MEDIAKIT · with the movers and shakers in Westminster. Our platforms are ideal for amplifying a...

MEDIA KIT

A Note from the Editor

Our future vision is simple: to protect and project the voice of The Spectator

The Spectator is the most influential magazine in Britain, by some margin. We provide independence of opinion, elegance of expression — the best writers and the sharpest analysis in Britain. The digital era has taken the authority of The Spectator to new heights; our 71,000+ readers are now joined by 2 million people who read the magazine online. In the City or in Westminster, The Spectator website is the first place to consult for the latest and sharpest political insight.

Our future vision is simple: to protect and project the voice of The Spectator, to pull further ahead of the Fleet Street newspapers in reputation and reach, to reject asfalse the choice between commercial success and editorial integrity.

FRASER NELSONEditor

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© The Spectator 2020

ContentsContent of the magazine

Open for Debate

Brand Reach

Writers & Contributors

DemographicsThe Spectator in Westminster Finance · Business · PropertyAutoLuxuryTravel/CruisesPrintEditorial SpecialsDigital Display Spectator.co.ukNewslettersPodcastPodcasts continuedPodcasts ReviewsContact Details

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Open for DebateOur writers have no party line; their only allegiance is to clarity of thought, elegance of expressionand independence of opinion. Their views range from left to right, their circumstances from high life to lowlife. None make any pretence at being impartial: our motto is ‘firm, but unfair’.

And it’s not all politics: in ourunrivalled books and arts sections, you’ll find witty, authoritative and sometimes caustic reviews of the most important new fiction andnon-fiction, exhibitions andshows from the best writers and critics worldwide.

And it’snot allpolitics

LIONEL SHRIVER JAMES FORSYTH ISABEL HARDMAN KATY BALLS FRASER NELSON DOUGLAS MURRAY MARY WAKEFIELD TOBY YOUNG

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Brand Reach

CIRCULATION

75,148

PODCAST MONTHLY DOWNLOADS

1,500,000

MONTHLY UNIQUE ONLINE USERS

3.3 million

FACEBOOK FOLLOWERS

187,000@OfficialSpectator

TWITTER FOLLOWERS

158,800@Spectator

TOTAL REACH = 4,206,545

NEWSLETTER SUBSCRIBERS

335,597

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ANDREW NEILChairman of The Spectator

@afneil (1m)

KATY BALLSDeputy Political Editor

@katyballs (30.1k)

FRASER NELSONEditor

@FraserNelson (233.3k)

ISABEL HARDMANAssistant Editor

@IsabelHardman (156.2k)

KATE ANDREWSEconomics Correspondent

@KateAndrs (55.6K)

JAMES FORSYTHPolitical Editor

@JGForsyth (77k)

Writers & ContributorsThe Spectator’s writers & contributors are some of the most-followed political

commentators in the country.

TOTAL REACH = 1,552,200

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Demographics

Source: 2019 TGI Premier

AGE

46GENDER

Men: 53.5%Women:46.5%

AB

81%ABC1

93%

C-SUITE/BUSINESS OWNERS

22%LONDON & SE

31%UNDERGRAD DEGREES

71%

Readership

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We are read ‘on a regular basis’ by a staggering:

47%OF CABINET MINISTERS

50%OF CONSERVATIVE MPS

44%OF ALL MPS

The Spectator in WestminsterThe Spectator’s position in Westminster means our brand carries real weight with the movers and shakers in Westminster. Our platforms are ideal for amplifying a message among an influential political audience.

Our political Coffee House blog receives over 1.6m pageviews alone while our daily email briefings – the Evening Blend and Lunchtime Espresso – have a daily readership of over 148,000 (and an average open rate of over 40%). The Coffee House Shots podcast, a daily ten-minute political briefing from Fraser Nelson, James Forsyth, Katy Balls and more, has 27,000 average downloads, with key players in the Westminster village tuning in, from Cabinet ministers to MPs and staffers of all stripes.

Our political Coffee House blog receives over 1.6m pageviews alone

Sources: ABC, Ipsos Mori

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Finance · Business · Property

58%of our readership are

business decision markersIndex: 354

22%of our readership are C-suite

or business ownersIndex: 174

22%of our readership own a

property abroadIndex: 247

26%of our readershipown 2

or more houses in the UKIndex: 270

49%of our readership have private

health/medical insurance

13%of our readership have a main property

valued over £1 millionIndex: 692

30%of our readership have savings and

investments (excl. property) of over £250,000

Index: 351

28%of our readership are in decision

making roles within SMEsIndex: 503

76%of our readership agree

property is a sound investmentIndex: 121

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Auto

32%of our readership bought a car in

the last 12 months

7%of our readership have purchasing responsibility for their company’s

fleet cars

32%of our readership have three or

more cars

18%of our readership have a personalised

number plate

14%of our readership own a

sports car

54%of our readership are interested

in cars and motoring

11%of our readership consider

brand image and advertisingwhen choosing a car

7%of our readership spent more

then £40,000 on most recently obtained car

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Luxury

21%of our readership spend over £1,000 on per year clothing

32%of our readership “can’t resist

expensive perfume/aftershave”

47%of our readership drink whisky

68%of our readership drink Champagne

68%of our readership “enjoy splashing

out on a meal in a restaurant”

12%of our readership spend over £100

per year on watches

10%of our readership spend

over £500 per year on rings

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Travel Cruises

70%of our readership have three or

more holidays per year

32%of our readership went on their last

holiday with family

13%of Spectator readers’ last holiday was a cruise, 248% more likely

than the average

33%of Spectator readers spent between £750

& £1749 on their last holiday

50%of Spectator readers have been on holiday 4 or 5 times in the

last 12 months

93%of our readership are planning to do on

holiday in the next 12 months

26%of our readership have been on

day trip to Europe

12%of our readership fly business class or first class on holiday

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Print

The Spectator is the oldest, continuously published magazine in the English language. The magazine is at the heart of the brand, counting the current Prime Minister of the United Kingdom, Boris Johnson, as it’s former editor & our readership is at an all-time high.

Full Page FH £5,078Full Page ROM £4,850OBC £6,222IFC DPS £12,431IFC Full Page £6,000DPS £10,054DPS ROM £9,459Half Page £3,047Half Double Column £2,350Half Single Column £1,698Advertorial POA

Tablet:Full Page: £1,000Average weekly readers: 13,939

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Source: ABC


Editorial Specials


TOM STOPPARD � JOAN COLLINS � JAMES ELLROY � RICKY GERVAIS � LYNN BARBERMATTHEW PARRIS � BIP LING � BORIS JOHNSON � PETRONELLA WYATT � ROGER SCRUTON ED

HUSAIN � H U GO RIFKIND � LIONEL SHRIVER � GRAYSON PERRY � JOANNA LUMLEY

2 1 d e c e m b e r 2 0 1 9 – 4 j a n u a r y 2 0 2 0 ❘ £ 6 . 9 5 w w w . s p e c t a t o r . c o . u k ❘ e s t . 1 8 2 8

BAHR

AIN BD

4.80.

CANA

DA C

$12.5

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€9.95

. UAE

AED4

9.50.

SOUT

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RICA

ZA

R119

.90. U

SA U

S$12

.50.

Christmas special

SCHOOL HOUSES:

RUTHLESS BUT REWARDING

A U T U M N 2 0 1 9

FEA T U R I N G

Beware trendy teachers The Eleven Plus: a parents’ guide The rise of the flexi-boarderWilliam Cook FraserNelson Madeleine Silver

Christmas tripleOur perfect bound, glossy Christmas edition which contains additional content and hasan increased circulation. The biggest issue of the year, on sale for 3 weeks as opposed to 1.

SchoolsOur bi-annual educational supplement provides Spectator readers with the latest insight into leading British independent schools and universities.

MoneyOur money specials are quarterly, and include interviews, news, features and regular columns from leading financial journalists.

TravelTwo issues per year which include editorial content on holiday destinations and travel.

BooksFour issues per year which have abumper books section filled withviews, reviews & interviews.

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http://www.spectator.co.uk/

RatesMPULeaderboardBillboard24-hour homepage takeover (Leaderboard & Skin)24-hour coffeehouse takeover(MPU, Billboard, Leaderboard & Skin)24-hour homepage & coffeehouse takeover (MPU, Billboard, Leaderboard & Skin)

Digital Display Spectator.co.uk

The Spectator is more of a cocktail party than a political party – why not speak directly to the best read, best connected and wittiest group of users in the world?

Gender

66%male

34%female

Age

7% 24% 16%18-24 25-34 35-44

18% 16% 19%45-54 55-64: 65+

£15£15£25

£4,000

£8,000

£10,000

6.98millionmonthly page views

3.1 millionmonthly unique users

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Source: Google Analytics


Newsletters

Subscribers Open Rate Cost

Lunchtime Espresso: The day’s must-read forpolitical developments and Coffee House essentials.

66,468 42% £ 1,500

The Best of Coffee House: a round-up of the bestarticles from Coffee House from the past week.

101,188 42% £ 1,750

Evening Blend: an in-depth analysis of the day’s political news.

127,612 39% £ 2,000

Weekly Highlights: The best of the currentmagazine, every Thursday morning. 150,057 37% £ 2,500

Arts: A round-up of the best exhibitions,theatre, film & music. 16,899 47% £ 1,000

Life: A weekly lifestyle newsletter bringingsubscribers the best of style, food, travel & culture. 63,893 34% £ 1,500

Money: A weekly newsletter packed with smart ideas for investors. 19,226 46% £ 1,200

Books: Reviews, interviews and more from our literary editor, Sam Leith 17,626 46% £ 1,000

The Spectator sends a variety of emails full of wit and wisdom -keeping subscribers up-to-date on politics, the arts and more.

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Source: Campaign Monitor


PodcastsSince 2015 The Spectator has established itself as a front-runner in

the British podcast industry. The Spectator’s podcast channel receives around 1.5m downloads each month.

The Edition: our flagship podcast featuring discussions and debates on the best features from the week’s edition.

Average Downloads (per episode): 20,800

Women With Balls: Katy Balls speak to women at the top of their respective games, about their passions, battles & what makes them tick.


Coffee House Shots: instant political analysis from The Spectator’s senior political team.


Book Club: literary interviews and discussions on the latest releases in the world of publishing, from poetry through to physics.


Table Talk: Lara Prendergast & Olivia Potts talk to a series of celebrity guests about their life story, through the food and drink that has come to define it.


Americano: delivers in-depth discussions with the best American pundits, presented by Freddy Gray.


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That’s Life: a sideways look at the events, people & words that shape the news agenda by journalist Andy Shaw & comedian Benedict Spence.


Holy Smoke: the most important and controversial topics in the world of religion.


Bespoke: features up to four people (including a Spectator Editorial Chairperson) talking about a topic of the sponsors choosing. Whether it be about politics, society or business, bespoke Spectator podcasts are the first choice for many firms including Aecom, Shell and Coca Cola.


Podcasts

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Podcasts reviews

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'The key to a successful interview podcast is that you even listen to the episodes you think you might find boring and you listen to the end anyway. Katy Balls is a political nerd,

but she has a great talent of turning her hand to subjects way outside her comfort

zone.'

IAIN DALEBroadcaster

WOMEN WITH BALLS

'It is my daily dose of reality and essential listening'

JAMES CLEVERLYForeign Office minister and former

chairman of the Conservative Party

COFFEE HOUSE SHOTS

Contact Details

John HipkissDirector of [email protected]

Alex CaplanHead of Agency [email protected]

Clare WoodallAgency & Client Direct Sales [email protected]

Max BristonSales & Research [email protected]

Melissa McAddenCommercial Development [email protected]

Elliott MearsDirector of [email protected]

Adam RawcliffePartnerships Manager [email protected]

Advertising telephone number:0207 961 0128

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