Medical Tourism_surojit Saha

8/2/2019 Medical Tourism_surojit Saha

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What is Medical Tourism ?

T ourism combined with a visit for MedicalT reatment


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Concept of Medical Value Tourism

I s it a new concept ?No

Dates back > thousands of years.

Greek pilgrims travelled in SaronicGulf called Epidauria, sanctuary of thehealing god Asclepius

Yes.Marketing of Medical Value T ourism is

relatively new concept.


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Medical Travel

People traveling across borders for healthcare

needs

Only ambulatory care can be really linked to

tourism.

Tourism is recreation linked .

Serious ailments & post recreation


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H istorical Perspective

Neolithic & Bronze Age

Middle Ages

16 th century

17 th /18 th century

19 th century

20 th century

Mineral & H ot Spring visits

Thermal Springs

Fountain of Youth

Spa

Sea & Mountain Air (TB sanitarium)

H ealth Farms or Fat Farms


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H ealthcare Business StatisticsFacts & Figures

Worlds largest after retailing

Global healthcare revenue US$ 2.8 trillion

Indias -US$ 50 billion;Exp growth > 13% /annum for next 6

years


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H ealthcare Business Statistics

IndiaFacts & Figures

H ealth procedures across world show 200-800% cost difference

Medical tourism could account for 3-5% of the totalhealthcare delivery market.

India is rated amongst the worlds must see top ten destination

by Conde Naste (international magazine)

A study by CII Mckinsey estimates that country could earn 5000-10,000crore by 2012


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H ealthcare Business Statistics

India

Growth of the industry from about $40 billion in 2004 to$100 billion by the year 2012.

-----the Confederation of I ndia and the McKinsey Company.

About 500,000 foreign in 2005


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Issues for Treatment in Different Countries

SAARC , AFRICAS, MIDDLE EASTNo advance care available e.g Afghanistan , Nepal andBangladesh etcLimited specialized care

WESTLong waiting - UKInsurance unaffordable leading to semi insured and

uninsured population - USPrivate hospitals very expensive


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G lobal Report


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Global Figure


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Global Figure


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I ndia


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Q uality

Large pool of doctors, nurses & paramedics

Strength: - Over 650,000 doctors;- H ighly skilled experts, and- Possess English speaking skills

Comfort Level

NRI doctors recognized as amongst best in adopted countries(First World)

Usage of English

Indian Nurses increasingly getting international exposure

First World Treatment at Third World Costs

Advantage India(Core Competencies )


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Value PropositionQ uality medical services at 1/10 th costs :

Complicated surgical procedures possible at 1/10 th the costIncrease in use of Computerized H ospital Information

SystemsSoftware technologists facilitating tech revolution inhealthcareState-of-the-art medical establishments of great repute




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Lower Medication cost :Strong Pharma Sector and gaining world recognitionFast emerging as major Drug R&D Center Strong Generic drugs business

Low cost of drug development in India

No waitingTourist Interest :

5000 year old civilizationRenowned for H istorical, Cultural and Religious diversityDiverse geographical landmarks; vast coastlineTraditional arts and craftsVibrant democracy: Freedom for citizens; empowered women population




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Cost Comparison


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Alternative Medicine Proposition :Ancient Ayurvedic stream of medicines

Rejuvenation alternatives: Keralas health retreats

Naturopathy and Yoga

AdvantageIndia



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Changing Consumer Behaviour

Cost

World class Treatment

Facilities at par

Places of attractions

Environment


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But Not Everything GreenH ere

Doctors

Hygiene awareness in medical attendantsUnhygienic Food handling

Heterogeneous Pricing of servicesService

S tandardized education in Medical InstitutionsS trong regulatory mechanism to curb quacksNo communication and inter-personal skills teaching

Nurses &Paramedical

D eficient Language skillsLack of S tandardization

Attrition

Is

sue

s


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PAT H FORWARD(Potential + Improvements)

D octors & Paramedics

Expertise Recognized

Cost Advantage

Language S kills

Vibrant Industries

IT S trength

Management S kills

Pharmaceutical IndustryTourism Potential

S ervice Industry Mindset

POTENTIALUniform Medical Education StandardsIndustry Accreditation StandardsMandatory Accreditation of all Colleges &H ospitals

Target-oriented Infrastructure InvestmentMore Medical, Nursing colleges and H ospitals

Regulatory Bodies with Teeth

Government soft loan to Private PlayersTax H oliday & Further Duty Roll Back

Apex Industry body under Union ListGreater Industry & Govt. InteractionMedical Insurance ReformsSeamless Single-Window Facility to TouristsGovt. sell India as Medical Tourism Destination

FUTURE FOCUS


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REALIZED POTENTIAL

INDIAEMERGES

AS MAJORMEDICALTOURISM

DESTINATION

SPIN-OFF

GDP Growth

Employment in Healthcare S ector

Employment in Tourism Industry

Overall Growth in Commerce

Reversal & Arrest of Brain Drain

Stimulus to Pharmaceuticals Industry

Growth in Insurance Industry

Better medical facilities for larger population

Catalyzes India to the Club of Global Leaders


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Apollo Hospital Max Hospital Delhi Fortis Hospital, Delhi

Jaslok Hospital, MumbaiBreach Candy Hospital Wokhardt Hospital

Kolkata

I ndian - I nternational Standard Hospitals


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B ut Long way to Go .

Need of the hourGLOBALMED ICAL T OURISM M ARKET ING ST RA TE GIE


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T o I ndia

UK, USA, Canada, Middle East, South East Asia MedicalT ourists


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Medical Tourism_surojit Saha

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