Media Kit - Microsoft€¦ · Social Media Word of Mouth SMS 6 Got something to say about these...

Media Kit2H 2015

Media KitH1 2016

1

www.studentedge.com.au 2


So Who Are We?Student Edge was founded in 2003 by students who recognised the challenges faced by young people on a range of issues such as cost of living, student life, access to part-time work, and career guidance.

Since then, we’ve grown in popularity not only in our home state of Western Australia, but nationally as well. With over 800,000 registered members, Student Edge is the largest member-based organisation of high school and tertiary students in Australia.

Student Edge helps to make student life easier with:

• big deals from big brands• resources to find part-time jobs• exclusive competitions and surveys• educational videos on a variety of careers• member only events; and• much more!

Student Edge believes in harnessing the power of the student community to support each other and give our Youth an Advantage.

56%Aged 18-25 earn

over $400 a month3

35%Aged 12-17 earn

over $100 a month3

700,000YouTube Views5

160,000+Facebook Likes4

500,000Mobile Numbers1

Our Members

53%Female

47%Male1

41%aged 12-17

59%aged 18-251

350,000+Opt-in Email Subscribers2

12,000New Members per Month2

800,000+Members Nationwide1

Source: 1. Student Edge data, Mar 2016; 2. Student Edge data, Mar 2016; 3. Student Edge Megasurvey, Mar 2016; 4. Facebook, Mar 2016; 5. YouTube, Mar 2016 www.studentedge.com.au 4

Source: 1. Student Edge Megasurvey, June 2014; 2. Student Edge Career & Work Readiness Survey, February 2014; 3. Student Edge Microsoft Survey, Dec 2013 www.studentedge.com.au 5

“We live at home, but we get around!”89% live at home with their parents.

31% own a car.1

“Cash is still KING.”32% say they never use an ATM, 19%

say they’d rarely or very occasionally

use one.1

“We want financial independence!”41% currently engaged in some form

of full-time, part-time or casual work.

45% not currently working but intend

to in the next 12 months.1

“Careers and university education are important.”99% say it’s important to be planning

a career at this point in their lives.

81% believe completing uni improves

chances of getting a job.2

“We feel the need for speed! And data.”69% say having a 4G connection is

important. 82% say having data

access on their phones is vital.1

“We can’t live without our phones and social media!”70% have mobile phones.1

51% place social media as their #1

online activity.3

Top 10 interests

Source: Student Edge Megasurvey, June 2014

97%

93%

89%

78%

67%

66%

55%

54%

52%

45%

Movies/TV (especially Comedy)

Music (especially Top 40/Pop)

Travel

Reading (especially Fiction)

Social Issues

Gaming (epecially Action Games)

Photography

Food & Nutrition

Health & Fitness

Sports

How cool stuff on the internetis communicated

70%

67%

47%

Social Media

Word of Mouth

SMS


Got something to say about these topics? Our members are all ears, and ready to SPREAD the word!

Stuff Our Members Like


Often the first piece of plastic an Australian teenager gets, the Student Edge card not only gives them a sense of belonging, it also unlocks a wealth of deals across many leading retailers, making student life more affordable.

www.studentedge.com.au 7Source: Student Edge Megasurvey June 2014

70% 22%use their Student Edge card at least once a month. use their Student Edge card at least once a week.

...and many more!

The Student Edge Card

Members can locate deals near them, and the App can be presented in place of the traditional plastic card.


Student Edge The App

www.studentedge.com.au 9Source: 1. Google Analytics Mar 2016; 2. Student Edge Megasurvey, June 2014

Carrier 100%

86%visit studentedge.com.au at least once a month.2

visit studentedge.com.au at least once a week.232%

750,000+Page Views1

4 mins 23 sec Session Duration1

3.5Pages/Session1

42%Mobile Traffic1

165,000+Unique Visitors1

The Student Edge Website

Our ServicesOur Services


Join Now!

View competition Terms &Conditions

Brought to you by

View this e-mail online. You are receiving this email because you signed up at studentedge.com.au. To keep receiving our tailored emails make sure to add [email protected] to your address book and keep your contract details updated.

For privacy and email information see our privacy policy. This enews was constructed tirelessly at the Student Edge Office, Student Edge Suit 2/460 Roberts Rd Subiaco, WA 6008 Australia.

Carrier 100%

Carrier 100%

www.studentedge.com.au 11Source: Student Edge data, correct as at Mar 2016

Have you noticed these insights into our members throughout this document? We have lots more info about the behaviours and preferences of our members, so ask us!

YouthInsight - Powered by Student Edge

YouthInsight is THE authority of Australia’s Gen Y and Z, providing insights for many of Australia’s leading organisations.

Offering unrivalled access to 800,000+ 12-29 year olds, Student Edge has built Australia’s only youth-focussed research panel.

YouthInsight offers a strategic research approach: by unlocking their thoughts, behaviour and motivations we help clients to see the world through the eyes of young people and leverage this insight to create growth.

www.studentedge.com.au 12Source: Student Edge Megasurvey, June 2014

350,000 opt-in email &500,000 mobile subscribers.

read a Student Edge email at least once a week.

SMS/Text at least once a day.

73%

80%

Messages can be targeted by age, gender, location & more.

HOME DEALS COMPS JOBS CAREER MAGAdvantage: Youth

eNews issue 230Can’t view this email? | Update your member details

Dear Scott,It’s been a massive month at Student Edge, with screenings of Project Almanac across the country (not to mention our International Food Day in the office, pictured above).vv

Score a MacBook AirWould a free MacBook Air make the school year easier on you? It would? In that case, we’re here to help.

Competition ends March 19, so put on your thinking hats and enter now!

Score double passes to Borat: Cultural Learnings of America for Make Glorious Nation of Kazakhstan

MicrosoftUp to 25% off online

We ThisCarrier 100%

Student Edge ContactMessages

Goodbye contracts! Hello 3GB. Grab a $50 Red SIM today & save 50% off your 1st month. Data in Oz. T&C apply. More info vfau.co/sim Optout sms STOP to 0409336564

SendText Message

space

Q

A S D F G H J K L

Z X C V B N M

return

W E R T Y U I O P

123

Carrier 3:30 PM 100%

eNewsletters, Partner Emails & SMS

Advertise With Us Online

Ads help keep Student Edge free

YOUR AD HERE


YOUR AD HERE

Carrier 100%

Standard Desktop Banners Mobile Banners Premium Desktop Leaderboard

www.studentedge.com.au

Student Edge

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Career Videos Employer Listings

Native Content Deals and Competitions

Campus Visits

Co-registration/ Lead Generation

ASOS: get Oz exclusives, discounts & newness first

Want to hear about the latest styles landing on ASOS before anyone else? Yeah you do! Get the scoop on new collections, style news and special offers straight to your inbox every week, plus hear about our win-big competitions before anyone else does. Excited? Get in!

Check out ASOS’sTerms and Conditions | Privacy Policy

Sign me up for ASOS goodness!

STA Travel: deals, events and competitions

By joining our email family you will get weekly access to flight offers; travel information; touring discounts; events and competitions! We love nothing more than helping young people travel around the world, set off on a working holiday, or just take a cheeky short break from school. Join today to start putting your dreams into reality.

Check out STA Travel’sTerms and Conditions | Privacy Policy

Please contact me in regards to STA Travel

Get 70% off the complete Adobe Creative Cloud

Students get the complete Creative Cloud for just $14.99 per month. Upgrade your resume, hone your skills and see how other young creatives around the region #madeit with Creative Cloud.


Connect Deeper With Students

Let Us Help You Connect With Australia’s Students1300 843 334 (1300 THE EDGE) studentedge.com.au

Media Kit - Microsoft€¦ · Social Media Word of Mouth SMS 6 Got something to say about these...

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