A credentials presentation

To the organising committee of

Kazan 2013 Universiade

June 2011

By

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Sports Consultancy – Rights sponsorship sales – TV Rights sales – Events creation – Events management and presentation

– Marketing & ticketing – Brand presentation - Player management – Advertising sales – Event Bidding - Legacy planning

Core skill sets

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Welcome to CSM

I am delighted to introduce CSM, the sports marketing division of Chime communications; a collection of complementary sports marketing businesses brought together specifically to deliver commercially successful, world-class, sports events.

The group has nearly 400 full time staff, including former Olympians (and a Gold Medallist at a previous Universiade), working across 10 countries and offers end- to-end expertise in every aspect of sports marketing, sales and presentation. Current major international clients include LOCOG the organising committee of the London 2012 Games, the IRB Rugby World Cup, UEFA Champions League and a plethora of sports organising bodies and international brands.

We are hugely proud that we have been given this opportunity to submit our credentials to Kazan 2013 Universiade and hope that you will consider our offering worthy of consideration as potential partners.

Your senior CSM team is listed on page 18 of this brochure and is ready and waiting to assist you in any way you require.

Very best wishes

Lord Tim Bell Chairman Chime Communications plc.

Event Creation

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At the heart of any successful major, multi-sport event is a fully integrated Event Hub from which every aspect of the event can be planned and integrated from start to finish.

CSM has a unique collection of resources enabling us to bring together in one place everything you require to put on a successful Universiade in 2013; from TV, sponsorship and advertising Rights sales, Event presentation and delivery all the way through to robust Legacy planning.

Our teams are highly experienced and hugely well connected into the world of sport and sponsorship at every level enabling them to not only offer great commercial expertise but also to deliver both macro and detail planning and logistics. The Kazan 2013 team will provide every aspect of games planning and delivery to ensure the right level of commercial income with which to deliver a world-class event experience but also are experts at the detailed level required to deliver your vital obligations around marketing and ticketing, health and safety, a smooth-running accreditation system and security. We are also commited to ‘knowledge transfer’ and training of local partners in order to leave an on-going skills legacy.

CSM is trusted by the major Quadrennial organising committees around the world and have worked with Olympics, World and Commonwealth games committees in a huge range of capacities from TV Rights sales to Event ‘Look’ Presentation.

Kazan 2013 starts with the CSM Event Hub, the platform from which to deliver a great Universiade Games.

The CSM Event Hub – a full service, seamless major event offering

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Generating partnership revenues from TV and sponsorship sales

Our Sponsorship and TV Rights sales department will evaluate, package and exclusively sell all TV and sponsorship rights on behalf Kazan 2013 Universiade; in short we would maximise revenue generation and we would oversee contractual delivery to ensure that both sponsors and rights holder derive the maximum benefit from the relationship.

We would act as an extension to your commercial department, by evaluating the current inventory of rights within the context of the current and anticipated international TV and sponsorship landscape and then design a bespoke commercial programme to take to market.

We are passionate about sport and selling, and will use our own existing contacts as well as develop new relationships in order to secure long term and successful partnerships.

Since 2001 we have been doing this on behalf of many clients across the globe, including but not limited to:

Clients TerritoriesInternational Rugby Board Worldwide (including Russia, Dubai New Zealand,

Hong Kong, South Africa)

International Cricket Council Worldwide (including UK and South Africa)

English Cricket UK, India, Sri Lanka

Rugby Football League UK, New Zealand, Australia

International Rugby Federations England, Wales, New Zealand, Scotland, Russia

Formula 1 Worldwide (including Italy, Middle East)

Golf European

Snooker UK, Asia

Commonwealth Games Federations Worldwide

IAAF Grand Prix Athletics UK/Worldwide

Sponsorship and TV Rights sales

Marketing and Ticketing

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Tickets 08000 55 60 56 uka.org.uk

®®

Aviva Birmingham Grand Prix, 10 July

Aviva UK Trials and Championships, 29-31 July

Palms sweating. Spines tingling. Hearts pounding.And that’s just the spectators.

Aviva Series, Birmingham Alexander Stadium

Supporting British athletes

since 1999

UKA Birmingham_Standard_6 Sheet_Tyson_E.indd 1 20/06/2011 12:22:17

Great Britain v Americas v Europe v Rest of the World

23 - 28 May 2011, Manchester

JOIN THE WORLD’S BEST

Tickets 0844 847 1622 www.btparalympicworldcup.com/tickets

OFFICIAL MEDIA PARTNER

*Booking and transaction fees apply. Terms and conditions apply.

18-21 MayStandard Life GB Women play:Latvia, Germany, CubaSurrey Sports Park, Guildford

Wed to Fri: £4 children, £6 adults Sat: £6 children, £8 adults

Tickets: 01483 689111www.gameongb.com

British Basketball Invitational Tournament

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CSM aims to achieve maximum profitability, profile and spectator attendance for your event through effective research, planning and delivery of a multi-layered and strategic Event Marketing campaign.

We have in place a robust Event Marketing ‘Process’ which has been developed from our work across a number of major national and international events. Tactical implementation is bespoke to each event but the guiding principles remain consistent:

1. Establish realistic objectives, reflecting the strategic direction

2. Identify the audience by location, demographic and attitudes

3. Agree a joint PR and marketing strategy

4. Create a multi layered campaign through traditional and digital media channels

5. Communicate brand objectives through appealing collateral

6. Determine the rewards and the incentives

7. Create an online / digital strategy for effective communication

8. Build mutually beneficial relationships

9. Track marketing and PR activation so you can evaluate impact

10. Post event reporting and research

This model has contributed to the undoubted success that we have enjoyed in selling ‘Olympic Sports’, traditionally a difficult task.

Filling stadia around the world since 1998

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Our approach to delivering successful world class events is based on years of experience working with a number of cities, sports, broadcasters, athletes and venues. Our work puts CSM at the forefront of major event delivery through:

• BuildingpartnershipswithInternationalFederations,Governmentauthoritiesandthevenuesthemselves

• Meticulousplanningforallaspectsoftheeventsuchassportandcompetitionmanagement,technology, commercial, finance and legal, workforce, health and safety and event services such as accreditation, broadcast and security

• Enhancingthespectatorexperience–instadiaandforbroadcast

• IntegratingeventmarketingandPRtoensureexcellentROI

• Focusingontheeventexperiencesofallgroupssuchasathletes,media,VIP’s,sponsorsandspectators

• Sharingknowledgeofbestpracticefromexperienceofdeliveringmajoreventsworldwide

• Strongfinancialmanagementandbudgetcontrol

• Structuredprojectplanningprocessfromstrategicplanningtodebriefandevaluation

The sport delivery choice for more than 30 International Sports Federations

Sport Delivery

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Event Look Award

Event Look

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With over 60 years’ industry experience, CSM has one of the world’s longest established branding implementation agencies.

Our team does more than simply define, design and deliver environmental branding and live event requirements, our approach is all about taking this proposition to the next level – being recognised as an innovative yet trusted market leader helping organisations bring their brands to life.

We specialise in delivering World Class branding programmes and have done so for Major Events such as the FIFA World Cup in Germany 2006 and South Africa 2010, UEFA Euro 2004 and 2008, UEFA Champions League and Europa League, and the IAAF World Indoor Championships Doha 2010 – as well as for Global Corporate Clients such as Aviva and Colt Communications, and famous iconic sporting venues.

Thanks to recent expansion we now also offer event overlay and city dressing through a team who have a wealth of experience in devising and delivering cultural and sporting programmes in major cities and public areas worldwide.

This pedigree and proven success has now led to us being appointed by LOCOG to deliver the Look, Branding and Wayfinding programme for London 2012, which, in turn will offer an even greater range of experience and ability to our customers in 2013 and beyond.

• Winnerofthe2010InternationalSportsEventManagementGoldAwardforEventLook through our work at the FIFA World Cup South Africa 2010

• Winnerofthe2009InternationalSportsEventManagementGoldAwardforEventLook for Sainsbury’s UK School Games

Bringing brands to life in the world’s leading sporting environments

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Event Communications

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CSM provides an integrated and scalable Event media operation to ensure key messages are effectively communicated to meet the requirements of a multitude of stakeholders.

The service CSM covers (but is not limited to) the following areas:

• Technicallyoperationalmediacentre–internet,power,workstations,phoneallwithagreed chargeable rates (as applicable) to media in attendance

• Spaceallocation–integratedintotheeventmanagementplanningtheprovisionofamediacentre, photography lounge, working areas by field of play, mixed zone layouts

• Knowledgeablepersonnel-provideaccuratesportandeventinformation,servicetoanswerquestions and find answers and solutions

• Data–accesstocompetitioninformationsuchasresults,entrylists,competitorbiographies

• Accreditation–managementofapplications,acceptance/rejectionofapplicants,photographicpass production (where required), joining instructions

• Photographylocations–supervisedthroughbibs/accreditationthroughoutfieldsofplay, co-ordination of access to press conferences, opportunities for face to face athlete shoots

• Mediafacilities–allocationofpressbenches,accesstomixedzones,flashquotesservice

Delivering events that are ‘famous around the world’

Event Communications

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We would look to lead/support the preparation of a co-ordinated and comprehensive legacy strategy that demonstrates long-term and sustainable benefits from hosting of the event - before 2013, during the event and long after 2013.

A legacy plan/ strategy will embrace a number of inter-related areas including:

• Sport–boththe‘hard’infrastructureofvenuesandfacilitiesandthe‘soft’–sportsdevelopmentandan increase in participation from grassroots to elite level performance

• Economicdevelopmentandtourism–urbanrenewal,creatingnewnotdisplacedemployment opportunities and working with stakeholders such as Visit Russia and the Kazan Tourist Board to help raise awareness, profile and the resultant benefits for tourism and convention business etc, both within Russia and on the world stage

• EnvironmentandsustainabilitywithKazan2013beingthecatalystforenvironmentalexcellence and/or change

• Socialandculture–youngpeopleandeducation,communityengagementandempowerment,volunteer programmes, skill development and employment and much more

Making Kazan 2013 count into the future

Legacy Planning

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Your ‘World-class’ team for Kazan 2013Jim Glover Team Leader

Jim has worked in sport for more than 20 years, and has huge experience of all areas of sports marketing with particular expertise in consultancy. A skilled man manager and business leader, Jim is now CEO of CSM, the Sports marketing division of Chime communications plc. and manages more than 320 sports specialists working across a group of complementary companies around the world.

Michelle Dite Head of Event Delivery

A Sport and Event management specialist for more than 15 years. Michelle has delivered major events in Global athletics, Basketball, Gymnastics, Triathlon and Ice skating as well as all-importantly multi-sport events such as the Paralympic World Cup and UK Schools Games in North America, the Middle East as well the UK.

Peter Mann Head of Legacy

Peter has worked in the major events arena for over 20 years. His clients include bidding and host cities for summer and winter Olympic and Paralympic Games, Asian and Commonwealth Games, Cricket, Rugby and Football World Cups and Island Games. He is an acknowledged global expert on innovative legacy plans and implementation programmes.

Nick Hoyle Head of Sales

Nick joined Essentially from Octagon Marketing and now has responsibility for running a Sales Division at Essentially, looking after all sponsorship rights for the All Blacks & NZRFU, British Gymnastics, British & Irish Lions, England & Wales Cricket Board, European Rugby Clubs, The International Rugby Board, Rugby Football League, Scottish Rugby Union, UK Athletics, Welsh Rugby Union and World Snooker.

John Francis Head of Event Branding and ‘Look’

Managing Director of Icon with over 15 years’ experience in the sports event and branding arena, he has overseen building of a client base including LOCOG London 2012, FIFA; the Ryder Cup; the University Boat Race; Abu Dhabi Motor Sports; and LTA Wimbledon as well as major brands such as Aviva and Adidas producing innovative work for which Icon have received numerous awards.

Jon Ridgeon Overall project co-ordinator

A former Olympic hurdler and a Gold medalist at the 1987 Universiade, Jon went on to develop a dual career in broadcasting and sports marketing. He has worked with Fast Track since its creation and is now recognised particularly in Athletics as one of the world’s most experienced commercial operators.

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CSM - Ready to do business in Russia

The Chime Group and CSM already have extensive experience of working within Russia both solus and in partnership with local partners and have the existing network of relationships and expertise on the ground to deliver to the highest standards from the day we are appointed.

CSM Sports marketing partnership

CSM has an on-going and active relationship with Sport Media Group. SMG is one of the leading Russian Sports Marketing agencies and are based in Moscow. Current joint projects include working on the commercial and marketing side of Rugby World Cup Seven’s 2013.

Branding work in Russia

We have worked with local partners to deliver branding around the UEFA Champions League in Russia for the last eight years culminative in the Moscow Final in 2009 and have maintained strong relationships ever since. We are also preparing to deliver around Euro 2012 in Poland and Ukraine and are building a full and robust logistical hub within central and Eastern Europe delivering our expertise but working, as we always aim to do, in Joint Ventures to ensure employment and training benefits into the local community.

Sports Federations

CSM have strong relationships with Russian Athletic Federation having worked on behalf of both UKA and PWC to secure the participation of Russian athletes

Mikhail Gorbachev’s 80th Birthday

Bell Pottinger, our Chime partner, created this huge media event in April 2011 to celebrate this key event and to provide a platform to launch the ‘Gorbachev Awards’. Over 100 media (BBC, Sky & CNN) attended the event as well as an International line-up of well-known personalities including Arnold Schwarzenegger, Kevin Spacey and Sharon Stone.

For more details

Please contact: Jim Glover CEO of CSM Email: Jim.Glover@csmdivision.com Telephone: +44 (0)20 7593 5200 Southside, 6th Floor, 105 Victoria Street, London SW1E 6QT, England

For more details please contact:

Jim Glover, CEO

Jim.Glover@csmdivision.com +44 (0)207 593 5200

Southside, 6th Floor, 105 Victoria Street, London SW1E 6QT, England