MICROSOFT AUSTRALIA

WINDOWS 10 FOR AUSTRALIAN BUSINESSES5TH AUGUST 2015

2

WINDOWS 10 USER INTENT

Applications and workloads are the next battlegrounds for cloud. Organisations want, but are not well prepared, to move these between cloud services.

Key Points

• 75% of respondents indicated an intent to upgrade to Windows 10 within 2 years and almost 2/3 within 12 months of release.• Only 5% of respondents indicated

they were not intending to upgrade.

• Key upgrade drivers cited include:• Improving productivity• Improving risk and security profile• Integration of PC (laptop /

desktop) and mobility fleets• Platform optimised to support

mobility

Q. Does your organisation intend to upgrade to Windows 10?

0

5

10

15

20

25

30

Within 6months

afterrelease

7-9months

after

10-12months

after

13-24months

after

Beyond 24months

Notintending

to upgrade

Unsure Partialupgrade<50% of

fleetwithin 6months

%

Almost 2 in 3 expect to adopt Windows 10 within 12 months

N = 301

3

WINDOWS 10 USER INTENT BY COMPANY SIZE

Applications and workloads are the next battlegrounds for cloud. Organisations want, but are not well prepared, to move these between cloud services.

Q. Does your organisation intend to upgrade to Windows 10?

N = 301

• Within a year over 60% of customers across all segments expect to have upgraded to Windows 10

• TRA’s view is that xYOD/COIT is challenging the historical view that large Enterprises move more slowly in the adoption of new technology than smaller businesses.

• As Windows 10 moves across the consumer landscape there is a possibility that it will shorten the traditional ‘wait for SP1 update’ that occurred with previous Windows releases

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

5-24 25-99 100-249 250-499 500-999 1000+

Within 6 months of release 6 - 12 months after release 13-24 months after release 24+ months after release

4

THE DEVICE ENVIRONMENT

Applications and workloads are the next battlegrounds for cloud. Organisations want, but are not well prepared, to move these between cloud services.

TRA asked survey respondents about their current device environment, whether this would change in the next 12 months, and how Windows 10 might influence their investments. The main findings from this section of the survey are highlighted below by device type:

PCs

Smartphones

Tablets

2 in 3 will refresh PC devices within the next 12 months with 46% increasing their total PCs

57% will refresh their smartphone fleet in the next 12 months with 41.5% increasing fleet size

51% will refresh their tablet devices within 12 months and 37.9% will increase their tablet fleet

5

WINDOWS 10 VIEWS

Applications and workloads are the next battlegrounds for cloud. Organisations want, but are not well prepared, to move these between cloud services.

TRA asked survey respondents to provide a comparative rating of Windows 10 against previous versions of the OS. We also asked whether survey respondents believe Windows 10 will allow their organisation to take advantage of a range of technologies and services. The main results from these questions are:

More than 7 in 10 Australian organisations believe Windows 10 is an improvement over both Windows 7 and Windows 8.1

More than 75% of survey respondents agreed that deploying Windows 10 would be beneficial to support other technology solutions and initiatives. The top three technologies and services that respondents believe Windows 10 will let them take advantage of are: Microsoft Cloud Solutions Windows Apps across all devices Unified Communications and Collaboration tied with

Mobility

Important to the multi-device strategy is that over 75% of respondents agree that Windows 10 is an attractive platform for applications.

31.23

29.57

29.57

26.91

28.9

26.91

25.91

24.58

23.59

27.91

23.26

27.57

18.27

28.9

20.93

23.26

22.92

21.26

0% 20% 40% 60% 80% 100%

Mobile Devices

MS Cloud Solutions

Upgrade with no refresh

Windows Apps across all devices

Ent Mobility support & services

UC&C

0 1 2 3 4 5

Q. On a scale of 0 – 5, where 0 is totally disagree and 5 is totally agree, please rate your agreement with the following statements: “I believe Windows 10 will allow me to take advantage of ___________ for my organisation”.

%

6

PLANS TO DEPLOY ADDITIONAL SOLUTIONS

Applications and workloads are the next battlegrounds for cloud. Organisations want, but are not well prepared, to move these between cloud services.

Survey participants were asked what additional services or technologies they were likely to adopt when they upgrade to Windows 10. The main findings from these questions are:

At least 4 in 10 Australian organisations intend to adopt additional services and technologies within 12 months of adopting Windows 10

Compared with previous OS refreshes or upgrades where roughly one third of survey respondents said they would also adopt Iaas/PaaS or SaaS offerings, there is a stronger appetite to adopt cloud services with Windows 10.

7

SURVEY DATA IN ONE SLIDE

7

Australian business’ intent to adopt Windows 10: 64% respondents to upgrade within 12 months 75% within 24 months

Majority of businesses perceive Windows 10 as a better OS compared to both Windows 7 and 8.1

Why Upgrade? Key upgrade drivers cited include Improving productivity Improving risk and security profile Integration of PC (laptop/desktop) and mobility fleets Platform optimised to support mobility.

Not just a hardware + license refresh – businesses evidenced interest in additional solutions such as Mobility, MDM, Security, UC, Cloud and Applications post Windows 10 deployment

8

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99

APPENDIX

10

SURVEY DEMOGRAPHICS & BACKGROUND

Applications and workloads are the next battlegrounds for cloud. Organisations want, but are not well prepared, to move these between cloud services.

Microsoft engaged TRA to explore business sentiments and propensity to upgrade to Windows 10 and related solutions.

This summary report reflects the key data findings from an online research survey conducted in May and June, 2015, of 301 Australian organisations.

Respondents were required to be in either an IT decision maker or senior Line of Business (LoB) role with an understanding of both their organisation’s IT operations and the Windows OS.

The demographic breakdown of the survey sample is provided in the chart to the right which details respondent companies by number of employees.

5 to 2420%

25-9921%

100-24919%

250-49913%

500-9998%

1000+19%

Respondent Organisation Size

N = 301

11

SURVEY DEMOGRAPHICS & BACKGROUND

Applications and workloads are the next battlegrounds for cloud. Organisations want, but are not well prepared, to move these between cloud services.

1%

4%7% 1%

6%

6%

11%

4%

5%12%

2%

0%

9%

3%1%

2%

1%

8%

6%

1% 10%

Respondent IndustryAgriculture, Forestry and Fishing

Mining

Manufacturing

Electricity, Gas, Water and Waste Services

Construction

Wholesale Trade

Retail Trade

Accommodation and Food Services

Transport, Postal and Warehousing

Information Media and Telecommunications

Financial and Insurance Services

Rental, Hiring and Real Estate Services

Professional, Scientific and Technical Services

Administrative and Support Services

Federal Government

State Government

Local Government

Education and Training

Health Care and Social Assistance

Arts and Recreation Services

Other ServicesN = 301

12

THE DEVICE ENVIRONMENT

Applications and workloads are the next battlegrounds for cloud. Organisations want, but are not well prepared, to move these between cloud services.

Q. Which of the following statements best represents your organisation's approach to your device fleet?

0

5

10

15

20

25

30

35

40

45

50

PC / Desktop Smartphone Tablets

Decrease # of devices in the next 12 months as part of a refresh

Increase # devices in the next 12 months as part of a refresh

No refresh plans in next 12 months

Refresh in the next 12 months but same number of devices

Unsure of changes

%Key Points

All device types present a strong refresh opportunity within 12 months.

Organisations with 100-249 or 250-499 employees are most likely to refresh PC/Desktop fleet

There is strong demand for a smartphone refresh except with small organisations with 5-24 employees

A tablet refresh is most expected in organisations with 25-99, 250-499 and 1000+ employees

N = 301

13

WINDOWS 10 USER INTENT TO ADOPT BY SIZE AND FACTOR

Applications and workloads are the next battlegrounds for cloud. Organisations want, but are not well prepared, to move these between cloud services.

Key Points

At an aggregate level the top factors ranked are: Productivity Improving the security & risk

profile Refreshing the device fleet Improving device management.

However, when split by company size, different rankings emerge reflecting varying circumstances. E.g. Mobile & desktop integration is a strong issue for those between 100-249 and 250-499 seats.

Q. What are the top 3 factors that would contribute to your organisation upgrading to Windows 10? (Weighted responses)

FACTOR / ORG SIZE 5-24 25-99100-249

250-499 500-999 1,000+

Refresh devices 2nd 1st 1st 1st 1st 2nd

Cloud 1st approach 4 8 5 5 6 4

Older OS not supported

7 5 7 7 7 5

Integrate mobile & desktop

5 7 2nd 2nd 4 7

Improve security & risk profile

3 2nd 6 6 2nd 3

Productivity 1st 4 3rd 3rd 3rd 1st

Lower device TCO 8 6 8 8 8 8

Efficient device management

6 3rd 4 4 5 6 N = 301