Slide 1

Media StudiesJohn Keenanj.keenan@worc.ac.ukLearning Outcomes

By the end of this day you should:

Be able to recount 5 reasons media is taught in schoolsBe able to identify 5 main thinkers in media studies traditionBe able to list 5 subjects media studies steals from

Be able to recall the 7 areas of media studiesBe able to recall 2 subjects for each areaBe able to identify 3 main media exam bodies

Be able to identify 1 subject in a syllabusBe able to teach 4 lessons in the subjectConfident studied it at A level/universitySome experience GCSE, teach it now, read books on itMedia studies - no19th Century

Robert Lee

Joseph Pullitzer

19th Century

Matthew ArnoldT S Eliot modelled

Harold Lasswell1920s-1930s

Walter Lippmann

Ferdinand de Saussure

1920s-1930s

Sigmund Freud

1920s-1930s

SpecificationsGCSE Level 2WJECWebsite http://www.wjec.co.uk/index.php?subject=22&level=7Specificationhttp://www.wjec.co.uk/uploads/publications/7951.pdfSupport and resourceshttps://www.wjecservices.co.uk/Default.aspAQAWebsite http://web.aqa.org.uk/qual/newgcses/english_med/new/media_overview.php?id=04&prev=04Specificationhttp://store.aqa.org.uk/qual/newgcse/pdf/AQA-4810-W-SP-10.PDFResourceshttp://store.aqa.org.uk/qual/pdf/AQA-3571-W-CT-10.PDFOCRWebsitehttp://www.ocr.org.uk/qualifications/subjects/media_studies/index.htmlSpecificationhttp://www.ocr.org.uk/download/kd/ocr_9993_kd_gcse_spec.pdfSupporthttp://www.ocr.org.uk/download/pm/ocr_15981_pm_gcse_med_brochure.pdf

Watch

http://yp.direct.gov.uk/diplomas/subjects/Creative_Media/?utm_source=Yahoo&utm_medium=CPC&utm_campaign=CreativeandMedia

Do

http://yp.direct.gov.uk/diplomas/subjects/Creative_Media/quiz/

Learn morehttp://www.direct.gov.uk/en/EducationAndLearning/14To19/Years10And11/DG_10013568

SpecificationsDiploma Level 2Media studies is a field not a subject (James Halloran)Study of a phenomenon the mediaWhy Im hereWhat do you know?

Break

history of the subject/why it is taught/7 areas

specifications for media AQA, Welsh, OCR /brainstorm lesson

Break

lessons

BTEC Certificate Level 2

Specification

http://www.edexcel.com/migrationdocuments/BTEC%20Firsts%20from%202010/BTEC_Firsts_in_Creative_Media_Production_L2.pdf

http://www.edexcel.com/quals/firsts/media/Pages/default.aspx

Resources

http://www.edexcel.com/quals/firsts/media/Pages/Resources.aspx

SpecificationsBTEC Certificate Level 21960s-1980s

Jean Baudrillard

Jean Francois Lyotard

Frederic JamesonToday...

Noam Chomsky

1960sCultural StudiesLeeds University (Granada Fellowship)Birmingham University Centre for Contemporary Cultural StudiesLeicester University Centre for Mass Communication ResearchGlasgow University Glasgow University Media Group

1970sCommunication Studies Sheffield PolytechnicCoventry Polytechnic

1970sFilm StudiesCardiff University

1980s-90sMedia Studies FilmStudies/Communication Studies/Cultural StudiesCommunication Studies/Film StudiesWhat is media studies?

media studiesEnglishpsychologysociologybusiness studiesart

Pedagogy

Why not media studies?

I am afraid that the interests of our children are not served either by some of the examination boardsTheyd give us Chaucer with chips, Milton with mayonnaise. Mr Chairman, I want William Shakespeare in our classroom, not Ronald McDonald. Education Secretary John Patten speaking at the Conservative Party Conference, 1992We could always name two A-Levels we would rather have. [The skills developed by Media Studies] are not relevant to the sort of courses we offer. Dr Geoff Parks, director of admissions, Cambridge University:

discriminate and resisthttp://english.oxfordjournals.org/cgi/reprint/51/199/1.pdfhttp://www.mediaedassociation.org.uk/Id be far more interested in seeing someone with a Law degree. [] As far as I know Ive never interviewed anyone with a Media Studies degree. Veronica Wadley, Editor, The London Evening Standard:The future?

It is now widely believed among teachers that one of the ways in which senior English will develop in schools in the next few years is in the direction of 'Cultural Studies'. Australia

Digital

Put OUT sign up when outHARIBO26This PowerPoint adapted by Dave Walkden from a file created by Tony Baldwin of the Department of Technology Services, Cascade Union Elementary School (somewhere in the US) in May 2000.dave.walkden@duchy.ac.uk See http://www.skillsworkshop.org/e3lit/e3spelloverview.pdf for curriculum links and background information about this presentation. A:B:UKAustraliaWhich word has one syllable?C:D:USASwitzerlandWhich word has one syllable? Out of which country did the academic study of the media NOT spring?27B Australia28A:B:Robert LeeGeneral MustangWhich word has one syllable?C:D:Joseph PullitzerTheodor AdornoWhich word has one syllable? Who called for a study of journalism in the 19th Century believing it to be a foundation of democracy29A Robert Lee30A:B:LeicesterCardiffWhich word has one syllable?C:D:GlasgowLeedsWhich word has one syllable? Which university started the first cultural studies course in the UK31D Leeds32A:B:Levi-StraussMarcuseWhich word has one syllable?C:D:deSaussureHoggartWhich word has one syllable? Who is this?

33A Levi-Strauss34A:B:Jean BaudrillardFrancois LyotardWhich word has one syllable?C:D:Frederic JamesonJacques LacanWhich word has one syllable? Which of these is NOT a postmodern thinker?35Jacques Lacan36A:B:Walter Lippmann Harold LasswellWhich word has one syllable?C:D:Noam ChomskyHerbert MeadWhich word has one syllable? Which American studied the media with a view of perfecting its persuasive powers?37B Harold Lasswell38A:B:Roland BarthesJacques LacanWhich word has one syllable?C:D:Ferdinand deSaussureHerbert MarcuseWhich word has one syllable? Who coined the term, semiotics?39C deSaussure40A:B:1970s1980sWhich word has one syllable?C:D:1990s2000sWhich word has one syllable? In which decade was media studies created?41B 1980s42A:B:historybusiness studiesWhich word has one syllable?C:D:artpsychologyWhich word has one syllable? Which of the following subjects does media studies NOT steal from?43A history44A:B:Judith WilliamsonStuart PriceWhich word has one syllable?C:D:Noam ChomskyJohn BergerWhich word has one syllable? Who wrote Ways of Seeing?45D John Berger46A:B:T S EliotMatthew ArnoldWhich word has one syllable?C:D:F R LeavisRichard HoggartWhich word has one syllable? Who said discriminate and resist?47C F R Leavis48A:B:Noam ChomskyHarold LaswellWhich word has one syllable?C:D:Theodor AdornoWalter LippmannWhich word has one syllable? Who first coined the term, manufacturing consent?49D Walter Lippmann50Great Job!!!!Thank you for playing!

51Learning Outcomes

Be able to recount 5 reasons media is taught in schoolsBe able to identify 5 main thinkers in media studies traditionBe able to list 5 subjects media studies steals from

http://classtools.net/education-games-php/fruit_machine/

By the end of this session you should:

Be able to recall the 7 areas of media studiesBe able to recall 2 subjects for each areaBe able to identify 3 main media exam bodies 7 areas of media studies

InstitutionsIdeologyNarrativeLanguageGenreRepresentationAudience

MnemonicIinlgra

Representation

Gender/raceSymbolic annihilation

Language

NewspaperRhetoric (advertising)Film/TVSemiotics

Audience

TargetingPleasure/UseEffects

Ideology

Norms and values

Institutions

Types of integrationOwnershipPublic Service Broadcasting vs commercialLawCensorship

Narrative

ProppTodorovBarthes enigmaTimeCharacterGenre

Reasons forSocial change Sub/cross-genre

SpecificationsAQA

http://store.aqa.org.uk/qual/gce/pdf/AQA-2570-W-SP-10.PDF

OCRhttp://www.ocr.org.uk/download/kd/ocr_9646_kd_gce_spec.pdf

A LevelLevel 3http://www.edexcel.com/migrationdocuments/BTEC%20Nationals%20from%202010/BN021893_BTEC_Nationals_Creative_Media_Production_L3.pdf

BTEC Diploma Level 3Recommended booksStudying the Media OSullivan, Dutton and Rayner The Media Students Book Stafford and BranstonMedia Studies Stuart Price Communication Studies Beck, Bennett and WallMore than Meets the Eye Burton

http://www.pearsonschoolsandfecolleges.co.uk/Secondary/Search.aspx?pearson_keywords=media%20studieshttp://www.hoddereducation.co.uk/Schools/Media-Studies.aspx

http://media.edusites.co.uk/students/index.php

http://www.mediaed.org.uk/

http://culturalsociety.org/

WebsitesBe able to recall the 7 areas of media studiesBe able to recall 2 subjects for each areaBe able to identify 3 main media exam bodies http://classtools.net/education-games-php/fruit_machine/