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MEDIA KIT2014-2015

thewordaustralia.com.au | sydneybrochuredistribution.com

Over 500 locations800,000 copiesover 12 months

A U S T R A L I A

THE

A U S T R A L I A

THE

ABOUT THE WORD

,Audit Period: / / – / /

SYDNEY GUIDE & MAP

ADVENTURE TOP END, NT GOLD COAST

P.10 What’s on P.18 Six to tick

P.45 Museums & markets

thewordaustralia.com.au14 29 34

Winter 2014

YOURS FREE

,Audit Period: / / – / /

MIXED MEDIA PROFILE

THE WORD Australia media products comprise the Sydney Map, Pocket Guide and Desktop Maps for Sydney, Chinese (Sydney) and Melbourne. Brochure distribution services compliment these products onsite.

Our mission is to produce relevant, interesting and easy to use maps and guides that tourists will enjoy and use regularly during their stay.

Publishing is quarterly or half-yearly, circulation varies by product and distribution is direct to market at their accommodation, place of study or key information points.

PROOF OF SUCCESSResearch confirms over 78% of Sydney tourists are still using hardcopy media and material to help make buying decisions.

THE WORD’s ability to provide valuable mediums and return for clients is evident level of repeat business and great testimonials we receive from clients.

DISTRIBUTION*• Accommodation: hostels and hotels 44% • Car and camper-van companies 5% • Information centres/sites 5% • International student colleges 46%* brochure racks

READERSHIPTHE WORD is Australia’s publisher and distributor of promotional information to new arrival youth and adventure travellers and international students. Any business wishing to reach one or more of these markets ought consider these excellent and reputable products and services.

CONTENTS

Travel Maps AustraliaHave been producing tourist maps and guides of Sydney since 1993. This Guide is distributed FREE in over 500 hotels, best value accommodations, transport hubs and international colleges in Sydney.

Published byTravel Maps AustraliaPO Box 7023, Warringah Mall, NSW 2100Tel: 02 8338 0842Fax: 02 8338 0843contact@thewordaustralia.com.au

Desktop Maps – Travellers & International Students 4 – Melbourne Map for Travellers & Tourists 4 – Chinese Tourists in Sydney 5Sydney Map 6Pocket Guide 7Brochure Distribution – A4 Brochures Combined Services 8 – Independent Travellers 9 – International Students 9 10Artwork Specs 11

DESKTOP MAPS

TRAVELLERS & INTERNATIONAL STUDENTS

THE WORD Australia has published the Sydney Map for 20 years and now publishes THE WORD Desktop Maps.

USER FRIENDLYTHE WORD Desktop Maps are A6 in size and unfold to A3 with a colour map. Advertising is limited. Adverts appear in full colour on both sides of the maps.

DISTRIBUTION120,000 copies of THE WORD Desktop Maps will reach travellers and students over 6 months via tourist hotels, backpacker hostels, international student colleges,

information outlets and more.

There are two versions of the Sydney Desktop Map1. 180+ locations including front desk Sydney hostels, coach

terminals, budget accommodation and budget travel agents.

2. 150+ international student colleges and their agents in Sydney.

MELBOURNE MAP FOR TRAVELLERS & TOURISTS

DISTRIBUTIONPublished biannually 60,000 copies of The Melbourne Map will reach travellers and tourists over 12 months via tourist hotels, backpacker hostels, international student colleges, information outlets and more.

The Melbourne Desktop Map100+ locations including front desk Melbourne hotels, hostels, coach terminals, budget accommodation and international student colleges.

FREE MAPthewordaustralia.com.auFREE MAPthewordaustralia.com.au

CHINESE TOURISTS IN SYDNEY

THE WORD currently publishes a number of maps for Sydney. The Sydney Chinese Map is A6 in size and unfolds to an A3 desktop map.

60 000 copies will be distributed annually through the following network:• International students and the VFR market.• Sydney tourist hotels, catering to Chinese tourists.• Tourist information outlets and local Chinese busines.

STATISTICS• Approx 98,000 Chinese students in Sydney per annum.• Sydney receives 98% of all Chinese visitors to NSW.• Chinese students represent 42% of all Sydney

international students*.• 50% of these students receive visits from friends and

relatives.• NSW receives 60% of all Chinese visitors to Australia,

increasing at 11% per annum.• Currently 420,000 Chinese visit Sydney, soon to be the

largest sector of tourists.• Chinese tourists like to shop (84%), go to the beach

(82%), dine out (82%)**

* English Australia 2013** Destination NSW Mainland China profile, year ended

March 2014

SYDNEY MAP

Regarded as the best map of Sydney, THE WORD Sydney Map covers Sydney CBD, Kings Cross, Surry Hills, Paddington, Pyrmont, Glebe & Broadway, highlighting the main places of interest.

USER FRIENDLYTHE WORD Sydney Map is indexed for ease of use, maximising advertiser’s exposure.

THE WORD Sydney Map folds into a convenient pocket size format and is limited to 20 advertisers – making it highly

exclusive.

DISTRIBUTION45,000 copies of THE WORD Sydney Map reach high-

yielding FREE and independent tourists every three months.• Sydney International Airport arrivals – Travel Concierge

Desk preferred map.• Sydney Domestic Airport (Baggage Pickup).• Sydney Visitors Centres, The Rocks and Darling Harbour.

POCKET GUIDE

SYDNEY GUIDE & MAP

ADVENTURE TOP END, NT GOLD COAST

P.10 What’s on P.18 Six to tick

P.45 Museums & markets

thewordaustralia.com.au14 29 34

Winter 2014

YOURS FREE

THE WORD Pocket Guide is designed to fit easily into pockets, day packs and hand bags. It contains tourist information, maps and great discount offers, encouraging tourists to pick up and use.

Do you want direct distribution? THE WORD can assistwith a unique Pocket Guide – specifically designed for independent travellers, tourists and international students.

65,000 copies of THE WORD Pocket Guide are printed every quarter.

DISTRIBUTION27,000 in dedicated point of sale display stands, including both Sydney Visitor Centres (The Rocks/Darling Harbour).

18,000 in THE WORD Sydney brochure racks – 80 bestvalue accommodation, transport locations and 70 SydneyInternational Student Colleges.

10,000 in Sydney tourist hotels.

5,000 Interstate: Byron Bay / Gold Coast / Brisbane.

5,000 Handed out in Sydney CBD by THE WORD“on the street” promotions staff.

NEW A digital version is also available.

4 THE WORD Australia Pocket Guide thewordaustralia.com.au 5

28

OPEN 7 DAYS|6.00AM TO 6.00PMCall 9281-9366www.sydneycoachterminal.com.au

WE SELL TICKETS FOR:

•  Travel  Passes•  Metro  Travel  Tickets/Passes•  Free  Internet•  Coach  Travel  Tickets•  Tourist  Information•  Maps  &  Brochures•  Express  Coach  Bookings  &  Tickets•  Public  Phone•  Daily  Baggage  Storage•  Attraction  Tickets•  Passenger  Facilities

Sydney  Coach  Terminal  Bay  13,  Eddy  Avenue,  Central

WHERE TO BEGIN

Most must-do attractions are located in the city centre – or around our world-class harbour.

Australia’s two most identified icons are at Circular Quay – Sydney Opera House and Sydney Harbour Bridge. From the Quay you can also catch a ferry to Manly, Taronga Zoo or Luna Park. Between the Quay and the Bridge is the Rocks Precinct, Sydney’s oldest European settlement. The Rocks Discovery Museum is a good place to learn more about the area. Nearby Sydney Visitor Centre is great to drop in and pick up a brochure or map, or make a tour enquiry or booking.

Darling Harbour, much younger than the Rocks, was redeveloped in the late 1980’s

into an entertainment and retail quarter. Here you will find Cockle Bay Wharf, Sydney Aquarium, WILDlife Sydney and the Australian National Maritime Museum. Plus an excellent range of cafes, bars, restaurants and retail shops. Many leisure boats also leave from here.

South of Darling Harbour is Chinatown, but just before that is the excellent ‘Ming Dynasty styled’ Chinese Garden of Friendship. Chinatown has excellent dining and shopping options including Paddy’s Markets – open Wednesday to Sunday.

For more information regarding attractions in Sydney, you can also go to p44 of this guide.

SYDNEY GUIDE & MAP

Travel Maps AustraliaHave been producing tourist maps and guides of Sydney since 1993. This Pocket Guide is distributed FREE in over 500 hotels, best value accommodations, transport hubs and international colleges in Sydney, and up the East Coast to Cairns.

Other titles include:THE WORD Sydney MapTHE WORD Desktop Maps

Travel Maps also provides Sydney’s leading A4 and DL brochure distribution service to key inbound youth markets sydneybrochuredistribution.com

Published byTravel Maps AustraliaPO Box 7023, Warringah Mall, NSW 2100Tel: 02 8338 0842Fax: 02 8338 0843contact@thewordaustralia.com.au

Editor: Mike BarrowFeatures Editor: Chris HarrisonDesign/Production: KYSO.com.auDigital/Social: Frankie FabbriAdministration: Narelle van LeeuwenCustomer Service: Martin Sisolak

Advertising Enquiriessales@thewordaustralia.com.auTel: 02 8338 0842

Views expressed in this guide are not necessarily those of the publisher.

Images: Special thanks to Destination NSW and Tourism NT for their use of images. Audited circulation of 260,000 per annum

Getting Around

Where to begin 5Finding your way 6Transport Maps 8Buses, Ferries & Trains 9What’s On 10Six to Tick 18Kings Cross 20Bondi Beach 21Coogee Beach 22Manly 23Dee Why 24Western Sydney 25Blue Mountains 26Byron Bay 27Queensland 34Sydney’s Attractions 44Markets & Museums 45

Features

Adventure 14Whale Watching 28Top End, NT 29Gold Coast 34Sydney’s Attractions 44

18

29

30 THE WORD Australia Pocket Guide thewordaustralia.com.au 31

LITCHFIELD & KATHERINE KAKADU NATIONAL PARK

BY MIKE BARROW

As she splashes happily in the cool dark waters of the billabong, something lurches from below and grabs her hard by the leg. She screams loudly. The others turn in horror fearing the worst. I pop my head up from the water and laugh, heartily. “Only me,” I say. “Very funny” replies Francine, a look of relief in her false smile.

I am swimming with a bunch of Europeans in the idyllic natural waterhole of Motor Car Falls in Kakadu National Park. We are in the heart of Australia’s Top End, about three hours from Darwin. This is home of one of the world’s scariest and oldest reptiles, the Estuarine Crocodile (Crocodylus porosus). Also known as the “Saltie”. Our travel guide, Hamish, explains “Two types of croc live in the Top End, the freshwater croc

or “Freshie” and the “Saltie”. Don’t worry about the freshie, it’s pretty shy, but look out for the saltie”. He should know. Hamish has been a tour guide for 17 years in Kakadu and remembers back in 2002 when a young German backpacker was taken by a croc.” The saltie is an opportunist. We don’t mess with him, he kills people!” Hamish recounts his days as a croc handler and yard sweeper in a croc farm with affection. “They’ll have a go, no matter what the size”.

Kakadu has plenty of crocs. All the literature and signs give plenty of warning to the local and tourist alike. The 3 day/2 night tour operates all year around and takes in highlights of Kakadu, depending on the season.

We are travelling just after the wet season in early May. This is also the start of the dry

Only 1.5 hours south of Darwin, Litchfield is a popular day tour. Plenty of tour groups go out or you can self-drive. Check out the termite mounds and swim in beautiful waterholes. There are no park entry fees to Litchfield.

Katherine Gorge (Nitmiluk) is one of the highlights of the region. Only 300 kilometres south of Darwin, the Katherine River flows through 13 gorges that carve their way through Arnhem Plateau. Canoeing down the river, there are sheer cliffs on either side. This is the best way to see the gorges. Pull up on sandy freshwater beaches and view the ancient rock art on the cliff faces. If you feel like splurging, hop in a helicopter and get a birds’ eye view.

Arnhem Land lies east of Darwin. It is one of the last pristine areas in the world; an unspoiled wilderness of

deserted coastlines, rainforests, escarpments, gulf savannah woodlands and giant rivers. Aboriginal traditional culture remains largely intact in Arnhem Land and access is restricted. It is best advised to take a tour from Darwin to experience some marvellous indigenous tourism.

>

BROCHURE DISTRIBUTION

A4 BROCHURES COMBINED SERVICE

Sydney Brochure Distribution is cost effective direct marketing for businesses targets independent travellers, tourists and international students.

We distribute A4 brochures to 70+ locations specifically chosen for their suitability and high traffic, including Sydney Coach Terminal.

Sydney Brochure Distribution Service (A4) racks contain 30 pockets, therefore space is always limited.

SERVICEAll stands are serviced regularly by our full-time distribution staff, ensuring your brochure is constantly exposed to your target market.

SydneyBrochureDistribution.com

Brochure Influence ResearchJu

ly 20

13 In 2010, Professor Ian Cross conducted a brochure distribution research study for the International

Association of Professional Brochure Distributors.

In 2013, Alexa Kelly, student of marketing and international business at Arizona State University, USA, reproduced this study. Below is a summary of the results of 219 visitors surveyed in Sydney.

1. Brochure 88%2. Map 85% 2. Visitor Centre 85%4. Web/Internet 77%5. Friend/Relative 69% 6. Travel Guide 64%7. TV 21%8. Newpaper 19%9. Billboard 18%10. Radio 13%

1. Web/Internet 78%2. Friend/Relative 75%3. Travel Guide 59%4. Map 49%5. Brochure 37%6. Visitor Centre 36%7. TV 23%8. Newpaper 17%9. Radio 11%10. Billboard 9%

86% said that they would as a result of picking up a brochure for an attraction or business.

61%72%77%

said that they planned to offered in a brochure.

said that they because of a brochure.

said that they as a result of picking up a brochure from a brochure rack.

Brochures are still the #1 source of

travel information for visitors in-market

INDEPENDENT TRAVELLERS

Sydney Brochure Distribution is cost effective direct marketing for businesses targeting the fast growing international students market and the friends and family that visit them.

We distribute DL brochures or flyers to 70+ locations specifically chosen for their suitability and high traffic, including unis, TAFE, VET/business colleges and English

language schools, plus major accommodation providers.

Wall-mounted or rotary stands contain 72 or 120 DL (100mm X 210mm standard envelope size) pockets for individual

brochures.

SERVICEAll stands are serviced regularly by our full-time distribution staff, ensuring your brochure is constantly exposed to your target market.

INTERNATIONAL STUDENTS

Sydney Brochure Distribution is cost effective direct marketing for businesses targets independent travellers and tourists.

We distribute DL brochures or flyers to 70+ locations specifically chosen for their suitability and high traffic, including Sydney Coach Terminal, backpacker hostels and car/camper hire.

Wall-mounted or rotary stands contain 72 or 120 DL (100mm X 210mm standard envelope size) pockets for individual

brochures.

SERVICEAll stands are serviced regularly by our full-time distribution staff, ensuring your brochure is constantly exposed to your target market.

ADVERTISING SIZES

COVER WRAPS

Double Page SpreadPOCKET GUIDETrim 198mm w x 210mm hBleed 204mm w x 216mm h

Four Page Outer WrapPOCKET GUIDETrim mm w x mm hBleed mm w x mm hAllow space for The Word masthead mm w x mm h

Quarter PagePOCKET GUIDEHorizontal 88mm w x 47mm hVertical 42mm w x 98mm hDESKTOP MAPTrim 95mm w x 33mm hSYDNEY MAPHorizontal 132mm w x 46mm hVertical 64mm w x 95mm h

1/4 Page DPSPOCKET GUIDETrim mm w x mm hBleed mm w x mm h

Full PagePOCKET GUIDETrim 99mm w x 210mm hBleed 105mm w x 216mm hDESKTOP MAPTrim 95mm w x 138mm hDESKTOP MAP COVERTrim 105mm w x 148.5mm hBleed 111mm w x 154.5mm hSYDNEY MAPTrim 132mm w x 192mm h

Two Page Front WrapPOCKET GUIDEOutside front cover plus inside front cover wrap same as full page x 2

Strip AdvertisementDESKTOP MAPTrim 45mm w x 118mm hBleed 51mm w x 124mm h

Half PagePOCKET GUIDETrim 88mm w x 98mm hDESKTOP MAPTrim 95mm w x 68mm hSYDNEY MAPTrim 132mm w x 95mm h

SYDNEY GUIDE & MAP

ARTWORK SPECS

Publication Specs

POCKET GUIDEFinished page size: 99mm wide x 210mm high Finishing: Saddle stitched (self cover) Colour: CMYK process

1/4 Page Horizontal: 88mm w x 47mm h

1/4 Page Vertical: 42mm w x 98mm h

1/2 Page: 88mm w x 98mm h

Full Page: 99mm w x 210mm h bleed 105mm w x 216mm h

Double Page: 198mm w x 210mm h bleed 204mm w x 216mm h

DESKTOP MAPQuarter Page: 95mm w x 33mm h

Half Page: 95mm w x 68mm h

Full Page: 95mm w x 138mm h

Full Page with bleed: 105mm w x 148.5mm h bleed 111mm w x154.5mm h

Side Strip: 45mm w x 118mm h bleed 51mm w x 124mm h

SYDNEY MAPFlat size: 570 x 410mm / Trim size: 142mm wide x 205mm high

1/4 Page Horizontal: 132mm w x 46mm h

1/4 Page Vertical: 64mm w x 95mm h

1/2 Page: 132mm w x 95mm h

Full Page: 132mm w x 192mm h

Internal Strip: 275mm w x 46mm h

Cover Strip Front: 142mm w x 43mm h bleed 148mm w x 49mm h

Covers Back: 142mm w x 205mm h bleed 148mm w x 211mm h

A U S T R A L I A

THE

Artwork Files

All ads should be supplied as High Resolution PDFs. Images must be CMYK with a resolution of 300ppi at finished size.DPS and FP ads require 3mm bleed (on all sides) plus trim marks. All other ads have NO bleed.

Sending Artwork

For artwork under 9mb email to: design@kyso.com.au and include a “Cc” to appointed sales representative.If sending files larger than 9 MB, please use Dropbox, Hightail, WeTransfer, etc.

For questions please call 02 8338 0842 Send artwork to design@kyso.com.au

A U S T R A L I A

THE

Bookings and artworkContact Mike, Chris or Tom at THE WORD on

mike@thewordaustralia.com.au 0419 223 976 or

chris@thewordaustralia.com.au 0420 943 805 or

tom@thewordaustralia.com.au 0427 179 184

Call: 02) 8338 0842

thewordaustralia.com.ausydneybrochuredistribution.com