Menjaring Percakapan Indonesia
Monetizing ConversationsEnda Nasution, SalingSilang.com, 8 June 2011
Indonesia ICC 2011
Menjaring Percakapan Indonesia
My Information
• Enda Nasution– Personal blog: http://enda.goblogmedia.com – Twitter: http://twitter.com/enda – Facebook: http://facebook.com/endanasution – Email: [email protected]
• Non practicing Civil Engineer with 6 year old son
• Blogging since 2011, 1st chairman to Pesta Blogger 2007
• Managing Director of SalingSilang.com, Indonesian Social Media Platfom (2011 – now)
Menjaring Percakapan Indonesia
How people use Internet nowadays?
People use it to talk with each other, actively
Menjaring Percakapan Indonesia
Conversations / Social Mainstream Media
Search
Menjaring Percakapan Indonesia
Most persuasive format: Online Videos in 2011
There will be 3-4 more this year
Menjaring Percakapan Indonesia
Adapting Internet and Social Media ourways
90% of Indonesia Internet Users < 35
Menjaring Percakapan Indonesia
Social Media Timeline, what has changed?
Thanks to Internet Connection - Broadband
Menjaring Percakapan Indonesia
TwitterTwitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.
Twitter Heat Map: http://aworldoftweets.frogdesign.com/
3rd most active country
Menjaring Percakapan Indonesia
Indonesian Twitter Users: Located in Indonesia or using Indonesian LanguageSource: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011
Jan-11 Feb-11 Mar-11
22,707,725 23,600,202
47,091,983 *
Tweets
Jan-11 Feb-11 Mar-11
4,833,228
3,838,719
5,679,651 Twitter Account
Jan-11 Feb-11 Mar-11
4.70
6.15
8.29
Avg Tweet per Accounts
Indonesia Twitter Q1 2011
*The increase in Mar 2011, also due to new methods in capturing tweets in SalingSilang.com engine
Menjaring Percakapan Indonesia
Jakarta
Bandung
Yogyaka
rta
Semara
ng
Sura
baya
Malang
Medan
BaliRiau
Palembang
Pontianak
Balikpapan
Padang
Maka
sar
Borneo
Palu
Ambon
Jayapura
Aceh
16.33%
13.79%
11.05%
8.92%8.21%
7.41%7.25%6.01%
4.66%3.62%3.24%
2.68%2.23%2.14%0.96%0.71%0.35%0.23%0.14%
Twitter: Indonesian Busiest CitiesThis is somewhat expected, but the gap between no 1 to no 2 city surprisingly not big
Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011
Perc
en
tag
e o
f tw
eet
pro
du
ced
Menjaring Percakapan Indonesia
Web; 12.10%
Mobile; 86.98%
API Apps; 0.92%
Choice of Twitter Platform: Mar 2011Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 – Word Cloud created with Wordle.net
• Ubersocial 43.40%• Twitter for BB® 11.36%• Snaptu 6.14%• Tweete.net 5.49%• Tweetdeck 4.70%• Tuitwit 4.62%• Twitter Mobile Web 2.29%• Dabr 1.34%• Foursquare 1.09%• SocialScope 0.89%
Menjaring Percakapan Indonesia
20+ blogging communities
4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct
Blogger / BloggingIndonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”
Menjaring Percakapan Indonesia
http://salingsilang.com
Jan-11 Feb-11 Mar-11 Apr-11
4,131,861
4,664,951 4,867,934 4,992,446
5 million Indonesian Blogs in May 2011• SalingSilang Engine is crawling and tracking blogs (site with RSS) in Indonesian Languages (lang analysis) • Add your missing blog at Direktori Blog SalingSilang at http://blogdir.salingsilang.com Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011
Menjaring Percakapan Indonesia
35,174,940
2nd globallyFacebookFacebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickep up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009Currently Indonesian is the 2nd largest Facebook users in the world
Menjaring Percakapan Indonesia
Active users in big numbersHow to monetized this conversation?
Menjaring Percakapan Indonesia
Create something newGet money from investors
Menjaring Percakapan Indonesia
Sell somethingYou will need the right products
Menjaring Percakapan Indonesia
Know something Targeting the right knowledge
Advertising
Sitti.co.id
Menjaring Percakapan Indonesia
What not to do?Get rich quick schemes
Top Related