MEDIA KITChannel 201 • www.oletv.tv • www.oleradio.com • Publicentro Production

OleTV Channel 201 since 1994 have been broadcasting the best

programs produced in Europe and never seen on other channels and

with the support of Deutsche Welle (DW) you can be updated about the

latest news around the world with their 104 correspondents, and we

have Cultura 21 with news about culture and entertainment. OléTV

keeps fighting like Don Quixote to educate and entertain. All

programing is aimed to publicize "our Hispanic culture" and to be proud

of our heritage

OLÉ TV ON CABLE CHANNEL 201 ATLANTIC BROADBAND

AND IPTV ON WWW.OLETV.TV

OleRadio.com the new radio concept where you can listen the greatest teachers

and interpreters of music history on artistic and musical development of all

times and places, since the Greco-Roman times until the twentieth century, with

educational capsules that gives you more knowledge about the development of

the science and the anthology of music.

INTERNET RADIO ON WWW.OLERADIO.COM

Publicentro productions, established in 1972, has been

honored with more than 100 awards, including NY Film

Festival (32, 18 gold medals), 6 Clios, Agueybanas

(Puerto Rican Award), Festival de las Américas, Addy’s

etc; 5000 TV commercials, in 35 and 16 mm, HD, 3D

graphics and any video format, supporting our

commitment to excellence and creativity. Our aim is to

provide your company with the highest standard of

production combined with the most affordable rates

available in South Florida.

PUBLICENTRO PRODUCTIONS

Olé TV Media has all the

resources that you need to

promote your products and

services.

OUR FUSION:

Source: Q315 Nielsen Total Audience Report, Monthly Time

spent by medium: users 2+in hours: minutes

MEDIA UNIVERSE:MONTHLY TIME SPENT BY MEDIUM

HISPANIC USERS 2+ IN HRS:MINS

THE

CONSUMER

Radio

57:53Listening to AM/FM Radio

138:42Watching Traditional TV

TELEVISION SCREEN

24:31Using a Multimedia Device

10:41Using a DVD /BluRay Player

27:57Using a Game Console

22:42Watching Time Shifted TV

2:12Watching video on a

Smartphone

12:28Watching video on the

Internet

35:55Using internet on a

Computer

49:23Using APP/Web on Smartphone

HISPANIC MARKET

1.748.066BROWARD COUNTY POPULATION

25% HISPANICS

2,496,435MIAMI-DADE COUNTY POPULATION

65% HISPANICS

95% OF HISPANICS

LEARNED TO SPEAK

SPANISH FIRST!

68% OF HISPANICS ARE

MORE CONFORTABLE

SPEAKING SPANISH

46% OF HISPANICS FIND THAT

THEY COMPREHEND ADVERTISING

BETTER IF IT’S IN SPANISH

65% OF FLORIDA HISPANICS SAY THEY

ARE MORE LIKELY TO PURCHASE

BRANDS THAT ADVERTISE IN SPANISH82% OF HISPANICS

HAVE LAPTOPS

41% OF HISPANICS

HAVE TABLETS

60% OF HISPANICS

OWNS A SMARTPHONE

THE HISPANICS IN THE U.S.

HAS SURPASSEDTHE NUMBER

OF AFRICAN-AMERICANS.

THE AVERAGE HOUSEHOLD

INCOME AMONG HISPANICS IN

SOUTH FLORIDA IS $41,765.

MILLIONSIS THE ESTIMATED NOW OF THE

U.S. HISPANIC POPULATION.

FACTS

55

24:21

2:20

12:21

2:52

2:12

1:10

0:45

9:54

Live TV Watching Time-shifted TV AM/FM Radio Internet Usage/Computer Game Console DVD/Blue-Ray Multimedia Device Using App/Web on Smartphone

Source: Nielsen Total Audience report 1Q1544

An Average Hispanic Consumer Spends Half of Their Total Media Time

With The Television

Hispanic P2+ Weekly Time Spent (HRS:MIN)

Today, Television Commands 89%

of Hispanic Consumer’s

Total Video TimeHispanic Monthly by Device Among P2+

Source: Nielsen Total Audience Report 1Q15; Total video=TV;

internet video and mobile video

In Spite Of Growth In Time-shifted

Viewing, Majority Of

Hispanic Viewing Is With Live TVTime Spent Per Week (Hrs:Min) Among

P2+ Hispanics

2:20

24:21

Timeshifted Live TV

Source: Nielsen Total Audience report 1Q1544

Watching

Television

Watching Video on Internet

Watching Video on a

Smartphone

P2+:# of Viewers

49 Million 17 Million 25 Million

v. YAG v. YAG -7% +14%

P2+: Time Spent

Hrs:min

120:58 12:25 2:52

TV Share Of Total Video

89% 9% 2%

OURRESEARCH

Source: Strategic Research Corporation

In two-thirds of these households,

documentaries were viewed by the

female head of household; in 60% of

the households, documentaries were

viewed by the male head of the

household.

LATIN POPULAR MUSIC

PROGRAMS

WERE VIEWED IN 77% OF HOUSEHOLDS.

CLASSIC MINI-SERIES

ZARZUELAS / SPANISH MUSICALS

WERE WATCHED IN 60+% OF HOUSEHOLDS.

TEEN, CONCERT /

BALLET

WERE WATCHED IN 56% AND 52% OF HOUSEHOLDS.

56% OF CABLE PENETRATION 48% IN HISPANIC TV HOUSEHOLDS

DOCUMENTARIES WERE WATCHED IN

83.6%OF HOUSEHOLDS THAT HAD

VIEWED OLÉ-TV.

One-third of the respondents

are college or technical

school graduates, 16% have

a college degree or technical

school certificate.

One-fourth of the

respondents are in

households with income of

$35,000 and over.

HIGHLIGHTSOUR

DOCUMENTARIES OF

INTEREST FOR THE WHOLE FAMILY.

TOP NOTCH ARTISTIC AND MUSICAL PRODUCTIONS.

THE GREATEST MASTERS AND

PERFORMERS OF POPULAR AND CLASSICAL MUSIC OF ALL TIME.

FAMILY ENTERTAINMENT

GREAT FLIMS IN SPANISH

OR EXPERTLY DUBBED

DW NEWS WITH 104

CORRESPONSALIES IN THE

WORLD.

RESPONSIBLY SELECTED CHILDREN’S CARTOONS

THE LASTET IN SCIENCE

AND TECHNOLOGYTHE GREAT SPANISH THEATER

BOTH CLASSICAL AND MODERN

GREAT SERIES OF SPANISH AND

LATIN AMERICA TELEVISION

INTERESTING INTERVIEWS

AND PANELS

PLEASANT AND DYNAMIC

EDUCATIONAL PROGRAMS

CULTURE + ART + ENTERTAINMENT

CULTURAL MAGAZINES

“NICHE” PROGRAMMINGtime monday tuesday wednesday thursday friday saturday sunday

8:00 AM HISTORY HISTORY HISTORY HISTORY HISTORY CARTOONS CARTOONS

8:30 AM BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES CARTOONS CARTOONS

9:00 AM TRAVEL TRAVEL TRAVEL TRAVEL TRAVEL KIDS PRGM KIDS PRGM

9:30 AM NATURE NATURE NATURE NATURE NATURE KIDS PRGM KIDS PRGM

10:00 AM TECHNICAL TECHNICAL TECHNICAL TECHNICAL TECHNICAL HISTORY HISTORY

10:30 AM ARQUEOLOGY ARQUEOLOGY ARQUEOLOGY ARQUEOLOGY ARQUEOLOGY BIOGRAPHIES BIOGRAPHIES

11:00 AM MEDICINE MEDICINE MEDICINE MEDICINE MEDICINE TRAVEL TRAVEL

11:30 AM HISTORY HISTORY HISTORY HISTORY HISTORY NATURE NATURE

12:00 PM BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES BIOGRAPHIES TECHNICAL TECHNICAL

12:30 PM TRAVEL TRAVEL TRAVEL TRAVEL TRAVEL ARQUEOLOGY ARQUEOLOGY

1:00 PM NATURE NATURE NATURE NATURE NATURE MEDICINE MEDICINE

1:30 PM TECHNICAL TECHNICAL TECHNICAL TECHNICAL TECHNICAL HISTORY HISTORY

2:00 PM ARQUEOLOGY ARQUEOLOGY ARQUEOLOGY ARQUEOLOGY ARQUEOLOGY PRIMERA FUNCION PRIMERA FUNCION

2:30 PM MEDICINE MEDICINE MEDICINE MEDICINE MEDICINE CINE FAMILIAR CINE FAMILIAR

3:00 PM DOCUMENTARIES DOCUMENTARIES DOCUMENTARIES DOCUMENTARIES DOCUMENTARIES PRIMERA FUNCION PRIMERA FUNCION

3:30 PM DOCUMENTARIES DOCUMENTARIES DOCUMENTARIES DOCUMENTARIES DOCUMENTARIES PRIMERA FUNCION PRIMERA FUNCION

4:00 PM TECHNOLOGY TECHNOLOGY TECHNOLOGY TECHNOLOGY TECHNOLOGY BIOGRAFIAS ARQUEOLOGIA

4:30 PM CONCERTS JAZZ CONCERTS FOLK CONCERTS FEEL CONCERTS ROCK CONCERTS DANCE BIOGRAFIAS ARQUEOLOGIA

5:00 PM CULTURA 21 CULTURA 21 CULTURA 21 CULTURA 21 CULTURA 21 GOURMET AND TOP CHEF GOURMET AND TOP CHEF

5:30 PM PREVENCION ES SALUDPREVENCION ES SALUDPREVENCION ES SALUDPREVENCION ES SALUD PREVENCION ES SALUDGOURMET AND TOP CHEF GOURMET AND TOP CHEF

6:00 PM DW NEWS DW NEWS DW NEWS DW NEWS DW NEWS DW NEWS DW NEWS

6:30 PM FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA

7:00 PM FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA

7:30 PM FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA FILMOTECA CLASICA

8:00 PM CULTURA 21 CULTURA 21 CULTURA 21 CULTURA 21 CULTURA 21 CULTURA 21 CULTURA 21

8:30 PM MUSICALES MUSICALES MUSICALES MUSICALES MUSICALES MUSICALES MUSICALES

9:00 PM MUSICALES MUSICALES MUSICALES MUSICALES MUSICALES MUSICALES MUSICALES

9:30 PM DOCUMENTARIES TECHNOLOGY DOCUMENTARIES TECHNOLOGY DOCUMENTARIES TECHNOLOGY DOCUMENTARIES

10:00 PM CINE CINE CINE CINE CINE CINE CINE

10:30 PM EUROPEO ARTE MUSICALES INTERNATIONAL WESTERN AVENTURAS Y GRANDES

11:00 PM CINE CINE CINE CINE CINE ACCION DIRECTORES

11:30 PM EUROPEO ARTE MUSICALES INTERNATIONAL WESTERN CINE CINE

PROGRAMMING ANDNATIONAL RATE CARD

SCHEDULE CLASSIFICATION 30” SPOT 60” SPOT

AA TIME: (FROM 6:30PM TO 10:30PM) $150.00 $275.00

A1 TIME: (FROM 5:30PM TO 6:30PM) $105.00 $195.00

A2 TIME: (FROM 10:30PM TO 11:30PM) $90.00 $165.00

B TIME: (FROM 11:30PM TO 1:30AM) $45.00 $85.00

C TIME (FROM 1:30AM TO 8:00AM) $27.00 $50.00

SCHEDULE CLASSIFICATION 30” SPOT 60” SPOT

FROM 8:00AM TO 12:00PM) $45.00 $85.00

FROM 12:00PM TO 3:00PM) $90.00 $165.00

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INCLUDING ADS VALUES FOR

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