Social media in 2014 - Trends, tips and tactics
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Social Media in 2014 Tips, Tricks and Tactics for Success
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Presentation on what to expect and how to use social media in 2014.
Transcript of Social media in 2014 - Trends, tips and tactics
Social Media in 2014Tips, Tricks and Tactics for Success
1. Social media is about connection
Social connectedness is ournew way of life
We don’t like seeing ads in our newsfeeds
We love buying (and we will) but we don’t like being sold to
Success comes when relationships are nurtured and
values shared
People are looking for businesses who offer:
•Help•Entertainment•Discounts•Engagement•Fun
When interaction is enjoyable, valuable, and worthwhile to them – you’re winning!
2. Social media isn’t new anymore
You have to think outside the square – get creative and find ways to capture
attention
Why do your customers choose
you? That has to shine through online too
3. Images are vital
Photos on Facebook 53% more likes 104% more comments 84% more clickthrough
Images with Tweets 18% more clicks 89% more favourites 150% more retweets
The role of a graphic designer is alive and well but …. they’re
now designing for the digital space
Use images to grab attention
Remember images must be good
quality, fit properly and load quickly
4. Develop a memorable brand
Be clear on your brand.
Both visuals and message
Be consistent and be bold
5. Be Mobile Ready
Mobiles are on the rise
mobile usage is expected to exceed desktop use in
2014/2015
• Only link to mobile responsive websites
• Use images that fit mobile news feeds
• Use mobile ready applications
• Include clickable links
6. Social media influences search
Search engines use social to validate you
7. Content is the star of the show
Find your voice and share information rich
content
Before you post consider “is this
shareable?”
8. The future is “Pay to Play”
Social ads are targetted, cost effective, measurable
Assign a budget to
social media
9. Which Platforms?what is relevant and important to you …
Linked In
Google+
YouTube
Examples – retail
Tee and MeStarted 17th January
Fun photos
Competitions
Discounts and GamesDiscounts and Games
Examples – tourism
Australia.com5.4 million likes
Very high engagement
Viral sharing
Triggered byFriday Fan
Photos
Massiveengagement
Examples – service
AustralianArmyHigh engagement
Informative
Realstories
And realpeople
When should you get started?
NOW!
2014 is your year to embrace the new way of
communicating
Make it huge!Please connect with me
Francine Bishopwww.mayvintraining.com.au
www.socialmediabusinessschool.com.au
