Menjaring Percakapan Indonesia Monetizing Conversations Enda Nasution, SalingSilang.com, 8 June 2011...

Menjaring Percakapan Indonesia

Monetizing ConversationsEnda Nasution, SalingSilang.com, 8 June 2011

Indonesia ICC 2011


My Information

• Enda Nasution– Personal blog: http://enda.goblogmedia.com – Twitter: http://twitter.com/enda – Facebook: http://facebook.com/endanasution – Email: [email protected]

• Non practicing Civil Engineer with 6 year old son

• Blogging since 2011, 1st chairman to Pesta Blogger 2007

• Managing Director of SalingSilang.com, Indonesian Social Media Platfom (2011 – now)

http://enda.goblogmedia.com/

http://twitter.com/enda

http://facebook.com/endanasution

mailto:[email protected]


How people use Internet nowadays?

People use it to talk with each other, actively


Conversations / Social Mainstream Media

Search


Most persuasive format: Online Videos in 2011

There will be 3-4 more this year


Adapting Internet and Social Media ourways

90% of Indonesia Internet Users < 35


Social Media Timeline, what has changed?

Thanks to Internet Connection - Broadband


TwitterTwitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

Twitter Heat Map: http://aworldoftweets.frogdesign.com/

3rd most active country


Indonesian Twitter Users: Located in Indonesia or using Indonesian LanguageSource: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

Jan-11 Feb-11 Mar-11

22,707,725 23,600,202

47,091,983 *

Tweets


4,833,228

3,838,719

5,679,651 Twitter Account


4.70

6.15

8.29

Avg Tweet per Accounts

Indonesia Twitter Q1 2011

*The increase in Mar 2011, also due to new methods in capturing tweets in SalingSilang.com engine


Jakarta

Bandung

Yogyaka

rta

Semara

ng

Sura

baya

Malang

Medan

BaliRiau

Palembang

Pontianak

Balikpapan

Padang

Maka

sar

Borneo

Palu

Ambon

Jayapura

Aceh

16.33%

13.79%

11.05%

8.92%8.21%

7.41%7.25%6.01%

4.66%3.62%3.24%

2.68%2.23%2.14%0.96%0.71%0.35%0.23%0.14%

Twitter: Indonesian Busiest CitiesThis is somewhat expected, but the gap between no 1 to no 2 city surprisingly not big

Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011

Perc

en

tag

e o

f tw

eet

pro

du

ced


Web; 12.10%

Mobile; 86.98%

API Apps; 0.92%

Choice of Twitter Platform: Mar 2011Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 – Word Cloud created with Wordle.net

• Ubersocial 43.40%• Twitter for BB® 11.36%• Snaptu 6.14%• Tweete.net 5.49%• Tweetdeck 4.70%• Tuitwit 4.62%• Twitter Mobile Web 2.29%• Dabr 1.34%• Foursquare 1.09%• SocialScope 0.89%


20+ blogging communities

4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct

Blogger / BloggingIndonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”


http://salingsilang.com

Jan-11 Feb-11 Mar-11 Apr-11

4,131,861

4,664,951 4,867,934 4,992,446

5 million Indonesian Blogs in May 2011• SalingSilang Engine is crawling and tracking blogs (site with RSS) in Indonesian Languages (lang analysis) • Add your missing blog at Direktori Blog SalingSilang at http://blogdir.salingsilang.com Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

http://blogdir.salingsilang.com/


35,174,940

2nd globallyFacebookFacebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickep up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009Currently Indonesian is the 2nd largest Facebook users in the world


Active users in big numbersHow to monetized this conversation?


Create something newGet money from investors


Sell somethingYou will need the right products


Know something Targeting the right knowledge

Advertising

Sitti.co.id


What not to do?Get rich quick schemes

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