Middle East Electricity Day 3

Daily News11 - 13 FEBRUARY 2014 | Day Three www.middleeastelectricity.com

THE LARGEST AND most successfuledition of Middle East Electricity endstoday, with optimism high within the

region’s power sector following a host ofnew product launches and a record numberof visitors at the show.

The 39th edition of the exhibition, whichcovers 12 halls and more than 5,000sqm of exhibition space, has attractedthousands of exhibitors from across theglobal power industry.

At the MEE Awards, which took place onthe !rst night of the exhibition, H.E. AbdullaSaif Al Nuaimi, Advisor, Abu Dhabi Waterand Electricity Authority (ADWEA), wasnamed ‘Power Personality of the Year’. DubaiMunicipality Director General H.E. HussainNasser Lootah was awarded ‘GreenChampion of the Year’ for his contribution toa host of green initiatives within the emirate.

More than 1,000 people attended theawards ceremony, with other winners onthe night including Altaaqa Global CatRental Power, who took home the ‘PowerProject of the Year Award’ for its role in theinstallation of a 54 MW power plant in Aden,Yemen. Ahmad Matar Khalifa Alsuwaidifrom Dubai Aluminium was named ‘YoungEngineer of the Year’, while the ‘LightingProject of the Year’ went to the Abu DhabiDepartment of Transport for the Ras AlAkhdar Bainoonah street lighting project.

In the ‘Solar Project of the Year’ category,First Solar beat the rest of the !eld for Phase

1 of the Mohammed bin Rashid Al MaktoumSolar Park project.

The winners were selected by anindependent jury of power industry expertswho examined the e"orts of 25 shortlistedentries from across eight categories.

Anita Mathews, Director of Informa EnergyGroup, organisers of Middle East Electricity,said, “The judges were very impressed withthe wide range of entries this year. Thescope of work presented for critique wasdiverse, thought-provoking and is atestament to the health of the industry, aswell as the growth we can expect to see inthe coming years.”

Both 2014 editions of Solar Middle Eastand Middle East Electricity have proven tobe a hit with visitors and exhibitors alike,including Raed Refat Al-Khalidi, General

Manager of Jordanian !rm Al Kabas Electric& Trading Company, who remarked, “This ismy !rst visit to the exhibition and I hope itwon’t be my last.

“The exhibition is really big, coveringalmost all sectors of the industry andproviding us with good contacts andinformation.”

Meanwhile, Mohamed Abu-Dagga,Showroom Manager for Saudi Arabiancompany Adwaa Al-Jazeerah Trading Est,visiting the exhibition for the !rst time thisweek, said, “What a great show, I didn’texpect it to be so large and I’ll be returningnext year for sure.”

Middle East Electricity returns next year,taking place from 2 - 4 March 2015 at theDubai International Convention andExhibition Centre.

In the spotlightThe importance of !nding the rightlighting solutionPage 8

Award winnersImages from the MEE Awards ceremonyPages 11

Industry expertKris Sutton from Solar Energy Industryanswers our questionsPage 6

Turkish delightWho’s who on the Turkish Pavilion Pages 5

MEE 2014 breaks all records

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The winners on stage during the 2014 edition of the MEE Awards

SERVING THE REGION’S BUSINESS SINCE 1984

Doing Global Business the Power of Good

Published by

S01 MEE 2014 Dailies Day 3 - Start_MEE Dailies template 2014 12/02/2014 20:38

PENTAIR HAS ANNOUNCED that it is targeting huge growth withinthe Middle East region. Helmi Srour, Regional Manager for theMiddle East, India and Africa for Pentair Equipment Protection toldMEE Daily, “We want to double our business in the coming three tofour years. We are well positioned now and investing in the region.We want to penetrate more with the distributors we have but wealso want to expand our coverage.”

Pentair Equipment Protection, which specialises in enclosures forhazardous and non-hazardous oil and gas environments, is alreadywell-positioned within core markets such as Saudi Arabia and theUAE and is now focusing on expanding its reach further within theregion.

“We still have a gap in many geographical markets so we need tomake sure that our coverage is good,” Srour revealed. “We don’t go

direct to the market, we prefer to go with distributors and we’relooking for good partners to grow the distribution business.”

Pentair is already established in the US, Brazil, Mexico, Germanyand France, but new facilities in Poland and India have led toreduced delivery times to the Middle East. The company plans toopen further manufacturing facilities within the Middle East duringthe coming years.

“We are committed to the region,” added Srour. “Pentair Valves &Controls already has a factory and foundry within the region andthe merger with Tyco at the end of last year has brought the scaleup massively. We are proud that we are part of this region so we arecommitted to investing and growing further within the region.”

Visit Pentair on Stand 6A30

Pentair targets rapid growth in the Middle East

INDIAN GENERATOR SET manufacturer, Kirloskar, is showcasing its range of DV Series generatorsat Middle East Electricity. The generators, which have enjoyed strong sales across the GCC region,range from 320 kVA to 625 kVA.

“We have developed this series with our own fuel injection technology,” said Kirloskar’s DeputyGeneral Manager, Ajay Saraf. “The fuel pump is manufactured and designed by us, incollaboration with Bosch and can be serviced at any Bosch service centre. At the same time, it’sgot best-in-class fuel consumption. So your fuel and oil consumption, operating cost and capitalcost is low and that is backed up by a GCC-wide dealer network.”

Kirloskar is also displaying its range of air-cooled generators, featuring the company’s ownspecialised technology. “We are one of the few companies in the world that has this technology,’said Saraf. “Here we have something that is unique to the market, saves the customermaintenance costs and gives value so that once they buy this genset, there is no headache.”

Saraf added that a key advantage of Kirloskar, which has seen sales grow by around 12 per cent in the Middle East region during the pastyear, is that it develops its own engines and generating sets.

Kirloskar is putting on a strong showing at MEE 2014 with key company !gures attending including: Sunil Walunjkar, VP (Global Exports);Sanjeev Nimkar, VP (Power Generation Channel Sales); Milind Panadare, Senior General Manager; Krishna Mundhada, Manager (PowerGeneration Exports) and Shrikant Pataskar, General Manager.

Visit Kirloskar on Stand S3D20

Kirloskar’s self-made approach pays o! in GCC region

SHOW NEWS

2 Middle East Electricity | Day ThreeSERVING THE REGION’S BUSINESS SINCE 1984

Greaves Cottonlaunches host ofnew productsGreaves Cotton Middle East (GCME)services the Middle East marketswith state-of-the-art productscutting across major segments ofindustry. The major focus for GCMErevolves around “customer intimacy”backed by strong and robustaftermarket support. The strength ofGCME has been its product, peopleand distribution network across theregion.Greaves Cotton Middle East FZC,located in Sharjah Airport Free Zone,UAE, is the regional office for GreavesCotton Limited, India, an ISO 9001company established in 1859.At MEE 2014, GCME launchedtechnology intensive productsfocused on specific customersegments and applications, with awide range of engines and dieselgenerators being displayed at theexpo.Greaves Cotton’s stand is located inSheikh Saeed Hall 2 on Stand S2C20.

In Brief

Himoinsa's Sales & Marketing Department Di-rector, Guillermo Elum, and Terry McGuire, Gen-eral Manager of FAMCO's Power & IndustrialProducts Division, celebrate the launch of thePower Cube HPCW 510. The 500 kW generatorhas a remarkably small footprint and is on dis-play outside the Dubai International ExhibitionCentre during MEE 2014.

FG WILSON "ENGINEERING) FZE has beenreinforcing its message that the quality ofits generators will always be of the highestpossible quality, irrespective of where inthe world they are manufactured.

Naveen D'Souza, Vice President of FGWilson Engineering FZE, told MEE Daily,“Our message this year is to project ‘oneglobal standard’. This means that whereverin the world one of our machines ismanufactured, it will be manufactured inexactly the same quality.

“FG Wilson has production facilitiesdotted around the globe – in NorthernIreland, Brazil, the USA, China and India. Allof these factories belong to Caterpillar, andthey have implemented their productionprocesses and systems, and they haveensured that the quality of the productscoming out of these factories are exactlythe same.

“Irrespective of under which #ag aproduct comes from, it is always fantasticquality,” he stated.

In Dubai, FG Wilson operates a state-of-the-art 160,000 square feet facility in JebelAli Free Zone from where the companysupplies generators ranging in power from5 to 1375 kVA.

The !rm has brought two of its smallermachines from its global product range toexhibit at MEE – a 33 kVA machine and a

100 kVA machine, as well as a larger 1375kVA machine.

D’Souza said that FG Wilson had beenmaking the most of exhibiting at MEE thisyear and described the event as “a greatforum that enables people to come andmeet us and take a look at our machines”.

“We have a number of high-quality

technical experts working on our stand,” heremarked. “The majority of visitors to ourstand are not our customers, so it’s a goodopportunity for them to meet us and learnabout our products.”

Visit FG Wilson (Engineering) FZE onStand S1J10

FG Wilson promotes ‘oneglobal standard’ message

FG Wilson stand at MEE 2014 features a

selection of generators from thecompany’s range of machines

CORRECTION:In yesterday’s

edition of MEE Dailywe printed a French flag on anarticle covering the ItalianPavilion at MEE 2014. We wouldlike to apologise to both ourFrench and Italian exhibitors andvisitors for any offence we mayhave caused.

The Kirloskar team at MEE 2014


Perkins displaysclient-drivensolutions at MEEALREADY ESTABLISHED AS a provensource of power for generator setapplications in the Middle East and Africa,Perkins’ 1100 Series has been overhauledto deliver a new, updated o$ering, tomeet the customers’ needs.

On show for the !rst time at MEE 2014,the company’s new three-cylinderElectropaK o$ering, which includes the1103A-33TG1, is targeted at non-regulated countries.

Developed to provide cost-e$ectivepower, the 1103A-33TG1 o$ers 45 kVAprime power at 1,500 rpm; the 1103A-33TG2 is rated at 60 kVA prime power;while the 1103A-33G completes the line-up with 30 kVA prime power on tap. Thecompany is located on Stand S3B25 atthis year's exhibition.

Originally designed as a solution forboth agricultural and electric powerapplications, the 1103 has beenoverhauled to ensure generator setpackagers now have access to an enginethat meets the electric power markets’speci!c requirements.

The changes made to the new 1103Aelectric power o$ering, which will enterproduction in Q2 2014, include amodi!ed and robust fuel system whichnow uses a mechanical lift pump,ensuring OEMs bene!t from acompetitive cost of ownership.

In Brief

Middle East Electricity | Day Three 3

SHOW NEWS

SERVING THE REGION’S BUSINESS SINCE 1984

LEADING MACHINE COMPANY DoosanInfracore is showcasing its new range ofengines for generator sets, the DP Engineseries, while exhibiting at Middle EastElectricity for the !rst time.

The DP Series boasts a power range from86 kW to 828 kW, o$ering a power densityincrease of approximately 15-20 per cent,while simultaneously retaining a small sizeand mechanical type that promises to helpcustomers manage the engines moreconveniently. According to DoosanInfracore, which has more than 50 years ofengineering experience, the new range isthe result of its e$orts to meet its customers'needs and create the best engine.

The company is planning to expand itsglobal generator set business by 15 per cent

in the coming year and as a result has turnedto the growing opportunities in the MiddleEast and North Africa region.

When asked why it chose to invest in astand at this year's show, Doosan InfracoreSenior Vice President of Sales and MarketingDan Rim said, "We have attended this showmany times before, but we noticed thegrowth in the Middle East so decided to bemore active here. It's very busy, it's where theaction is and where the growth is. We're veryexcited to have a presence here."

Doosan Infracore is part of the DoosanCorporation, which is 11th largest companyin South Korea and worth approximatelyUS$25bn.

Visit Doosan Infracore on Stand S1J20

Doosan Infracore premieres its latest range of generator set engines

Doosan Infracore is showcasing its new DP Engine series range

The new 1103A-33TG1 ElectropaKfrom Perkins


MAN ENGINES IS looking to make strategic local partners atthis year's exhibition in order to help establish itself as a keyplayer in the Middle East's power industry.

As a branch of MAN Truck and Bus, this is the first time MANEngines has exhibited independently at Middle EastElectricity and it hopes to use its attendance to build on itspresence in and around the Gulf.

Hubert Gossner, MAN Engines Head of Power, said, "We'dlike to be present locally and offer our customers theworldwide service and support of MAN Truck & Bus."

Gossner explained that in order to achieve enhanced localactivity and show its customers it has a truly global presenceMAN Engines, which already has partners in Saudi Arabiaand Lebanon, has been in negotiations with potentialpartners in Dubai and across the Middle East.

"We'd like to rise up the business and that's why we're hereat this show," said Gossner.

Visit MAN Engines on Stand S2E20

MAN Trucks sets its sights on Middle East expansion

Lucy Switchgearpresents newAegis Ring MainUnit rangeLUCY SWITCHGEAR, A leader in mediumvoltage and secondary powerdistribution, is presenting its newgeneration of Ring Main Units at thisyear's show.

Available in 12kV, 17.5kv and 24kV, theAegis Ring Main Unit range can be !ttedwith multiple features according tocustomer speci!cations, is suitable for arange of environmental conditions, and isavailable in both indoor and outdoorversions.

Lucy Switchgear Sales & MarketingDirector Carl Sellick, said, "Aegis is a Greekword for shield and a shield shares thesame kind of values - it's strong, it protectsyou and that's basically what ourequipment does, it protects people andoperators against electrical faults."

The range was already rolled out inSaudi Arabia about a year ago, but LucySwitchgear is now looking to the UAE andis marketing it in Abu Dhabi and Dubai.

"We've listened to our customers andthey've been very instrumental in tellingus what they need and what we couldusefully develop for them," explainedSellick.

Having been present in the Middle Eastfor more than 50 years, the regionremains highly important to LucySwitchgear, accounting for more than 70per cent of its business.

"We're seen as a local company with aBritish heritage, while being very muchMiddle East-centric," Sellick claimed. "It'sour core region. We're looking to diversifyinto new markets, but we're not leavingthis behind."

Saudi Arabianpower solutionson show at MEESAUDI ARABIA, REPRESENTED by theSaudi Export Development Authority(SEDA), has had a heavy presence atMiddle East Electricity this year, with closeto 40 companies from the Kingdom inattendance at the show.

Many of the show’s KSA exhibitors havebeen displaying their products at a SaudiArabia Pavilion organised by SEDA.Located in Sheikh Saeed Halls, thecompanies on the pavilion have beenpromoting their products and serviceswith the aim of increasing theirparticipation in the region’s boomingelectric sector.

In Brief

WESTERN GLOBAL HAS used MiddleEast Electricity to herald its new soleagent within the region, AAAConstruction Equipment, and to displayits regionally-tailored fuel filtrationtransfer pod systems.

“They have a direct sales team that arewell-trained and professional, theirsupport services are fantastic, and theyhave the reputation and customer basein the UAE,” John White, Western Global’sExport Sales Manager, said of thecompany’s newly-approved distributor.“They already supply everyone that wewould consider a target customer, so itwas really a natural decision.”

Western Global’s relationship with AAAwill also enable access to the UAE’s oiland gas companies.

“It would be pretty time-consuming topenetrate that market and the goodthing is that AAA is already active in thatmarket,” said White. “So the route to thatmarket is wide open for us.”

Western Global is also showcasing itsnew range of three fuel filtration transferpod systems. The Western Transfer Pod

has been comprehensively overhauledfor the regional market.

“Many products that work fine inEurope have a lot of reliability problemsover here because operating ambienttemperatures are 50°C plus,” said White.“The fuel filtration unit is also workingreally hard because of the poor qualityof the fuel. So we increased the qualityand the capacity of all of the componentparts of the fuel filtration system.”

Western has already seen orders for thenew Transfer Pod range flood in from theMiddle East, with units being deployedin places like Oman and Yemen.

“What really counts out here isreliability and we got it right,” said White.“As a result, our name and our brand isgetting bigger and people associate itwith good quality.”

Visit Western Global at Stand S1G40

Western Global announce new regional partnership

SHOW NEWS

4 Middle East Electricity | Day ThreeSERVING THE REGION’S BUSINESS SINCE 1984

RITTAL MIDDLE EAST FZE, the enclosure and housing technology systems supplier, haslaunched two new products at Middle East Electricity 2014. The company, a subsidiary ofGerman company Rittal GmbH, unveiled its new Flex Block base plinth product, which canresult in time savings of up to 80 per cent due to its too-free assembly. It also launchedBlue-e, a climate control cooling product that has an eco-mode control to enableintelligent energy use, consumes up to 45 per cent less energy and has a wide outputrange of 500 to 4,000W.

“We have two innovative solutions that we are very pleased to demonstrate to newcustomers and our existing customers,” said Joseph Najjar, Managing Director of Rittal MiddleEast. “We have been launching this product across the globe, in Europe, in the Far East, inthe United States, but here in the Middle East it is a new product and we are very excited todemonstrate these products to our customers.”

Najjar went on to say that the subsidiary had enjoyed double digit growth for the past !veyears and said that further expansion, both within the region and in Africa, was on the cards.

“Middle East Electricity exhibition has been for many years a platform for us to meet ourcustomers and really understand their needs,” said Najjar. “The key customers have a lot oftrust in Rittal. This plays a major part in winning projects.

“All of our operations used to be based in Dubai. Now we are scattered across the region,from Lebanon to Saudi Arabia. The reason we’re investing in the region is to have resourcesthat are much closer to the customers so we can understand their market needs andrespond faster.”

Visit Rittal Middle East on Stand 6A10

Rittal unveils two new products

Joseph Najjar, Managing Director of RittalMiddle East

John White, Western Global’s Export Sales Manager

MAN Engines Head of Power Hubert Gossner


COUNTRY PAVILION PROFILES

Tim Endüstriyel Otomasyon Elektrik (Plastim)is this year promoting its range of slottedcable ducts at Middle East Electricity.The ducts, which are made of technopolymeron a rigid PVC base, have been tested andcerti!ed according to the UL94-V0"ammability rating and are available innarrow slots of 4 x 6 x 4 mm.With a standard length of two metres,additional features of the cable ducts includea perforated bottom according to the DIN43659 standard.Established in Istanbul in 1995, TimEndüstriyel Otomasyon Elektrik began itsown production facility in 2010 under thebrand name Plastim.The company, which has a distributor in theUAE, also o#ers products such as plasticpanels, !lter fans, roof fans, panel heaters,thermostats and hygrostat panel type airconditioners.

Tim EndüstriyelOtomasyon Elektrik(Plastim)Stand 6E01

At Middle East Electricity 2014, Sahra Kablois aiming to increase awareness of its brandto both regional and international visitorsby displaying its newly designed andmanufactured cables.Established for more than 40 years, SahraKablo has been supplying electric utilitiesand EPC companies in 35 countries withhigh quality aluminium energy cables. The company o#ers all forms of aluminiumpower cables with solid, stranded or "exibleconductors, including insulated aerial

bundled cables (ABC); covered conductors,underground cables with solid/sectorshaped conductors; bare conductors (AAC,AAAC and ACSR); "exible cables; andbuilding cables.The company has been certi!ed accordingto standards such as ISO 9001:2000 andattributes its success to keeping track withtechnological developments, its highlyskilled personnel, its emphasis on customersatisfaction and its commitment toincreasing its market share.

Sahra KabloStand 6G38

$ener Endüstri Üretim Ve Elektrik o#ers a range of products for the power industry,including electrical panels, cable channels, OEM panels and generator cabins.The company, whose products are manufactured in accordance with TS 3367 EN 60439-1 Turkish Standard, ISO 9001-2000 Quality Management Standard and the EuropeanCommission’s Low-Voltage Directive (LVD) 73/23/EEC, is showcasing its range of panelsat this year’s exhibition.$ener Endüstri is promoting products such as the free-standing A.G Power DistributionPanels, which have been designed to withstand voltage levels of up to 4,000 A; the A.GDistribution Panels, which house switchgear equipment; the Compensation Panels,which provide energy-saving, cost-e#ective storage for both reactive and capacitivesystems; Field Distribution Panels, which are designed for use on all types of constructionsites and for all land conditions; and the Motor Control Center (MMC) Panels, which canbe used for all control and automation systems in environments with protection ratingsof between IP 31 and IP 65.

!ener Endüstri Üretim Ve ElektrikStand 7A39

2M KABLO is showcasing its range of cables for the security, construction and oiland gas industries at this year’s show.The company’s main products include fire resistant cables (with three cables LPCB-certified); control cables; instrumentation cables; power cables; marine andshipboard cables; audio-video cables; coaxial cables; data cables; BUS cables;telephone cables; and special cables.Certified according to ISO 9001:2008, ISO 14001 and OHSAS standards, 2M KABLOmanufactures its products from a 9,350-sq m factory located in Istanbul, with salesoffices located across Turkey (with one also situated in Moscow).The company currently exports 40 per cent of its products to Europe, Russia, theMiddle East, Africa and the Turkic Republics, while the remaining 60 per cent aredistributed across Turkey.

2M KABLOStand 6G10

THE TURKISH PAVILION hasmade its second appearanceat Middle East Electricity thisyear.Around 50 Turkish companiesare present on the pavilion,which has once again been organised by tradeorganisation the IstanbulElectrical Electronics ServicesExporters’ Association, whichis otherwise known as theTurkish Electro TechnologyExporters’ Association (TET).TET members comprise ofcable and equipmentmanufacturers and consumerelectronics, telecoms andhome appliances companieswhich together account foralmost 10 per cent of totalTurkish exports.We have selected some of thebest firms on the pavilion andprovided a round-up of whatinnovative services andproducts they have to offer atthis year’s show.

Since its establishment in 1990, HünkaKablo has abided by the principle: “Successand sustainability of production is honestand quality in service”.Part of Hundur Group, the companyproduces a range of cable products,including coaxial cables, signal and controlcables, CCTV cables, halogen-free !re-resistant cables, !re alarm cables,telephone cables, audio/video cables anddata/communication cables.With both its headquarters and 3,000-sqmfactory located in Karaköy, Istanbul, HünkaKablo says its products meet both nationaland international standards and can alsobe tailor-made according to therequirements of the client.Hünka Kablo has more than 64 dealers andresellers across the world, working withcompanies in Asia, Europe and Africa.

Hundur KabloElektrik (Hünka Kablo)Stand 7A14

Turkish talent travels to the UAE


S02 MEE Dailies 2014 Day 3 - Q&A_News_Country_Profile_MEE Dailies template 2014 12/02/2014 20:30

Founded in 1991 as a non-profit educational organisation, the mission of Solar Energy International (SEI) is 'to empowerpeople around the world through the education of sustainable practices'. The organisation's Technical Director, Kris Sutton,is leading today's Solar Middle East Workshop and spoke to MEE Daily about the increasing role of solar in the region'senergy mix, the rising output of modern solar systems, and reveals what attendees can expect from today's workshop.

MEE DAILY: Please can you give us a briefoverview of what Solar Energy International isand the work that the organisation does?

KRIS SUTTON: Solar Energy International(SEI) is a renewable energy technical trainingcompany based in Colorado, USA. SEI is anon-pro!t educational organisation with amission to provide technical training andexpertise in renewable energy to empowerpeople, communities and businessesworldwide. Founded in 1991, we havetrained over 35,000 alumni in renewableenergy worldwide. We teach classes variousrenewable technologies although ourprimary focus is solar electric or photovoltaic(PV) system technology.

MEE DAILY: As the technical director of SEIand 'trainer of trainers' what can people expectto learn from you during today's workshop?

KRIS SUTTON: SEI is known for its practicalsolar training and we pride ourselves onhaving experts with extensive real-worldexperience. We focus on how to design,install, and maintain systems for maximumsystem performance. Personally, I have been working full time inthe PV industry since 1999, with nearly 15years in this industry. My focus is on PVapplications, technology, design andinstallation best practices. I have a mix ofexperience between battery-based o#-grid,grid-connected with battery-backup, as wellas residential, commercial and utility-scalegrid-connected power systems.

MEE DAILY: What do you hope people thatattend the workshop will take away with themor do with the information you give them?

KRIS SUTTON: I hope that everyone thatattends the workshop will leave with a betterunderstanding of applications, capabilitiesand limitations of solar electric power

systems. The training is designed for peoplewho are engineering, designing, installingand troubleshooting PV systems.

MEE DAILY: Solar power seems like an 'easyenergy option' within the Middle East region. Isthis really the case and what are the challengesthat need to be overcome to better utilise whatappears to be a plentiful energy resource?

KRIS SUTTON: Yes, solar power is plentifulin the Middle East and most of the world. Itis of course the most abundant source ofenergy on our planet. The limitations arescale, cost, storage, market and knowledge.On scale, every year the size of systems andthe scale of solar gets bigger. Fifteen yearsago, 10 kW was a huge PV system. Ten yearsago, 100 kW was a big system, now 5-50MW PV systems are normal and gigawattsof solar are common discussions. Costs ofsolar are reducing at a rate far quicker thanmost people have ever expected, and solaris now cost e#ective against fossil fuel inmany markets around the world. The solarmarket has the capability of high levels ofgrid penetration without energy storage,but at a certain level energy storage will bea requirement for continued growth. This isknown to the solar industry, the utilities andthe energy storage industry. The batteryand storage industry are moving at recordpace trying to develop and deploy large-scale energy storage systems to handle thefuture growth of solar and otherrenewables. The cost of energy storage inlarge-scale applications still remains hightoday, although these prices are rapidlydecreasing and technology is improving atrecord paces. Last but not least isknowledge. That's where SEl comes in. Asan organisation SEI works hard day in andday out to teach people how to properlydesign and install PV systems for the rapidgrowth and deployment of solartechnology.

MEE DAILY: While there are ambitious plansin place to increase the role solar power playswithin the region's energy mix in certainplaces like Saudi Arabia and Qatar, do youbelieve that the region is fully embracing solaras an energy option?

KRIS SUTTON: Yes and no. Yes, because thediscussion has begun, there is e#ort andmomentum in the direction of embracingsolar as part of the energy mix. It is achallenge for oil rich nations to fully embracesolar due to their low costs of energy. So thefact that the region is starting to look to solaras a future energy supply is forward thinking,and that's a great start. When the economyof the region is based in abundant oil, it'schallenging to push a higher cost alternative,so I don't fault the region for not beingfurther ahead based on the situation. Solarhas been expensive, and although it's pricesare dropping rapidly competing directlywith oil is still a !nancial challenge. Give it afew more years and it could be a di#erentdiscussion.

MEE DAILY: Do you see solar energy as beingTHE answer to spiralling energy demandwithin the Middle East or just as a vital part ofan energy mix that includes nuclear and fossil-based power?

KRIS SUTTON: Well, on the spirallingdemand question, the demand for energy isa combination of issues. One is the rapidgrowth of the region - more people, morebuildings, more air conditioning, moredemand. The other issue that I see in certainareas at least is the fact that the prices forenergy are highly subsidised. And whenconsumers don't pay the true price forenergy, there is less interest in conservationof energy. It's hard to get people to use lessenergy when it costs them so little. When ithurts your bank account people will changetheir habits.I am personally a !rm believer in a 100 percent renewable energy end game. But I'malso very technical and practical. I know full

INTERVIEW

6 Middle East Electricity | Day Three

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AnswersQuestions

Kris SuttonTechnical Director at Solar Energy International


INTERVIEW/SHOW NEWS

SDMO HAS LAUNCHED two new generating set models at Middle East Electricitythis year.

The K27 generating set features a maximum power of 27 kVA and a new engine manufactured by Kohlar. Philippe Forest, Communications DepartmentManager for SDMO, described the product as “very compact, inexpensive and easyto use”.

The model is being exhibited for the first time at MEE 2014 alongside anotherdebutant – the GZ60 generating set.

Targeting markets in Africa, the Middle East and Russia, the GZ60 has a gas engine,rather than a more traditional gasoline engine, and can use either natural gas orLPG as fuel.

Alongside these two machines, the company has also been exhibiting the R1650Cgenerating set, which features a special cooling system and has been designed tocope well with the region’s arid weather conditions, as well as a model from thecompany’s popular Rental Power Compact range, launched in the Middle Eastearlier this year.

Speaking about the French manufacturer’s participation in the 39th edition ofMiddle East Electricity, Forest remarked, “It has proven to be a very dynamic show.

“We get to see a lot of our competitors, suppliers and distributors, and it is greatto see that after all these years it’s still a very good show.”

Visit SDMO on Stand S2A40

The SDMO stand, featuring a selection of modelsfrom the company’s range of generating sets, is

located in Sheikh Saeed Hall 2

LAYER ELECTRONICS S.R.L. has beenproducing systems for the maintenanceand control of electric power for almost50 years. The products manufactured bythe company include industrial UPS up to1,600 kVA, frequency converters, AVR upto 2,000 kVA, Ferro saturated stabilisers,electronic line conditioners, transformers,solar and wind inverters up to 250 kW,wind generators up to 20 kW andphotovoltaic plants, among others.

Antonino Culcasi, Managing Director ofLayer Electronics, said, “Since 2010 wehave attended Middle East Electricitybecause it’s the main door to all theMiddle East and North African countries.

“We’re attending MEE 2014 toconsolidate our existing contacts and to!nd new sales opportunities. So far wehave sold equipment in Kuwait, SaudiArabia, Lebanon, Qatar, Iran, Jordan,Bahrain and the UAE thanks to MiddleEast Electricity,” he added.

Despite rising costs in terms of rawmaterials and production, LayerElectronics said it has not increased pricesin its 2013 price list and has minimised itsmargins. This, the company said,translates to an average reduction of 20per cent in comparison with the previousprice list for its products.

Visit Layer Electronics S.r.l. on Stand3B19

Layer Electronics brings Italian style to MEE 2014well that solar is not able to replace allother sources of generation over night,and though the cost of energyproduction is dropping quickly, we needstorage and smart grid management tofollow along. For a little while longer itwill require a mix of energy sources, untilwe can get massive energy storage andsmart grid management techniquesdeployed to compliment solar energyproduction.

MEE DAILY: How do you perceive thefuture of the solar energy industry in theregion and what role do you see SEIplaying?

KRIS SUTTON: I perceive the future ofthe solar industry to continue to growinto a robust market in the region. SEIprovides not only solar training, but thirdparty services (consisting of designreview, commissioning, andtroubleshooting) for developers andsystem owners, which are invaluableespecially within an emerging market.SEI's role in that market growth is up tothe local industry. We only go where weare invited. We have been developingrelationships with local business andgovernments who continue to ask us fortraining assistance and third partyassistance. We hope to have a long termrole in the development of the solarmarket in the region. If we can be oftechnical assistance we are happy to help.


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Antonino Culcasi, Managing Director of Layer Electronics

AL%OJAIMI HAS RECENTLY signed exclusive dealership agreements with Spanish andGerman companies to exclusively distribute their electric products in Saudi Arabia.The Saudi Arabian company’s Mohammad Al-Ojaimi Factory (MATCO) is a specialist inmanufacturing transformers, LV panels and package substations.

Abbad S. Ahmed, Executive Manager of Al Ojaimi Energy Services, said, ‘‘Our main jobis contracting. We are the EPC contractors for companies in Saudi Arabia companies likeSaudi Aramco, SABIC, Bahrain Tatweer Petroleum, among others.

‘‘Now we want to become exclusive contractors for Germany’s KoCoS and Spain’sINGETEAM, specialising in substation automation systems, for their electricalequipment.’’

The company’s latest ventures in Saudi Arabia has fetched it US$533mn with Saudielectric companies, mostly comprising of underground cables, Ahmed added.

Visit Al-Ojaimi on Stand 4D10

Al-Ojaimi signs exclusive dealership agreements with foreign firmsAbbad S. Ahmed, Executive Manager,talks about company plans at MEE 2014

SDMO launches genset models at MEE


INSTALLING OPTIMUM LIGHTING canensure the commercial success of amodern residential development or

refurbishment. Luminaire fixtures andfittings, their controls and their locationsshould all be designed to complementthe lifestyles of potential occupants.When planning the wiring, switches andaccess points developers need to beable to predict what activities will betaking place where, and when.

Food preparation and study, forexample, need better and moreintensified illumination than leisure andentertainment activities. The impact onnatural light of door and windowopenings should be remembered, butthe choice of furnishing fabrics andother colour schemes/decorativefeatures should always be left to thepurchasers or tenants. When in doubt,the services of a lighting specialist canbe sought, as now employed by someequipment suppliers in the Gulf. He orshe will always take into account theavailability or otherwise of naturaldaylight.

A good specialist will start out byasking what the customer wants thelighting fixtures and fittings to achieve,expecting a different answer fordifferent positions within thedevelopment. The different types oflighting are usually described as ‘generalbackground’, ‘task orientated’ and ‘mood’.

General lighting, usually but notalways centrally placed and fixedoverhead, provides overall illuminationwithout any troubling and distractingglare, and is suitable for all members ofthe household. It provides comfort andsafety whenever natural illumination isinadequate, and can provide animpressive ‘wow’ factor, as displayed inthe entrance halls of many Gulf hotels.Usually left on for extended periods oftime, even permanently, and thereforeideally suited to non-incandescentlamps, it is often designed to besupplemented with smaller localisedappliances that provide focusedillumination for specific tasks as andwhen required.

Functional task-orientated illuminationis designed to be switched on and off asrequired, allowing the occupants tocarry out physical activities such asplaying, reading, writing or hobbycraftwork. There are many specific typesof fitting available, some of thesedesigned to be permanently attachedand others moveable around the room,or even the entire residence. The qualityof such task lighting is important, andsome of the latest LED and compactfluorescent devices provide an excellentmatch with natural daylight.

The important thing with task lightingis to avoid shadows and distracting glarewithout losing readability. Generally the

older the users are, the more importantthe location and quality of this type oflighting is.

Finally there is mood lighting, called‘accent’ in North America. Oftenprovided in the form of a wall-mountedfitting or recess, this is designed tocreate a lasting and appropriateimpression once the space is entered,

even sometimes to invite people in, as ina hospitality suite. It can be used tocreate a specific mood – sometimesenhanced by recorded music or othermeans – and, when well designed, willdraw the occupants’ attention to adecorative features such as artwork, anoutside view or a public speaker.

Middle East Electricity is once againproviding visitors with the opportunityto investigate the information andservices offered by the world’sspecialised lighting industry tradeassociations. Whatever the combinationof types of illumination chosen, thesources of light supplied should beadequately matched to purpose. Theirinstallation needs to be designed interms of the amount of power they

Modern illumination can transform the sales or rentalprospects of a modern development. Designers andcontractors come from all over the world to checkthe latest trends and innovations at MEE.

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FEATURE


Leading lights gather in Dubai

Innovations within the lighting industry have led to LED and compact !uorescent products competing with traditional lighting "xtures


PANASONIC HAS LAUNCHED its new wiring deviceproduct line Flatima at the MEE 2014.

Tatsuo Maeda, General Manager, Panasonic MarketingMiddle East & Africa, said, ‘‘The Middle East market ispassing through the golden age of mega construction,with major project awards expected in the coming years,especially in Saudi Arabia and the UAE. In line with theserobust development plans, Panasonic aims to tap thisbooming industry and o#er products that can e#ectivelymeet the needs of this growing sector.”

With its asymmetric design, along with high-qualityaluminium plate, with a 2mm thickness, the Flatima serieshas a "at and smooth surface design. The Flatima seriesalso won the IF product design award in Germany in 2009.

The company is also doing its bit to conserve energy.Takaki Oguri, Director, Asia and Middle East Sales Division,

Global Marketing Division, Eco Solutions Company,Panasonic Corporation, added, ‘‘We have launched solarpanels range, whose saving e&ciency is 18 per cent to 20per cent. Smaller and more compact than the traditionalpanels, it can be used on narrow buildings. We are alsoworking on energy management systems for the region.’’

Talking about expansion plans, Oguri added that thecompany wanted to launch LED lighting !xtures,targeting luxury homes. The company also has plans tolaunch a manufacturing hub in the Middle East in nearfuture.

According to Maeda, Panasonic is determined tostrengthen its position from being No.3 in Saudi Arabiafor wiring devices to No. 1 in the next !ve years.

Visit Panasonic on Stand 8C10

Panasonic brings its award-winningproduct Flatima to the Middle East

MAHINDRA POWEROL, PART of Indianmanufacturing !rm Mahindra & Mahindra,has been demonstrating its credentialswithin the innovative power market at MEE.

The company was nominated in the 'BestInnovation or Technology of the Year'category at this year's MEE Awards for itsintroduction of an Electronic Fuel SavingSystem (EFSS).

“The technology uses the concept ofvariable speed for an AC generator,”explained Sandeep E. Daniel, CountryManager – Middle East for MahindraPowerol. “Normally generators are !xed

speed, but Mahindra & Mahindra has alwaysbeen a company that supports sustainableproducts, and this is one of the products wewanted to display at the exhibition.”

Mahindra Powerol has already applied fora patent for the product, which Daniel saidcould provide a saving of no less than 25 percent of fuel usage in normal circumstances.

The company is present in marketsthroughout the GCC and has focused oncontinuing its growth throughout theregion.

“Saudi Arabia is a very important marketfor us, as is Qatar because of the World Cup

in 2020, and we’re also very excited aboutthe Dubai market with Expo 2020 set to takeplace here,” Daniel noted.

Mahindra Powerol is displaying productson its stand at MEE that have been speciallydesigned to deal with conditions in theMiddle East.

“We are using !ltration applications thatstop sand from entering the machine, andwe are also using engines that are able todeal well with derating factors as thetemperature increases,” he added.

Visit Mahindra Powerol on Stand S1C39

Mahindra Powerol products target conditions in the Middle East

FEATURE/SHOW NEWS


consume, the varying amounts of lightand heat produced, the efficiency of thedevice (how many lumens are producedfrom each watt of input), and theamount of useful light that actuallyreaches the subject when it is needed.

Energy efficient light sources likefluorescents and LEDs are universallyapproved by energy specialists, both interms of power consumption and thelife of the devices themselves, and byutility companies – but in some‘ambience’ circumstances the warmglow of a traditional incandescent canstill hit the right note. Various add-onreflective treatments can be used toboost the energy efficiency of these.

A good lighting designer will considerthe frequency and difficulty of fittingnew and replacement sources, as well asautomated controls that sensemovement and switch themselves offwhen the luminaire is not in use.

Research in various countries hasshown that up to one-tenth of theelectricity used in a modern home canbe used to energise lighting circuitsalone. Power is an increasingly scarceresource everywhere, especially nowthat so many older generating stationsare having to be retired. Choosing theright fixtures and fittings can make a bigdifference to the load placed on yourlocal utility; the lighting section of MEEis the best place to see the widestselection available anywhere today.

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Krunal Shelke (left) and Sandeep E. Daniel(right) from Mahindra Powerol

DEEP SEA ELECTRONICS (DSE),manufacturers of industry leadinggenerator control modules, haschosen MEE 2014 as the platformfor the worldwide launch of theirDSEP100 Mains Decoupling Relaysets, speci!cally designed to detectand protect a wide range of devicesgenerating power in parallel withthe utility supply.

Craig Lysons, Sales and MarketingDirector, DSE, said, ‘‘The P100 is !rstof our many protection relays. It hasbeen designed to protectgenerating devices, whether it is adiesel generator, solar panel, orwind turbine or any othergenerating source.’’

P100 is G59/3, C10/11 and CEO10-21 compliant.

John Ruddock, ProductDevelopment Manager, DSE, said,‘‘Made to meet UK and European standards, the device can detect failures in the utility.’’

P100 is also relevant to connect to UAE’s national grid too. It doesn’t only protect thegensets and turbines but also the utility.’’

The executive added that with the world going greener, the relay has been designedto capture the future changes around the world.

‘‘The P100 takes the complications of safety measures for anyone who is connectedto the utility and makes it simple-to-use and "exible. The protection relay can be easilyupgraded in the !eld to comply with any future changes that may be imposed by theutility supplies,’’ Ruddock added.

All DSE products are compatible with one another.

Visit Deep Sea Electronics on Stand S3F59

DSE selects MEE 2014 to launchits latest offering worldwide

John Roddock, Product Development Manager, andCraig Lysons, Sales & Marketing Director, showcase thecompany's latest o#erings

Tatsuo Maeda, General Manager, Takaki Oguri, Director, and TatsuyaKumazawa, Manager, discuss the Flatima wiring range at MEE 2014



SOLAR MIDDLE EAST WORKSHOPS

10:00 –10:10 Introduction

10:10 –11:00 System Components! Review components required for various PV

applications

11:00 -12:00 Photovoltaic Modules! Creating a roadmap to integrating renewable

energy sources into the Middle East's energymix

12:00 -12:15 Break

12:15 - 13:15 Overview of Inverters! Review and analyze inverter types and their

respective capabilities for utility interactiveand stand-alone system designs

! Review inverter speci!cations and properdesign requirements

13:15 - 14:00 Sizing and Design of PV Systems! Overview of PV system sizing considerations

based on customer load analysis

13 February 2014TRAINER: KRIS SUTTON, TECHNICAL DIRECTOR AT SOLAR ENERGY INTERNATIONAL

SPEAKERS

Kamal Azayem, Engineering Expert at DubaiMunicipality and Coordinatorof Dubai Green BuildingProject

Kris Sutton, Technical Director at SolarEnergy International

Hosted By

This workshop will deliver an overview of solar electric system types and design considerations. We will discuss which componentsare required for various system designs and the role each component plays. The intent is to assist engineers, technicians and otherinterested observers in the understanding of how to design and specify systems that will best ful!l a project's applications and loaddemands. The presented material will also cover technical speci!cations of solar equipment to facilitate understanding of thecapabilities, limitations and principles of system design. Speci!c topics covered will include:

15:00 - 17:00 - DUBAI GREEN BUILDING PROJECTTRAINER: Kamal Azayem, Mechanical Engineering Expert atDubai Municipality and Coordinator of Dubai Green BuildingProject

Overview of Dubai Green Building Project! Overview of the Dubai initiatives toward sustainability! Latest update on Dubai Green Building Project! Detailing the implementation mechanism of Dubai Green

Building Regulations and Speci!cation! Outlining the requirement for assessment and certi!cation of

Green Buildings! Moving forward - Dubai roadmap toward sustainability

14:00 - 14:30 - FUTURE GENERATION AWARD! Presented by Waddah Ghanem FEI, Honorary Chair of

Education, Energy Institute Middle East

S03 MEE Dailies 2013 Day 3 - Facts & Figures_Map_Photos_MEE Dailies template 2014 12/02/2014 20:33

The MEEGalleryA SELECTION OF images from theMEE Awards ceremony, whichtook place on the first evening ofthe exhibition.

1: An independent jury of industryexperts selected 25 shortlistedentries across eight categories froma record amount of submissions

2: MEE Awards host, EithneTreanor, Special Correspondent,CNBC Arabia; Founder, EtreanorMedia

3: More than 1,000 guestsattended the Awards to recognisethe industry’s outstanding powerprojects and energy personalitiesin the MENA region

1

3 4

2

3: Anita Mathews presents DubaiMunicipality Building Departmentwith the Special AppreciationAward


AWARDS PHOTOS/VENUE MAP

11 - 13 February 2014 | Dubai World Trade Centre

Facility Overview


Middle East Electricity Day 3

Documents

Transcript of Middle East Electricity Day 3