables real-time in-depth customer

understanding by helping companies collect, integrate and analyze both

on-line and off-line terabyte-scale data for better ad targeting, marketing

campaign execution, fraud detection, web site content personalization and

on-line promotion delivery. I invite you to watch my presentation on your new iPod touch, then call me

directly to discuss how we can help you improve business operations and

increase your profits.Best regards,

Brad TerrellVP and General Manager, Netezza

iPod

touc

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in touch

It’s timeyou got

with

14”4”

in touchIt’s timeyou got

with

Remove iPod touch® to find out more

Pull up on clear plastic label at grey dots to remove iPod touch

Netezza Corporation26 Forest StreetMarlborough, MA 01752+1 508 382 8200 TEL+1 508 382 8300 FAX

www.netezza.com

Brad’s InfoTitleTitle second line

XXXXXXXX@netezza.com+XXX.XXX.XXXX+1 000 000 0000 MOBILE

Dear (prospect name), Technology touches nearly every aspect of our lives and our businesses. Truly transformative technology, such as this Apple® iPod™ touch, brings about such fundamental changes that we wonder how we did things before it arrived. That’s Netezza’s goal—to fundamentally change how useful data can be. To re-define the degree of business clarity you can expect from your data and to accelerate the time frame in which you can access it. Netezza’s purpose built appliance is uniquely positioned to provide Chase Card Services with a significantly reduced risk approach along with increased speed to market at a much lower TCO than traditional solutions. For these very reasons, two of the world’s four largest credit card payments organiza-tions, MasterCard and American Express, currently have Netezza systems in production. I want to convince you that Netezza can solve your toughest data problems and provide Chase Card Services with an alternative solution for the CCS project. We’d like to schedule a meeting with you and your team on Wednesday April 21st, 2010 to discuss how Netezza can change the value you get from your data. I invite you to watch the presentations on your new iPod touch and then call me directly. Regards,

Jamie LynchVice President and General ManagerFinancial Services

Netezza Corporation26 Forest StreetMarlborough, MA 01752+1 508 382 8200 TEL+1 508 382 8300 FAX

www.netezza.com

Brad’s InfoTitleTitle second line

XXXXXXXX@netezza.com+XXX.XXX.XXXX+1 000 000 0000 MOBILE

Dear (prospect name),

Technology touches nearly every aspect of our lives and our businesses. Truly transformative technology, such as this Apple® iPod™, brings about such fundamental changes that we wonder how we did things before it arrived.

That’s Netezza’s goal—to fundamentally change how useful data can be. To accelerate the time frame in which you can access business information and to re-define the degree of business impact that organizations can expect from that information.

The Netezza Analytic Appliance™ enables real-time in-depth customer understanding by helping companies collect, integrate and analyze both on-line and off-line terabyte-scale data for better ad targeting, marketing campaign execution, fraud detection, web site content personalization and on-line promotion delivery.

I invite you to watch my presentation on your new iPod touch, then call me directly to discuss how we can help you improve business operations and increase your profits.

Best regards,

Brad TerrellVP and General Manager, Netezza

Netezza – High-End Direct Mail – Lead Generation

+ Cost: $400k

+ Generated: $179M in sales pipeline

+ Result: $29M+ in closed-won sales Will Pringle VP, Worldwide Demand Generation Netezza, Information Management

Netezza –Direct Mail – Competitive Disruption

it’s america’s most beloved ballparkand for a shining moment, it can belong to you.

The new EMC Club combines first-class amenities with a sweeping view from

above home plate. There’s nothing like it.

With 5-Star menu selections presented on gleaming table settings, an intimate

wine bar, and a dazzling open kitchen, the EMC Club offers an exceptional level

of elegant entertaining. You’ll enjoy the finest preparations in the company of

championship trophies and Fenway Park’s famed Green Monster.

Luxury and history blend together beautifully to create one of the most unique

locations anywhere.

elegance overlooking history

emc club: 175 seated 350 reception

The exceptional facilities of the EMC Club, including

audio-visual presentation capabilities, make it ideal for

corporate meetings, special events, formal organization

gatherings, traditional weddings, and fundraising galas.

Creative Solutions for: John Hancock Mutual Life Insurance iBasis, Inc. SNET Natural MicroSystems Corp. Sonic Software Gulf Oil Concord Communications Ford Motor Company Lotus Development Corp. Digital Equipment Corp. Apollo Computer AdvantageHEALTH Boston Technology Brooktrout Technology EDGE Industrial Design Clear Software Marvel Comics The Back Bay Restaurant Group Uno Restaurants Springfield College The Wang Center for the Performing Arts Infocom Epstein Photography Brooks Drugs Suffolk Downs Shawmut Bank Boston Five Fleet/Norstar Computer Corporation of America Hewlett-Packard Medical Products Div. Datamedix Delmed F.W. Faxon S.D. Warren Co. Weyerhaeuser Paper

Howell Delivers All-Star Tribute for John Hancock.

Michael Howell July 2001 Creative Solutions 617.630.9091

At baseball’s annual All-Star game this year, John Hancock really scored with a special event for their top agents. They brought Dave Winfield, 12-time All Star and 2001 inductee into the Hall of Fame, to Seattle as a surprise guest. To properly introduce the baseball legend, they asked Howell & Associates to concept, write, and produce a video that captured the highlights of Winfield’s 22-season career. The result captures images of the slugging outfielder in every stage of his career, from his debut with the San Diego Padres through his high-profile years with the New York Yankees and his World Series championship with the Toronto Blue Jays -- all in just over a minute. Producer Michael Howell wrote the action-packed script and produced the audio at BWA, Cambridge MA. He also wrote the stage dialog for event host Gary Thorne. Hancock has frequently turned to H&A when they need major-league quality and impact for their internal videos, and Dave Winfield’s received another rousing cheer from the financial services giant. If your company needs star power, call 617-630-9091 or email: mh@mhowell.com

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Let’s talk about

In Store

Hello TimEmail TomCall Tom Directly

Play ThisVideo First

Tom Ebling PresidentCEO and ChairmanDemandware

Videos LibrarySites

A look into a new White Paper from Winterberry Group. Sponsored by ACXIOM and Netezza

1. What’s the N

ew Face of D

irect Mail?

2. What is the True B

usiness Value for Data?

3. A Fragm

ented Future?

4. “Learning While D

oing” and Near-R

eal Time

5. Data P

rivacy and Security

6. Conclusions

What does The Changing Mission of Marketing Data mean to you?New technologies, new perspectives, and new opportunities.

Index | Next Spread

A Fragmented Future?

Marketing data now extends far beyond names and addresses

and some affinity information. While some sources, such as

registration-driven websites or social media platforms, provide

a means for collecting specific audience data, new warehousing

and analytic technologies enable marketers to gain specific

strategic insights from behavioral information — streams of data

gathered from web browsing and other online activities that can

reveal much about purchase interests and intent.

The unprecedented speed and power of these new technologies

is creating vast opportunities to acquire, aggregate, analyze, and

optimize the business impact of data in new and innovative ways.

Today’s digital data ecosystem is marked

by interaction and interactivity between key

interests.

It is clear that the data-provider industry will grow increasingly

fragmented as new influencers — led by online data compilers

and exchange platforms, database management vendors,

publishers, e-commerce platforms, and a wide range of

technology-focused performance optimization providers —

increase their impact.

As for their customers, companies that need this rich new ocean

of data to drive marketing decisions should look for vendors and

partners that can bring together all of the fragmented sources

into a cohesive whole for the most complete analysis possible.

page 6 | Winterberry Group | What does The Changing Mission of Marketing Data mean to you? | Sponsored by Acxiom and Netezza

Index | Previous Spread | Next Spread

the e-business essential

detect

notify

isolate

resolve

eHealth SuiteTM application health

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system healthtm

network health®

livehealth

tm

Capabilities & Commitment

1

With extraordinary speed, “e-business”

moved to the forefront of business planning. And

like any phrase that becomes so pervasive so

quickly, it means different things to different people.

Concord sees e-business as a fact of life in nearly every phase of today’s

business – and it’s becoming more essential every year. E-business is not

only transactions, but also procurement, inventory, tracking, supply

chain management, and ultimately customer satisfaction.

Wherever computers, customers, and connections are involved, you

have e-business.

Our comprehensive e-business view drives a central benefit for our

customers: we are the only company that provides end-to-end integrated

performance and availability management solutions. We detect faults,

potential outages, and service delays across your applications, systems,

and networks before they result in performance issues, including costly

downtime and lost productivity. Our eHealth Suite helps you manage

service levels and efficiently plan capacity to ensure that your critical

applications and your customers – whether internal or external – are

sufficiently resourced.

Whatever the focus and scale of your e-business, we maximize the

availability of critical applications and ensure “always on” 24X7 service.

Whether you expand either the scale or the scope of your e-business

infrastructure, we move right with you.

By integrating a diverse array of best-of-breed management tools and creating

a single dashboard for monitoring IT performance and availability, Concord

meets your needs, today and tomorrow. Your e-business is essential to your

total business, and Concord is the e-business essential.

What is e-business? Better to ask what isn’t.

detect

notify

isolate

resolve

When you ask, “what

isn’t e-business?”, the

answer is “not much.”

iBasis “ i “ campaign Howell & Associates, Inc. / Kennard Design

on:

iBasis 2001 Annual Report

D e a r f e l l o w s h a r e h o l d e r s :

For iBasis, 2001 was a year of impressive accomplishments and progress towards our goal of profitability.

Our annual revenues more than doubled, to $134 million. Minutes of use on The iBasis Network

increased 140% to 1.4 billion minutes, and our end of year run rate exceeded 2 billion minutes. This would

make us the 12th largest international carrier in the world—a remarkable indicator of the pace at which

the world’s international voice traffic is moving from traditional phone networks to VoIP.

Our customer base grew 50% year-over-year as many of the world’s leading carriers connected to

our network. The quality of our customer base also improved, with more than 60% of our VoIP traffic and

revenues now generated by Tier One carriers, the world’s largest and most demanding carriers. We were

proud to count the top 3 U.S. inter-exchange carriers—AT&T, Worldcom and Sprint—as well as Qwest,

among our 10 largest customers at the end of 2001.

Despite lengthening sales cycles for our speech recognition-based customer service solutions,

caused in large part by weakness in the U.S. market, revenues in our Speech Solutions business grew

50% year-over-year.

The well-publicized challenges that faced many telecommunications providers in 2001 had a greater

effect on our stock price than we might have liked. And while several of our customers were forced out of

business during the first half of the year, causing our business to scale more slowly than planned in the

leadershipon:

Guidelines for You.

YOUR HR/BENEFITS WEBSITE

YOUR 401(k) PLAN

YOUR PENSION PLAN

YOUR RETIREMENT PROGRAM

CCBBSS && YYOOUUA HEALTHY PARTNERSHIP

YOUR HR/BENEFITS PROGRAM

CBS CORPORATION ORIENTATION KIT

CBS HR/BENEFITS BRANDING STANDARDS