Media Kit - Undercurrent News€¦ · Media Kit 2019/20. advertise@ ... As a media company founded...
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Media Kit 2019/20
Transcript of Media Kit - Undercurrent News€¦ · Media Kit 2019/20. advertise@ ... As a media company founded...
Media Kit2019/20
TARGET THE RIGHT AUDIENCE - TARGET GEOGRAPHICALLY, BY SECTOR &/OR BY SPECIES - REACH KEY DECISION MAKERS - GET MEASURABLE RESULTS
Our Mission
Undercurrent News (UCN) provides forward-looking, actionable, seafood market intelligence for a global audience.
Our aim is to shed light on the complex supply, pricing, demand and consolidation dynamics of this internationally traded commodity, allowing our readers to run their businesses more effectively.
As a media company founded by journalists, we take pride in our unrivaled coverage, our business focus and in being 100% independent.
Alongside our daily coverage of markets, prices and companies, we gain exclusives, provide insight and break industry news prior to the competition. We strive to go in-depth and get the real story behind the news.
As the world’s most-read, online news provider for the seafood, fishery and aquaculture industries, UCN consistently draws the largest audience with traffic significantly above
other online seafood news providers
For companies around the world interested in reaching the seafood sector, there is no better way to share your message than with UCN.
Testimonials
I read Undercurrent News daily as it brings me up to the minute global news on the fishing industry...sorting rumour and speculation from facts... It is a great aid in developing strategy and marketing initiatives.
Colin MacDonald - Chairman, Clearwater
Undercurrent News provides a very useful insider approach to every subject, keeping an eye in the global seafood industry news. It has become a must read for every fish professional in very little time.
Fernando Lago - Sales Director, Iberconsa
I choose reading Undercurrent News for current, reliable and high-quality insightful information about the global seafood industry. Articles are relevant, timely, full of facts and focused on seafood accurate reporting.
Dimitri Valachis - CEO, Andromeda Group
I find it (Undercurrent News) a very useful source of information and the website is very user friendly. I use it at least once a day, but usually 2 or 3 times.
John Angus - Sales Director, Shetland Catch Ltd
Undercurrent News gives me a 3600 vision of the seafood sector, and specific products and companies, with in depth and updated information.Its price trend graphics crossed with production and demand news, can provide useful information to decide on purchase decisions. You get to know inside stories on the industry and follow up on them, in the best possible way.
Pablo Múgica - General Manager, Krustagroup
Undercurrent News is a very useful source of information with its in depth and updated approach. I can follow the industry in the comfort of my office anytime I want. It’s a must read publication for every professional in the industry.
M. Taner Ciger - CEO, Agromey AS
I really enjoyed reading Undercurrent News. It is informative, well-designed, well-written and something I checked out every time I worked. For those in the industry, it is an invaluable source.
John Stephen Knodell - Marusui Sapporo Chuo Suisan
I’m reading Undercurrent News on a daily basis - it provides news about the seafood industry in an easy to read form. For the last few months, we posted a banner to advertise our company. To my pleasant surprise we got a handful of real leads from participants in the fishing industry who showed interest in our services.
Thomas Leissl - CEO/COO/Founder, Blu Arctic
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Undercurrent News provides accurate, up to the minute articles that are relevant to the industry. I particularly like being able to customize the news that pertains to our business. It is a must read publication with reliable and insightful information about the Seafood industry. A great tool for our business!
Michael Scola - President, Boston Sword & Tuna
Undercurrent News is a must read for us, providing factual and up to date information across the whole industry allowing us to stayahead of market trends. The articles are meaningful, well considered and presented in an easy understandable format, a great read.
Sergey Nikolenko - Chief Operating Officer, Lotus Seafood Inc.
The utilization of Undercurrent News’ main platform and WeChat app
has become an integral aspect of our advertising approach.
Customer feedback regularly confirms the value of daily exposure to quality
industry suppliers and buyers.
John Andrews - Export Manager, Fisher King Seafoods Ltd.
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Audience 2019
*figures from SimilarWeb **data from January - June 2019 ***figures from Google Analytics ****figures from Undercurrent News user data
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How do we compare?*
North AmericaLatin AmericaEMEAAPAC
5%
50%23%
22%
Geographical reach***
IndustryFoodservice / Retail / Distribution 20%
Aquaculture 17%Processing 14%
Fishing / Wild catch 14%Science / NGO / Govt. 13%
Finance 10%Other 7%
Import / Export / Trading 5%
Industry breakdown****
Job positionOwner / C-level / Exec Management 45%
Analyst / Consultant / Sales 36%Other 19%
UCN is the only site to have its figures synched/verified by Google Analytics
Readership content traffic**
News category Average monthly hits
Aquaculture 66k
Feed 11k
Aquatech 14k
Fishing 52k
Foodservice 28k
Pelagics 24k
Processing 55k
Retail 46k
Salmon 49k
Shellfish & Cephalopod 67k
Shrimp 45k
Tuna 26k
Whitefish 46k
25k
75k
125k
175k
225k
IntrafishSeafood Source
UCN
Monthly visits
Uniquevisitors
5
6
7
8
9
Targeting available: geographical, category
Web Ads
Targeting available: geographical
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4
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Global home page / run of site ad spots
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2
3
4
Mobile Leaderboard
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Web Ads - prices
*cost per thousand. Minimum booking 50,000 impressions or one month rotation ad.
All impression-based campaigns will be set to run asap. End dates are not guaranteed.
For time-sensitive campaigns, your UCN Sales Manager will discuss the options available.
Position£ CPM*
Global Regional
Triple Banner (TB) 60 654
Position £ CPM*
Article Leaderboard(ALB) 85
Article Footer(AF) 85
Targeted Sidebar(TSB) 85
Targeted Billboard #1(TB1) 85
Targeted Billboard #2(TB2) 85
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6
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Options are for a 25% rotation, with four spots available.Mid-page Banner will not appear on article pages.
Position £ per month
Large Leaderboard(LLB) 2,500
Medium Rectangle(MR) 2,400
Mid-Page Banner(MPB) 1,225
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2
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Homepage and run of site, Global audience only
Ad appears on home page & category pages throughout
Global or geographical target
Can be targeted by sector, species, keyword &/or geographical region.
Note: ALB & AF appear only on article pages. TSB, TB1 & TB2 on article and
category pages.
Custom targeted Geographical / category target
Prices apply for campaigns running Sept 1, 2019 to August 31, 2020. Subject to change.
25% rotation £ 1,975per month
Mobile Leaderboard Package
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e-Newsletters
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NewsletterRegistered
subscribers*Day
published
Aquaculture 6,935 Monday
Fisheries 6,441 Monday
Trade & Policy 2,506 Monday
Editor’s recap NEW Monday
Tuna 4,498 Tuesday
People Moves 2,227 Every 2nd Tuesday
M&A 1,929 Every 2nd Tuesday
Processing NEW Tuesday
Retail & Foodservice 4,869 Wednesday
Whitefish 4,491 Wednesday
Latin America 2,963 Wednesday
Sustainability NEW Wednesday
Asia Pacific 4,328 Wednesday & Friday
Shrimp 5,689 Thursday
Prices & Supply 4,524 Thursday
Salmon 6,195 Friday
Pelagics 3,218 Friday
Daily editions
Weekly editions
*figures as of August 2019New subscribers sign up daily - please enquire for up-to-date figures
Our daily and weekly e-newsletters are distributed to industry professionals who have actively subscribed to receive this news. Click to subscribe.
Please note that all ads on the newsletters are static & do not rotate.The screenshot on the right shows approximate banner positions,
these can vary depending on the number of stories per newsletter.
Prices apply for campaigns running Sept 1, 2019 to August 31, 2020. Subject to change.
average open rate for our newsletters
(above industry average of 18%)
24%
Newsletter ads, cost per month
£ per month
Position Daily edition Weekly edition
Banner 1 1,475 725
Banner 2 1,275 675
Banner 3 1,250 625
Banner 4 1,250 625
Banner 5 1,160 600
Side Square 1,275 675
Side Vertical 1,250 625
Breaking News 1,625 -
Editor’s recap - 735 - 775
Three-month minimum
A
B
C
D
E
F
Newsletter Registered subscribers*
Breaking News 10,933
Americas news 11,471
Europe news 11,029
G
A
B
C
D
F
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E
Event Blogs 2019/20
UCN’s dedicated blogs feature our team’s live reports from the noted event. Get in front of your relevant audience with our blog advertising options.
August
• Aquanor Trondheim, August 20-23
• Shanghai International Fisheries & Seafood Expo Shanghai, August 28-30
• Vietfish Ho Chi Minh City, August 29-31
September
• Seafood Expo Asia Hong Kong, September 3-5
• World Seafood Congress Penang, September 9-11
• IX World Tuna Conference Vigo, September 16-17
• World Food Moscow Moscow, September 24-27
• Canadian Seafood Show Montreal, September 25-26
October• Conxemar
Vigo, October 1-3
• Aquaculture Innovation Europe Berlin, October 8-10
• ASMI Annual Meeting Anchorage, October 8-10
• UK Seafood Summit Lincolnshire, October 16-17
• GOAL Chennai, October 21-24
• China Fisheries & Seafood Expo Qingdao, October 30 - November 1
November• IFFO Annual Conference
Shanghai, November 4-6
• Fish 2.0 Stanford, November 5-6
• Infofish World Shrimp Conference & Exposition Bangkok, November 12-14
• Pacific Marine Expo Seattle, November 21-23
January 2020• Global Seafood Market Conference
Orlando, January 21-23
• Norwegian UK Seafood Summit* January
February• Aquaculture America
Honolulu, February 9-12
• F3 Meeting* February
March• VietShrimp 2020
March 25-27
• North Atlantic Seafood Forum Bergen, March 3-5
• Seafood Expo North America Boston, March 15-17
*Dates/location to be confirmed by the organiser. List subject to change.For the Boston SENA, Brussels SEG and China CFSE events, UCN offers additional opportunities for pre-event advertising.
Please contact us for further information and prices.
• Scottish Seafood Summit* March
April• Seafood Expo Global
Brussels, April 21-23
• Fish Waste for Profit* April
• Xiamen Aquaculture Exposition* April
May• Aquaculture UK
Aviemore, May 19-21
• Thaifex Bangkok, May 26-30
• Tuna 2020 Bangkok, May 27-29
• Polfish* May
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Event Blogs
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Blog
Position
Large Leaderboard (LLB)
Targeted Sidebar (TSB)
Medium Rectangle(MR)
Targeted Billboard 1 (TB1)
Targeted Billboard 2(TB2)
Blog Banner(BB)
(appears after every 3rd headline)
Each ad spot on any of our independent blogs is £550
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2
3
4
5
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Mobile*Desktop
Each web blog ad position includes rotation on our
mobile blog ad spots, top of page and every third headline.
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*elo
ngat
ed im
age
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Undercurrent News brings global seafood coverage to the fast-growing China market.
Daily coverage includes: prices & supply; mergers & acquisitions; trade and more.
To follow our daily updated news feed:
1. Install the free app.2. Select ‘Discover’.3. Scan our QR code to get started.
Please note:
1. We only recommend static banners as WeChat is accessed via mobile devices only.
2. All banners require a QR code which links directly to your company WeChat feed, company website or sales person’s WeChat.
China is hungry for both seafood and news.
Be part of this exciting launch and reach the China market.
Please contact:[email protected] for more info on our advertising rates
Layout
A B
3 x ad spots when we publish 2 articles per day
2 x ad spots when we publish 3 articles per day
Copy guidelines
900 (w) x 500 (h)pixels JPG
Follow our daily updated news feedScan and follow for free
Article Layout A Article Layout B
Advertisement
Advertisement
Advertisement
Ad spot
Ad spot
Ad spot
Advertisement
Advertisement
Ad spot
Ad spot
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Reach over 4.6k Chinese readers daily
Web
PositionDimensions : width x height (pixels)
Desktop Tablet Mobile
Large Leaderboard(LLB) 1050 x 110
815 x 110-
645 x 110
Medium Rectangle(MR) 330 x 250 250 x 250 -
Mid Page Banner (MPB) 1050 x 130
815 x 130-
645 x 130
Triple Banner(TB) 1050 x 130
815 x 130-
645 x 130
Targeted Sidebar(TSB) 330 x 150 - -
Targeted Billboard #1(TB1) 330 x 450 280 x 430 -
Targeted Billboard #2(TB2) 330 x 750 630 x 110 -
Article Leaderboard(ALB) 690 x 90 - -
Article Footer(AF) 690 x 90 - -
Blog Banner(BB) 690 x 160 430 x 100
320 x 100
270 x 100
Mobile Leaderboard(MLB) - -
320 x 100
270 x 100
WeChat - - 900 x 500
Newsletter
Position Dimensionswidth x height (pixels)
Banner 1 360 x 140
Banner 2 360 x 140
Banner 3 565 x 115
Banner 4 565 x 115
Banner 5 565 x 115
Side Square 166 x 230
Side Vertical 166 x 360
Breaking News 565 x 120
Editor’s recap 565 x 115
Copy instructions : Dimensions
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Please see next page for artwork guidelines before submitting copy
Copy instructions : Guidelines
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HTML5 files
• UCN dimensions (as listed on the order booking)
• Max. time length: 30 seconds
• Click tag: include in script
• SSL compatible
• Destination URL: include in script
• Files must be responsive so they can be resized within their container
• Send final files in bundled .zip files
• Please test your files here before sending: https://h5validator.appspot.com/dcm#/asset (it’s not possible to test the responsiveness via this link)
• HTML5 ads must not contain cookies. Contact us for more info.
Late paymentPayments not received by the due date will be subject to a 10% late fee.
Cancellation policyAll cancellations are subject to a minimum cancellation fee equal to 25% of the total contract. If cancellation is made within 60 days of the start of the program,
a cancellation fee equal to 50% of full contract will apply. Any campaigns that are cancelled on or after the start date will be subject to a cancellation fee of 100%. Any advertiser with unpaid cancellation fees will not be allowed to advertise until such fees are paid or negotiated into a new, pre-paid campaign.
• Max. file size: 1Mb for all web formats (exc. video)• Ad changes: up to 4 per month• Recommended minimum font: 8pt• Destination URL: please provide• Colour format: RGB only
Static• File formats: JPG / GIF
Animated• File format: GIF
• Limited to 3 slides per animated ad
• Flash files are no longer accepted
• Banners should be set on a continuous loop
• Each slide must last a minimum of 3 seconds
• All animated ads must be accompanied by a static version. To ensure a good reader experience, at times, we may choose to run the static version for short periods of time. Please ask if you want to use our optimization service, which will automatically use your best performing banner.
Copy deadline: 14 days prior to the start date
Web ads
For all technical questions & artwork submission, please send to:
Kelly [email protected]
UK - Skype: kellyfarrell24
Video files
• UCN dimensions (as listed on the order booking)• File formats
• mp4• YouTube URL
• Max. file size: 10Mb• Destination URL must be provided
• Placeholder
• File format: JPG• must be provided in the same dimensions
as the video file• Max file size: 1Mb
Mobile / WeChat ads• Same as web but static format only
Newsletter ads
• File format: PNG (static only) • Max. file size: 1Mb• Recommended minimum font: 8pt • Destination URL must be provided• Ad changes: Up to 4 per month
Contact us
+44 (0)20 7652 5264
undercurrentnews.com
@undercur
linkedin.com/company/undercurrent-news
facebook.com/UndercurrentNews
E1 Studios, Unit 1077 Whitechapel RoadLondonE1 1DUUK
General [email protected]
Advertising [email protected]
Subscription [email protected]
Editorial [email protected]
Florida, US office
Karen [email protected]+1 813 482 4933
London, UK office
Emma [email protected]+44 (0)79 7166 1839
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