Mediai Friday News Round-Up - Week Ending NOv 6

Media News: Weekly Round Up

Stay up to date with all the week’s news & views by joining over 2,300 who subscribe to MediaScope’s Friday morning newsleAer…

Each Friday MediaScope produces a weekly news round-‐up for the

Media i network which is broadcast in over 50 media

agencies & major publishers…



Market moves this week…

-‐ Johnson & Johnson moves to UM to be serviced by a new dedicated division called J3

-‐ Optus releases it’s latest ad featuring Ricky Gervais

-‐ Macquarie Radio Network has sold its regional radio network to Reasonate BroadcasLng



Market moves this week…

-‐ Ten has said it will be “smart & selecLve” when it comes to offering its television content live online following both Seven & Nine’s recent moves

-‐ Val Morgan Outdoor launches enhanced capability of its audience measuring tool allowing adverLsers to determine the ‘mood’ of their outdoor viewers in real-‐Lme



Optus announced it has won the broadcast & digital rights to the English Premier League from Fox Sports

All 380 Premier League Games will be broadcast live to Optus customers for three years starLng in

August 2016

Reports suggest Optus have paid as much as $45m per season



People moves this week…

-‐ David Nemes joins Buzzfeed as Commercial Director

-‐ Hugh Marks is the frontrunner to replace Nine Entertainment boss David Gyngell

-‐ Sian Withers joins Ikon as head of digital



Melbourne Cup – by the numbers…

-‐ 2.068m cap city viewers tuned into Channel 7 at 3pm

-‐ 342,765,000 concurrent viewers on 7’s new live video stream

-‐ Nielsen Twifer TV RaLngs shows 7.7m Tweet impressions



Market moves of the week…

-‐ Ninemsn relaunches it Home’s website as part of its lifestyle offering joining Pickle, Coach & Honey

-‐ Twifer replaces their favourite ‘star’ with a heart

-‐ NewsLifeMedia launches the LifeLab content studio



Market moves of the week…

-‐ IPG launches Project Quality focusing on 100% viewable and fraud-‐free delivery of digital media bookings

-‐ Frankie magazine founders launch of quarterly parenLng-‐lifestyle Ltle – Lunch Lady

-‐ Radio personality Jules Lund launches TRIBE, a social media influencer plakorm

Mediai Friday News Round-Up - Week Ending NOv 6

Marketing

Transcript of Mediai Friday News Round-Up - Week Ending NOv 6