Media relations trends, tips & tactics
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Media Relations:Trends, Tips and Tactics
Brett SimonMedia Relations Manager
PR Newswire
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PRN Audience Development
Victoria Harres Akers
Brett Simon Christine Cubé Thomas Hynes
Director, Audience Development (TX)
Media Relations Manager (NY)
Media Relations Manager (CA)
Blogger Relations Manager (NY)
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PR Week/PR Newswire Annual Media Survey
• 1,300 Journalists
• 1,385 Public Relations
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Media Trends
• What’s changed?– 72% increased workload– 37% tweeting– 39% blogging– 24% using social media for experts
• PR Pitches/Research– 84% prefer email– 46% read blogs– 33% use social networks
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PR Trends• Pitching
– 43% use social media• 76% via twitter• 49% via facebook
– 1%-20% success (61% of journos)– 0%-25% relevant (44% of journos)
• Blogs– 39% new product news– 37% product reviews
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Implications for Communicators? Get Social
Media Savvy• Get Connected
• Be Engaging
• Meet everyone in the room
• Pass out your social media biz card
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What Makes a Good News Release Better?
The Three “H” Approach
• A Hook
• A Headline
• A Hefty Dose of SEO
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• Identify keywords • Stay away from fancy terms • Stay on message
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SUCCESS!
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