MEDIA KIT NEWSPAPER - EN - 2014
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Transcript of MEDIA KIT NEWSPAPER - EN - 2014
MEDIA KIT - COMMUNICATION SUPPORTS
w w w . l e c o u r r i e r d e r u s s i e . c o m
G R O U P E N O V Y I V E K M E D I A
02Main information
In Le Courrier de Russie, we persuade ourselves that the understanding of Russia starts by giving up this task.
Declare ourselves once and for all overstepped by this country, his dimensions, his enigmas and his exceptions. Stop
looking for easy answers to try to express complex questions. In Le Courrier de Russie, we do exercise every day. If
you do too and you prefer a diffi cult passway than a big boulevard, we would be pleased to welcome you as a road
mate. The life in Russia has its own joy and above all its pain. To understand these ones, we do not create huge
theories or look for guilties. The humain and his history are in my opinion the only key to enter in the Russian
culture. To do so, we stop near by those who live in Russian; poets and cosmonauts, monks and oligarches… Heal-
thy or poors, current or old, weak or strong… the Russians, within their multitude and their unity. We invite you to
discover them through our newspapers, our thematic supplements and our books. We wish you a rewarding trip.
Inna DoulkinaEditor-in-chief
Le Courrier de Russie
Newspaper Le Courrier de Russie Supplements to the newspaper
FEATURES
Format A3 colorPrinting 22 000 copiesPeriodicity 23 editions per yearVolume 16 pagesLanguage French
Format A4 colorMinimum Printing 25 000 copiesPeriodicity 5 editions per yearVolume 36 pagesLanguages French and Russian
Format A3 colorMinimum Printing 22 000 copiesPeriodicity 4 editions per yearVolume 4 pagesLanguage French
03Inside the newspaper
Eminence: Russia by Russians. Meeting with a personality from political, business or cultural world. Simple truth on
essential things.
Lead Story: Russian press review. Burning topics which make you realize
Sector: An expert view on the russian business. Concrete answers to concrete questions. E.g. Why a hotel room is
more expensive in Moscow than in Berlin? or When descent roads will be made in Russia?
Des grenouilles dans la vodka: French’s in Russia : Their doubts, their successes. Their fi ghts on a day to day basis.
Stories. Survey. Coverage.
People: Russia through philosophers, opera singers, newspaper sellers, and Volga bargemen.
Portraits of men and women who live deeply their Russia.
Experience: Coverage in emblematic places of Russia: Spaceman city, Green cities, Community apartments in Saint
Petersburg…
Guide: Selection of cultural events from the last 2 weeks.
04Inside the newspaper
Moscow in your pocketCulinary chronicle presenting the best russian recipes.
Itinerary and careerUnique in Russia – Job center for French profi les: Useful in-
formations about the job market in Russia, example of profi les
and careers, job off ers;
And nextTransport and logistics; Classifi ed Ad
05Our readers – demographic fi gures
The Newspaper « Le Courrier de Russie » is aimed at a wide number of french and russian readers, pas-
sionate about russian news and strongly involved in the franco-russian business community.
Gender Origin Age
Men
Women French-speaking
Russian-speaking
From 45 to 54 years old
< 34 years old
From 35 to 44 years old
47%
53%
59%
41%
14% 16%
49%21%
30,000 readers per publication
* After the 2011 survey results
Over 55 years old
06Our readers – social fi gures
Position and social status Incomes Hobbies
24% 31%
3%
25%58%
% 14%12%
12%
21%
Rest
au
ran
ts/C
lub
s
Bea
uty
pa
rlors
Spo
rts
clu
bs
The
ate
rs /
cin
em
as
/ C
ultu
ral E
ven
ts
85%
31%
80%
25%
Enough incomes for consumption
1%
2
112%%%
Owners, businessmen
Managers and employees
Students and teachers
Public services
Others
3333
Control their budget
Consume everything without limit
58%
ything
Buy all types of goods including luxury
07Newspaper circulation
49%
21%
4%
17%2%
5%
Airports and fl ights- Sheremetievo-2 (E, F) and Domodedovo (Swiss Air Business Lounge)- Air France, Aerofl ot and Aigle Azur fl ights
2%Subscription
- Russia- Abroad
Universities, cultural centers- MGIMO | MGU | RGU | MGLU- High School of Economic - Cinema 35MM- Tourgenev library
- CCIFR- Moscow Conservatory - French theatre
Restaurants, bars, cafes- Volkonsky - Le Pain Quotidien- Jean Jacques- Coffee Bean- Bistrot Canaille
- Solyanka- Masterskaya- Daikon- Krisis Zhanra
Medical centers, beauty salons- Alliance Médicale- EMS- US Dental Care- Yves Rocher
- FDC- Icon Paris
Hotels- IBIS- Ararat Park Hyatt- Metropol- Radisson- Mercure- Marriott
- Holiday Inn- Mamaison- Hilton- Swissotel- InterContinental- Sheraton et autres
Business Centres
*Number of issue per publication : 22 000 copies
distribution points:- 185 in Moscow
- 40 in St. Petersburg
08Advertisement formats
1 square 2 squares
6 squares 8 squares 10 squares
3 squares 4 squares
15 squares 30 squares
5 squares
63 мм
198 мм
209 мм
350 мм
130 мм 19
7 мм
390 мм
49 мм
103 мм 128 мм 264 мм 264 мм 264 мм100 мм
63 мм
63 мм
103 мм 156 мм 210 мм 264 мм
129 мм
129 мм
09Advertisement formats - innovation
A3 or A4 coated paper insertions – 4 additional pages inside the newspaper
- Possibility to combine adverti-
sement and advertorial within the
same support
- This insertion will make the diff e-
rence by its unusual approach
- Change the form and the size to
make it creative
Sponsored section – support or create one section by collaborating with the edi-torial board of Le Courrier de Russie
- Associate directly your company
with a chosen theme and build your
brand image
- Create the content with us to
make the link between you and our
readers
Advertorial: Possible formats- Expert columns on a regular ba-
sis
- Present your company and your
services within an article
- Interview with a manager of your
company or coverage of a key event
in the life of your company (anni-
versary…)
Logo Large Logo Column Insertions
48 мм
15 мм
101 мм
30 мм
350 мм
49 мм
10Advertisement formats - Prices
Advertisement inside the newspaper
Price per publication
1 square 12 600
2 squares 22 700
3 squares 31 500
4 squares 39 100
5 squares 45 400
6 squares 53 600
8 squares (1/4 de page) 67 200
10 squares (1/3 de page) 77 200
15 squares (1/2 de page) 104 100
30 squares (1/1 page) 200 100
Logo 22 700
Large Logo 28 400
Advertisement on the front page (Front cover)
Price per publication
15 squares (1/2 page) 145 800
30 squares (full page) 280 100
Advertisement on the last page (back cover)
Price per publication
1 squares 20 200
2 squares 36 300
3 squares 50 400
4 squares 62 500
5 squares 72 600
Logo 36 300
Special formats Price per publication
On-cover (A3) 300 000
Insert in the newspaper (4 bands A3 glazed paper) 240 000
Inserting a fl yer (maximum size A4) 80 000
Column (350mm x 49mm) 37 500
Sponsored etition (4 dedicated pages) 250 000
Advertorial prices
Volume Price per publication (excluding journalist
fees)
Price per publication (including journalist
fees)
1 square 7 500 10 000
2 squares 15 000 20 000
3 squares 22 500 30 000
4 squares 30 000 40 000
5 squares 37 500 50 000
6 squares 42 000 57 000
8 squares 56 000 76 000
10 squares 70 000 95 000
15 squares 97 500 135 000
30 squares 150 000 225 000
DISCOUNTON THE INSIDE PAGES
5% - for 6 issues
10% - for 11 issues
25% - for 22 issues
OM THE COVER PAGES
5% - for 11 issues
10% - for 22 issues
PUBLISHING HOUSE : On request, the editions of Le Courrier de Russie can help you to create your advertisement or to translate (FR, RU, ENG). Quality personalized services for effi cient communication. We also publish leafl ets, brochures, catalogs, books, magazines or corporate journal on demand.
* All prices are in rubles
11Advertisement formats - toolbox - prices
Advertisement in the Restaurants/Bars/Hotels section (page 13)
Price per publication
1 square 7 300
2 squares 13 800
3 squares 19 600
4 squares 24 700
5 squares 29 000
Advertisement in the Logistics section
Price per publication
1 square 7 300
2 squares 13 800
3 squares 19 600
4 squares 24 700
5 squares 29 000
Advertisement in the Ca-reer section (page 11)
Price per publication
1 square 12 600
2 squares 22 700
3 squares 31 500
4 squares 39 100
5 squares 45 400
Who’s who 26 300
Classifi eds for individuals Price per publication
20 words 1 900
20 words with logo 2 700 DISCOUNTS:
- 5% FOR 6 PUBLICATIONS
-10% FOR 11 PUBLICATIONS
-25% FOR 22 PUBLICATIONS
12The newspaper supplements
Every year, Le Courrier de Russie releases several supplements to cover deeply all professional subjects.
Since 2010, our thematic supplements have met an open success and give you the opportunity to publish your strong
expertise dedicated to the franco-russian business community. Share your practical advices with the decision makers in
Russia.
Main points:- A wide range of communication supports: Advertisement, Advertorial, Column, Interview with mention of
your company
- Possibility to target the audience by choosing the thematic you need
- Effi cient distribution: Spread with the newspaper and to the events related to the thematic (e.g CCIFR
Taxation Committee)
- Strong popularity in the eyes of our readers and solid notoriety in the business community
- Bilingual content allowing us to speak to a wide readership (professionals, tourists…)
- Creative approach to go deeply, clearly and simply in each topic.
Advertisement in our supplements
Format Price Signs
Advertisement Module
1/3 page 35 000 -
1/2 page 55 000 -
1/1 page 90 000 -
Advertorial in one language (FR or RU)
1 column 40 000 1 500
1/2 page 60 000 2 000
1/1 page 95 000 5 000
Advertorial in two languages (FR and RU)
1 + 1 column 70 000 1 500 + 1 500
½page + ½ page 95 000 2 000 + 2 000
1 page +1 page 170 000 5 000 + 5 000
Supplement sponsoring
Format Price
14 pages* 250 000
18 pages** 300 000
28 pages* 500 000
36 pages** 600 000
Best locations
Format Price
First double page 200 000
2nd or 3rd cover 105 000
4th cover (back) 125 000
* 28 pages supplement** 36 pages supplement
13Supplements distribution
Supplement “Customs & Logistics”:- CCIFR Logistics & Customs
Committee
Supplement “Implantation/Business in Russia”
- CCIFR Winter Gala
- Seminary “Territorial Marketing”
Supplement “HR”:- CCIFR HR Committee
- HR Conference
Supplement “Finance”:- CCIFR Finance & Taxation
Committee
Supplement “Customs & Logistics”:- Transrussia
- ExpoRail
- ITFM
- Interlogistica
Supplement “Implantation/Business in Russia”
- UbiFrance “Rencontres Russie”
- RBCC “RussiaTalk”
- Class Export Forum (Lyon)
- IZC Embassy Bazar
Supplement “HR”:- HR & TRAINING EXPO
- Summit HR Directors
- Forum “Premier emploi”
- Personal Moskva
- Access MBA
- MBF Education Center
Supplément “Finance”:- Franfi nance
Supplement “France-Russie”- Saint Petersburg International
Economic Forum
Newspaper:- Luxe & Digital “Hubforum”
- MGIMO meetings
- World Fine Art Fair
- CCIFR Marketing seminary
- CCIFR WTO Conference
CONFERENCES & SEMINARIES
EXPOSITIONS
SPIEF 2012
CULTURAL EVENTS
Concerts, tasting, theatre, cultural centres, festivals
25%
17%
56%
2%
142013-2014 Calendar of publications
All the mock-ups and texts should be sent maximum 7 days before the
release date.
* Partnership with CCIFR
** Partnership with CCIFR, The Moscow Times and Vedomosti
2014 Le Courrier de Russie
January №249 10/01 №250 24/01 February №251 07/02 №252 21/02 March №253 07/03 №254 21/03 April №255 04/04 №256 18/04 May №257 09/05 №258 23/05 June №259 06/06 №260 20/06 July №261 04/07 №262 18/07 August №263 22/08 September №264 12/09 №265 26/09 October №266 10/10 №267 24/10 November №268 07/11 №269 21/11 December №270 05/12 №271 19/12
2014 Supplements of Le Courrier de Russie
January 10/01 24/01February 07/02 20/02 Finance & Taxations*March 07/03 21/03April 04/04 18/04 Customs & Logistics*May 09/05 RUSSIA/FRANCE** 29/05June 06/06 Guide Spring/Summer 20/06July 04/07 18/07August 22/08September 12/09 26/09 HR & Career*October 10/10 24/10 Guide Fall/WinterNovember 07/11 21/11 Business in Russia*December 05/12 19/12
15Subscription
Paper version:- Enjoy the reading comfort with the A3 glazed paper ver-
sion
- Guarantee to receive all the copies and supplements du-
ring the year
- On time at your work, your home or wherever you want:
LCDR delivers your newspaper by post or by messenger
every 2 weeks directly in your mail box.
PDF Version:- Receive LCDR the day before its paper release in your
email box
- Enjoy the electronic version of all newspapers and sup-
plements
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your tablet
- Keep LCDR and read it when you want. The access is
unlimited
Archives- Order an old released between 2003 and now Digital subscription (PDF)
1 issue - 100 rubles22 issue + supplements (1 year) - 1440 rubles
Individual Subscription (1 copy) Unit PriceFast delivery man
6 month 11 issues 2 225 RUR1 year 22 issues 3 620 RUR
Company Subscription (5 copies)Fast delivery man
6 month 5 x 11 issues 4 700 RUR1 year 5 x 22 issues 8 300 RUR
Company Subscription (10 copies)Fast delivery man
6 month 10 x 11 issues 8 000 RUR1 year 10 x 22 issues 14 000 RUR
Company Subscription (15 copies)Fast delivery man
6 month 15 x 11 issues 11 400 RUR1 year 15 x 22 issues 21 200 RUR
Company Subscription (20 copies)Fast delivery man
6 month 20 x 11 issues 14 540 RUR1 year 20 x 22 issues 27 100 RUR
16Contacts
Thomas Kerhuel, [email protected], +7 (915) 315-10-30
Sébastien Iwanski, Business development manager [email protected], +7 (915) 325-30-70
Commercial department phone number+7 (495) 690-64-39
Anastassia Masherova, Editing Manager / Éditions du Courrier de Russie / Evénements du Courrier de [email protected]
Inna Doulkina, Editor-in-chefinna.doulkina @lcdr.ru
Jean-Félix de La Ville Baugé, General Manager
Founders: Philippe Pelé Clamour, Jean-Luc Pipon ,Emmanuel Quidet.
Address: Bolchaya Nikitskaya str. 22/2 , offi ce 33, 125009 Moscou
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