Middle East Electricity Day 1

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T HE 39 TH EDITION of Middle East Electricity gets underway at Dubai World Trade Centre today, as the region's electricity industry prepares for accelerated growth. According to a report published by MEED Insight, investments totalling US$200bn will need to be pumped into the MENA power sector by 2020, as electricity consumption in the region continues to rise dramatically. The report, MENA Power Report 2013, claimed that billions of dollars worth of investment in new power plants was urgently needed as instances were being recorded where utilities were struggling to keep up with demand. Anita Mathews, Director of Informa Energy Group, organisers of Middle East Electricity, said, “One of the key drivers of the surging power demand in the MENA region is due to rapid population growth. Others include increasing urbanisation and lifestyle improvements that come with growing economic prosperity, further enhanced by the resurgent construction boom that has now returned to the region.” The report said that US$100bn would need to be invested by 2020 if the region was to meet additional capacity requirements, while another US$100bn would need to be invested in the transmission and distribution sectors. Rising electricity demands across the MENA region will no doubt be welcomed by exhibitors and visitors alike at MEE 2014. More than 1,250 exhibitors from 57 countries from around the world are set to participate in the event, which is being held under the patronage of H.H. Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai. The region's largest and longest running power event will this year cover more than 50,000 sqm of exhibition space and is co-located with Solar Middle East, which returns for its second edition. “After a highly successful edition in 2013, where 18,166 unique visitors walked through the exhibition halls, we are now looking forward to a successful 2014 edition, which will host some of the biggest names in the global energy industry,” Mathews remarked. Other highlights of the three-day event include the Green Energy Middle East Conference, which will be held in partnership with Dubai Municipality and ECAT, and the Middle East Electricity Awards, which will cover 11 individual categories, including 'Power Project of the Year' and 'Solar Project of the Year'. The Solar Middle East Conference will take place on the second day of the exhibition, with the Solar Middle East and Dubai Green Building Project workshops scheduled for the final day. Expert insight Graeme Sims of Dubai’s Regulatory and Supervisory Bureau discusses renewables Page 6 Making solar power work The region’s plans to utilise solar energy Pages 8-9 Nuclear ambitions The region’s power houses look to implement nuclear power solutions Pages 10-11 Looking back to 2013 Images from last year’s MEE exhibition Page 15 MEE 2014 to address the region’s thirst for power Daily News 11 - 13 FEBRUARY 2014 | Day One www.middleeastelectricity.com WHAT’S INSIDE... Last year's MEE attracted 18,166 unique visitors – a gure likely to be topped at the 2014 edition SERVING THE REGION’S BUSINESS SINCE 1984 Doing Global Business the Power of Good Published by

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Transcript of Middle East Electricity Day 1

Page 1: Middle East Electricity Day 1

THE 39TH EDITION of Middle East Electricity gets underwayat Dubai World Trade Centre today, as the region'selectricity industry prepares for accelerated growth.

According to a report published by MEED Insight, investmentstotalling US$200bn will need to be pumped into the MENApower sector by 2020, as electricity consumption in the regioncontinues to rise dramatically.

The report, MENA Power Report 2013, claimed that billions ofdollars worth of investment in new power plants was urgentlyneeded as instances were being recorded where utilities werestruggling to keep up with demand.

Anita Mathews, Director of Informa Energy Group, organisersof Middle East Electricity, said, “One of the key drivers of thesurging power demand in the MENA region is due to rapidpopulation growth. Others include increasing urbanisation andlifestyle improvements that come with growing economicprosperity, further enhanced by the resurgent constructionboom that has now returned to the region.”

The report said that US$100bn would need to be invested by2020 if the region was to meet additional capacityrequirements, while another US$100bn would need to beinvested in the transmission and distribution sectors.

Rising electricity demands across the MENA region will nodoubt be welcomed by exhibitors and visitors alike at MEE 2014.More than 1,250 exhibitors from 57 countries from around theworld are set to participate in the event, which is being heldunder the patronage of H.H. Sheikh Maktoum bin Mohammedbin Rashid Al Maktoum, Deputy Ruler of Dubai. The region'slargest and longest running power event will this year covermore than 50,000 sqm of exhibition space and is co-locatedwith Solar Middle East, which returns for its second edition.

“After a highly successful edition in 2013, where 18,166unique visitors walked through the exhibition halls, we are nowlooking forward to a successful 2014 edition, which will hostsome of the biggest names in the global energy industry,”Mathews remarked.

Other highlights of the three-day event include the GreenEnergy Middle East Conference, which will be held inpartnership with Dubai Municipality and ECAT, and the MiddleEast Electricity Awards, which will cover 11 individualcategories, including 'Power Project of the Year' and 'SolarProject of the Year'.

The Solar Middle East Conference will take place on thesecond day of the exhibition, with the Solar Middle East andDubai Green Building Project workshops scheduled for thefinal day.

Expert insightGraeme Sims of Dubai’s Regulatory andSupervisory Bureau discusses renewablesPage 6

Making solar power workThe region’s plans to utilise solar energyPages 8-9

Nuclear ambitionsThe region’s power houses look toimplement nuclear power solutionsPages 10-11

Looking back to 2013Images from last year’s MEE exhibitionPage 15

MEE 2014 to address theregion’s thirst for power

Daily News11 - 13 FEBRUARY 2014 | Day One www.middleeastelectricity.com

WHAT’S INSIDE...

Last year's MEE attracted 18,166 unique visitors – a !gure likely to be topped atthe 2014 edition

SERVING THE REGION’S BUSINESS SINCE 1984

Doing Global Business the Power of Good

Published by

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IN COLLABORATION WITH its long-termpartner Masdar, Siemens has establishedits new Middle East headquarters in AbuDhabi's Masdar City.

The building, which can accommodateapproximately 800 Siemens employees,has been designed to the higheststandards of sustainability, using eco-friendly materials and energy-e!cienttechnologies that will help reduce energyconsumption by up to 50 per centcompared to a conventional building ofthe same size.

Dietmar Siersdorfer, CEO of SiemensMiddle East and UAE, said, “The opening ofthe new Siemens regional headquarters atMasdar City is testament to ourunwavering commitment to the UAE andthe Middle East.

“After more than 150 years in the region,we are proud to achieve anotherimportant milestone in the company’shistory. With our new headquarters, westrive to serve our customers even betterand enrich our contribution to thedevelopment of the region's youth and

societies to meet the needs of the future.”Built in adherence to LEED Platinum

certi"cation standards, the building hasbeen said to be among the ‘greenest’buildings in the UAE and the Middle East.

Siemen's subsidiary RuggedCom, which

designs and manufactures ruggedcommunications equipment for harshenvironments, will be exhibiting at MEEthis year.

Visit Siemens on Stand S3F65

MEE ORGANISERS INFORMA Energy Group has introduced anew competition for the 2014 edition that will be open toundergraduate engineering students in the UAE.

The competition, named Future Generation, will focus onenergy conservation and will challenge each participant todesign and develop an innovative energy conservation oralternative energy solution. The students will present their ideasto visitors attending the exhibition, providing visitors with aunique opportunity to see the designs.

The e#orts of the students will be displayed on the FutureGeneration stand in Sheikh Maktoum Hall where eachparticipant will be on hand to discuss their ideas, with visitorsable to vote for their favourite designs.

The winner will be presented with a prestigious award by Chairof the Education Committee for the Energy Institute Middle Eastat 2:00pm on the "nal day of MEE in Sheikh Maktoum HallConference Room.

“The Future Generation competition will not only help createpublic awareness regarding the issue of energy conservation inthe region but it will also help students to think out of the boxand derive innovative solutions to further address this issue,” saidAnita Mathews, Director of Informa Energy Group.

Among the designs on display will be a spreadsheetperformance model of the Shams 1 solar power plant designedby students of Khalifa University and a poster designed bystudents of RIT Dubai that will highlight the potential of solar-assisted desiccant evaporative cooling systems.

Ahmed Warsame, a Senior Mechanical Engineering Student atRIT Dubai University, remarked, “I am delighted to participate inthe Future Generation competition as it’s a great opportunity forus as engineering students to learn, show our certi"ed skills andshare our talents with industry experts.”

Visit the Future Generation stand in Sheikh Maktoum Hall

MEE introduces competition for UAE students

The Siemens Building in Abu Dhabi'sMasdar City can accommodateapproximately 800 employees

HYUNDAI HEAVY INDUSTRIES (HHI), who constructed theworld’s biggest shipyard back in 1972, has grown into one of theworld’s top shipbuilders and a leading supplier of a range ofelectrical equipment.

HHI has started building the "rst of "ve 19,000 TEU containerships for China Shipping Container Lines (Hong Kong) Co., Ltd. Thecontainer ships will feature a 77,200 bhp electronically-controlledmain engine and two EcoBallast seawater treatment systems.

HHI is applying accumulated technology in shipbuilding to growits business activities into other industrial "elds, including o#shoreand engineering, industrial plant and engineering, electro-electricsystems, green energy and construction equipment.

One of HHI’s business division, the Electro-Electric SystemsDivision, will participate in MEE 2014. Electro-Electric Systems’products provide a wide choice of electrical equipment such astransformers, gas insulated switchgear, LV and MV circuit breakers,motors, generators, integrated control and monitoring systems,transmission line monitoring systems and power electronics.

The company has also set up a complete quality assuranceprogramme from production to after-sales service.

Visit Hyundai Heavy Industries on Stand 4C10

HHI to showcase range of electricity solutions

Siemens opens new MiddleEast HQ in Masdar City

Hyundai o"ers a wide range of electrical equipment including LV and MVcircuit breakers

THE GOVERNMENT OF Saudi Arabia hasplanned to invest up to US$35.7bn inelectricity and water projects in 2014 inorder to meet rising demands.

Water and Electricity Minister AbdulRahman Al Hussein said the investmentwould comprise a US$26.6bn allocationtowards power projects, with theremaining US$9bn set to go towardswater projects.

The Ministry of Water and Electricity alsorevealed that the government waspushing ahead with plans to restructureSaudi Electricity Company (SEC) into fourindependent power generationcompanies, in an e#ort to increasecompetition within the sector.

FG Wilson showsoff new designs

FG WILSON $ENGINEERING% FZE will beexhibiting a wide range of dieselgenerators available across the MiddleEast region at MEE 2014 on Stand S1J10.

The company o#ers reliable, fuel-e!cient diesel and gas generator sets(5.5-2,500 kVA) manufactured to thehighest UK standards, and will beexhibiting its optimised range of 24 kVAto 220 kVA generator sets that featurenew design enhancements.

The "rm has worked on diesel generatorset power projects in the UAE, Oman,Kuwait, Yemen, Bahrain, Iraq and Qatar.

Bahrain set forpower projectsSHEIKH KHALED BIN Abdullah Al Khalifa,Deputy Prime Minister of Bahrain, has saidthat his country is set to launch a host ofpower and water projects worth morethan US$2bn.

“Bahrain is in the process of launchingprojects worth nearly US$2.24bn to be"nanced through the GCC aidprogramme,” Al Khalifa said.

The GCC approved an aid packageworth US$10bn for fellow memberBahrain three years ago.

In BriefKSA plans 2014energy spending

Saudi Arabia will invest up to US$26.6bn inelectricity projects in 2014

FG Wilson will be exhibiting its products on Stand S1J10 at MEE

SHOW NEWS

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GLOBAL SOLUTIONS PROVIDER Intertek has signed a new strategic partnership in theUAE with SREC Laboratory as the "rm looks to enhance local services for low-voltageswitchgear assemblies and transformers manufacturers.

Through the partnership, Intertek has expanded its services in the Middle East, as it looksto help electrical equipment testing for switchgear assemblers and transformermanufacturers in the region get their equipment to market faster through ASTA validation.

Abu Dhabi-based SREC Laboratory, which boasts a long history of supplying electricaltransmission and distribution equipment to the Middle East, joined Intertek’s globalnetwork in November 2013 as part of the company’s Recognized Testing Laboratory (RTL)programme.

SREC Laboratory Managing Director Mohan Joseph Cheeran said, “Regional demandfor such services are growing and SREC is pleased to enter into a partnership with Intertekto provide test services to regional clientele. The services will be enhanced to cover moretests in near future.”

Rich Adams, Senior Vice President of Intertek’s Electrical Global Business Line added,“With our presence in Abu Dhabi, Intertek not only supports demand for quality electricaltransmission and distribution equipment in the region, but also now o#ers the industry’sfarthest-reaching network of type testing laboratories located in major LV and MVequipment markets.

“This partnership has enhanced testing and certi"cation services o#ered locally to AbuDhabi and Middle East manufacturers through SREC Laboratory, and the steady growthof Intertek's extensive network of laboratories demonstrates the market's on-going trustin our in-depth industry knowledge, combined with local understanding and insight.”

SREC Laboratory was founded in 1994, becoming one of the Middle East's "rst testhouses to evaluate regional and global requirements for safety testing services. Thecompany's services include the safety testing of switchgear assemblies, transformers andpre-fabricated substations for conducting temperature rise tests up to 3,000A.

Visit Intertek on Stand S1K24

NETTRONICS HAS LAUNCHED its remote management unit,the NetBox, which it will be showing at this year's exhibition.

Benefits of the NetBox (pictured right) include its ability tovisualise and control all on-site equipment on onewebsite, meaning it is no longer necessaryto install monitoring hardwarefrom multiple vendors.

David Gibbons, ManagingDirector of Nettronics, said,“The NetBox gives thefunctionality of a large Scadasystem within a small self-contained device which uses theGSM network.”

Hardware features of the NetBox include fourdigital and one analogue input; four digital outputs(expandable up to 255 I/Os); SD storage card for data logging;the ability to communicate using industrial standards Modbus,

CanBus and 1-Wire; expansion options such as ID securitybuttons, camera, HMI displays, temperature sensors and

integration with Garmin GPS devices; and built-in GPS, motion sensor and internal

battery. The NetBox can also beeasily retrofitted to existingequipment with the minimum

of hassle.Designed for a number of

applications, the NetBox is suitable forgenerators, air conditioners, wind

turbines, solar panels, pumps and buildingautomation equipment.

The company is actively looking to meetdistributors of industrial automation products

who serve the Middle East region.

Visit Nettronics on Stand 2F15

Nettronics launches NetBoxremote monitoring system

Mohan Joseph Cheeran of SREC Laboratory with Rajani Menon of Intertek

DEWA signs dealwith cable firmsDUBAI ELECTRICITY AND WaterAuthority (DEWA) has signed a numberof contracts to complete low-voltagecable-laying works within a week ofreceiving requests from DEWA.

The deals were signed with UAE-based Power Magic Electrical Worksand Gulf Sands Contracting.

“The agreements will contribute toenhancing the e!ciency of our servicesand maximise customer satisfaction.They will also enable us to complete"eld works and new connections easilyand e!ciently. This will help us toenhance our ranking globally andachieve "rst place,” said RashidHumaidan, Executive Vice President ofPower Distribution at DEWA.

Pentair launchesHoffman T-series

PENTAIR EQUIPMENT PROTECTION,now a part of Pentair Technical Solutions,has launched the Ho#man T-series of airconditioners for its Ho#mann stainlesssteel A30S4E industrial cabinets.

The air conditioners, which are availablein a powder-coated steel plate version toIP56 or, for highly corrosiveenvironments, as NEMA type 4X instainless steel, feature environmentally-friendly R134a or R407C coolants androbust compressors, with an operatingtemperature range from -40°C to 55°C.

According to Pentair, the airconditioners are suitable for a range ofapplications, including within the oil andgas industry. Pentair will be exhibiting onStand 6A30 at MEE this year.

Ashok Leylandgensets on show ASHOK LEYLAND, UNDER the nameLeypower, o#ers a full range of 10 -2,250kVA diesel generating sets. The MEEexhibitor's Natural Gas (NG) generatorsets are o#ered in range of 40-124 kVA.

For more than 50 years, Ashok Leyland,the &agship brand of the Hinduja Groupin India, has been a major presence inthe Indian commercial vehicle industry.The company has an installed capacityof 150,000 vehicles and the turnover for2012-2013 was US$2.3bn.

Leypower diesel generating sets aremanufactured in the state-of-the-artplants using the latest machinery todesign well engineered dieselgenerator sets, and more informationon these products will be available onStand S2E40.

In Brief

TOSHIBA TRANSMISSION &Distribution Systems, a leader in thesupply of integrated solutions in theenergy transmission and distributionmarket, will be exhibiting at MEE thisyear following its acquisition by theJapanese conglomerate.

The company said that its systemseffectively control transmission anddistribution in order to deliverreliable electricity from power plantsto factories, transportation systemsand homes.

The firm has a history of highproduct quality within the powermarket having built a strongreputation over the course of morethan 100 years, manufacturing itsfirst transformer in 1894 and its firstswitchgear in 1902.

Toshiba Corporation, Japan,acquired the power transformers,distribution transformers andswitchgear businesses from VijaiElectricals Limited, Rudraram Works,Hyderabad, Andhra Pradesh, India, inDecember 2013, which led to the creation of Toshiba Transmission& Distribution Systems (India) Pvt.Ltd. (TTDI).

TTDI will be exhibiting on Stand2E52 where it will be looking tocement its position as a globaltransmission and distributionsystems company, directing itsefforts towards exceeding theexpectations of it clients, partnersand peers by striving to producehigh-quality products, providingreliable engineering solutions andmeeting customer satisfaction byunderstanding their requirements atall times.

Visit Toshiba Transmission &Distribution Systems (India) Pvt.Ltd. on Stand 2E52

Toshiba setto assertpower sectorambitions

SHOW NEWS

4 Middle East Electricity | Day One

Intertek to partner with SRECLaboratory in Abu Dhabi

The Ho"man range of cooling solutions

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A RECORD NUMBER of submissions hasunderlined a standout shortlist of heavyhitters from the region’s power, lighting,renewable, and nuclear sectors, as theMiddle East Electricity Awards returnsthis year with four new categories. The!nal shortlist includes 19 projects from115 submissions across eight categories,with the winners set to be announced ata gala dinner ceremony taking place thisevening at the Dubai InternationalConvention and Exhibition Centre.

This year the awards ceremony will seethe introduction of the 'Young Engineerof the Year Award', which will pay tributeto young, enthusiastic engineers whohave made a positive contribution to thefuture growth of the energy sector.

The three other new categories addedfor the 2014 edition are the 'BestMarketing Campaign', the 'GreenChampion of the Year Special Award' andthe 'Best Product Launch at Middle EastElectricity 2014', which will highlight thelatest cutting edge technologies fromthousands of new products introducedduring the three-day trade show.

Among the shortlisted !nalists for the2014 Middle East Electricity Awards willbe Dubai Municipality for its Al-FahaidiMarket project in the 'Solar Project of theYear' category and the Department ofTransport Abu Dhabi and Parsons fortheir joint Ras Al Akhdar BainoonahStreet Lighting project in the 'LightingProject of the Year' category. Himoinsa’sPower Cube HPCW 510 generator will beamong a range of quality productsshortlisted for the 'Best Product Launchat Middle East Electricity 2014'.

“We are delighted to present aplatform where organisations andindividuals can celebrate with industrypeers in contributing to the growth anddevelopment of what is one of the most exciting energy sectors in theworld,” said Anita Mathews, Director ofInforma Energy Group, organisers ofMiddle East Electricity.

“The awards will bring the powerindustry together for an exceptionalevening of live entertainment andunique networking opportunities.”

Other !nalists include Altaaqa Globalfor its Yemen Power Plant in the 'PowerProject of The Year' category, and the RasLa"an Power Company for havingsuccessfully completed seven yearswithout Loss Time Incident (LTI), as itattempts to take home the 'Health Safetyand Environment (HSE) Project orInitiative of The Year' award.

Four newcategories atMEE Awards

Middle East Electricity | Day One 5

SHOW NEWS

JUBAILI BROS WILL be showcasing its latest power generationtechnologies at MEE 2014 and will be introducing a dieselgenerator to visitors at the show. The new generator ispowered by a 300 kVA-capacity 1606A-E93TAG5 model fromPerkins' 1600 series.

Also on display on the company's stand will be JET- andMarapco-branded diesel generators, as well as Allmand-branded mobile light towers.

“MEE is an ideal platform to showcase our products andservices,” said Jubaili Bros Marketing Manager Amer Naghi. “Ithelps us to interact with our visitors and increase brandawareness. In addition, it assists us to strengthen our ties withexisting customers, and also reach out to potential clients innew markets. This exhibition is dedicated to our field of powergeneration, which gives us an opportunity to furtherstrengthen our relationships with our renowned suppliers.”

The power solutions provider has more than 35 years ofexperience and covers markets across the Middle East, Africaand Asia through its established dealer network. The company

has been authorised as an Original Equipment Manufacturer(OEM) for the assembly of diesel generators powered byPerkins Engines.

Jubaili Bros' full offering includes diesel generator sets,mobile light towers, power for rent, ATS and synchronisingsystems and an after sales service that operates 24 hours a day,seven days a week. The company is also capable of deliveringturnkey power solutions.

Visit Jubaili Bros on Stand S3D25

A new diesel generator will be among the highlights on Jubaili Bros stand

Jubaili Bros to showcase generation solutions

DEWA CEO and Managing Director, His Excel-lency Saeed Mohammed Al Tayer, receivingthe 'Power Personality of the Year' award atlast year's ceremony

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Graeme Sims is the Executive Director of the Regulatory and Supervisory Bureau (RSB), the regulatory body for Dubai'swater, wastewater and electricity sectors. Sims, who previously established Abu Dhabi's regulatory body for its waterand electricity sector, discusses Dubai's renewables drive, the challenges the power sector currently faces and RSB'skey role in delivering the Dubai Integrated Energy Strategy 2030.

MEE DAILY: How would you describe therole of the Regulatory & Supervisory Bureauin relation to Dubai's power sector?

GRAEME SIMS: Our role is to develop aregulatory regime that will supportdelivery of Dubai’s Integrated EnergyStrategy, speci!cally licensing newentrants to the sector as Dubai diversi!esits fuel mix and seeks to attract privatesector participation in the sector.

MEE DAILY: In what ways does theRegulatory & Supervisory Bureau cooperatewith the Dubai Supreme Council of Energy?

GRAEME SIMS: We work very closely withthe DSCE. Essentially, where their policywork identi!es a need for regulation todeliver its objectives, they ask the RSB totake on the role of developing suitableregulation and then implementing it.

MEE DAILY: The Dubai Integrated EnergyStrategy 2030 (DIES) was deployed in 2011.What, in summary, are the goals of thestrategy and how during the past few years has the Regulatory & SupervisoryBureau helped progress towards achievingthese goals?

GRAEME SIMS: The DIES, in short, aims totransform Dubai’s energy supply anddemand position. On supply, renewablesare to be encouraged and other fuelsbrought in to diversify from the currentnear-total reliance on gas. Demand sidemanagement aims to raise energye#ciency by 30 per cent. On the supplyside, we have developed the licensingframework that will support theintroduction of large-scale independentpower producers (IPPs). On the demandside, we have just launched a regulatory

framework designed to encourage energyservice companies (ESCOs) in Dubai. ESCOsare seen as a key mechanism to achievethe retro!t of 30,000 buildings across thecity by 2030.

MEE DAILY: What role does the Regulatory& Supervisory Bureau play in facilitating theimplementation of renewable energytechnologies in Dubai?

GRAEME SIMS: Large scale renewables atthe Mohammed bin Rashid Solar Park willbe licensed by the RSB. For smaller scaledeployment we are currently working withDEWA to identify the right framework tosecure best value for Dubai.

MEE DAILY: The DIES states that solarenergy will make up !ve per cent of Dubai'senergy mix by 2030. Do you believe that solartechnologies are now e"cient and reliableenough to fully exploit the emirate's plentifulsolar resources?

GRAEME SIMS: With more than 100 GWof solar capacity already installedworldwide, the technology is now wellproven from a technical perspective. Theeconomics look increasingly favourable,although this depends crucially on the costof alternative conventional generation.

MEE DAILY: How is the Mohammed binRashid Al Maktoum Solar Park progressingand how much will the park contribute toDubai's 2030 solar target?

GRAEME SIMS: The !rst 13 MW plantwas commissioned last year and the next,much larger, 100 MW is in development.The park has the capacity to meet the2030 target on its own, but it remains to be seen what the balance will be

between development at the park androoftop solar.

MEE DAILY: What challenges do you face indiversifying Dubai's energy mix and how doyou think these challenges will be overcome?

GRAEME SIMS: These are new sources forDubai – solar, coal and nuclear – so thereis, of course, a learning curve in terms offuel procurement and new electricity

generation technology, but these are alltried and tested power and energy sources.

AnswersQuestions

Graeme SimsExecutive Director, Regulatory andSupervisory Board (Dubai)

The Dubai Intergrated Energy Strategy 2030 was deployed in2011 and aims to transform the emirate’s energy supply

INTERVIEW

6 Middle East Electricity | Day One

TOMORROW:Vahid Fotuhi,President of the MiddleEast Solar IndustryAssociation

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THE UK PAVILION will be returning toDubai World Trade Centre this year witha host of companies set to make theirdebuts at Middle East Electricity.

Managed by UK electrotechnical tradeindustry association BEAMA andforming part of UK Trade andInvestment's Tradeshow AccessProgramme (TAP), the pavilion will be 35per cent bigger than it was at last year'sexhibition, featuring 27 exhibitorsspread across an area measuring morethan 320 sqm. TAP export support hasalso been extended to eight more UKexhibitors located elsewhere on theshow floor.

The number of exhibitors supportedby TAP at MEE 2014 will be 50 per centhigher than it was in 2013, including 12companies that will be making their firstappearance at the trade show.

Jo Cook, Marketing CommunicationsManager for BEAMA, said, “The UK

exhibitors at MEE will be representing allthat is great about Britain – high-qualityproducts and innovative applicationsthat are compliant with Europeanstandards. All of our exhibitors will beoffering value-added technicalinformation and support for customers.”

Cook revealed that UKTI grants forexhibitors increased in 2013/14, whichhas enabled more new companies totarget the Middle East market throughshows such as MEE.

UK exhibitors will cover a widespectrum of LV to HV products andservices, with companies including thelikes of Eland Cables (Stand 2E18),Boardman Transformers (Stand 2F21),software specialist Amtech Group(Stand 2F20) and coil windingequipment firm Whitelegg Machines(Stand 2F18).

Visit the UK Pavilion in Hall 2

The Brits are back in town

LEVITON’S LIGHTING & Energy Solutions business will beshowcasing a range of innovative solutions for energymanagement and commercial sustainability initiatives at this year’sMiddle East Electricity.

The company’s products include occupancy sensors, lightingcontrol relays, intelligent dimming systems and controls, meteringsolutions and day-lighting systems. Among the solutions it willhave on display will be the VerifEye energy monitoring system,which is a precise, revenue-grade economical energy monitoringline that accurately allocates costs and bills tenants.

The company will also be promoting its GreenMAX system, whichis a complete lighting energy management platform, combiningthe functions of relay systems, daylight harvesting, and demandcontrol into a single, easy-to-use system.

Further products on display will include the JCC LED light !ttingsrange, which incorporates Leviton’s occupancy sensors anddimmers. According to Leviton, the solution can help achievealmost 50 per cent energy savings when compared to typical LEDlight !ttings.

Visit Leviton on Stand 8F01

Energy-efficient solutions tobe showcased by Leviton

UK exhibitor Whitelegg Machines hosting visitors on its stand at last year's exhibition

Volvo Penta'snew productionline at MEE

VOLVO PENTA, WHO can boast ofhaving more than 4,000 dealersacross 130 countries, has a broadrange of engines including dieselengines for electrical powergeneration and industrial dieselengines for different stationary andoff-road applications.

Following the manufacture of itsfirst test engine in September, VolvoPenta's new Quickline production lineis set to reduce lead times in themarine commercial repoweringbusiness, addressing end users’catastrophic breakdowns quicker.

Volvo Penta, part of the Volvo Group,and UAE representative Al Masaoodwill be showcasing a number of thecompany’s offerings on Stand S3F25.

Siemens ties upwith utility firmSIEMENS AND SPANISH electric utilitycompany Iberdrola have set up apartnership that will provide smartinfrastructure for Middle East energy andwater projects. The !rms signed an MoUand will also work on a demand responsemanagement system to balance supplyand demand for energy.

“Through this unique alliance, we willcombine our expertise as a technologyleader in the energy industry with theexperience of one of the most importantutilities worldwide. This gives us theopportunity to understand ourcustomers’ requirements even better,”said Jan Mrosik, CEO of the smart griddivision of Siemens.

RAK solar plantedges closerUAE$BASED UTICO Middle East hascalled for pre-quali!cations for a 40 MWsolar power development project in RasAl Khaimah. The company said theproject, the !rst of its kind in the UAE,would go a long way to bringingsustainability and providing a"ordablepower to consumers in the region.

Utico also closed a pre-quali!cationprocess for a 100,000 cubic metres perday desalination plant with more than20 companies participating in thistender process.

In Brief

BAHRA CABLES COMPANY has signedtwo Memorandum of Understanding(MoU) agreements with Frenchcompanies AREVA and EDF ahead of theroll out of Saudi Arabia’s King AbdullahCity for Atomic and Renewable Energy(KA-CARE) project.

The MoUs were signed by Talal Idriss,CEO of Bahra Cables; Pierre Blayau,President of the Surveillance Board ofAREVA; and Henri Proglio, Chairman andCEO of EDF.

“Bahra Cables is thrilled and proud tosign these MoUs with AREVA and EDF,both French !rms, which are the largestinternational companies specialised indesigning and construction of nuclearpower plants,” Idriss said.

Idriss con!rmed that Bahra Cables'products meet all internationalstandards, as they have done since thecompany's inception. Bahra Cablesproduces a host of high-, medium- andlow-voltage cables that are !re resistantand do not release smoke or toxic gasesto prevent electric circuit shortages.

The company received a number ofaccreditation certi!cates for themanufacture of power cables, includingKEMA, IPH, SASO, LPCB, CSA and BASEC.

Visit Bahra Cables on Stand 7C10

Bahra Cablessigns MoUswith Frenchnuclear firms

Middle East Electricity | Day One 7

SHOW NEWS

The VerifEye energy monitoringsystem from Leviton

Talal Idriss of Bahra Cables signing the twoMoUs with Pierre Blayau, President of theSurveillance Board of AREVA, and HenriProglio, Chairman and CEO of EDF

Volvo Penta has partnered with UAErepresentative Al Masaood for more than 40 years

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LEADING SOLAR EXPERT, DrMichael Kraemer, has called for thecreation of a solid legal framework

to place the Middle East at the forefrontof solar energy solutions development.Kraemer, who is Senior Associate at lawfirm Taylor Wessing as well as a BoardMember of the Emirates Solar IndustryAssociation, added that theimplementation of such a legalframework is essential for the creation ofa successful local solar market.

“Investments are made into existing orupcoming markets, such as the MiddleEast, so a local solar market needs to becreated,” said Kraemer.

“The first step to making this happen isto introduce a solid legal frameworkwhich will provide long-term visibilityand certainty for investors.”

Kraemer added that such a legalstructure would assist not just major

solar projects, but would also empowersmaller investors.

“Ideally, a legal framework would alsoopen up the market for smaller scale,private investors, for example byproviding the legal basis for a rooftopsolar programme. Most jurisdictionswhich have tapped into such privateinvestments have developed interestinglocal solar markets,” he remarked.

Kraemer will be part of an impressiveline-up of solar experts appearing attomorrow's Solar Middle EastConference, which takes place here atthe Dubai International Convention andExhibition Centre.

The energy expert will discuss andelaborate upon his ideas whiledelivering a policy update entitled‘Navigating the regulatory framework toharness the potential of solar power inthe Middle East region’.

“Speaking at the conference is myattempt to increase awareness aboutthis topic,” added Kraemer. “Mistakeshave been made in some countries, butthese are useful lessons to be learnt andwe now have the chance not to makethe same mistakes.”

The subsidisation of energy withinmany countries in the region also needsto be addressed if the abundantpotential of solar power is to be fullyrealised, according to Kraemer.

“The cost of solar-generated electricityis usually compared with the heavilysubsidised rates at which the localutilities sell electricity, which provides avery distorted view,” he said. “It would bebetter to compare apples with apples,but this is difficult in the regionalmarkets, because the true levelised costof electricity from, for example, gas- oroil-fired plants is hardly known.”

Kraemer admitted that changing thestatus quo will be a slow process.

“Ultimately, subsidies would ideally becut to zero, but this can happen overtime only,” Kraemer explained. “If thiswas done, however, people wouldchange their attitude towards energyquite drastically.”

Kraemer was keen to stress that thereis still cause for optimism regarding theregion's solar market.

“Shams 1 in Abu Dhabi and the firstphase of the Mohamed Bin Rashid AlMaktoum Solar Park in Dubai are nowonline, but this is still just the beginningof what will hopefully ultimatelybecome one of the planet’s mostthriving solar markets,” he said. “BothAbu Dhabi and Dubai are currentlylooking into the establishment of solarrooftop policies, which is encouraging.My personal view is that opening themarket for [smaller-scale] privateinvestments into solar energygeneration is the real driver for theestablishment of a local solar market.”

The transition to an energy mix wheresolar power takes a leading role will notbe without its challenges, but Kraemerstated that more could be done to fullyutilise the Middle East’s substantialclimatic resources.

“The potential is quite apparent bysimply looking out of the window,” hesaid. “The solar irradiation levels in theregion are virtually infinite. However,solar energy fluctuates and has a limitedpotential for baseload power. Hence, inmy view, there will be a need forconventional power plants to provide

The Middle East clearly has abundant solarresources to draw upon, but what are thechallenges that the industry must overcome to fullyutilise the region’s solar power potential? Twoindustry experts, both Solar Middle EastConference participants, discuss how they believethe region can become a solar power pioneer.

Embracing the MiddleEast’s solar potential

INDUSTRY INSIGHT

8 Middle East Electricity | Day One

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THE GREEN ENERGY Conference, takingplace at MEE today, is set to attract 300public and private sector stakeholders,who will discuss some of the biggestchallenges and opportunities facing theMiddle East’s clean energy sector.

Dubai Municipality’s (DM) vision for asustainable future will be presented as amodel example of embracing cleanerpower production at conference, whichreturns for the second year in a row.

H.E. Eng. Hussain Nasser Lootah, DirectorGeneral of Dubai Municipality, will look to

highlight new initiatives undertaken bythe government authority in collaborationwith the Environmental Center for ArabTowns (ECAT) to reduce energyconsumption by more than 20 per cent inthe next three years, through theadoption of innovative solutions to save up to 10.5 GWh on energyconsumption and 6,200 tonnes of CO%emissions per year.

Anita Mathews, Director of InformaEnergy Group, organisers of Middle EastElectricity, said, “Energy consumption has

grown so quickly in the region that somecountries are having di#culty meetingdemand, resulting in power cuts duringpeak times in summer.

“Key regional e"orts to increase energye#ciency will be highlighted at theconference, but the most importantaspect is to bring people together toinstigate dialogue about this importantissue and help them communicate withdignitaries from the region to makeconnections that can lead to real businessoutcomes,” Mathews added.

Hundreds of experts set todiscuss clean energy goals

The adoption of innovative energy solutions, including the increased use of

solar panels across the region, will be on the agenda at the Green Energy Conference at MEE today

A NEW RANGE of infrared cameras fromelectronic test tools and softwaremanufacturer and MEE exhibitor Flukecould greatly advantage Middle Easttechnicians by ensuring a perfect in-focusimage every time, according to SteveHood, General Manager of Fluke MiddleEast, Africa and Turkey. The trio of thermal cameras – the Ti400,Ti300 and Ti200 – have been equippedwith ‘LaserSharp Auto Focus’ technology,enabling them to produce consistentlyprecise image accuracy, while Fluke'sunique ‘IR-Fusion’ technology will bringtogether infrared and visual images,allowing the user to better !nd anddiagnose any potential problems.

Fluke will be showcasing its new rangeof infrared cameras at its stand at thisyear’s MEE alongside a wide a range ofexisting and new industrial tools for thepower and energy industry.

“The Middle East continues to be a verystrong market for Fluke,” Hood said.

“We are keen to showcase our thermalcameras, since it is a valuable tool that canhave a signi!cant impact ontroubleshooting and maintenanceproductivity, as well as the bottom line,for industrial, electrical and buildingapplications,” he added.

Visit Fluke on Stand 4D39

Fluke’s newcameras tobe displayedat MEE 2014

INDUSTRY INSIGHT / SHOW NEWS

Middle East Electricity | Day One 9

this baseload power for the foreseeablefuture. On the other hand, the potentialfor solar energy in the region is certainlymuch higher than the five per cent orseven per cent targets that havecurrently been announced.”

Peter Styles, board member anddirector of electricity for the EuropeanFederation of Energy Traders (EFET),believes that the way to ensure theMiddle East maximises its solar potentialand integrates it more effectively couldbe to set renewable energy targetssimilar to those adopted in Europe.

“I see no reason why electricity fromrenewable energy sources (RES-E)consumption targets should not be setin the Middle East,” Styles commented.

“But, learning from unfortunateexperiences in Europe so far, it would beunwise to pursue these targets throughuncoordinated national support

programmes. It would also be unwise tosubsidise RES-E generators in totalisolation from the operation of theplanned common Gulf wholesale powermarket,” he added.

Styles is set to present a session at theSolar Middle East Conference entitled‘International best practice: renewableenergy targets and the Europeanelectricity market – lessons to be learnt’.He said that the integration ofrenewable energy sources into thewholesale market had posed the mostsubstantial hurdle in Europe.

“The greatest challenge in Europe hasturned out not to be transmittingintegrated RES-E to consumers, ratherfinding means to integrate RES-E intothe normal functioning of the wholesalemarket,” Styles revealed. “The longerfinancial support is given to renewablegenerators outside of the operation ofthe market, the harder it becomes tobring their output into normal tradingchannels later.”

Styles also identified the majorchallenges preventing the Middle Eastfrom becoming a true world leader insolar technology.

“I believe the answer lies in acombination of two deficiencies,” hesaid. “Firstly, the absence of trueliberalisation of the power sector in theregion so far and, secondly, the cost andcomplexity of bringing larger solarpower installations onstream comparedwith the cheapness and simplicity ofinstalling and running gas fired turbinesor diesel generators.”

This is where strict targets could be

used to help revolutionise the MiddleEast's solar market.

“Policymakers need to adopt a visionof the volume of RES-E output, as aproportion of total power consumption,to be achieved over a specified period,”advised Styles. “Then they will have toagree the amounts and means ofsubsidy to be devoted to solargeneration. This will need to beattractive on the one hand, butcompatible with the functioning of acommon wholesale market in electricityon the other hand.”

Styles, who is also principal consultantfor Stratos Energy Consulting,concluded by outlining his hopes for theSolar Middle East Conference.

“I hope that there will be officials,experts and business people in theaudience who will want to know moreabout the activities of EFET,” heexplained. “I want to see if EFET (andStratos Energy Consulting) can be ofservice in the discussions about theliberalisation of the power sector in theGulf and about the development of aregional power market.”

Peter Styles, Board Member and Director ofElectricity, European Federation of Energy Traders

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“A legalframework would

open up themarket for

smaller investors”

Dr Michael Kraemer, Senior Associate, TaylorWessing; Board Member and Legal Counsel,Emirates Solar Industry Association

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CONSTRUCTION OF THE first offour commercial reactors isunderway at Barakah in Abu

Dhabi, meaning that the UAE remains inpole position of the region’s nuclearpower programme. The US$20bn-plusconstruction project is beingimplemented by a South Koreanconsortium and the final reactor shouldbe operational by 2020. Mid-2017 hasbeen given as the start-up date for the Gulf ’s first nuclear facility, rated at1,400 MWe.

It was only in 2007 that GCC membersjointly agreed with the InternationalAtomic Energy Agency to commission afeasibility study for any kind of regionalnuclear programme at all. Demand forelectricity in the emirates alone has beengrowing by nearly 10 per cent a year.

In 2008 the UAE authorities calculatedthat their combined power demandwould increase from 15.5 GWe to morethan 40 GWe by 2020, indicating aninevitable fuel and renewables shortfall.

By contrast, when all these new nuclearfacilities are operating, a substantialsurplus of power should be regularlyavailable for export to other countriesacross the GCC.

The Emirates Nuclear EnergyCorporation (ENEC) was set up as adirect result of that landmark move,along with a generous programme toattract FDI in a huge breakthroughproject that would rely on bought-inuranium concentrates as fuel. Thewinning consortium is being led byKorea Electric Power Company, offeringAPR-1400 PWR technology.

Overseeing all operations for bringingnuclear power to the country wereentrusted to specialists CH2M, says theWorld Nuclear Association (WNA), anNGO. Components for the first two ‘ShinKori’ reactors are now being fabricatedprior to pre-assembly in South Korea.

Full consideration was given to safetyissues throughout the lengthy planningprocess. The UAE has demonstrated thatit is fully committed to a dual-trackradioactive waste-management strategythat will require the development of anational storage and disposalprogramme “in parallel with exploringregional co-operation options”,according to the WNA.

As a result of all this activity, a fewmonths ago Dubai Electricity and WaterAuthority (DEWA) confirmed that it had

a realistic target of 12 per cent of itspower supplies being generated bynuclear means by 2030.

By August 2012, the ENEC said that ithad awarded no less than six contractsrelated to the supply of uraniumconcentrates, their conversion andassociated enrichment services, alongwith the actual purchase of some fuel.These supply contracts are said to beworth US$3bn alone and will enable afully on-stream facility, which will have acapacity of 5.6 GWe and will be locatedjust 50km from Ruwais, to generate upto 450bn KWh over a 15-year period.

In order to mitigate risk, fuel willdeliberately be purchased from widelyseparated national sources overseas.Just one supplier, French power giantAreva, has announced that the contractit has signed involves the supply ofenriched uranium valued at US$500mn.This will be delivered to Korea ElectricPower Corporation Nuclear Fuels(KEPCO-NF) for manufacturing of thenecessary fuel assemblies.

ENEC “expects to return to the marketat various times to take advantage offavourable market conditions and tostrengthen it security of supply position”,

according to the WNA.The winning construction consortium

operating in the UAE, also involvingSamsung, Hyundai and Doosan, expectsto earn another US$20bn by jointlyoperating the facilities for 60 years.

Nuclear has had a much longer historyin Egypt, the MENA country with thelargest regional power deficit of all. Theinterim administration struggled earlierin 2013 to head off a protest fromresidents of El-Dabaa, where the firstcommercial-scale facility, rated at 5,000MWe, will reportedly be tendered.Completion of the construction of thelight pressurised water-type reactorcomplex is expected by 2020, accordingto Ahmad Emam, the Egyptian Ministerof Electricity and Energy. A team ofconsultants from WorleyParsons visitedthe country in late November 2013, andbids from China, France, Japan, Koreaand the USA are expected, in addition toa bid from the Russians; experts predictthe externally-sourced finance packageon offer to the Supreme Council onEnergy will be a critical determinant.

Egypt’s first nuclear foray began back in1954 when a co-operation deal wassigned with the Soviet Union; to this day,Russia remains a key player in this market.

The project took many years to bearfruit under the Egyptian Atomic EnergyAuthority. Much interrupted byinternational events, the search is still onfor suitable uranium deposits within thecountry. Meanwhile, outline plans weredrawn up a few years ago for the firstcommercial-scale facility designed to fill

The Gulf’s first reactor site is under constructionin Abu Dhabi, while other states from across theMiddle East are planning to get involved in theregion's race to build nuclear power plants.

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INDUSTRY INSIGHT

10 Middle East Electricity | Day One

No doubts aboutnuclear future

With demand for electricity in the UAE growing by nearly 10 per cent a year, solutions such as nuclear power are now popular with both government authorities and electricity customers

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THE INTERIOR LIGHTING designing company Dietal plans to boost its presence in theMiddle East after it joined French President François Hollande on his o!cial visit toQatar last June as part of the accompanying business delegation.

In line with its aim to increase business in the GCC, Dietal will be highlighting its newLED module technology, Lediz, at its stand in the French Pavilion at this year’s MEE.

Dietal Marketing Manager Stephen Renard said, “The Middle East and the UAE inparticular represent a very large potential for growth for Dietal.

“The region has a strong concentration of real-estate and infrastructure projects andDietal is in a position to help meet the [associated] demands of the lighting market.”

The bene"ts of the Lediz technology, which acts as a replacement for #uorescenttubes in traditional and bespoke lighting "xtures, includes its high performancedi$user, the introduction of passive cooling through an aluminium rail and an optimallifecycle of up to 100,000 hours.

The module technology is not only suitable for all applications using linear #uorescentlamps, but can replace LED tubes, generating energy savings of between 25-60 per centin comparison to traditional light sources.

Visit Dietal on Stand 6C15

Dietal puts MiddleEast businessunder the spotlight

Dietal will be exhibiting its revolutionary LED module technology Lediz at MEE 2014

FOLLOWING A SUCCESSFUL 2013,Megger will be launching a host of newproducts at this year’s Middle EastElectricity exhibition.

As well as increased sales across theregion last year, the company said itslocal sales and support engineer teamshave grown, with new recruits in bothDubai and Bahrain.

The global company, which has anoffice in Dubai’s Silicon Oasis, is also

currently recruiting to further expand itslocal technical support department.

Megger also received its largest orderin its history in 2013, supplying a recordnumber of test vans to Iraq. Due to thisrise in demand, production capacity hasbeen dramatically increased.

In line with this growth, the companywill be introducing new products to theMiddle East market at the show,including the HV Bridge and

touchscreen HV TDR for cable faultlocation, new transformer testequipment, a combined CT and relaytest set, new HV insulation diagnosticequipment and a combined unit for VLFand Tan Delta cable testing.

The company will also be showing testand measurement equipment for circuitbreaker test and analysis, protectiontesting, stationary battery systemtesting, earth testing and safety testing.

The equipment will include the HVBridge, Teleflex SX, VLF-Sinus 45, PCA-2and MRCT.

Megger also offers a broad range oftechnical seminars that are beingperformed throughout the region, andthe company has announced theexpansion of its advanced applicationstraining programme.

Visit Megger on Stand 4A01

Megger launches new products following successful 2013

INDUSTRY INSIGHT/SHOW NEWS

Middle East Electricity | Day One 11

the gap when hydro and gas-generatedpower proves inadequate.

As well as the well-publicised case ofIran, other MENA states also want to catchthe nuclear tide. The largest is SaudiArabia, which plans to install no fewerthan 16 reactors over the next twodecades, projecting a capacity of 17 GWeby 2032 at a cost of at least US$80bn. A

special research/implementation city (KA-CARE) has been set up within the capitalto achieve this, along with the world’smost ambitious solar plans. As a result,the Nuclear Holding Company wasestablished last year. Construction is dueto start in 2016, and Exelon Generation,GE Hitachi and Toshiba/Westinghouse areall understood to be involved. TheKingdom’s first reactor is expected on linein 2022. A special National Atomic

Regulatory Authority has already beenestablished. The goal is to meet 15 percent of Saudi Arabia’s power demands, aswell as to establish a brand-new energyexport business.

Across the border in Jordan, a statewhich unusually possesses substantialreserves of fuel-grade uranium, theAtomic Energy Commission hassubmitted outline plans for a reactor,variously described as between 750

and 1,200 MWe capacity, to beoperational within seven years. A secondwill follow at Al Amra in the Majdalvicinity in 2025. Last October,negotiations over technologies and theexpected US$10bn costs began with theRussia’s Atomstroyexport.

With nuclear potential beinginvestigated in other countries as well,the future is exciting, and this year’s MEEis the place to hear about it.

DEWA has set a target of 12 per cent of its power supplies to be generated by nuclear power by 2030

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SMA IS A global leader in the development, production and sales of PV inverters and,as an energy management group, offers innovative key technologies for future powersupply structures.

The latest products include the Sunny Tripower 20000TL Economic Excellenceinverter, which guarantees exceptionally high yields with an efficiency of 98.5 per cent.

TÜV Nord recently certified the corporate energy management of SMA according toDIN EN ISO 50001.

Günther Häckl, SMA Chief Representative and Vice President of Public Affairs, said,“The successful certification according to DIN EN ISO 50001, which aims tocontinuously improve energy efficiency and minimise energy consumption incompanies, is yet another confirmation that we are the pioneers here too.”

SMA Solar Technology AGSaeed Hall 1, Stand C23

TESTBOY GMBH MANUFACTURESinnovative and durable test andmeasurement equipment under thebrand names Testboy, Testavit andTestavit Schuki.

The Testboy 455 is one of the company’slatest products. The DIN VDE 0100measuring instrument uses stored safetyand RCD (FI) characteristics to evaluatemeasured results using PASS/FAILinformation. Special features of the TestboyTV 455 include the testing of all-currentsensitive RCDs TYPE B. A further advantageis the software included with the delivery.

The large LCD display with integratedbacklighting makes it easy to read results,noti"cations, measurement parametersand messages.

Testboy GmbHSaeed Hall 1, Stand D22

GREENLEE TEXTRON HAS provided quality tools to the global electrical industry formore than 70 years. The company o$ers modern facilities, state-of-the-art productionequipment and enhanced quality assurance programmes.

The company’s expanded Electronic Data Interchange (EDI) capabilities assureconvenient, fast, and accurate exchange of information between the company and itssuppliers and customers, and its products are ISO 9001 certi"ed. Greenlee’s productsinclude the Shotgun Shoe, which allows contractors using triple nickel benders tobend considerably more conduit than before, increasing productivity and saving timeand money. The shoe is compatible with all current-line 555 electric benders: 555CX,555DX and 555C.

Sumeet Pujari, Greenlee Product Manager for Bending and Cable Pulling, said, “Wechose a nested groove design to allow users to bend more sizes on the same shoe –which means fewer changeovers and even more productivity.”

Other features include an adjustable length indicator and a clear pointer display forconsistent bend results.

Greenlee TextronSaeed Hall 1, Stand B10

PFISTERER PRODUCES WIRING,connection and insulation systems forpower lines all over the world.

Energy producers, network operatorsand utilities companies rely on Pfisterer’sservices and products for applicationsincluding overhead lines, cable systems,substations, energy distribution, railwaycatenary systems, industrial applicationsand renewable energy.

Products on display on the company’sstand will include the HV-CONNEX surgearrester for up to for 145 kV voltagelevels, part of the HV-CONNEX series. Dueto its solid silicone insulation and fieldcontrol, no liquids or insulating gasesrelevant for the environment are present,making installation and operation simpleand efficient.

PfistererKontaktsystemeGmbHSaeed Hall 1, Stand A11

THE HARTING RANGE of products and solutions comprises connectors, deviceconnection technology, network components and ready-to-use system cables.

The company, which was established in the town of Minden in 1945 by Wilhelmand Marie Harting, also produces electro-magnetic components for theautomobile industry and provides solutions for the fields of housing technologyand shop systems. HARTING Electric won the ‘sustainability’ award at the 2013Manufacturing Excellence Awards run by the Institution of Mechanical Engineers,with the jury praising the company’s highly-effective deployment of eco-friendlyproduction processes.

Torsten Ratzmann, Senior Vice President - Production and Logistics at theHARTING Technology Group, said, “I am delighted that HARTING has once againreceived this prestigious award.

“This illustrates that not only are we highly successful on the market with ourHARTING products and solutions, but our contribution to environmental protectionand sustainability is also being recognised by experts.”

HARTING Electric GmbH & Co. KGSaeed Hall 1, Stand E29

GERMANY IS ONE of the fivemost important tradepartners of the UAE, withexports of electrical andelectronic products fromGermany to the UAE reachinga volume of more than!1.7bn (US$2.3bn) in 2012.Here we have highlighted aselection of the exhibitorsappearing on the GermanPavilion and the innovativeproducts they have to offer.

DILO SPECIALISES IN sulphurhexafluoride (SF6) gas handling. Thecompany provides state-of-the-arttechnology and manufactures devicesthat meet the highest qualitystandards. All DILO servicing carts areequipped with only oil-freecompressors, thus preventingcontamination of the gas by oil mist.

The company’s innovations includethe L030 model of the Piccolo series,which has been specially designed formodern switchgear with small gascompartments. Due to its compactconstruction, the device fitsconveniently onto a euro pallet fortransport and is easily manoeuvrable,even in the very narrow passage waysof gas insulated switchgear.

DILO Armaturenund AnlagenGmbHSaeed Hall 2, Stand F18

COUNTRY PAVILION PROFILES

German Pavilion set to shinespotlight on power innovation

12 Middle East Electricity | Day One

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“Middle East Electricity is one of thelargest exhibitions in the region and provides a great platform to

interact with our existing and potential clients.”

Steve Hood, General Manager, Fluke Middle East, Africa and Turkey, whosecompany will be exhibiting its range of compact, professional electronic

test tools on Stand 4D39 at Dubai World Trade Centre this week

QUOTES OF THE DAY/VENUE MAP

Middle East Electricity | Day One 13

“As of April 2013, there were 106 renewable energy projects in thepipeline in the region, totalling over 7.5 gigawatts of new electric

generation capacity. This is in addition to 10 major projects set to goahead in the UAE, Kuwait, Oman, Egypt, Jordan and Morocco.”

Anita Mathews, Director of Informa Energy Group, organisers of Middle East Electricity

11 - 13 February 2014 | Dubai World Trade Centre

Facility Overview

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14 Middle East Electricity | Day One

GREEN ENERGY CONFERENCE AGENDA 2014

Saeed Al Abbar, Director, AESG

SPEAKERS

11 February 2014In partnership with Dubai Municipality the Environmental

Center for Arab Towns and the Arab Towns Organisation

Embracing cleaner power production and energy efficiency strategy to achieve a sustainable future for the Middle East region

© Copyright Informa 2014. Please note that the programme may change due to unforeseen circumstances. Informa reserves the right to change the venue, sessions and/or speakers.

Ali Al Mashjari,Production Manager,Regulation & SupervisionBureau, Abu Dhabi

Tayeb M. M. H. Al Awadhi,Vice President, Power andDesalination, DubaiAluminium

Keynote Speaker:HE Eng Hussain Nasser Lootah, Director General, DubaiMunicipality

Graeme Sims, Executive Director,Regulatory & SupervisoryBureau, Dubai

Eng. Abdulla Ra!ya,Assistant Director General,Planning and Engineering,Dubai Municipality

Chairperson:Eithne Treanor, Special Correspondent,CNBC Arabia; Founder,Etreanor Media

Professor GurkanKumbaroglu, President,Turkish Association ofEnergy Economics (TRAEE);Vice President,International Associationof Energy Economics (IAEE)

Omar Al Wahaibi, CEO, Electricity HoldingCompany Oman

Kenneth McKellar, Partner and Middle EastEnergy & ResourcesLeader, Deloitte & Touche

Be sure to join us again tomorrow at !"am for the Solar Middle East Conference

14.15 Project Showcase: Optimising energy e!ciency at Dubai Aluminium• Highlighting DUBAL’s commitment toward safety, energy conservation,

environment and health management throughout the entire operational complex

• Embracing a proactive approach to continuous improvement through innovation to drive power plant e!ciency, reduce fuel and reduce GHG emissions

• Applying unique cogeneration cycle con"guration to maximise existing Steamers for added fuel-free MW

• Improving thermal e!ciency of large gas turbines by state of the art technology updates

• Feedback from ongoing initiatives and how other energy-intensive industries can apply lessons learnt to their own businesses

Tayeb M. M. H. Al Awadhi, Vice President, Power and Desalination,Dubai Aluminium

14.45 Refreshment break

15.15 Energy Outlook: Forecasting trends in the world energy andhydrocarbons market• Overview of global market trends and industry developments• Middle East country analysis of production and consumption patterns and

future forecasts• Gas supply challenges on price and quantity and highlighting new gas supply

and import initiatives• Assessing the impact of alternative energy sources and e!ciencyKenneth McKellar, Partner and Middle East Energy & Resources Leader,Deloitte & Touche

15.45 International Best Practice: Sustainable electricity: Economics,e!ciency and renewables• Understanding the concept of sustainability, related approaches,

indicators and country rankings• Comparing power generation technologies from a sustainability perspective• Highlighting the impact of the super grid and smart grid on sustainability

in electricity transmission/distribution• Evaluating sustainability in electricity use: Sectoral analysesProfessor Gurkan Kumbaroglu, President, Turkish Association of EnergyEconomics (TRAEE); Vice President, International Association of EnergyEconomics (IAEE)

16.15 Closing remarks and end of conference

Daniel Zywietz, Vice Chair, Clean EnergyBusiness Council;Managing Director,Ambata Capital

10.00 Conference registration opens

10.00 O!cial Ribbon Cutting Ceremony and Dignitaries' guided tour ofMiddle East Electricity Exhibition.O!cials will make their way to the conference room for 11.00

11.15 A reading from the Holy Quran

11.20 Opening remarks from the ChairEithne Treanor, Special Correspondent, CNBC Arabia; Founder, EtreanorMedia

11.30 Welcome AddressAnita Mathews, Director - Informa Energy Group, Middle EastElectricity

11.35 Opening Keynote Address: Dubai Municipality's vision for asustainable future• Highlighting new initiatives to reduce energy consumption at Dubai

Municipality by over 20 per cent in the next three years• Adopting innovative solutions to save up to 10.5GWh year on energy

consumption and 6,200 tons of CO2 emissions per year• Outlining future initiatives in line with the Dubai Strategic Plan 2020HE Eng. Hussain Nasser Lootah, Director General, Dubai Municipality

11.45 Middle East Electricity Leaders Panel: Strategies and best practice forgreater energy e!ciency in power production and distribution• Outlining the latest developments in cleaner energy production in the

Middle East• Highlighting new initiatives and benchmarking successes from across the

region• Identifying new strategies to ensure a stable and sustainable power supply• Pinpointing the industry's biggest challenges to reducing energy

consumption during generation and transmission• What role can renewable and clean energy sources play in supplying the

region's electricity needs and what needs to happen to make this a viable option

Ali Al Mashjari, Production Manager, Regulation & Supervision Bureau,Abu DhabiGraeme Sims, Executive Director, Regulatory & Supervisory Bureau, DubaiOmar Al Wahaibi, CEO, Electricity Holding Company OmanSaeed Al Abbar, Director, AESGDaniel Zywietz, Vice Chair, Clean Energy Business Council; ManagingDirector, Ambata Capital

12.45 End of the Opening Ceremony and lunch break

13.30 Business card exchange: Introduce yourself and share your card with atleast 5 people in the room.

13.45 Outlining the latest Green Building Code and requirements relating toenergy e!ciency and e"ectiveness• Focusing on the Green Building Code's requirements for energy e!ciency

in the built environment• Identifying the implications for the design, construction, engineering and

electricity industries• Announcing the 'go-live' date for early 2014 and timeline of regulation

implementationEng. Abdulla Ra#ya, Assistant Director General, Planning andEngineering, Dubai Municipality

Supported by:

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The MEEGalleryAS THE FIRST day of MEE 2014 getsunderway, we take a look back atsome of last year's highlights.

1: H.H. Sheikh Hamdan bin RashidAl Maktoum, Deputy Ruler of Dubaiand the Minister of Finance andIndustry, opening MEE 2013

2: The US Pavilion was a constantsource of new technologies andsolutions at last year's event

3: Visitors flocked to DubaiMunicipality's stand to learn aboutthe authority's adoption ofinnovative electrical solutions

4: The winners on stage at the2013 Middle East Electricity awards

5: The Green Energy Conferenceand Solar Middle East Conferencewere among last year's successes

6 & 7: A heavy visitor footfallcomplemented the high quality ofexhibitors in attendance at MEE 2013

1

2 3

4 5

6 7

PHOTO GALLERY

Middle East Electricity | Day One 15

S04 MEE Dailies 2014 Day 1 - Facts & Figures_Map_Photos_MEE Dailies template 2014 10/02/2014 12:29 Page 15

Page 16: Middle East Electricity Day 1

S04 MEE Dailies 2014 Day 1 - Facts & Figures_Map_Photos_MEE Dailies template 2014 10/02/2014 12:29 Page 16