Your Book Launch Game Plan Create Your Marke@ng Bible · 2018. 5. 2. · 5/14/18 6 How and where to...

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YourBookLaunchGamePlanThinkLikeaMarketerThursday:10:15-11:45

Sco@SpringfieldDomeij©[email protected]

CONDUCT

CreateYourMarke@ngBibleMedia

AuthorsEndorsersBookstores

Wri@nggroupsBookReviewers

Libraries,schoolsTie-in,ter@aryornichegroups

Friends,family,acquaintances,associatesSco@SpringfieldDomeij©[email protected]

RESEARCHwaystogrow_________________


Areyouseriousaboutsellingyourbook?________isthemosteffec2vebookmarke2ngtoolavailabletoday.•  FOCUSon_____________________youremaillist•  RESEARCH_________________________________tojointheirlist(_________________________________

•  SIGN-UPfor__________________________________________toengagetheirreaders

•  EVALUATEhow_______________________engagetheirreaders


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Areyouseriousaboutsellingyourbook?________isthemosteffec2vebookmarke2ngtoolavailabletoday.DECIDEhowyouprefertoengageyourtargetaudiencevia_______________andhowo]enyou’ll________________yourreaders.1.   AUTOMATIC:Weeklyorbi-weekly__________________________2.   SHORT&SWEET:Asimple_________________________________

targetedtowardyourreadersandwritersthatincludeslinkstohelpful_________________________________?

3.   CREATIVEOUTLET:A_________________________________filledwithyourown_________________________________


RESEARCH_________________onAmazonandonsocialmedia


COMPILElistof

_________________


Research_________________1.   JOIN_________________2.   INTERACT_________________3.   CREATEan_________________4.   NETWORK&DEVELOPrela@onships

_________________inpromo@ngyourbooklaunch.


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RESEARCH___________________or_______________________or

target________________


Tofindtopicslikeyours…Logontowww.yasiv.com

EnterTopic


Choosespecificareaofinterest

FindBooksLikeYours:Logontowww.yasiv.com

•  Typeinthe@tleofabooklikeyours

•  Viewwhatotherfansbought

•  Booksdisplayinvisual,web-likeview Sco@SpringfieldDomeij©[email protected]

Developarela@onshipwith___________________inyour_________________________

•  GOOGLEtheir__________________•  EVALUATEtheir__________________•  SIGN-UPfortheir__________________.Beaeryet,savethemto__________________•  fileinyourMarke@ngFileFolder•  FOLLOWthemon__________________•  COMMENTontheir__________________•  SHAREtheirbooksonyour__________________•  WRITEreviewsfortheirbookson__________________•  ASKifyoucanpar@cipateontheir__________________•  LONG-TERMRELATIONALGOAL:A__________________tocrosspromoteyourbook

on__________________,review_______________,askyouto______________


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Research_________on_______and___________

•  FOLLOWmoreexperiencedorpopular__________________,thenadaptitwithyourownspin.

•  ANALYZEtheir__________________tofigureouthowandwhenthey__________________

•  COPYANDPASTEall__________________onsocialmedia•  SAVEa__________________oftheir__________________•  USEthe__________________fromotherauthorstothink

aboutwayscanyoumakeyourmarke@nguniquetoyourbook


COMPILElistof

__________________


Endorsements:Posi@vepraiseaboutyourbook

•  Endorsementsappearin__________________

•  __________________considerendorsementswhendecidingwhethertoplaceorderswith______________

•  Endorsements__________________tobuyanauthor’sbook.


6WaysEndorsementsHelpYou1.  Sellsyourbookto__________________2.  Adds__________________3.  Encouragespeopleto__________________4.  Highlightsyourbook’s__________________5. Reassuresbuyersyourbook__________________•  Sells__________________


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6WaystoIden@fycredibleendorsers1.  ____________________________________2.  ____________________________________3.  ____________________________________4.  ____________________________________5.  ____________________________________6.  ____________________________________ Sco@SpringfieldDomeij©[email protected]

Iden@fypoten@alendorsersyouknow• Whocangive__________________•  Listofeveryoneyouknowand__________________•  Expertswithinyour__________________• Whatwillyousendthemtoreview?– FinaleditedmanuscriptorARC?– Asynopsisandthefirstthreechapters?– Acopyeditedmanuscriptasan“uncorrectedcopy”


CreateanExcelFileofEndorsersNAMEOFENDORSER:________________________________________________________________________WEEKDAYPHONE:_________________HOME/CELLPHONE:_________________ FAX:_________________ E-MAILADDRESS: _________________ WEBSITE:_________________ BLOGADDRESS:_________________ MAILINGADDRESS: UPS/FEDEXDELIVERYADDRESS(IFMAILINGADDRESSISNOTASTREETADDRESS): EMAILREQUESTINGENDORSEMENT:DATESENT:EMAILINSTRUCTIONS,DEADLINE,ATTACHEDPDFOFADVANCECOPYOFBOOK:DATESENT:EMAILREQUESTINGAMAZONREVIEW,INCLUDELINKONAMAZONANDOTHERONLINERETAILERS:DATESENT:RELEASETOUSEENDORSEMENTAND/ORPICTUREOFENDORSER(AGREEMENTTOWAIVEPRIVACYANDPUBLICITYRIGHTS.THEENDORSERAGREESTONOTSUEYOU.PUBLISHERWILLPROVIDEPERMISSIONLETTER.)DATESENT: DATEPERMISSIONRELEASERECEIVED:COMPLIMENTARYCOPY:DATESENT:


Howtoobtainanendorsement—ASK1.  __________________with__________________you

know•  Whatdoyouwantthemtoagreetodo?

• Write__________________?• Posttheir__________________

1.  Beclear.Createaprofessional1-pagecoverleaertellingwhatyou’reaskingfor,howandwhereyou’llusetheendorsement.

•  Includealistof________________________________1.  Makeiteasyforthem.Giveexamplesofendorsements

you’dliketoreceive.Sco@SpringfieldDomeij©[email protected]

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Howandwheretouseendorsements1.   ADDtheirendorsementsto

2.   INCLUDEthe@tleoftheirbookorwebsitea]ertheirname________________oronyour______________________________________

3.   ADDtheirendorsementtoyourbook’s_______4.   LINKtotheir____________fromyourwebsite

___________________________.Sco@SpringfieldDomeij©[email protected]

Ifinfluencerisagreeabletoprovideanendorsement—buttoobusytowriteit…

Includeaparagraphinyour1pagecoverleaerthatsayssomethinglikethis:Ireallyappreciate___________________________________________________________________________________________•  1)selectone__________________•  2)selectoneand__________________•  3)writeyour__________________


Don’tforget...besureto...

•  OBTAINa_______________and______________fromallcontributorsora_________________totheendorsementthey’reagreeabletopumngtheirnameon,andthen

•  FILEthe_________________________________________•  PRINTout_______________________________________•  SENDa______________and________________________


RESEARCH__________________

contacts:

1.__________________2.__________________3.__________________4.__________________5.__________________


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Startwith…•  STARTwithyour__________________•  JOTDOWNwhere__________________areinterviewed.•  RESEARCHthenamesof__________________whocoverliteratureorlocalevents,andsendinforma@onaboutyourbook.

•  CREATEanEXCEL__________________•  Worksheet


GototheLibraryandaskfor:__________________:Includescontacts,demographicandlifestyleinforma@ononconsumers,audienceinforma@on,logos,coversandwebsiteimages,videomediakits.Findmediadatafor:DigitalMedia,ConsumerMagazineMedia,LocalMarketAudienceAnalyst,BusinessPublica@onMedia,NewspaperMedia&Circula@on,RadioMedia,TV&CableMedia,Out-of-HomeMedia,Interna@onal&HispanicMedia__________________:Eachedi@oncontainsapproximately55,000lis@ngsforradioandtelevisionsta@ons,cablecompaniesandprint/onlinemediacompaniesaswellasmorethan14,[email protected];e-mailaddressesandWebsiteURLs;lis@ngofkeypersonnel.


Searchfor__________________

SEARCHfor__________________thatinterviewauthorsornovelists.•  USE__________________tosearchforshowsrelatedtoyourbook’s__________________

– BlogTalkRadio:www.blogtalkradio.com– AuthorsShow:www.wnbnetworkwest.com/WnbAuthorsShow.html

Searchfor__________________whoneedinterviewees365daysayear.

•  PromoteyourbookwithFREE__________________•  __________________:Includesover900locallyproducedandna@onallysyndicatedradioshowsthatinterviewguestsbyphone,butthecostispricey.Cost?$369.00hap://www.radiopublicity.net

•  JoSabahoffersahow-tobook,anaudioprogramandadatabaseofover800radiotalkshows.Cost?$247www.joesabah.com/radio-talk-shows

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Resourcestocreateyourownmedialist.LibraryReferenceDesks

1.  __________________oneeachformagazines,

newspapers,radioandTV/cable2.  __________________MediaDirectory3.  __________________DirectoryofPublicaPonsand

BroadcastMedia4.  __________________All-In-OneMediaDirectory

Resourcestocreateyourownmedialist.Onlineandfee-based

•  Dailynewspapers:www.usnpl.com/•  Radiosta@ons:www.radio-locator.com/•  COST:$997:AlexCarroll’sradiosta@ondatabase:www.radiopublicity.com•  COST:$349:www.radio-mall.com/Talk%20radio%20database.htm•  COST:$247:www.joesabah.com/radio-talk-shows

UseAdvancedGoogleSearchtofindMediaContactExcelLists


UseAdvancedGoogleSearchtofindMediaContactExcelListsSco@SpringfieldDomeij©[email protected]

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UseAdvancedGoogleSearch:Sco@SpringfieldDomeij©[email protected]


COMPILEinfluencerlists:1.__________________2.__________________3.__________________4.__________________n


FindBookReviewers

•  RESEARCH__________________•  CREATEa__________________•  SEARCHthe__________________•  SCROLLto__________________


FindBookReviewers

•  CLICKona__________________then“__________________•  then“__________________”thenclickon“__________________•  READeachreview,thenclickonthe“by”__________________•  LOCATEreviewersdetailstodetermineifyoucan__________________.Theirprofilemayincludetheir________________or__________________Ifthere’snocontactinfo,__________________theirnametofindtheir__________________or__________________

•  ENTERdataintoyourBookReviewerWorksheet,including1._______2._______,3,_______and4.____________________________________


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Top12BookReviewers

1.  _______________________2.  _______________________3.  _______________________4.  _______________________5.  _______________________6.  _______________________7.  _______________________8.  _______________________

9.  _______________________10. _______________________11. _______________________12. _______________________


7BlogDirectoriestosearchandcontactbookreviewers

1.  _______________________2.  _______________________3.  _______________________4.  _______________________5.  _______________________6.  _______________________7.  _______________________


6BookReviewBloggerLists1.  _______________________2.  _______________________3.  _______________________4.  _______________________5.  _______________________6.  _______________________


CreateEXCELBookReviewCampaignWorksheet


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COMPILEemaillist(friends,family,

acquaintances,associates).

Sco@SpringfieldDomeij©[email protected] Sco@SpringfieldDomeij©[email protected]

SetupMailChimp,anemailmarke@ngtoolandcreateanemailtemplate

RESEARCHbookstores,bookfairs,andconven@onstoyourtopicorexper@seor

targetedaudience


5TipstoPartnerwithBookstores

1.   Follow______________Makeitapointtocommentonwhat’sgoingonintheir___________

2.   Dropin_________________________Sayhello,bringgoodies,orsimplythankthemfortheirhardwork.

3.   Takebookmarkstothestore.Asktospeaktothe___________________.Ifyourbookisintheorderingsystem,thankthemforcarryingit.Ifyou’reanewauthortothestore,provideabookforthem.Alwaysasksomeonetotake__________________andtagthemonFacebookandothersocialmediaplayorms.

4.   Deliver_____________________________________________________5.   Offertoholdaneventinwhichyoucanprovide_____________________

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ResearchBookFairstoAaendandPromoteYourBookThe12CommandmentsofSellingatBookFairs,Fes2vals,TradeShows:•  hgp://bookmarke2ngmaven.typepad.com/book_marke2ng_maven/2010/11/selling-books-at-book-fairs.html

6ListstoFindBookFairs1.  ____________________________________________________2.  ____________________________________________________3.  ____________________________________________________4.  ____________________________________________________5.  ____________________________________________________6.  ____________________________________________________


Researchconven@onsrelatedtoyourtopicorexper@seortargetedaudience

•  Example:Homeschooling•  www.homeschoolbuyersco-op.org/homeschool-conferences/•  www.thehomeschoolmom.com/local-support/homeschool-conven@ons-conferences-and-events/

•  www.myjoyfilledlife.com/2016/02/11/homeschool-conven@ons-by-state/


JOIN_______________________


RESEARCH______,______,______,and______tospeakorpresentaworkshop.


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TRACKother_________s’marke@ngonsocialmedia


FacebookandTwiaer

•  FOLLOWauthorsofbooksof__________________________.•  WHEREdothey_____________withgoodaudienceturnouts?•  WHEREare_______________________reviewed?Reviewsareo]entweetedandre-tweeted.

•  ADDtoyourBookReviewWorksheet__________________whereyourbookcouldbereviewed

•  TWEET:Whenyourbookisreviewed,tweetasasocial______________tothereviewer.


List:29ofTheBestRomanceAuthorsonTwiger


WhatauthorsdoyoufollowonTwiaer?


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RESEARCH_______________

Submityourbookto________________


•  _____________________________yourbookmightbeeligibleforandnotedeadlines.•  CREATEEXCEL________________worksheet.

•  NOTEeligibilitycriteriaanddatesforcallforentries

•  ADDtheirsubmissiondeadlineswhenyoucreateyourmarke@ngcalendarandworksheet.


Imaginetryingtoresearchandpulltogetheralloftheaforemen2oneddetailsAFTERyoulaunchyourbook.


Your Book Launch Game Plan Create Your Marke@ng Bible · 2018. 5. 2. · 5/14/18 6 How and where to...

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