Meydan brochure

M e y d a n i s a n e w a g e

ac c e le r a t o r f oc us e d o n

reducing the time from idea to

revenue (I2R). We offer more

than money. The value we

create is 80% from wisdom

and knowhow, and 20% from

money. Our obsession is to

create value@speed using

packaged knowledge , proven

tools, smart and hard work ,

and above all passion to make

a difference.

Our Approach

Pioneer will go

through a rigorous

selection process

including interviews

and a full week of

12 hours/day to

select only the

best.

Select1. 2. 3. 4. 5. 6. 7. 8. 9.Orient Shape Seed Build Launch Angel Grow Graduate

Develop startup

Foundations

including

business model,

financial model,

and all

information

needed to

succeed

Passing through

blue print, service

development, and

detailed action

plan for the next

10 weeks. The

aim is to easily

build &

understand the

business model,

and all related

topics.

Upon a thorough

assessment of

need, Meydan

may seed the

idea with up to

$10,000 USD to

cover the startup

costs.

Build offering

at speed with 10

weeks of smart

hard work. Show

enough progress to

convince investors.

Continue with plans

and launch the

business in an

additional 10

weeks. The real

test is in the

market.

Pitch your startup

to potential

investors. The aim

is to get the right

funding and

demonstrate that

value can be

created.

30 additional

weeks to grow

the business from

the core and from

adjacency and

get more funding

at the right time if

needed.

Graduate from

Meydan and

relocate

business outside

premises.

Our Model

1. 2. 3. 4. 5.Batch System The Idea Pioneers Services Financing

Pioneers go through

in batches 3-4 times

per year based on

capacity.

Ideas need to be expressed

clearly , we have no time for

jargon !!

No formal business plan is

required.

We value ideas that address

a clear problem or a need.

We value ideas that standout

and different.

A clear explanation on how

will you make money.

Demonstrate passion to

their idea.

24 by 7 commitment to

this idea.

Can and will put the effort

needed to make it

happen.

Demonstrated resilience

to withstand the startup

challenges ahead of them.

Packaged knowledge

based on years of

experience.

Proven tools .

Mentorship.

Subject matter experts.

Embedded learning.

Legal services.

Finance & administration.

Inspiring productive work

environment.

There is no fee for entering

this program.

Meydan will take a 1%

equity of your business for

every $ 1,000 USD it invests

in the business, for a

maximum of $10,000 dollars

Meydan will take equity

based on services provided:

a) 5% of equity for 22

weeks of incubation

b) 2.5% additional

equity for an additional

30 weeks of incubation

c) 2.5% additional equity

upon securing an angel

investor

Selection Week (week 0)

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6

Startup Day I1. Startup Day II2. Outdoor Adventure

3. LegoStructure

4. Video Production5. Selection Day6.

A simulation exercise that spans two days and takes the pioneer through a miniaturized startup experience.Explore your idea with Business Experts, define Business Model, Financial Model, and develop an Action plan.In developing your startup learn how to manage your financial resources by using virtual funds to solicit professional advice .

Pioneers will have total freedom in how to spend virtual funds, for example one might spend more funds on Business Model advisory than Financial Model advisory.At the end of the two days pioneers have to be prepared with a pitching presentation to investors. Be ready for a rough

& tough round of

questioning on every

aspect of your

business.

Become familiar with

Video production

techniques.

Produce a 5 minute

short movie telling

the story of your idea

in the market .

Outdoor activities to

take pioneers to

their limits!!!

Are you ready?

Separated into

teams, Pioneers

must build

structures using

Lego blocks.

Be ready to

showcase and brief

Meydan

management and

defend the choices

you made in

choosing the

structure and

building it.

Meydan

Management will

select the pioneers

with the best

potential based on

their performance

throughout the

week.

Assess your own

performance and

tell us if you still

want to join

Meydan.

* The sequence of days is subject to change.

Orientation Week (week 1)

1. 2. 3. 4.Business Model Value Proposition Financial Model Risk Management

Estimate revenue streams.

Estimate associated direct and

indirect costs.

Estimate cash flows.

Define seed capital needed

Define your startup business

Model using a specially

designed workbook.

Learn how to avoid and

reduce risks.

Know what unique service or

features do you offer

customers.

Shape Week (week 2)

1. 2. 3. 4.Blue Print Customer Segmentation Marketing Channels 10 Weeks Action Plan

Which channel is the most

appropriate to use, how to

control and manage all

channels.

Identify critical elements from

the business model, define

and detail each one in depth.

Develop a10 week plan to

build the offering and be

ready to launch

Know how to classified your

customers, in order to deliver

your message easy and fast.

Build (weeks 2-12)

1. 2. 3. 4. 5.Speed Master Capabilities Core Capabilities Work Packages Your Pitch

Compress time from

idea to revenue

(I2R).

Leverage packaged

knowledge and tools

to reduce effort and

increase productivity.

Divide work into strict

weekly milestones

adopting a zero or

100 % complete

principle and nothing

in between.

Startups have three generic

master capabilities:

Plan & Manage [PM].

Generate Demand [GD].

Fulfill Demand [FD].

Each Master Capability is

further divided into core

capabilities:

Organization &

Governance [PM].

Finance &

Administration [PM].

IT [PM].

Offering [GD].

Sales [GD].

Marketing [GD].

Deliver offering [FD].

Customer care [FD].

Each core capability is

divided into work packages

to be executed in a week.

Build your startup

capabilities using these work

packages leveraging our

knowledge /tools to ensure

we are ready for your pitch

during Angel Week.

Each work package will be

assigned a credit value as

you complete each work

package an equivalent credit

value will be earned. We will

measure progress of

planned credit against

actual.

Develop a compelling pitch

and rehearse for Angel

Investor.

Launch (weeks 12-22)

1. 2. 3. 4.Launch Planning Launch Readiness Acquiring My First Customer

Soft Launch

Achieving customer strategies

Customer development

process

How to find customers

Building a culture of customer

loyalty

Define your launch strategy

Plan your launch from start to

finish

Product launch marketing

Soft launch vs. Hard launch

Timing of product launch

Scheduled program for

launch (What are the

elements?)

Steps to launch new

products

Product launch marketing

success

Launching and risk

management

Request Angel Investor (optional)

1. 2. 3. 4.Network Effect Pitching What is the best deal? Finalizing the agreement

Meydan will assist pioneers in

studying offers and advise them

on the best option to proceed

with.

We will invite Angel investors

to meet Meydan pioneers when

requested.

Meydan will handle all

paperwork and legal

documents between the

investor and the Pioneers.

Pioneer s will pitch to an angel

investor.

Grow

Advise on practical

growth strategies

and action plans.

Assist in building a

useful network of

people and

organizations.

Assist in identifying,

evaluating and

forming alliances

that strengthen

growth potential and

capability.


evaluating and

appointing channel

partners.

Assist in generating

leads.


evaluating and

defining entry

strategies into new

geographic markets.

Assist in identifying

potential new

offerings from the

core and from

adjacencies.

GrowthPlan…

Networks… Alliances… Channels… Lead Generations… Geographic Markets…

New Offerings…1. 2. 3. 4. 5. 6. 7.

Meydan brochure

Documents

Transcript of Meydan brochure