Media Kit 2019 - texerepublishing.com · a new technology, gain endorsements for your products or...
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Media Kit 2019 The Translational Scientist covers all aspects of bench-to-bedside research by exploring the passion and drive of those facing down challenges in a complex endeavor. We celebrate translation today – and get the inside track on the innovations set to revolutionize tomorrow. We also go beyond the bedside and out into the big wide world to share science and strategy striving for global health impact. We connect innovators from across the translational spectrum – and as the field evolves, so will we. This is an interactive eBook Please use the buttons to navigate through the sections CLICK ME CLICK ME
Transcript of Media Kit 2019 - texerepublishing.com · a new technology, gain endorsements for your products or...
Media Kit 2019The Translational Scientist covers all aspects of bench-to-bedside research by exploring the passion and drive of those facing down challenges in a complex endeavor. We celebrate translation today – and get the inside track on the innovations set to revolutionize tomorrow. We also go beyond the bedside and out into the big wide world to share science and strategy striving for global health impact. We connect innovators from across the translational spectrum – and as the field evolves, so will we.
This is an interactive eBook
Please use the buttons to navigate through the sections
CLICK ME
CLICK ME
Substance
We love great design
Understanding that a scientific mind is also
a creative mind, we put a great deal of energy into creating content that inspires as well as
informs.
Why? To provide you with the perfect environment to influence your target customers at their most
open minded.
We insist on excellence
Whether in digital (adaptive design), video
(cutting-edge technology), or webinars (robust
platforms), we strive for top quality and collaborate with field-leading partners.
Why? To ensure that the quality of your company and
value of your brands is reflected through our entire portfolio.
We embrace a challenge
Our ever-evolving portfolio is driven by a highly experienced and forward-thinking team.
Why? To offer you tailored marketing campaigns that match any goal or budget,
but always with unrivalled service and support.
We craft content to offer an immersive
experience
By delving into the motivations, challenges and aspirations of key
figures in the field, we help form a deeper connection
with our audience and build solid loyalty.
Why? To give your message the best possible chance of
being remembered.
We own your customer’s day
Whether a quick coffee break catch-up or a deep
dive into emerging trends, an abundance of varied content across multiple
platforms hooks our audience into regular
engagement.
Why? To give your message the best possible chance of
being seen.
We cater to all collaborators
in translational medicine
Our highly accessible content connects all
translational players – from specialized institutes
to biopharma start-ups.
Why? To give you access to over 150,000 scientists,
clinicians and leaders, spanning the full
range of purchasing power.
OVERVIEW PRODUCTS RATECARD CONTACTAUDIENCE
Style
Translational ToolsAntibody-Based Protein Detection Imaging Mass Spectrometry
Biobanking Immunoassays
Bioinformatics Immunohistochemistry
Biomarker Validation Immunoprecipitation
Blotting In Situ Hybridization
Cell Culture Laser-Capture Microdissection
Cell Fractionation Light Microscopy
Cell Signaling Assays Mass Spectrometry
Chromatography Metabolomics/Lipidomics
Clinical Trials Microarrays
Cloning Microfluidics
Cryogenic Systems Mutagenesis
Dna Isolation/Purification Next Generation Sequencing
Dna Sequencing Nmr Spectroscopy
Electron Microscopy Observational Studies
Electrophoresis Patient-Derived Xenografts
Ex Vivo Metrics Pcr/Rt-Pcr
Flow Cytometry Protein Isolation/Purification
Gene Expression Analysis Protein Sequencing
Genetic Engineering Proteomics
Genomics Protein Expression
Genotyping/Snp Analysis Rna Sequencing
Gwas Spectroscopy
High Content Screening Transfection and Gene Transfer
Research Scientists
Directors/Managers/Administrators
30%
40%
30%
Clinical/Healthcare
Pharma/Biopharmaceuticals
Medical andLife ScienceResearch
6%
27%
5%
17%
25%
20%
Professors/Group Leaders
Clinicians
CEOs
AnalyticalChemists
150,173 Total Audience
Markets Functions
Research Scientists
Directors/Managers/Administrators
30%
40%
30%
Clinical/Healthcare
Pharma/Biopharmaceuticals
Medical andLife ScienceResearch
6%
27%
5%
17%
25%
20%
Professors/Group Leaders
Clinicians
CEOs
AnalyticalChemists
OVERVIEW PRODUCTS RATECARD CONTACTAUDIENCE
Advertising
Targeted advertising is the most efficient means of generating the greatest amount of awareness within your market, whilst giving you complete control over your message and where it is delivered.
Advertising shows your customers and potential customers that you are investing in your brand or product and that you are fully committed to its success. Advertising amplifies the impact of every tactic in your strategy, building recall, familiarity and trust.
Customers judge your message based not just on WHAT you say but WHERE you say it. The Translational Scientist has built its reputation on original, insightful and journalistic-led content for the translational medicine field.
Our team of illustrators and designers work hard to ensure that the original content, created and curated by our market-expert editors, is presented in the most engaging format possible, creating the ideal open-minded environment for your advertising investment.
ADVERTISING
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW PRODUCTS RATECARD CONTACTAUDIENCE
Webinars
Webinars continue to be the most effective lead-generation tool in The Translational Scientist’s portfolio. Webinars allow you to present content to a captive audience on a subject of your choosing, whilst simultaneously collecting market research and detailed registration data that conforms to GDPR regulations.
Audio with slidesNow an industry standard, slide-based presentations with live or pre-recorded audio narration represent a cost-effective way to reach a targeted audience with your content. By using a maximum of 45 minutes for the presentation, 15 minutes can be reserved for an interactive question and answer session. Video webinarUsing video to communicate your message boosts engagement significantly. The example to the right features a Texere Publishing Editor and GE Healthcare advisor discussing risk mitigation in biomanufacturing. All video webinars include production, direction, equipment, post-production, as well as pre- and post-event project management.
Webinar marketingAll webinars are promoted with a complete marketing campaign, including email, digital, and social media tactics. We recommend a marketing period of at least six weeks for optimum success.
For a full overview of our
webinar services, the provided marketing support and GDPR
conformity please click here
ADVERTISING
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW PRODUCTS RATECARD CONTACTAUDIENCE
Email Delivery
Today, companies have more choice than ever when it comes to digital marketing tactics; however, email marketing remains an efficient method of reaching an already engaged audience and continues to drive significant results. According to the Direct Marketing Association, every $1 spent on email marketing generates $32 in revenue.In addition to the significant return on investment, email marketing also provides the following:
• Instant access to a highly engaged global audience at a relatively low cost• Targeted messages• Results in detailed metrics
The Translational Scientist understands just how important email marketing is as part of any campaign; that is why we have developed several deployment mechanisms that enable you to reach your goals.
Click here to learn about email
opportunities available to you
ADVERTISING
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW PRODUCTS RATECARD CONTACTAUDIENCE
Content Marketing
The Translational Scientist offers a creative and comprehensive content marketing service that supports you all the way from concept to delivery. Whether you are looking to position your company as a thought leader, educate the researchers about a new technology, gain endorsements for your products or build the profile of your organization, we can guide you to the right content marketing product. Tactics available to you include print and online articles, video services, webinars, social media posts, eBook supplements, and more.
The Translational Scientist can help you achieve all of the following marketing goals:
• Drive more traffic to your site• Build brand awareness• Educate your customers• Build trust • Build stronger relationships• Build credibility and authority• Position your business as an expert authority• Move buyers through the journey quickly• Develop a valuable resource centre on your website• Improve SEO and online visibility• Improve lead quality • Create additional touchpoints with your target market• Provide value to potential customers before they even buy• Increase your reach through sharing
Click here to find out how we
can help you achieve your marketing goals through the content marketing solutions
we offer
ADVERTISING
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW PRODUCTS RATECARD CONTACTAUDIENCE
Video Production Services
The Translational Scientist has developed a reputation for producing some of our industry’s most emotive and engaging video output. We use the latest technology and pair it with high-quality direction and post-production, with results that are clear to see.
Our production teams have years of experience working with life science organizations. We can operate in GMP environments, adhere to strict safety controls, and provide on-location editors to gather engaging content from your interviewees.
Our expert team can produce many compelling video styles, including:
• Corporate Facility Overviews• Product Launches • Video Webinars• Interview Series• High-quality B-Roll footage for use in future videos• Customer Testimonials • Unique Product Offerings
To see examples and discover how our video services can help you,
click here
ADVERTISING
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW PRODUCTS RATECARD CONTACTAUDIENCE
Market Intelligence
Good decisions require good information. The Translational Scientist’s team of market research, content, social media and data experts can provide your organization with actionable insight and intelligence – along with the data, analysis and context to support it.
Our market intelligence services include:
• Moderated focus groups • Market/practice reports • Market potential evaluations• Executive reports and presentations• Expert consultative advice on how to phrase questions; best terminology to yield best results• Incentive provision• Intensive marketing (if required)• Data analysis and compilation• Detailed reporting• Publication services
ADVERTISING
WEBINARS
EMAIL DELIVERY
CONTENT MARKETING
VIDEO PRODUCTION SERVICES
MARKET INTELLIGENCE
OVERVIEW PRODUCTS RATECARD CONTACTAUDIENCE
The Translational Scientist Digital Publication Double Page Spread $ 7,000.00 Inside Cover Position $ 4,000.00 Full Page $ 3,500.00
Application Notes / Solutions pagesFull page $ 3,500.00 Double Page Spread $ 7,000.00
Weekly eNewsletterApp Note/Product Profile/eShop/ On-Demand Webinar $ 1,800.00
Leaderboard Banner $ 2,500.00 Footer Banner $ 1,800.00 Road Block $ 6,000.00
Single Sponsored eBlastsApp Note eBlast (Up to 6 App Notes) $ 7,000.00 Multimedia eBlast $ 7,000.00 EDM $ 7,000.00 Targeted EDM POA
Webinars Audio with Slides - Live or Pre-recorded $ 15,000.00 Video Webinar POA
WebsiteBox Advert $ 2,000.00 Skyscraper/Banner Advert $ 2,500.00 Content Targeted Banners POAApplication Note $ 1,100.00 Product Profile $ 1,100.00 Dedicated Channel $ 28,000.00
Video ProductionCustomer Testimonial
POAProduct Introduction Exhibition Booth InterviewsVideo Application Notes
OVERVIEW PRODUCTS RATECARD CONTACTAUDIENCE
Content Development Full Page $ 7,000.00 Double Page Spread $ 11,000.00
Bespoke Products eBook $ 15,000.00
Market Intelligence Surveys5-10 Questions $ 8,000.00 10 -15 Questions $ 10,000.00
Please contact us for our full technical specifications guide
The Translational Scientist’s new website launched in January
2019. For further details on our range of advertising opportunities, click here.
ContactTexere Publishing Limited, Booths Park 1, Chelford Road, Knutsford, Cheshire, WA16 8GS
Texere Publishing Inc. 175 Varick StreetNew York, NY 10014, USA
Tel UK: +44 (0) 1565 745 200
Tel US: +1 646 712 9435
www.texerepublishing.com
www.twitter.com/translationsci
https://www.facebook.com/thetranslationalscientist
https://www.linkedin.com/company/thetranslationalscientistmag/
Publisher Lee Noyes
Business Development Manager
Gaurav [email protected]
Business Development Executive North America
Simone [email protected]
Content DirectorRich Whitworth
Senior Vice President Fedra Pavlou
Project Manager - Webinars
Lindsey [email protected]
The Translational Scientist is a brand of Texere Publishing Limited
Assistant EditorJonathan James
Production Jody Fryett
OVERVIEW PRODUCTS RATECARD CONTACTAUDIENCE
