Middle East Electricity Day 2

MIddlE EAsT ElEcTrIcITy, theworld’s leading power event, wasinaugurated by H.H. sheikh

Hamdan bin rashid Al Maktoum, deputyruler of dubai and the Minister of Financeand Industry of the UAE, yesterday.

The increasing appeal of the three-dayevent, which is co-located with solar MiddleEast, has been underlined by 22government-supported country groups andnational pavilions taking part.

With the first day dedicated to ‘green’energy, Middle East Electricity 2014 markedthe launch of the Future Generationcompetition, where the UAE's brightestengineering students delivered livepresentations to visitors about theirinnovative solutions for alternative energyand energy conservation. The winningproject will be decided by visitor votes, withthe ultimate winner announced on the lastday of the show.

Anita Mathews, director of Informa EnergyGroup, organisers of Middle East Electricity,said, ‘‘This year, the show has grown by 10per cent year-on-year in terms of exhibitornumbers, and we expect more than 50,000in total attendance over the next three days.

‘“MENA power demand is booming, andthe billions of dollars’ worth of investmentsbeing pumped into the region’s powersector indicate lucrative opportunities forglobal players in the energy industry.”-’

Abdullah rafia, Assistant director-Generalof dubai Municipality, also presented thevision of dubai Municipality (dM) for asustainable future as a model example ofembracing cleaner power production in thepresence of hundreds of regional expertswho gathered to tackle sustainabilitychallenges at the Green Energy conferencethat took place on the first day of the show.

He highlighted the dM's new initiatives toreduce energy consumption incollaboration with the Environmentalcentre for Arab Towns (EcAT) by more than20 per cent in the next three years, andadopting innovative solutions to save up to10.5 GWh on energy consumption and6,200 tonnes of c02 emissions per year.

Meanwhile, the second edition of solarMiddle East will witness more than 100international manufacturers, suppliers anddevelopers of solar-related products andservices who have been gearing up for thefast-growing solar energy market, which isexpected to exceed a combined output of10 GW in the region by 2017.

The dedicated solar showcase is held instrategic partnership with dubaiMunicipality and Enpark, a freezonebusiness park dedicated to facilitating andfostering the growth of the alternativeenergy and environmental industries.

Marwan Abdulaziz, Executive director ofEnpark, noted, ‘‘solar Middle East is the mostcomprehensive gathering of solartechnology suppliers in the region”,’ addingthat it provides an opportunity for all toshare their scope of operations, productsand services with industry peers and is anexcellent platform for their businesspartners to engage and network with keydecision makers.

‘‘As the primary sustainability district in theUAE, we believe in fostering and facilitatingrenewable industry through buildingpartnerships and taking responsibility forthe position we hold - that of a platform forthe industry who is able to initiate changeand sector development.”’

The solar Middle East conference, whichtakes place today, will cover the delivery ofsolar projects in the Middle East, allowingindustry leaders to establish new strategiesto reduce the region’s carbon footprint.

Images from Day OneAll the best pictures from the first dayof Middle East Electricity 20145

Italian innovationElectrical solutions and innovativeproducts on the Italy PavilionPage 12

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Daily News11 - 13 FEBRUARY 2014 | Day Two www.middleeastelectricity.com

WHAT’S INSIDE...

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H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and the Minister of Finance and Industryof the UAE, opening Solar Middle East yesterday

S01 MEE 2014 Dailies Day 2 - Start_MEE Dailies template 2014 11/02/2014 20:47 Page 1

SHOW NEWS

2 Middle East Electricity | Day Two

yAMUNA cABlE AccEssorIEs hasincreased its manufacturing capacity inthe Middle East by opening a newproduction facility in the UAE emirate ofras Al khaimah.

ravi sardana, cEo of parent companyyamuna densons, said the new plantwould aid the company's ambitiousexpansion plans for the MENA region,with the facility enabling the cablejointing accessories supplier to workmuch more closely with its growingregional customer base.

located in ras Al khaimah Free TradeZone (rAkFTZ), the 2,500 sqm plant has

the capacity to produce 750-1,000 powercable jointing kits per day for all types ofpower cables up to 33 kV.

"opening a new facility in the UAE is astep in the direction of growth in a regionthat yamuna has been serving for morethan 20 years," said sardana. "As we sell tomost of the utility providers andcontractors within the region, there canbe no better way of expanding ourbusiness than by being closer to ourcustomers."

speaking about the company'sambitious plans for expansion, sardanaremarked, "We plan to expand by

targeting new domestic marketsegments, such as national oil companies,petrochemical companies, and otherindustrial and commercial sectors. Wealso plan to introduce new products tothe region in the form of cableaccessories and silicone insulators."

Through the new facility, the companywill also be able to offer installation andcertification training to its distributorsand end users across the region, as wellas provide them with regular updates onits latest products and solutions.

Visit Yamuna Densons on Stand 2D01

EUro sMc Is showcasing its nominated new product rAPTor,primary injection test system, at Middle East Electricity 2014.

The compact system weighing 35kg has been designed forelectrical tests.

Made of plastic rather than tradition steel, scott Browser,Export sales Manager, director commercial, ‘‘The traditional kindof equipment is quite heavy but rAPTor is compact andconvenient. The raptors can be interconnected quite easily andadditional power can be added on.’’

A unit can give upto 9,000 amps and can be upgraded viainternet easily. controlled through console, the data from therAPTor can be transferred to a laptop and then be printed out.

so one does not need to carry system to the on-site location. on expansion plans, Browser said that they are looking at

expanding the range of rAPTor products. ‘‘We want to expandit to test transformers. our designs have always been ahead ofthe market.’’

The market for rAPTor has been responsive in Middle East.schneider as well as governments in Middle East are clients ofthe company.

Talking about new launches, Euro sMc would bring out circuitbreaker named micro-o-meter in 2014.

Visit Euro SMC on Stand S1F01

Good things come in small packages at Euro SMC

Yamuna’s new facility in Ras Al Khaimah has the capacity to produce 750-1,000 power cable jointing kits per day

Ducab to pushsustainableenergy sources

dUcAB’s oFFErINGs INclUdE low- andmedium-voltage power cables thatensure minimal wastage during powertransmission. In 2002 the company wasrecognised with the Gcc Award forEnvironmental Excellence and itcontinues to drive towards developingsustainable energy sources.

ducab is a complete cable systemsolutions company that provides qualitycables to international standards from itsmanufacturing facilities in the UAE. Thewholly-owned UAE company is jointlymanaged by the governments of dubaiand Abu dhabi. ducab has five mainfacilities in the UAE; two cablemanufacturing units and a PVc plant inJebel Ali, dubai, and a copper rod factorywith two cable plants in Mussaffah, Abudhabi, that produces high-quality wiresand cables.

ducab also has a number of officesacross the Middle East, withrepresentative offices in the Uk andAustralia to service customers in Europeand Australasia respectively.

ducab inaugurated its ducab HV plantat the end of 2011 and will be exhibitingon stand 7E10 during MEE.

HSP showcasessafety products HoNEyWEll sAFETy ProdUcTs (HsP)offers a broad range of technicalsolutions, including suits and overallsensuring excellence in the quality of itsproducts and its service to customers.

HsP, who will be on stand s1c01 at MEE,has an extensive portfolio of leadingsafety solutions in the marketplace today.

Its core mission is to help safetymanagers build an enduring culture ofsafety that minimises injuries andmaintains a more protective andproductive workplace. HsP has united themost respected safety brands in the worldunder one roof to deliver best-in-classquality and performance to people atwork everywhere and are committed toprotecting workers exposed to risks in alltypes of industries.

The company is one of the mostdiversified PPE manufacturer in the world,and aims to create safer, morecomfortable, more secure and moreproductive environments across diversevertical markets. Honeywell works closelywith distributors and customers alikethrough innovative product design,quality manufacturing, marketing,training and customer support.

In Brief

TUrkIsH coMPANy AksA Jenerator has set up world’s biggestgenset manufacturing facility in china.

situated in changzou, the Aksa generator manufacturingfacility is 100,000 square metres. The production capacity willbe 25,000 gensets in a year.

In the market for more the 30 years, the company has beentrying to expand and better its products for the Middle East region.

Hasan Atilla celik, Managing director of Aksa powergeneration, said, ‘The diesel genset market in the Middle East ishuge. We have been based in dubai for 10 years and constantlytrying to penetrate the Gcc markets and African market.’

He added that participating in MEE for the last 12 years hasbeen a boost.

Talking about expansion plans, celik said that they have

11,000 sq feet of warehouse facility in Jebel Ali. Generators fromtheir Turkish facility are stocked, usually upto 400-500 units.

celik believes that the UAE market is highly competitive,however, dubai is their biggest strength. other markets includeBahrain, Qatar. ‘Expo 2020 is real challenge for us in terms of thenumber of projects that we would see in the coming years.’

The Md added that the new projects in line include Abu dhabiairport project and electricity projects by Electricity and WaterAuthority in Bahrain.

‘Aksa has proved itself many times,’ asserts celik. The companyalso has plans to move its existing facility in 2015 from Istanbulto Adana.

Visit Aksa Jenerator on Stand S3D15

Aksa Jenerator gives in to the demands worldwide

Yamuna opens manufacturingfacility in Ras Al Khaimah

Ducab has five main facilities in the UAE

S01 MEE 2014 Dailies Day 2 - Start_MEE Dailies template 2014 11/02/2014 20:47

PrysMian GroUP, a leading energyand telecom cables and systemsmanufacturer, is showcasing itslatest state-of-the-art technologiesat Middle east electricity 2014.

“Middle east electricity 2014 comesat a very important time for thePrysmian Group to reinforce itsstrong presence in the Middle east,a key area for the company'sexpansion strategy, where the groupis already carrying out severalstrategic power cable projectsespecially in the extra high voltage[ehV] underground and submarinecable systems market,” said antoniochiantore, General Manager forPrysmian Group's Middle eastbranch, which is based in Dubai.

With solar Middle east taking placeonce again alongside Mee, PrysmianGroup will be taking the opportunityto display its most recentinnovations for solar powerapplications.

the group's product portfolio atthe exhibition will also focus on itswide range of cables and systems forthe oil, gas and petrochemicalindustry, such as Drylam™ andairguard™ cable system, powerdistribution cable solutions,including P-laser, and its hV andehV underground and submarinecable systems.

these include the first-eversubmarine power transmission linkserving Doha and the Gcc saudi-bahrain submarine interconnectionand the 400 kV power transmissionsystem for transco connecting thebahia and saadiyat Grid stations inabu Dhabi.

Prysmian Group experts robertocandela and Vince barry heldtechnical seminars about hVDccables and monitoring systemsduring yesterday’s Mee 2014conference.

Prysmian Group has around 20,000employees across 50 countries and91 plants.

Visit Prysmian Group on Stand7C20

PrysmianGroup displaysits full power

SHOW NEWS

Middle East Electricity | Day Two 3

UK exhibitor Flexicon has launched anew cable protection guide for hazardousareas. this flexible conduit system will offera potentially safer solution to traditionalinstallation methods and could also savemoney and time.

the 20-page guide details the differenthazardous area classifications and zones andoutlines the company’s flexible conduitsystems that can be used in such areas. thebrochure features an extended range of exDfittings and 11 liquid tight conduit ranges,bringing together Flexicon’s hazardous areaoffer in one reference document.

the guide also contains technicalintroduction, product comparison table,part numbers and ordering information, aswell as installation and instruction notes.

Flexicon Marketing Manager colin leggsaid, “Using conduit provides superior cableprotection for multiple cables, reducing therequirement for expensive specialist cables.

“cables can also be grouped, decreasingthe number of entry points into a controlbox or enclosure. Depending on the conduitselected, additional performance such aseMc shielding, impact or crush resistanceand corrosion and oil resistance can beprovided. Using our flameproof barriergland with flexible conduit means thespecifier can choose from a far wider choiceof systems for cable protection withinhazardous areas than they have had in thepast,” he added.

Visit Flexicon on Stand 2E28

Flexicon launches hazardous area cable protection guide

The team on Flexicon’s stand on the UK Pavilion in Hall 2


VolVA PENTA Is showcasing its two new 16-litre units, whichmake up the final addition to its range of stage IIIA-compliantpowergen engines at this year's exhibition.

The engines named TWd1652GE and TWd1653GE promise toprovide low fuel consumption, excellent productivity and highpower density, according the Volva Penta, the Volvo Group'sindustrial and marine engine manufacturer.

Volvo Penta President of Emerging Markets Giorgio Paris said,"We've tested our genset engines in harsh conditions around theworld, from Antarctica to saudi Arabia, to ensure the best possibleuptime and performance."

The stage IIIA engines do not include an after-treatment system which, according to the company,means they are the perfect solution for markets wherehigh-sulphur fuel is used.

With the set now complete, the Volvo Penta stage IIIA-compliant GE range can provide clients with prime power outputfrom 86kVA and up to 600 kVA.

With more dealers present in more than 100 countries world wide, this is VolvoPenta's third year exhibiting independently at Middle East Electricity exhibition.

"When it comes to the power generation, this is one of the most importantexhibitions in the world," claimed Paris. "It's important because it's located in the MiddleEast area which is a very important potential market for us."

Visit Volvo Penta on Stand S3F25

TrAFoGrId Is THE first alliance of companies created to assisttransformer manufacturers throughout the production processof transmission and distribution components.

Trafogrid was created in 2011 by MEE exhibitors lAE srl, anItalian company that has been playing a leading role within thesector since 1978. It has been working to bring togetherinnovative and dynamic companies that design and buildautomated machines for each phase of the manufacturingprocess of industrial transformers.

Through a coordinated plan between the different partnersand the integration of their respective skills and research, alongwith the support of international consultants, Trafogrid has beenable to carry out customised supplies, from single machines toturnkey plants, providing technologically advanced solutions.

The Trafogrid Team, led by lAE, has offered its expertise toimprove and modernise existing plants. By optimising machines,accessories, layout and organisation, Trafogrid has aimed tomake production more competitive through targetedinvestment and assistance throughout the entire plant life cycle.

The alliance has been actively promoting synergies and joinedTrafoworld, a marketing portal for all actors operating in the field

of electrical transformers, to help it develop this vision.According to lAE, Trafoworld is a "virtual meeting point lettingyou share contacts, information, ideas as well as buy and sellproducts and services".

Visit LAE Srl on Stand 3D30

Alliance helping manufacturers realise turn-key vision

Marelli Motorilooking toexpand in theMiddle EastMArEllI MoTorI, WHo is exhibitingon stand s3E50 during MEE, hasannounced that it is looking toextend its reach in the Middle East,boosted by a positive upwards trendfor sales coming from the region.

The Middle East area has made asignificant contribution to MarelliMotori's growth in recent years, inspite of the general economicslowdown. These expansion plansfollow American private equity firmThe carlyle Group’s acquisition of thecompany in 2013.

roberto ditri, cEo of the MarelliMotori Group, said, “This change inthe ownership has started a new andexciting phase of developing furtherour solid and independent Marelliproducts and services towards newand ambitious goals for us and forour partners.”

As a leading global supplier ofgenerators and electric motors,Marelli Motori’s extensive rangeincludes technologically advancedproducts suitable for powergeneration (industrial, cogeneration,UPs), oil and gas (ATEx certified),industrial manufacturing and marine applications.

French qualityon show at MEETHIrTy FrANcE-BAsEd companiesare showcasing their latesttechnology on the French Pavilion atthis year’s Middle East Electricity inorder to secure vital business contactsand reinforce their involvement in theGcc region.

The 345 sqm pavilion, which islocated in Hall 6, will featureexhibitors from a wide range ofsectors, covering equipment andapplications for electricityproduction, transmission anddistribution, as well as insulatingproducts and safety systems.

France’s electrical equipmentcompanies generate close toUs$14.8bn internally and Us$50bnworldwide, as revealed in a study byGimelec. In turn, the market isexpected to grow to a worth ofUs$67.6bn per year by 2020.

Imequadri duestelle, part of IME Group, has been designing and producing a wide range of medium- and low-voltage electricalswitchgears, motor control gears, panel boards, busducts, containerised package units and MV components, since 1962.

Based near Milan, Italy, the company has been supplying low-voltage distribution panels to three power plant projects in Algeria.of the three plants, two – Ain djasser II, located in the province of Batna, and labreg, located in the province of khenchlea – will havea total capacity of close to 550 MW. The third project, on which the company will be supply products to, is the Hassi Messaoud plantin labraa, which has been scheduled for completion in 2014 and will have a total capacity of more than 660 MW.

The supply of products from Imequadri duestelle will consist of more than 50 Power center columns from the Polimeta series andmore than 200 columns of the Motor control center Multicontrol series. The Polimeta distribution panels have been projected forcentralised electricity distribution systems in low voltage and have modular standardised elements equipped with open or in-casecircuit breakers in the fix or withdrawable versions.

Multicontrol switchboards have been designed for the centralised control of motors and have been made using the concept ofmodular construction, making them extremely versatile, flexible and suitable for every type of installation, according to the company.The withdrawable drawers each contain the organs of command, control and protection of a motor to ensure the continuity ofexercise and minimising the downtime for failures. They have been projected and built taking particular care of personnel safety,continuity in the performance, ease of maintenance, flexibility and minimum encumber.

The supply to the Algerian power plants will be completed by an onsite training programme held by Imequadri duestelle's personnel.

Visit Imequadri Duestelle on Stand 3C26

Algerian power projects receive support fromImequadri Duestelle

SHOW NEWS


The Carlyle Group acquired Marelli Motori in 2013

Trafogrid was created by LAE Srl in 2011

In Brief Volvo Penta completes StageIIIA-compliant engine range

One of Volva Penta's new 16-litre engine

units TWD1652GE


cummIns GEnErator tEcHnoloGIEs plans to strengthen its business inthe Gcc region at this year's exhibition where it is also launching its newstamford brand generator.

the global power provider has unveiled its stamford P6-1250kVagenerator, a four-pole generator designed specifically for standby and islandmode operation.

stamford is one of the leading names in the generator market and thisaddition to the range promises lower weight and optimised performanceas a result of its electromagnetic design and effective cooling system.

cummins Generator technologies recently announced that it will beopening an area Business organisation in the middle East, which will act ashub for all branches of the company, from filtration and emission solutions,fuel systems, to generator sets and alternators.

"the middle East is a very important region for us", said cummins Generatortechnologies Events manager Gareth clark. "It's important for us to supportour customers and it gives them a vote of confidence to see the originalcorporate manufacturers at the show."

Both cummins Generator technologies and cummins Power Generationare exhibiting at the show under the theme of 'the Power of one' in orderto emphasise the integrated products and solutions the brand can provideits customers, including engines, switch gears and alternators.

Visit Cummins Generator Technologies and Cummins PowerGeneration on Stand S2D20

a-1 ElEctrIcals Has launched a new product for the powercable accessories market, which it has said will reduce the riskof potential errors.

the company, established in 2006 as a manufacturer andsupplier of power cable accessories and oEm products for theoil and gas, automobile and engineering sectors, has developeda new technology called ‘shear and bolt-type connectors’, whichit has said is “totally different to convention connectors”.

“We are developing more and more new products in the cableaccessories industry and we have developed a new technologythat provides an effective solution for the industry,” said nehalGandhi of a-1 Electricals.

“the product reduces the chance of errors from manualprocesses and the technology means you do not require anycrimping tools or anything similar. there is no chance for errorat all, or any chance of having a loose fitting – it’s a very safeproduct,” he added.

the firm, a global company based in India, is targetingcustomers with its new product in countries across the middleEast and Europe.

In recent months, the company has also automatised its plantensuring a higher level of efficiency in its operations.

Visit A-1 Electricals on Stand 7A01

A-1 Electricals launches new connectors

Cummins Generator Technologies' new Stamford P6-1250kVA Generator

HImoInsa launcHEd a revolutionary new generator set during the opening day of middle East Electricity. the 500 kWPower cube HPcW 510 generator, which is on display outside the dubai International Exhibition centre during mEE 2014,is 50 per cent shorter in body length than conventional 500 kW generators.

“cube is a super silent genset that fits into a 10-foot square container,” said Guillermo Elum, Himoinsa’s sales & marketingdepartment director. “so with this system we can reduce the dimensions compared with a standard genset unit by morethan 35 per cent.

“It’s a product we’ve developed thinking about logistics and we have developed by listening to our customers. We canwork in alaska with this product and we can work here in the desert because we have developed a special cooling system.”

shortlisted for the ‘Best Product launch at middle East Electricity 2014’ exhibitor award, Power cubes also have a connectionsystem that enables up to 32 units to be connected in parallel to generate up to 16 mW.

terry mcGuire, General manager of Famco’s Power & Industrial Products division, an al-Futtaim Group company andHimoinsa’s exclusive distributor in the uaE, added, “the reaction at middle East Electricity has been very good. We’ve hadlots of people very interested in it. It’s a very good, compact and unique machine.”

Visit Al-Futtaim Auto & Machinery (Himoinsa) on Stand S2B10

Himoinsa launches Power Cube at MEE 2014


SHOW NEWS

EmErson IndustrIal automatIonhas returned to exhibit at mEE once morewith a renewed focus on energyefficiency. the company, part of globaltechnology provider Emerson, has beenshowcasing a host of products on itsstands ranging from lEd lightingsolutions to industrial motors.

steve nicholls, President – middle East& africa, Emerson Industrial automation,said “We have escalated our presence atmEE over the last four or five years and, forus, this show is one of the best in themarketplace.”

“I think we have a very strong messagein terms of sustainability and if you go toeach of the products on our booth atmEE, you will see that we’re talking aboutthe ways and means of saving energy onthe equipment that customers arepurchasing. We have varying degrees ofenergy efficient motors here and we haveways of modulating and controlling thespeed of the motor to our customers’needs. We can regulate that speed downwhile maintaining the same motorefficiency and motor operation in termsof torque, while still saving significantamounts of energy.”

nicholls stated that the messageregarding sustainability was getting outinto the market with cost consumptionplaying a key role in influencing peoples’mindsets.

“I think people are starting to stand upand listen,” he said. “some of the [moresustainable] products come with a higherinitial capital cost, but when you look atthe cost of the total life cycle of theproduct, it means bigger savings forcustomers and you end up improving onenergy utilisation.”

Visit Emerson Industrial Automationon Stand 4C20

Emersondemonstratesenergy efficientsolutions

Nehal Gandhi of A-1 Electricals

Cummins launches four-pole generator

S02 MEE Dailies 2014 Day 2 - Q&A_News_Country_Profile_MEE Dailies template 2014 11/02/2014 20:57

Vahid Fotuhi will be taking part in the opening panel session of today's Solar Middle East Conference, entitled‘Harnessing the vision, leadership and investment driving the region’s solar power and renewable energy researchand development’. Having held senior positions at Energy Intelligence, World Economic Forum and TransparencyInternational, Fotuhi went on to be regional director for BP Solar Middle East from 2009 to 2012. He is now presidentof the Middle East Solar Industry Association, the largest solar trade organisation in the MENA region.

MEE DAILY: How has the MENA solarmarket developed in the last 12-18months?

VAHID FOTUHI: We have seensignificant growth in the mEna solarmarket over the past year. In the uaE,masdar set the bar very high bylaunching shams 1, the largest solar csPproject of its kind in the world.meanwhile in dubai the governmentcommissioned Phase 1 of their solar1,000mW solar programme in october2013 and in a few short months they willlaunch the tender for Phase 2; a 100mWsolar PV IPP project.It will be the largest solar PV facility of itskind in the mEna region whencompleted. In saudi arabia, K.a.carE[King abdullah city for atomic andrenewable Energy] issued its WhitePaper which sets the foundation for howthe Kingdom’s 41,000mW solar marketwill take shape in the next 20 years. In Jordan, we witnessed the governmentapprove an attractive feed-in-tariff for aset of projects totalling 170mW whichwill be finalised as part of Phase 1 ofJordan’s solar programme. and just a fewweeks ago they closed the initial phasefor round 2 which will be roughly200mW. We are also seeing good progress inQatar, Kuwait, turkey and morocco. thewhole region is sizzling with activity andwe are thrilled to see solar finally take offin the middle East.

MEE DAILY: What are the latestdevelopments in the global supply chainfor photovoltaics?

VAHID FOTUHI: We have seen themarket for solar PV panels stabilise. thedays of plummeting solar panel prices

are long gone. What we see now is stableprices being offered by a set of provenand world-class module providers suchas First solar, trina solar, canadian solarand Yingli solar.this has provided end-users andinvestors with a level of assurance thatwas not there in the past. this improvedreliability has enabled solar solutions tobecome more bankable. on the balanceof system side we see a lot of innovation,be it with micro-inverters provided bythe likes of Petra solar or throughautomated installation and cleaningsystems provided by alion Energy. In fact, we are seeing a lot more activityin automated cleaning solutions with anumber of high profile investments inthis space, notably by sunPower. as awhole, solar systems are becoming morereliable, more efficient and morebankable.

MEE DAILY: Should the Middle Eastregion manufacture their own PVs andsystems to support the solar sector andfulfil its destiny as the world’s leading solarpower exporter?

VAHID FOTUHI: I have no doubt thatthe middle East solar market will becomelarge enough to warrant a ‘home-grown’solar solution, from solar panelmanufacturing to system installation andmaintenance. this will be an evolutionaryprocess. It will not happen overnight. the key will be to establish a sound andstable regulatory framework. If investorshave confidence in the long-term growthof the market then they will deploy thenecessary funds to manufacture locally. the best way for local governments to fanthis confidence is to put in place soundlegislation that outlines how much solarcapacity will be deployed, by whom, and

in what format. once this is establishedeverything else will fall in place.

MEE DAILY: What are the latestdevelopments within the Middle East SolarIndustry Association?

VAHID FOTUHI: the goal of mEsIa is tosupport the growth of the solar industryacross the middle East. We do this byorganising events which aim to raiseawareness and bring the stakeholderstogether. We also cultivate innovationthrough our solar Pioneers programmewhich identifies and champions the topten brightest minds in the mEna solarindustry. We provide thought leadership throughperiodic publications; our latest one,produced in partnership with mEEdInsights, provides an in-depth overviewof the solar markets in 15 countriesacross the middle East. at mEsIa, werepresent companies and organisationsfrom the entire solar value chain and wework hard to make sure that everyonehas a voice. this is achieved through our monthlynewsletters, quarterly breakfast briefings,and annual general meeting which takesplace in march. our rapid growth and oursuccess would not be possible had it notbeen for our 15 founding members andour 130 corporate members. I am absolutely thrilled by the growth wehave achieved in the past five years andI’m confident that the best is yet to come.

AnswersQuestions

Vahid FotuhiPresident, Middle East Solar Industry Association

INTERVIEW


TOMORROWKristopher Sutton,technical director atSolar EnergyInternational

tHE mIddlE East solar Industryassociation (mEsIa) is a not-for-profitorganisation whose mission statement is'to expand the use of solar power in themiddle East, to strengthen the local solarindustry, and to facilitate businessopportunities for its members'.

mEsIa was effectively formed in 2009when BP solar, led by Vahid Fotuhi, andthe masdar Institute, led by ProfessorGeorgeta Vidican, hosted the inauguralEmirates solar Industry Workshop in abudhabi. a steering committee made up ofkey solar industry figures was formed andmEsIa has since held a variety of officialevents, including its first aGm in 2012.

mEsIa's aims include creating a solarcommunity in the middle East andproviding networking opportunities formiddle East solar professionals throughbriefings and conferences. theorganisation actively participates innational and international tradeshows,has introduced a range of committeesand has also spawned mEsIa Women insolar (WIs), a group of female solarindustry professionals.

mEsIa produces white papers andresearch reports on solar technology,policy issues, standards, and productcertifications. It also offers advice onpolicies, standards, and productcertifications and is a trusted source ofindustry expertise, information andadvice for the region's governments toturn to when investigating or assessingnew solar ideas or initiatives.

led by abdul aziz abdulla al midfa andwith Vahid Fotuhi as president, theorganisation welcomed its 100thmember in mid-2013.

What is MESIA?


sHortlIstEd For BEst marketingcampaign and manufacturers ofswitchgears, saudi arabian companyalfanar is showcasing varied products atmiddle East Electricity.

the company has also invitedcustomers from various countries in theGcc to participate in the show.

abdul al salam al mutlaq, cEo ofalfanar, said, ‘‘It’s a great opportunity forus to show them our manufacturingfacilities in dubai.’’

speaking about future plans, he saidthat they have expanded in the middleEast region, especially in saudi arabiaand dubai, in the last four to five years.the company’s industrial estate isaround 700,000 square metres whereswitchgears, switching accessories aremanufactured, apart from cables andtransformers.

talking about consolidation plans,mutlaq said that they need to tackle theexpansion first and their future plansinclude more of marketing strategies toenter fresh markets.

‘‘We have been growing at the rate of30 per cent for last 20 years. so we hopeto continue this in future.’’

talking about competition at the mEEshow, the cEo said that competition isalways good because it brings the bestout of people.

‘‘I feel competition is very exciting. It’sa blessing in disguise,” he remarked.

Pointing out to the best markets, mrmutlaq pointed towards uaE, saudiarabia, Iraq. Yemen and Egypt weregood markets for him.

talking about new products, hepointed out to the accessories inswitches and sockets for domestic(household) market.

through it acquired companycontactum, alfanar said that it has beencatering to the uK markets.

taking a note on the exhibition, hesaid that mEE is the best exhibition interms of showcasing and launching newproducts as well as a good meetingground.

Visit alfanar on Stand 6E10

Competition brings out thebest in us, states alfanar

alfanar’s stand in Hall 6 attracted a host of visitors yesterday as the Saudi Arabian company looked to make its mark on the region’s leading energy event

Pramac gensetsset for MiddleEastern launchPramac Is launcHInG a range ofnew generator sets at this year’s show.

the company, which is exhibiting onboth an indoor stand and an outdoorstand, is showcasing the new 10 kWX12000 Gasoline portable gensetpowered by a Honda engine.

also on display is the s15000 dieselportable genset powered by alombardini engine. this genset, whichis suitable for up to 14.29 kVa, is themost competitive portable option forapplications requiring power of up to15 kVa, Pramac said. Both models havebeen produced following acomprehensive r&d study of what themiddle Eastern market needs and whatcompetitors are offering for the market,the company said.

Pramac manufactures a wide range ofpower generation equipment andmaterials handling equipment in itsfive factories, and uses 16 commercialbranches to supply these products tomarkets throughout the world

the company is also exhibiting thelight tower lsW6K, 30 kVa and 1120kVa Gensets and innovativetechnopolymer hand pallet truck I-tonproducts at the show.

Yokogawa torelease newwireless adaptor YoKoGaWa, WHo WIll be exhibitingon stand 3H30 during mEE 2014, hasannounced that it has developed amulti-protocol wireless adaptor thatenables wired field instruments oranalytical sensors to be used asIsa100 Wirelesstm devices.

the company will release models inmay and July 2014 that supportcommunications based on the Hartand rs485 modbus standards, and inorder to facilitate the introduction offield wireless systems in plants, thecompany plans to release additionalmodels that will cover otherstandards.

Yokogawa released the world’s firstIsa100 Wireless system devices andwireless pressure and temperaturetransmitters in July 2010.

Yokogawa's whose global networkof 88 companies cover 55 countries,was founded in 1915 and is engagedin a range of sectors includingindustrial automation and control (Ia),and test and measurement.

In Brief

orIEntal coPPEr, a manufacturer of high conductivity copper busbar and copper fabricated products is displaying its variedranges of copper and tin-plating products, including its exclusive oc-EtP busbars, at middle East Electricity 2014.

umberto comini, cEo, oriental copper company limited, said, ‘‘We are market leader in the middle East region where we sellaround 20 per cent of our manufactured units.

‘‘Worldwide export constitutes 55 countries, where our profile includes construction, sub-contracting and we wish to continuethis way.’’

talking about finished copper products, arthit Prathumpuang, area sales manager, dubai, added that they related to switchboards,power distribution, power generator, locomotive industries and even for medium voltage systems.

according to comini, oriental copper is the only approved manufacturer from companies from Japan. toshiba, mitsubishi are fewof the clients of the thai company.

thai company oriental copper has been reportedly contracted for nuclear power plants in Japan.With regards to new projects, the company has been contracted for a power plant project in Indonesia. ‘‘this means that such is

the quality of our product that it is being approved for such difficult projects. and this gives us a sense of satisfaction.’’the middle East market for the company is based on tin-plated products. the region is a big market in terms of consumption. oriental copper, in 2013, had received two orders of more than 7,500 metric tonnes of tin-plated products. ‘‘our market share in

the region is more than 60 per cent.’’With such a huge market, the absence of a manufacturing hub is conspicuous. comini said that the company is thinking about

the possibility of setting up a plant in near future through a joint venture.

Visit Oriental Copper on Stand 4B10

One stop-shop for copper and tin-plated copper products


SHOW NEWS

SERVING THE REGION’S BUSINESS SINCE 1984

Answers

The S15000 Diesel portable genset


WItH onE oF the world’s fastestgrowing economies, Qatar’spower sector is expected to see

strong growth over the coming years,one contributing factor being theupcoming FIFa World cup in 2022.

Between 2000 and 2010, Qatar'selectricity consumption rose from anestimated 8bn kilowatt hours to 20.5bnkilowatt hours. still on the rise, Qatar'sminister of energy and industry revealedthat electricity consumption in 2012grew by a further 13 per cent. In that yearQatar’s installed capacity of 8,761mWwas able to deal with the peak usage of6,255mW, despite power demand growthrising above 10 per cent over the pastfive years.

“current indications in our strategic andtechnical planning show that in the nextfive years, there will be a need foradditional capacity – with huge schemesplanned everywhere – particularly inpreparation for the [FIFa 2022] Worldcup. For the past three years, many of theprojects were in the planning stage, butnow we are seeing them start, includingport and metro schemes and manyothers,” said

Qatar General Electricity and Watercorporation (Kahramaa) technicaldirector, ahmed al-naser.

Experts have identified factors which will

trigger the surge in demand for electricityover the next decade and those includegovernment spending, strong economicgrowth and a rising population.

the country’s current generatingcapacity is natural gas-fired and althoughthere is no coal-based or nuclear-basedgenerating capacity, the Qatarigovernment has begun implementingplans to roll out solar power projectsacross the country to meet the increasingdemand for electricity.

“the country has witnessed a steadyincrease in population in the past fewyears, and this has led to an increase indemand on power and water," said thehead of Qatar’s administrative andtransparency agency, abdallah benHamad al atia.

"We have also set a target of producing1,800 mW [of clean power] by 2020," alatia added.

Qatar’s growing population isdependent on air-conditioning in homesand offices because of the country’sextremely hot climate, making air-conditioning systems (acs) the singlebiggest source of electricity consumption.

Government plans are expected to seea ban imposed on conventional(incandescent) light bulbs and old tubesor otherwise a huge reduction in theiruse as they have been recorded to

consume more electricity. around 90 percent of the energy incandescent lightsemit results in heat, and only about 10per cent transmits light. then alternativeuse of fluorescent light bulbs and tubeswill be encouraged as they consume 20to 40 percent less electricity, sourceshave revealed.

Qatar General Electricity and Watercorporation (Kahramaa) announced backin February 2013 that it will makeinvestments worth us$22bn in thecountry’s power and water infrastructure.the new upgrades will include the rollout of 140 electricity substations as wellas more than 2,000mW of capacity over afive-year period. In line with these plans,in october last year the government alsorevealed it was planning to construct a

huge us$3bn power plant known as raslaffan d.

doha-based Qatar General Electricityand Water corporation (Kahramaa) isnow working alongside the ministry ofEnvironment to outline the newspecifications to ensure that acs used inthe country are equipped with high-efficiency compressors with heattransfer surfaces, in an attempt to saveelectricity which is available to nationalsfree of charge, however only subsidisedfor expatriates.

despite rising electricity demand, Qatarhad a recorded surplus generatingcapacity of approximately 2.5GW, ornearly 30 per cent, in 2012. althoughthere is a rising demand for electricity inthe country, Qatar is seeking to exportelectricity through the Gulf co-operationcouncil Interconnection authority(GccIa) power grid, with countries in themiddle East such as Bahrain and Kuwaitshowing interest in importing liquefiednatural gas (lnG) to meet demands. thecountry is currently the largest exporterof liquefied natural gas (lnG) in theworld, in which the energy sourceaccounts for a considerable portion ofgovernment revenues. the largestexporter of lnG in the world since 2006,Qatar ships nearly 85 per cent of itsnatural gas as liquefied natural gas (lnG)to other countries for electricitygeneration. the country has to dateinvested more than us$8bn to expand itstransmission and distribution networks,with several power and water projects inthe pipeline commencing between 2012and 2015 at an estimated total ofus$4.1bn.

Qatar expects to see a huge rise in the demand for electricity over the next five years.

Qatar is faced with a rising demand in energy asexperts predict electricity needs will increase by10 per cent annually over the next five years.

QATAR’S GROWINGELECTRICITY NEEDS

Qatar shipsnearly 85 percent of itsnatural gas

COUNTRY INSIGHT

8 Middle East Electricity | Day TwoSERVING THE REGION’S BUSINESS SINCE 1984


cHEmIcal and InnoVatIVE plastics solutions providerBorouge and Borealis Borealis have been preparing for thelaunch of a new processing facility in the emirate of abudhabi later this year.

Borouge, a joint venture between abu dhabi national oilcompany and austria-based Boreali, suppliers the rawmaterials for the wire and cable manufacturing industryand will be substantially increasing its productivity withthe opening of the new facility.

the plant, named Borough 3, will have the capability toproduce specialist products that will be made available forthe company’s middle Eastern and asian customers.

the high-pressure plant, which will be located in ruwais,will be able to produce 350 kilotonnes of low-densitypolyethylene (ldPE) and execute further processes thatare needed in the creation of materials for low- andmedium-voltage wires and cable.

the company, who regularly exhibits at mEE, has alsobeen promoting its efforts as an innovator within theelectrical industry, having launched a state-of-the-artinnovation centre in abu dhabi in 2013.

Borouge, senior Vice President middle East & africa,Hazeem sultan al suwaidi said, “It’s important to build onour knowledge and strive for better performance

products, and that why the company invested in thecentre.

“the wire and cable sector is a special niche market, soyou have to be closer to your customers, and at Borougewe’ve been very much focusing on building the resourcesand supporting the growth from investments that we willhopefully see soon in abu dhabi.”

“We represent a major component for the wire and cableindustry and that makes it very important for us to enhancethe knowledge in the wire and cable industry,” he added.

Visit Borouge and Borealis Borealis on Stand 7E20

Borouge set to commission new plant

atlas coPco Is showcasing its new Qltsline of solar light towers at middle EastElectricity. While the range was introducedto the region towards the end of last year,this is the first exhibition in the middle Eastthat it has been displayed at.

“With so much focus on the environmentand sustainability, even here in the middleEast here, you’re eliminating the need fordiesel fuel,” said michael sagermann,regional Business line manager for atlascopco’s Portable Energy division in themEna region. “I think what it gives back tothe environment is fantastic, and the fuelis free; there’s endless sunshine here. Withone charge you can run it for four nights.Even if you don’t have direct sunshine,even if it’s overcast, it’s still charging.”

the Qlts range requires no fuel, no oil orcoolant and has no rotating parts andrequires minimal maintenance.

“the only maintenance part on it is thebattery cells, and keeping the panel cleanof course,” said sagermann, who addedthat initial interest in the product wascreated at last year’s middle East Electricity.“We had a rendering on one of the wallshere last year, but it was amazing howmuch interest was generated by that,especially with government authorities.

“now we can do a proper show and tell.this is probably one of those markets thatthe product is absolutely ideally suited forand people have been very positive.”

Visit Atlas Copco on Stand S3D30

Atlas Copco showcases new solar powered light tower

The Borouge 3 plant will commence operations later this year

tHE lEadInG caBlE manufacturingcompany Power Plus cable ispromoting the appointment of its newchairman, H.H. sheikh maktoum BinHamad bin mohammed al sharqi, atthis year's exhibition.

Passed unanimously by the Board ofdirectors on monday, the move seesVijay P Karia, the chairman andmanaging director of Power Plus cablefor the last four years, accept theposition of company Vice chairman.

Power Plus cable said it thanked H.H.sheikh Hamad Bin mohammed alsharqi, member of the uaE supremecouncil and ruler of Fujairah, forallowing his son to be appointedchairman of the company.

the Board of directors has expressedits confidence in the young chairman,who it believes will take the business tothe next level.

Power Plus cable, formed through ajoint venture between theGovernment of Fujairah and ravincables limited, runs a state-of-the-artmanufacturing facility at Fujairah's alHayl Industrial area.

Visit Power Plus Cable on Stand 5C10

Power PlusCable celebratesappointment ofnew companychairman

Middle East Electricity | Day Two 9SERVING THE REGION’S BUSINESS SINCE 1984

SHOW NEWS

Atlas Copco’s QLTS line ofsolar towers is beingshowcased at MEE 2014

BEama, tHE uK electrotechnical tradeindustry association, has spoken to the mEEdaily about its ongoing anti-counterfeitingprojects within the middle East region.BEama, which is once again managing theuK Pavilion at middle East Electricity, hasbeen active in the middle East for more thanfive years and currently has two anti-counterfeiting projects underway, in the uaEand Iraq.

“BEama has been running a programmefor around 13 years primarily because,particularly in the circuit breaker market andrelated areas, there were a number of the big

brands that saw the counterfeitmanufacturer of their products in chinamaking a big impact on their markets in themiddle East and africa,” revealed dr HowardPotter, cEo of BEama. “We’re talking hereabout millions of pounds of losses.”

the BEama database contains over 1,600known and suspected counterfeitingoperations, of which 196 are located in theuaE. In 2013 alone, BEama projects wereresponsible for the seizure of over 720,000infringing products and a recent ‘marketsweep’, following a training event withgovernment agencies, yielded over 40,000

counterfeit products in Qatar.“the big problem comes when the

counterfeiter doesn’t actually put all of theparts into the machine that they should,” saidPotter. “these products are meant to besafety products. If you have a fault, andparticularly with the less robust electricalsystems that you may have in areas wherethe power supply isn’t as consistent, youreally need these products. sometimes inthese sorts of projects we talk a lot about theproject and raiding, but ultimately it’s aboutthe protection of business and actuallykeeping people safe.”

BEAMA gives insight into Middle Eastanti-counterfeiting operations


THE IEA SAID in its most recent WorldEnergy Outlook (WEO) factsheet thatglobal electricity consumption will

increase by two-thirds or more by 2035. Thisis against the current backdrop of powersupplies that are dwindling relative todemand and the infrastructure that isageing fast.

The Gulf states are central to the IEAreasoned ‘new policies’ case (a scenario inWEO that takes into account broad policycommitments and plans that have beenannounced by countries) for matching

supply with demand, and doing so withoutharming the environment. The agencypoints out that which power plants are runto meet demand typically depends on theirvariable costs. There are basically two typesof local power market, fully liberalised andfully regulated, with many in between.These determine both how prices andnecessary investment evolve.

Global electricity consumption nearlydoubled between 1990 and 2011, and by2035 demand is expected to grow morethan for any other form of energy, with

electricity use strongly linked to economicgrowth. The nature and extent ofgovernment interventions, such asefficiency drives, is critical in determiningthe actual level of consumption.

“Without any change in electricityintensity with respect to the last fiveyears, world electricity demand wouldrise to 43,100 TWh in 2035," the IEA saidin the WEO report. "In the ‘new policies’scenario it is lower by about one-quarter.Energy efficiency is the main driver ofthis difference.”

Under its ‘reasoned and reasonable’scenario it maintains that industry will holdon to its position as the largest consumerof power through 2035, accounting for 41per cent of total demand by that time. Butusage in the domestic (residential) sectoris expected to expand by 2.5 per cent eachyear, much faster than population growth.

By 2030, 970mn people are expected tohave no access to mains power comparedwith 1.2bn in 2011. The non-OECDcountries will account for by far thegreater part of this incremental demand.And by 2035, despite a variety oftechnological developments, transportwill still only account for just over two percent of demand.

How supply will develop to meet thisdemand will vary by region according toindividual government policies and thetype and level of competition betweenthe different types of power generation,including renewables. Relativeinvestment costs and fuel prices arecentral to this outcome. Under ‘newpolicies’ global generation is expected toreach almost 37,100 TWh by 2035, withfossil-fuels technologies declining from68 per cent to 57 per cent, with the powermix itself changing and "renewables as agroup accounting for almost half of theincrease in global electricity generationover 2011-2035".

The IEA went on to say, “The evolution ofthe power mix in OECD countries ismarkedly different from that in non-OECDcountries. In absolute terms the secondlargest increase in non-OECD generation

The region’s gas will be increasingly vital tomaintaining supplies, according to theInternational Energy Agency

FEATURE


Managing the globalpower surge

l Electricity demand grows more than that for any otherfinal form of energy through to 2035. Industry, domesticsand air conditioning are the main drivers.

l Non-OECD countries account for most of the increase,led by China and India (almost one half ). The Middle Eastwill account for six per cent.

l Global generating capacity will increase from 5,649GW in2012 to around 9,760GW in 2035. About 60% of energycapacity 'retirements’ (1,940GW in total) will be in thetraditional industrialised countries.

l Coal will remain the principal fuel in thermal plants, one-third of the total in 2035, almost the same as all-forms ofrenewables. Worldwide, gas’s share will hold steady.

l Transmission and distribution (T&D) line lengths, the

often overlooked component of electrification, willincrease from 69mn km to 94mn. By 2035, around one-half of today’s grid infrastructure will have reached 40years of age, necessitating major investments inrefurbishment.

l Cumulative global investment in the power sector is ex-pected to be US$17 trillion between 2012 and 2035, withnew generating plants accounting for 58 per cent. T&Dnetworks will account for the rest.

l Prices are certain to rise in most regions, but with in-creasingly significant country-by-country differences. By2035 US industrial electricity prices will be 40% lowerthan in China; this is already proving to be a contentiousissue in both Japan and the EU.

Abbreviated highlights of the IEA’s WEO 2013 report on power are:

l continues on next page

S03 MEE Dailies 2014 Day 2 - Feature_Country Pavillion_MEE Dailies template 2014 11/02/2014 21:17

ROCKWEll AUTOMATION HAS beeneducating industry professionals onefficient and sustainable energy use atthis year’s Middle East Electricityexhibition with the soaring demand forenergy in the UAE and wider Middle Eastregion high on the agenda.

As the world’s leading companydedicated to industrial automation andinformation, Rockwell Automationpresented a paper on Energy MonitoringSolutions at a technical seminar on thefirst day of the show.

Sachin Gupta, Rockwell AutomationArea Sales Manager for Dubai, NorthernEmirates and Kuwait, said, “Theconsumption of energy in the region isgrowing fast as the country progresses.Thus we are keen on educating andproviding energy efficient solutions nowto take on the challenge of the future.”

In presenting the paper, RockwellAutomation explained productivity-reducing and costs-increasing solutions,which can help energy industryprofessionals improve on a company’sprofits.

The company, which employeesapproximately 21,000 people and servescustomers across more than 80countries, has also been presenting awide range of its products and serviceson its stand.

Rockwell Automation has planned toeducate industry professionals onefficient and sustainable energy use atthis year’s Middle East Electricityexhibition in light of the soaringdemand for energy in the UAE andwider Middle East region.

Sachin Gupta, Rockwell Automation

Area Sales Manager for Dubai, northernEmirates and Kuwait, said, “Theconsumption of energy in the region isgrowing fast as the country progresses.Thus we are keen in educating andproviding energy efficient solutionsnow to take on the challenge of thefuture.”

In presenting the paper RockwellAutomation intends to explainproductivity-reducing and costs-increasing solutions which can helpenergy industry professionals improveon a company’s profits.

Visit Rockwell on Stand S1F42

Rockwell presents energy efficient solutions

Javid K.M. (left) from Bin Ghalib Engineering and Alaa Awinat (R) from Rockwell Automation

THE FARADAy TRAINING Group, oneof the leading electrical trainingproviders who specialises inelectrical safety training, has beenpromoting its range of specialisedcourses at MEE this week.

The privately-owned company wasestablished more than 20 years agoand is based in both the UK andCyprus from where it operates itsservices to clients throughout theworld.

The company’s purpose-designedpremises have both high-voltageand low-voltage equipment,enabling its clients to undertakepractical training alongside basicclassroom theory.

The firm’s courses cover a widerange of areas, with coursesspecifically tailored for specialisedengineers to professionals who comeinto contact with electricalequipment.

Each course on offer is delivered byqualified and experienced tutors,with bespoke courses available forclients whose remit do not fit intothe standard courses.

Faraday, who is exhibiting on theUK Pavilion in Hall 2, has recentlylaunched an online booking system,with the company’s websitedisplaying what courses thecompany has made available.

Visit Faraday Training Group onStand 2E25

Faraday putsprofessionals onthe right course

FEATURE/SHOW NEWS


from a single-energy source comes fromgas, primarily in the Middle East, Chinaand India.”

The relative costs of generation vary byfuel used, with total (fixed plus variable)generating costs for each technologydiffering widely across the world. For bothnuclear plants and most renewables, thecapital element is the most significant.

As well as varying construction times (lessthan two years for open-cycle gas turbines)the IEA notes that the expected lifetimes ofdifferent types of plant vary widely too; 40years for gas plants compared to just 20 forsolar PV. The age of plant used for baseload

generation in the Gulf is much lower thanin the OECD, and most new plant isbrought on line to meet previouslyunserved demand.

Gas- and oil-fuelled generation remainthe backbone of power supply in theMENA region. According to the IEA, globaloutput from gas plants will rise from 4,847TWh in 2011 to 8,310 TWh in 2035, eventhough its share of the total will remainconstant at 22%. Around 20% of thisincrement will take place here in theMiddle East, and pricing issues will befundamental.

“Despite the higher gas prices in theEuropean and Asia-Pacific markets [cf. theUS],” the agency said, “gas-fired generation

still has characteristics that make it anattractive option relative to thealternatives, notably lower capital costs,shorter construction times, greateroperational flexibility and lower emissions.”

Globally oil-fired plant is projected tocontinue to decline, from 1,062 TWh to lessthan 560. Oil remains fundamental here,but elsewhere this fuel is increasinglyconsigned to a marginal role as anemergency back-up.

By 2035, the IEA predicts, the Middle Eastwill account for almost one-half ofworldwide oil-fired power generation,“because of the assumed persistence offuel price subsidies in several countries andstrong electricity demand growth”.

l continued from previous page


Layer Electronics S.r.l. has been producingsystems for the maintenance and controlof electric power for almost 50 years.

The products manufactured by thecompany include industrial UPS up to1,600 kVA, frequency converters, AVR up to2,000 kVA, Ferro saturated stabilisers,electronic line conditioners, transformers,solar and wind inverters up to 250 kW,wind generators up to 20 kW andphotovoltaic plants, among others.

Antonino Culcasi, managing director ofSICES, said, “Since 2010 we have attendedMiddle East Electricity because it’s the maindoor to all the Middle East and NorthAfrican countries. We’re attending MEE2014 to consolidate our existing contactsand to find new sales opportunities. So farwe have sold equipment in Kuwait, SaudiArabia, Lebanon, Qatar, Iran, Jordan,Bahrain and the UAE thanks to Middle EastElectricity.”

Despite rising costs in terms of rawmaterials and production, Layer Electronicssaid it has not increased prices in its 2013price list and has minimised its margins.This, the company said, translates to anaverage reduction of 20 per cent incomparison with the previous price list forits products.

Layer Electronics S.r.l.Stand 3B19

Vemer is an industrial manufacturer of morethan 1,000 items, including devices forclimate control, time management, gas-safety, measurement/control, heatregulation, insulators and busbar support,solar energy management production.

At this year’s exhibition, Vemer is promotingtwo of its product ranges, the first of which isits time management offering. Theseproducts include motion detectors, stair lightswitches, astronomical twilight switches,twilight switches, digital time switches andmechanical time switches.

The second range of products Vemer isfocusing on is its measurement and controlsolutions, which includes energy meters,measurement instruments, networkanalysers, control relays and GSM controlrelays.

Vemer S.p.A.Stand 3D21

Specialising in the design, manufacture, testing and selling of low-voltage andmedium-voltage power cable accessories and components, Elcon Megarad hasbeen established for more than 30 years.

Active across five continents, Elcon is presenting its wide range of heat shrinkablejoints and terminations, cold shrinkable joints and terminations, resin joints andterminations, cable connectors and porcelain terminations, joints and terminationsfor special applications – for example, renewable energies and wind farms.

The company’s R&D unit is continuously developing new products and itslaboratories for materials characterisation and high-voltage testing support thedesign of a comprehensive range of joints and terminations for all types of cableson the market, according to CENELEC, IEC, IEEE, and ASTM standards.

The company is also ISO 9001 and ISO 14001 certified.

Elcon Megarad S.p.A.Stand 3A20

TraDE bETwEEn ITaly andthe Middle East region hasgrown steadily over recentyears, particularly in terms ofelectrical and electronicproducts.This year’s Italian pavilion atMiddle East Electricity is thebiggest yet, bringing togethersome of the best companiesItaly has to offer within thepower industry.The pavilion has beenorganised by the Italian Tradeagency (ICE) alongsideFederazione anIE, which is aConfindustria memberrepresenting more than1,200 electrical andelectronic engineeringmanufacturing companiesoperating in Italy and with anannual turnover of €63bn(US$87bn).we have selected some of thevery best companies on thepavilion and given anoverview of what they areoffering at this year’sexhibition.

SICES S.r.l. designs, manufactures and commissions control systems for powergenerators, cogenerators, turbines and photovoltaic systems.

At this year’s Middle East Electricity, the company is presenting its newautomatic transfer switch (ATS) and automatic mains failure (AMF) GC315controller and the EASYcontrol AMF control panel, which is a plug and playcontrol panel for gensets.

SICES has invited those interested in purchasing the EASYcontrol AMF controlpanel to visit its stand and take advantage of special rates available during theexhibition.

Those looking for an enhanced monitoring system can meanwhile find it in thecompany’s SI.MO.NE (SICES Monitor Network) product, which is also beingpromoted at the show.

SICES S.r.l.Stand 1G22

COUNTRY PAVILION PROFILES

Italian innovation and solutions indemand at Middle East Electricity


Altatensione, part of Pan International S.r.l., specialises in high-quality architectural LED lightingsolutions.

At Middle East Electricity 2014, the company is exhibiting the new Flat9 module, designedby Daniele Monelli. The Flat9 module uses nine Cree XTE LEDs in order to withstand highlumen outputs and secondary optics by Ledil are available in narrow, medium and wide-beamangles. The module’s passive dissipation has been enhanced to ensure best workingperformances with a 21W level of consumption, Altatensione said.

The Link14 series of LED modules will also be on display. The range, which is designed byNicola Del Lungo, is composed of single, double or quadruple modulus with fixed oradjustable bulb lights suitable for a variety of spaces, the company said.

Pan International S.r.l. also offers products through Sibilla, which specialises in commercialLED lighting, and Pan, which focuses on decorative lighting.

Altatensione - Pan International S.r.l.Stand 3B24



“MEE has grown into a globalevent over the years and we’recontinuing to see an increase incompetition from emerging

markets attending.” Lenaik Andrieux, General Manager, Retail – Electric Power Division,

Caterpillar SARL

QUOTES OF THE DAY/VENUE MAP

“There has been a massive explosion of construction throughoutthe Middle East in the last 10 years – both in terms of

commercial and industrial activity – and that’s placed a lot ofpressure on the main utilities to keep up with that expansion.”

Steve Nicholls, President – Middle East & Africa, Emerson Industrial Automation

11 - 13 February 2014 | Dubai World Trade Centre

Facility Overview

S04 MEE Dailies 2013 Day 2 - Facts & Figures_Map_Photos_MEE Dailies template 2014 11/02/2014 21:28


SOLAR MIDDLE EAST CONFERENCE

09.30 Registration and refreshments

10.00 Opening remarks from the ChairEithne Treanor, Special Correspondent, CNBC Arabia; Founder,Etreanor Media

10.05 Business card exchange: Introduce yourself and exchange your cardwith at least five people in the room

10.15 Opening Panel Session: Harnessing the vision, leadership and investmentdriving the region’s solar power and renewable energy research anddevelopment• Creating a roadmap to integrating renewable energy sources into the Middle

East’s energy mix• Defining the role of renewable energy and sustainability within the region’s

economic development plans• Benchmarking successes and identifying key project milestones from regional

solar power projects• Addressing challenges in regulation, finance, licensing and the approvals

process to ensure competitiveness and sustainability of the solar industry in the UAE

• Defining the role of export-credit agencies (ECAs) in the development and underwriting process and how this will benefit projects in the UAE

Abe Tarapani, VP of Global Strategy, Business Development andOperations, Astonfield RenewablesImtiaz Mahtab, Advisory Board Member, Saudi Arabian Solar IndustryAssociation; Regional Managing Director, Air Liquide ElectronicsMarwan Abdulaziz, Executive Director - Science Cluster, DuBiotech andEnParkSteve Mercieca, CEO, Clean Energy Business CouncilTimothy Kim, Senior Transaction Manager, Office of Renewable Energy &Environmental Finance, US Export-Import BankVahid Fotuhi, President, Middle East Solar Industry Association

11.15 Solar industry analysis and MENA market overview• Current snapshot of the global solar power industry today: Major

developments, breakthroughs and advancements• MENA market overview: Forecasting demand, price and revenue projections,

market share and policy analysis• Assessing developments in the global supply chain and what will happen to PV

costs over the next five-10 yearsAsh Sharma, Senior Director, Solar Research, IHS

11.45 Solar Power Project Finance: Exploring new finance structures to fundsolar PV and CSP projects• Overview of the most common financing arrangements currently being

utilized around the region and the world• Evaluating the role of private equity, bank lending and PPP in financing

renewables projects• Real world case studies in PV and CSP financing: Structure, risks, mitigants

and approachTimothy Kim, Senior Transaction Manager, Office of Renewable Energy& Environmental Finance, US Export-Import Bank

12.15 Lunch Break

13.00 Policy Update: Navigating the regulatory framework to harness thepotential of solar power in the Middle East region• Highlighting the latest regional developments in renewable energy policy• Establishing clear regulations and standards to drive investment into solar

power projects• What are the biggest challenges facing renewable deployment in the

region from a policy point of view and how can these be overcome?• Update on developing a solar rooftop policy: What is happening and how

will this impact the solar industry in the UAE?Dr. Michael Kraemer, Senior Associate, Taylor Wessing; Board Memberand Legal Counsel, Emirates Solar Industry Association

13.30 International Best Practice: Renewable energy targets and theEuropean electricity market - lessons to be learnt• Understanding why binding European renewable energy targets have

been introduced• Assessing the design and effects of national renewable electricity support

schemes• What lessons can the Middle East take away from European experiences

and what opportunities exist for players in the Middle East?Peter Styles, Board Member and Director of Electricity, EuropeanFederation of Energy Traders

14.00 Solar business opportunities in GCC countries: A local perspective• Highlighting key parameters for decision-making on where to enter the

solar value chain, from upstream manufacturing through to IPP, for both PV and CSP

• Considerations to develop the best entry strategyDr. Moritz Borgmann, Principal, Apricum - The Cleantech Advisory

14.30 Refreshment break

14.45 Project Showcase: Sheikh Mohammed Bin Rashid Al Maktoum, Solar Park • Outlining the scope of the project and key performance indicators• EPC: Challenges and key learningsMatthew Merfert, Director of Projects, Middle East, First Solar

15.15 Technology Round Table: Maximising the potential of solar powerthrough an integrated approach to solar technologies• Cost benefit analysis and building the business case for PV vs CSP for the

Middle East region• Outlining the latest advancements in PV and CSP technologies• Forecasting the future for PV and CSP in the Middle EastHendrik Bohne, Director of Sales - SEA and ME, ConergyMatthew Merfert, Director of Projects, Middle East, First SolarNicolas Jalby, Director, EKO InstrumentsJavier Lopez Carvajal, Product Manager Renewable Ebergy, TractebelEngineering

16.00 Closing remarks and end of Solar Middle East Conference

12 February 2014

Overcoming challenges in financing, generation and transmission toharness the potential of solar power in the Middle East region

© Copyright Informa 2014. Please note the programme may change due to unforeseen circumstances. Informa reserves the right to change the venue, sessions and/or speakers.

SPEAKERS

Peter Styles, Board Memberand Director ofElectricity,EuropeanFederation ofEnergy Traders

Steve Mercieca, CEO, Clean EnergyBusiness Council

Dr. MoritzBorgmann,Principal, Apricum Group

Ash Sharma, Senior Director, Solar Research,IHS

Javier LopezCarvajal, ProductManagerRenewableEbergy, TractebelEngineering

Hendrik Bohne, Director of Sales- SEA and ME,Conergy

Nicolas Jalby, Director, EKO Instruments

Vahid Fotuhi, President, Middle East SolarIndustryAssociation

Chair:Eithne Treanor, SpecialCorrespondent, CNBC Arabia;Founder, EtreanorMedia

Dr. MichaelKraemer, SeniorAssociate, TaylorWessing; BoardMember and LegalCounsel, EmiratesSolar IndustryAssociation

MatthewMerfert, Director ofProjects, MiddleEast, First Solar

MarwanAbdulaziz,ExecutiveDirector -Science Cluster,DuBiotech andEnPark

Abe Tarapani,AstonfieldRenewables

Imtiaz Mahtab,Saudi ArabianSolar IndustryAssociation

Timothy Kim, US Export-Import Bank


The MEEGalleryThe 39th edition of Middle EastElectricity is well underway andpromises to be anothersuccessful show.

1: Industry professionals look onduring the opening keynote address

2: Eng. Abdulla Rafiya, AssistantDirector General, Planning andEngineering, Dubai Municipality,gave a talk on the latest GreenBuilding Code

3: The Dubai World Trade Centrewelcomed visitors from aroundthe globe on the first day of thisyear's event

4: H.H. Sheikh Hamdan bin RashidAl Maktoum, Deputy Ruler ofDubai and the Minister of Financeand Industry, opened MEE 2014

5: The show provides an idealopportunity for exhibitors togenerate new business leads

6: The MEE Leaders Panel was ledby Eithne Treanor, SpecialCorrespondent, CNBC Arabia andFounder of Etreanor Media

7: Visitors were drawn to the varietyof country pavilions on offer

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PHOTO GALLERY

Middle East Electricity | Day Two 15SERVING THE REGION’S BUSINESS SINCE 1984


Middle East Electricity Day 2

Documents

Transcript of Middle East Electricity Day 2