MEGA KazanTake a bite of success

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MEGA Kazan

MEGA Kazan is a regional shopping centre located 800 km east of Moscow with Gross Leasable Area of 91,400 sqm. Kazan is lo-cated on the Volga River and is an impor-tant Russian city known for its aircraft con-struction, chemical and light industries.

Opened in 2005, MEGA Kazan was our very first centre located away from Moscow, and it immediately became an important asset that diversified our portfolio and symbolized our regional development ambitions.

TOTAL cATchMEnT AREA is

3.5 Million pEoplE

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Our tenant mix includes Zara, h&M, Man-go, Massimo Dutti, Lacoste, Decathlon and many more. customers in Russia are now very familiar with these and other interna-tional brands – a new generation of consum-er is coming through with an ever stronger sense of brand awareness. They are expect-ing more and more, and we aim to be there for them.

Our immediate objective for MEGA Kazan is to provide our exceptional food offer the lo-cation, design and platform it deserves. We were the first to bring the traditional food court concept to Russia, and are now keen to deliver the next generation of food and dining experience.

MEGA Kazan is located in a busy suburb to the West of the city centre with a total catch-ment area of 3.5 million people. A new met-ro station is being built there, located close to the centre, and will be opening in 2018. This increase in accessibility will further boost visi-tor numbers and reinforce MEGA Kazan’s sta-tus as the city’s best shopping and leisure destination. Our parking provides 6,500 plac-es for our customers making it the biggest in the city.

MEGA Kazan is a centre that delivers one of the highest quality shopping experiences for customers in the city. MEGA Kazan is an-chored by powerful retailers iKEA, Bahetle and OBi, supported by over 138 stores from a range of retail, leisure and F&B operators brands.

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Commercial Upgrade project

At iKEA shopping centres Russia we are all about constant renewal and improvement.

As a result we are continually looking for newer, better opportunities to strengthen our MEGAs and launch commercial Upgrade proj-ect in MEGA Kazan.

The project will bring the shopping experi-ence to the new level by upgrading inter-nal common areas, exterior and undercroft parking, with focus on important parts of the property elements, which have high impact on customers’ perception and tenants’ per-formance.

Developing the design solution we were look-ing at natural zig zag shapes, bright blue co-lour of the water, ice and historical buildings of Kazan. ice crystals symbolize typical at-tributes of scandinavia inspired by ice, snow, vividness, nature’s clarity and transparen-cy with strong connections to Kazan and Rus-sian Winter.

characteristic codes of ice crystals contribute to the commercial upgrades of shopping cen-ter MEGA Kazan by using diagonal lines, po-lygonal shapes and triangles reflecting the crystalic structures of ice and snow, sharp edges, light colours and transparency with an effort to create inspiring and outstanding de-sign.

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Our centre currently offers customers what’s regarded as a traditional food-court experi-ence to enjoy food and drinks. We now plan a major redevelopment of MEGA Kazan Food court that will transform the centre’s food of-fer. it will allow us to keep our position as the biggest food-offer in the city, and will bring a state of the art space that reflects the growing trend among Russians to eat out. This area will be atmospheric with an inviting, family friendly design to appeal to the centre’s huge customer flow.

The leisure dining, social drinking, mix of fast-food, refuel and relax, impulse opera-tors offer will increase in terms of size and operators` number. Existing main operators include McDonald’s, Burger King, Planeta sushi, il Patio, Paul Bakery and others.

The number of food operators will increase up to 23, while the seating capacity – by

new MEGA Kazan Food Court

by 30%

sEATinG cAPAciTy WiLL BE incREAsED

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eas will be enlarged and the facilities will provide greater flexibility for them to trade more efficiently.

The project implementation starts in 2015 and the opening of the redeveloped space is due to take place in 2016. This improved area will make a huge difference to the shopping experience at MEGA Kazan, and allow customers to refuel and relax before continuing their shopping with us.

one third: up to 2500 seats instead current 1900 seats. This will size our food partner operators the chance to exploit the increas-ing habit among customers to eat out, and feed demand throughout the day.

This redevelopment, along with a host of upgrades to food and beverage of-fers, will set us apart from our competi-tors. We want to diversify our food tenant mix so that every customer can find some-thing to meet their different tastes in an environment they love. We will also con-tinue to meet the rising demand for coffee shops and are determined to capitalize on the growing attitude among Russians of all ages to eat out.

As well as improving the experience of eat-ing and drinking in the centre’s food court, the redevelopment will also fulfill the needs of our operators. The servicing ar-

23PLAnnED nUMBER OF

FOOD OPERATORs

iKEA shopping centres Russia give notice that: (i) this brochure is set out as a guidance only, and does not constitute, nor consti-tute part of an offer or contract; (ii) all descriptions and other details are given without responsibility and any potential investor or occupier should not rely on them as statements or representations of fact but satisfy themselves by inspection or otherwise as to correctness of each of them; (iii) no person in the employment of the agents has any authority to make or give any representation or warranty whatever their relation to the company. Dated: 2014.

Join our food journey

We at iKEA shopping centres Russia are here to support people, businesses and brands that are ready to join Russia’s dynamic retail sector. if you want to play a part in our success story, please get in touch.

iKEA shOPPinG cEnTREs RUssiALEninGRADsKAyA sTR.EsTATE 39, BLDG 5KhiMKi, MOscOW REGiOn141400 RUssiAn FEDERATiOnT: +7 (495) 221 33 11E-MAiL: inFO.LEAsinG.RU@iKEA.cOMWWW.iKEAscR.cOM

We at iKEA shopping centres Russia are here to support people, businesses and brands that are ready to join Russia’s dynamic retail sector. if you want to play a part in our success story, please get in touch.