Mediakit (Nederlands)

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Mediakit 2013

description

Alle advertentie mogelijkheden voor golf clubs, adverteerders, touristenbureaus op het golfplatform Leadingcourses.com

Transcript of Mediakit (Nederlands)

Page 1: Mediakit (Nederlands)

Mediakit 2013  

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Who are we?  

Our target audience  Leadingcourses is the most comprehensive and complete golf portal in Europe. The site has over 150.000 golf course reviews connected to golf clubs in 75 countries and is available in 6 languages. Leadingcourses attracts mainly male European golfers (age 30 to 65), all with an above-average income and education. Leadingcourses reaches the hardcore golf population in Europe with the majority of our visitors playing at least a few times a month. These golfers are the highest consumers of golf-related products in Europe. They are highly affluent and keen to spend money on their sporting pursuit. Leadingcourses is the first choice for European golfers who are seeking information on the best golfcourses, based on their location, skill-set and golf demands, making it the prime destination site to plan a round of golf or golf holiday.

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What’s up?  

Leadingcourses has loyal and savvy visitors. More than 20% of our visitors view our site via their mobile device or tablet. We expect that this will grow even further, to around 35% at the end of 2013. Our visitors are very loyal, 43% of our traffic are visitors who have visited us before. This indicates that they were pretty happy with the information provided on our site. This is also reflected by the amount of pages people view per visit (5.3 on average) and the duration of each visit. On average people stay on our site for more than 3 minutes.

Our visitors

79% 21%

5.3 pages per visit 00:04.23 visit duration

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What’s our goal?  

Our mission Leadingcourses strives to help golfers to play on the greatest golf courses, based on their actual location, budget, skill-set and desired services. We want to obtain a fair reviewscore for all golf clubs listed on our site, meaning that we want to display at least 20 reviews per golf club. These reviews need to be evenly distributed across the available languages. We provide golfers with the most accurate information about golf courses. Therefor all information has been verified by us and each golf club needs to have at least three photo’s and a correct GPS location. We also provide golf clubs the possibility to manage their own data via our Golf club Extranet.

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What do we do?  

Leadingcourses has a website that is available in 6 languages, to be precise in: English, French, Spanish, German, Dutch & Swedish. Additional languages are planned for 2013, like Chinese. We believe that our content is crucial for golfers. That is why we always want to be close to our audience. This made us decide to invest heavily in mobile applications. Currently we have a free iPhone and Android app. We also have a mobile site. As accurate data is crucial, we have developed a Golf club Extranet where golf clubs can manage their own data. We are currently rolling this out to all listed golf clubs on our site. We inform our fans via our newsletter, which is sent each month. The newsletter has a high open-rate and is well read. On top of that, our fans can follow the latest developments via Twitter and Facebook.

Our platform

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Our footprint  

Our reach across Europe Leadingcourses has its roots in The Netherlands, hence the high reach in that country. However, in 2011 it launched sites in five other languages and these have all grown rapidly. We expect that at the end of 2013, the German, French and English sites will have become just as large and dominant as the Dutch site.

250.000 visits p/m 950.000 pageviews p/m

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How to profit?  

Leadingcourses has several ways for advertisers to reach out to our visitor. Besides the fact that companies can promote their product of services via our premium display position, we have devised several non-intrusive solutions for different types of advertisers. We have defined the following type of advertisers: •  Generic advertisers •  Tourist boards •  Golf travel agencies •  Golf clubs In the following section the possible solutions per type of advertiser are described.

Promotion possibilities

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Display advertising is always possible for all type of companies. It is possible to advertise run-of-site, per language or even per country. We accept two types of rectangles, medium rectangles (300 x 250 pixels) and large rectangles (336x280 pixels). All our display positions are in-context and always above-the-fold.

Premium display

Advertising  

Notification mails We like to generate as much golf course reviews as possible. So, giving away an incentive (golf product or trip) really helps to motivate people. Every time a golfer writes a review, we keep him/her informed about their review. When the review is approved or disapproved, we send them an e-mail. We can incorporate the incentive in this notification mail.

Generic adverti-

sers

Newsletters Every month we send out a newsletter to our members. The open-rate is high, around 50%. It is possible to sponsor our ‘review of the month’ item or to promote your product, service or destination. This must have a strong link with golf.

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Tourist boards can promote their own country via their own country page. Tourist board can post their images, add their own golf content and promote other local activities. These country pages are available in six languages, therefor the reach across Europe is high. If tourist boards team up with a golf club (or multiple golf clubs) it is also possible to promote their country via our homepage (see ‘golf club’ advertising).

Country promotion

Advertising  

Country-specific golfclub widget Tourist boards spend quite a lot of money to attract people to their official homepage. There, people need to get inspired to travel to that specific country. Too often, data about golf clubs in a country is not up-to-date. Leadingcourses provides a simple solution. The only thing a tourist board needs to do, is copy a small piece of code and paste this onto their website. It’s that simple. We will configure the widget and show only your local golf clubs. And the great thing is, your page will always be automatically updated.

Tourist boards

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Golf travel agencies can promote their golf packages in the desired language and relevant location. The only thing we need is an XML with the data concerning each package. On the right an example is shown how we display each package. We connect the package based on the golf courses available in the package. Some fields are mandatory in the XML, like the number of greenfees in the package and the names of the golf courses.

Golf package integration

Advertising  

Review syndication Golf travel agencies can integrate our golf reviews on their own site. We have an XML available, with the overall review score and some snippets of reviews.

Golf travel

agencies

Custom widgets We can provide clients with all kinds of widgets. You can choose the countries, the languages or you can even decide which courses to show.

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Golf clubs that have a reviewscore of 8.0 or higher qualify to promote their golf club via our background image. This background image is prominently displayed on our homepage and all other pages. The latest review that is posted about your golf club is also displayed, with a link to your golf club on our site. The duration of a background take-over is 1 month and is displayed across all available languages (currently 6 in total).

Background take-over

Advertising  

Special promotions Via our Premium Extranet golf clubs are able to post specific promotions (for example 2-for-1 greenfees or stay & play offers) on their own page on Leadingcourses and on other interesting locations on Leadingcourses.com.

Golf clubs

Professional golf club & course video A professional video is a great way to promote your golf club and golf course. It is a fun way for golfers to see where they are going and what to expect. We have made several video’s for renown golf clubs, like Oitavos Dunes and Penha Longa.

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More info?   E. [email protected] T. +31 877842184