Word of Mouth Virtues | Online Media
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Transcript of Word of Mouth Virtues | Online Media
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©2010 Keller Fay Group LLC
Word of MouthVirtues of
Online Media
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©2010 Keller Fay Group LLC
Growing Internet Influence
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©2010 Keller Fay Group LLC
Keller Fay TalkTrack Study
• Monitors marketing-related conversations Americans have offline and online
• Since 2006, over 1.5 million conversations have been captured, tabulated, and studied
• In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69)
• Keller Fay is able to measure the quantity, quality, and the drivers behind word of mouth conversations.
®
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©2010 Keller Fay Group LLC
The most talked about brand...
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©2010 Keller Fay Group LLC
Word of Mouth Online
![Page 6: Word of Mouth Virtues | Online Media](https://reader036.fdocuments.in/reader036/viewer/2022062515/55d52fecbb61eb910b8b471b/html5/thumbnails/6.jpg)
©2010 Keller Fay Group LLC
Word of Mouth Online
![Page 7: Word of Mouth Virtues | Online Media](https://reader036.fdocuments.in/reader036/viewer/2022062515/55d52fecbb61eb910b8b471b/html5/thumbnails/7.jpg)
©2010 Keller Fay Group LLC
Word of Mouth Online
![Page 8: Word of Mouth Virtues | Online Media](https://reader036.fdocuments.in/reader036/viewer/2022062515/55d52fecbb61eb910b8b471b/html5/thumbnails/8.jpg)
©2010 Keller Fay Group LLC
“Talk Intention” Matters
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©2010 Keller Fay Group LLC
Conversation Catalysts
©2010 Keller Fay Group LLC
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©2010 Keller Fay Group LLC
©2010 Keller Fay Group LLC
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©2010 Keller Fay Group LLC
The “Credibility Gap”
photo: http://www.flickr.com/photos/lapicero/2114074319/
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©2010 Keller Fay Group LLC
Offline vs. Online Credibility
59%49%
OFFLINE
ONLINE
Highly Credible
Highly Credible
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©2010 Keller Fay Group LLC
Online Triggers Word of Mouth
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©2010 Keller Fay Group LLC
www.KellerFay.com