Mediai Friday News Round-Up - Week Ending Feb 5

Media News: Weekly Round Up

Stay up to date with all the week’s news & views by joining over 2,500 who subscribe to MediaScope’s Friday morning newsleAer…

Each Friday MediaScope produces a weekly news round-‐up for the

Media i network which is broadcast in over 50 media

agencies & major publishers…



People moves this week… -‐ OMD Sydney appoints Marelle Salib as head of trading

-‐ Leo BurneF Worldwide appoints Rich Stoddart as new CEO based in Chicago

-‐ Roger Box joins Google to head up their Melbourne office



Market moves this week… -‐ News Corp launches new regional publishing division led by Nick Trompf

-‐ Woolworths hands its creaOve business to M&C Saatchi without a pitch

-‐ FTA & STV considering launch of new trade markeOng body – Thinkbox



People moves this week…

-‐ OMD Sydney appoints JusOne Thompson Director of OperaOons

-‐ Dentsu’s Amplifi appoints Erica Kokiw as head of digital. Simon Williams, Annmarie Tanke & Danny Zarke also joined recently

-‐ ExponenOal’s APAC marketer Jessica BaF has been promoted to a global markeOng role

mUmBRELLA



Number of Australians not watching commercial TV doubles in seven years to 14.9%

Mumbrella reports the number of Australians who claim they don’t watch commercial TV on weekdays has risen to 14.9%, compared to 6.9%

seven years ago -‐ according to Roy Morgan Research



People Moves this Week…

-‐ Vicki ArisOdopoulos has been appointed to NewsCorp in the new role of group director with Sharb Farjami promoted to the new role of chief commercial officer

-‐ Simone Blakers joins IPG Mediabrands’ Society as Managing Director



Market moves this week…

-‐ Fairfax Media partners with ProductReview.com.au to create consumer segments for adverOsers -‐ Uber launches new "bits & atoms” logo design, aiming to reflect the company's direcOon as a ”transportaOon network”

a free magazine, tailored to incoming tourists arriving in Australia during the Chinese New Year period.

Media News: Weekly Round Up Bauer Media will publish its annual Harper’s

Bazaar & the first Australian Gourmet Traveller Chinese New Year ediOons today, in partnership with the City of Sydney &

Westpac.

This is the fourth year Harper’s Bazaar has targeted the internaOonal market




Due to the success of its movie -‐ LEGO is named most powerful brand in the world

according to the latest Brand Finance Global 500 report.

Last year’s most powerful, Ferrari, was relegated to second spot



Market Moves this Week…

-‐ Media agency Atomic 212 has bought CRM specialist BrandMail -‐ Sony moves its $5m electronics business from OMD to Mediacom with Sony’s movie business moving from UM to OMD sister agency M2M



The Motherish, The Today Show & 5 Seconds of Summer ranked top three Australian Brands by engagement on Facebook, according to Online Circle Digital’s 2015 Annual Australian Facebook performance report

Mediai Friday News Round-Up - Week Ending Feb 5

Marketing

Transcript of Mediai Friday News Round-Up - Week Ending Feb 5