MEDIA KIT 2016 - Amazon Web...

1 MEDIA KIT 2016

Paperitalo Publications Media Kit 2016

Paperitalo Publications Media Kit v. 16.1 Details subject to change without notice The Home Of Your Prospects Paperitalo2

ALL ABOUT US

Paperitalo Publications distributes a wide array of pulp and paper industry news and features which we publish on the Internet.

Paperitalo Publications can give your company optimum exposure in the pulp and paper industry alongside the industry news and information we publish daily and weekly.

We take our clients’ needs seriously and we work with them to help them satisfy those needs. We maintain constant contact with our clients, working with them to ensure that their products and services are being marketed to superior audiences through superior communications.

Paperitalo Publications is the trusted news source in the pulp and paper industry.

Jim,

You restore my faith in the fact that leaders

with common sense who possess the ability

to utilize everything within the box as well as

explore outside the box, continue to exist. I

could only hope that if for some reason I should

have to repeat life on earth, that I would have

the opportunity to work under your leadership.

The pulp & paper industry has afforded me the

honor of working with a truly great leader, Mr.

Mike Cline, now retired, and I only wished that

I discovered this industry sooner. Throughout

all of your articles I detect so many of the same

qualities and thought processes, but what I truly

admire is your bluntness, to the point, but not

demeaning or ego driven; plain old fashioned

common sense logic. Maybe my personality is a

touch tweaked, but I think we need more leaders

with these qualities.

If you ever have absolutely nothing to do, and your

mind needs an entertaining challenge, I think many

people would truly enjoy seeing you put together

a “paper mill dream team”, identified from the

Mill Manager to the lowest paid position; not by

name, but by character traits and personality types.

Something to dwell on in your spare time. Do I

detect a chuckle?

Best regards,

C. Davis

Memphis, Tennessee USA

TestimonialsMore testimonials on pages 18



EDITORIAL CALENDAR

Art BurgessSales Representative

[email protected] 404-312-8281 artburgess

Helen RoushVP Sales & Communications Sciences

[email protected] helen.roush1

JanuaryCapital Projects

FebuaryTransportation

MarchMaintenance

MayEnergy Trends

JuneProcurement

JulyEnvironment /Regulations

OctoberQuality

AugustCorruption

NovemberInnovation & Strategy

SeptemberManagement /Employees

DecemberPower & Energy

AprilSafety



MEDIANip Impressions Pg 5Nip Impressions features breaking news and stories of interest to the pulp and paper industry, plus columns by Jim Thompson. It is read eagerly in pulp and paper mills.

Helen’s Newsletter Pg 8 & 11Published monthly, Helen’s Newsletter is a supplier directory sent to our entire contact list.

Paper Money Pg 6PaperMoney features the PM40 Stock performance, financial, legal and environmental news in the industry.

Cellulose Community Pg 9The Cellulose Community is a forum and safe haven for those with ideas outside the norm. A worldwide group, believing general pulp and paper info should be fast and free.

Nips Show Pg 5Our weekly Nips Show features breaking news from around the world, interviews, morning highlights, expert panal discussions, and more!

Pulp and Paper Radio International Pg 5The only radio program on any platform dedicated to the industry, with currently more than 900 listens per week.

TALOTech Pg 9TALOtech groups on LinkedIn offer engineers a forum to discuss technical challenges regarding each and every aspect of a pulp and paper mill.

PM 40 Daily Update Radio Program Pg 7It features the daily stock performance of the PM40 companies.

Light Green Machine Institute Pg 10Published weekly, the LGMI features innovative ideas in the industry, it is eagerly read by engineers.

Thompson Private Letter (TPL) Pg 8Published monthly, the TPL features opinions, predictions, recommendations and breaking news in the pulp & paper industry. This is a subscription based newsletter.

Advertising Arguments Published weekly from August - January, and monthly from February-July, Advertising Arguments provides advertising advice to suppliers.

Capital Arguments Pg 8Published the 15th of every month, Capital Arguments discusses issues that are important to engineers.

Aerial ArgumentsPublished monthly, Aerial Arguments discusses the benefits and uses of UAVs in the industry.

Economic Development Arguments Published monthly, Economic Development Arguments is directed toward those involved in siting new facilities.

Strategic and Financial Arguments Published monthly, Strategic and Financial Arguments discusses the investment and devestment in the light of current economic times.

NIPsS H O W

Helen’sn e w s l e t t e r

Aerial Arguments

http://nipimpressions.com

http://pulpandpaper.ning.com/main/authorization/signIn?target=http%3A%2F%2Fpulpandpaper.ning.com%2F

http://www.globalpapermoney.com

http://www.blogtalkradio.com/pulp--paper-radio-international

http://www.lightgreenmachine.institute

http://www.nipimpressions.com/section/thompson-private-letter



NIP IMPRESSIONS

Advertisements on Nip Impressions receive as many as 1,334 click-throughs per quarter and are seen as many as a million times per quarter.

Nip Impressions started as a column in a media industry publication reflecting on Jim Thompson’s years of industry experience. It is now published each week as part of our continuous update of worldwide pulp and paper news.

nipimpressions.com

Primary Audience

Mill Management Superintendents

Engineers HQ Management

General Managers

Professors and Academics

Purchasing

Jim’s Nip Impressions weekly column is also produced in audio form where our clients’ commercials are featured in the audio column.



PAPER MONEY

globalpapermoney.com

Advertisements on PaperMoney receive as many as 8,118 click-throughs per quarter and are seen as many as a million times per quarter.

PaperMoney, started 11 years ago, is now published on the first and third Tuesdays of every month and is the go to link for financial, legal, and environmental activities in the pulp and paper industry worldwide.

PM40 is a widely followed index of publicly traded pulp and paper company stocks. PaperMoney has developed this forest industry/pulp and paper stock index for use in gauging the relative health of the overall industry.

Primary Audience

Senior Management CEOs

Analysts Purchasing



PULP & PAPER RADIO INTERNATIONAL

The only radio program on any platform dedicated to the industry, started in 2012, growing very rapidly and currently at more than 900 listens per week. Airs every Monday morning at 7 am EDT bringing breaking news, morning highlights, and interviews in the industry from around the world. Listen live or at your convenience at pnpri.com!

Commercials receive as many as 5,000 listens per month.

“Simultweeting” supplemental information! We “tweet” out additional information during our radio programs, breaking news, as well as our clients’ messages at Simultweet.com.

Get the PM40 daily update! Airs Monday through Friday at 11:30 pm EDT time. It provides current stock performance for the PM40 Companies, featuring the top gainers and decliners. Radio commercials air during this show.

The Voice Of The Pulp And Paper Industry

Primary AudienceEngineering Managers Quality And Technical Directors Process Control Managers

Purchasing Managers Corporate Engineers Chief Engineers

Mill Superintendents Maintenance Superintendents

Mill Managers Managing Directors

Sales And Marketing Managers Operations Managers

30, 60 & 90 Second Radio Commercials spots

Available To Air Every Week

Nearly 80,000 Listens In A Year= over 400 hours of messaging



Helen’sn e w s l e t t e r

The Capital Arguments newsletter is published the 15th of each month and periodically awards “Engineering Manager of the Year”

Primary Audience

Published the 1st of each month, the Thompson Private Letter is an annual subscription newsletter that features innovative ideas and practical applications.

The letter also offers opinions, predictions, recommendations and breaking news in the pulp and paper industry.

Helen Roush’s newsletter is a directory of our advertisers that we

email once a month to our entire email list. Know where to find

key suppliers in the pulp & paper industry when you need them.

The Light Green Machine Institute publishes a weekly newsletter,

featuring new innovative ideas in the pulp and paper industry and

is eagerly read by engineers! Read more on page 10

NEWSLETTERS

Project Managers Engineers Purchasing

Interaction with suppliers, products, and services:

26% purchasing

66% recommending

53% specifying

39% using

Job Function:

31% make paper

15% make paperboard

7% make pulp

12% engineering consultants

8% in house engineering and technical

3% headquarters

4% academic

Dedicated Email List Readership CompositionManagement:

17% are president, vice president, or managing director

22% are general or mill manager

33% hold engineering or technical titles

Education:

8% Ph.D.

44% MS

39% BS



Maintenance Papermachine Wood & Pulp Wet End Utilities

Mill Wide ControlsStock Prep Recovered Fiber Dry End

TALOtech is a forum to discuss pulp & paper manufacturing challenges. The purpose of the TALOtech groups on LinkedIn is to provide a detailed forum for those working within the pulp and paper industry to share technical and safety issues.

The Cellulose Community-Management consists of a worldwide collection of professionals interested in all aspects management of the industry. Our technical group is located at cellulosecommunity.org which you must join separately if interested.

We operate 51 total groups.

Over 3,700 members

worldwide

TALOtech groups are closed groups. We allow operators from paper companies to join without qualification. The only suppliers permitted within these groups are advertisers with Paperitalo Publications.

Attracts members who are then signed up for Paperitalo newsletters, depending on their fields of interest

The TALOtech groups on LinkedIn have 10 main groups focusing on different operations in pulp and paper mills. There are many subgroups within each main group.

LINKEDIN GROUPS

We reach over 237,000 LinkedIn group members in the pulp and paper industry weeklyPaperitalo Publications posts Nip Impressions and PaperMoney articles on a weekly basis, as well as breaking news on a daily basis in over 34 groups on LinkedIn.

Our publications are the most widely distributed media on groups in the industry.



LIGHT GREEN MACHINE INSTITUTE

As an outreach to the industry and pulp and paper schools, the Light Green Machine Institute Annual Conference is held at colleges and universities with pulp and paper programs. The conference rotates to different schools each year and half the proceeds are donated to that school’s paper science and engineering foundation. It is a well attended event with producers attending along with student participation and interaction.

In 2015 the 6th Light Green Machine Institute Annual Conference will be held at the University of Wisconsin-Stevens Point Dreyfus University Center where the theme will be Simplification.

Oct 20 -22, 2015 S I M P L I F IC AT I O N

The Light Green Machine Institute is all about innovative thinking in the pulp and paper industry.

lightgreenmachine.institute is a blog for those engineers interested in freely providing and discussing ideas

to reduce the weight of installed papermachines (any grade) by 50% by 2025. The LGMI publishes a weekly

newsletter, featuring new innovative ideas in the

industry and is eagerly read by engineers!



Top Banner Ad

Tower Ad

Button Ad

White Papers

AD PLACEMENT OPPORTUNITIES

Disclaimer: Ads rotate with other ads, but exclusivity is available.

Nip Impressions Front Page

Second Banner,Third Banner & Fourth Banner Ads

Banner Ads 728 pixels x 90 pixels

Resolution 72 pixels/inch

Button Ads 162 pixels x 162 pixels

Resolution 72 pixels/ inch

Tower Ads324 pixels x 162 pixels




Top Banner Ad

Tower Ad

Button Ad

White Papers



PaperMoney Front Page

Second Banner,Third Banner & Fourth Banner Ads

Banner Ads 728 pixels x 90 pixels

Resolution 72 pixels/inch

Button Ads 162 pixels x 162 pixels


Tower Ads324 pixels x 162 pixels




Banner Ad

Tower Ad

Button Ad

Supplier Showcase

White Papers



PaperMoney Single Page

Nip Impressions Additional Features

Provides an in depth review of your products, services and offerings



Nip Impressions Newsletter PaperMoney Newsletter

Capital Arguments Newsletter


NEWSLETTER AD PLACEMENT OPPORTUNITIES

Banner Ads

Tower Ads

Button Ads & Rotating Gifs




Advertisers

Pulp & Paper Radio International Newsletter

Light Green Machine Institute Newsletter

Aerial Arguments Newsletter

Helen’s Newsletter

NEWSLETTER AD PLACEMENT OPPORTUNITIES

Helen Roush’s newsletter is a directory of our advertisers that we email once a month to our entire email list


Tower Ads



Supplier Categories

Featured Supplier of the Month



Helen RoushVP Sales & Communications Sciences

[email protected] helen.roush1

Amanda BiggerSales Representative

[email protected] 937-509-2765

amanda.bigger.2765

Every 14 seconds, someone opens a Paperitalo Publication.We know how to access tens of thousands of pulp & paper registered members on social media.

Digital media can be the fastest marketing tool to expose your ad’s message in this age.

Contact us for more information

In The Dark About Electronic Marketing? Join the Advertising Arguments Group on LinkedIn

THE INTERNET IS TODAY’S FASTEST METHOD TO CONVEY MESSAGESGoogle has 5.9 billion searches every day

Where it took radio 38 years and television 13 years to reach an audience of 50 million viewers it took the internet 4 years and Instagram only 2 years!

Number Of Internet Devices

1984 : 1,000

1992 : 1,000,000

2008 : 1,000,000,000

2014 : 10,000,000,000Twitter has over 1,300,000 tweets posted every 5 minutes

DIGITAL ADVERTISING



WHAT SETS US APART?

We have engineers working for us who have been in the industry for decades. Further, our engineers have hands-on experience using and working with most of your products in pulp and paper mills.Simply put, we have decades of international technical experience and expertise. Working together, discussing your needs, adjusting the message as we go along is the way we help you achieve your goals.

We strive to ensure that your products and services are being marketed in a superior way. We measure and report our communications efforts on your behalf each quarter and maintain monthly contact with you.

Value You Can Count OnWe create packages to fit your marketing needs and goals.

We take our clients’ marketing needs seriously, and being the trusted source of news in the pulp and paper industry we can give your company optimum exposure! If your company’s goal is to get its message in front of decision makers in the industry, we can help!

We can provide exclusivity in a category for a price. Please contact us for more information about our pricing.

We penetrate the future of the industry by reaching out to current students and graduating seniors, and we’ve provided gifts to seniors at graduation time.

Hi Helen!I received your message today..... I did meet with all of our May graduates and gave them a copy of Jim’s book. I was so glad he signed them in April at the banquet; that was a nice touch!

Thanks for checking in and I hope you are enjoying the unofficial start of summer!

Candace CristAssistant Director

Paper Science & Engineering FoundationMiami University

Dear Jim,

Thank you for the gifts for our graduating seniors. “The Lazy Project Engineer’s Path to Excellence” book along with the letter of encouragement was a pleasant addition to our senior recognition efforts at our bi-annual Paper Technology Foundation Board of Trustees meeting and luncheon. The students were appreciative of this incredible resource.

Thank you for considering our students as together we work to share the positive news of the forest products industry.

John F. BerginManaging Director

Western Michigan University



“Hi Helen,I was recently surprised when I showed up at our corporate offices in Michigan to find that you had sent us some very delicious cookies. I made sure to share with all of my co-workers. Thank you again for the nice gesture.

Tell Jim I say hello. If he is interested, I have some very nice stories to tell him about ridiculous and poor equipment maintenance practices. It might make a nice Nip Impressions follow-up piece for him. He can call me anytime.”

Kind Regards, Dave KaminskiBusiness Development Manager & Worldwide Sales

Sebright Products, Inc. & Bright Technologies

MORE TESTIMONIALS

We have advertisers who have been with us for many years, because they know from their own analysis that we have delivered for them.

Concerning Our Service....That was fast! Looks great...

Thank you,Dean CaldwellPresident

Airmaster Aerator, L.L.C.De Ridder, Louisiana

Jim - this is a much overdue thank you, but none the less . . . .

I wanted to thank you for sending us the copies of your book, “The Lazy Project Engineer’s Path to Excellence” for our graduating seniors. That was very kind and generous of you. I have to admit I kept a copy of it for myself and plan to look it over this summer while I hold down a comfy chair at the lake!

We presented it to our seniors at their senior banquet. We had a great crowd of parents, board members, alumni, faculty, staff and guests and this was the perfect addition to be able to gift to them.

Again, thank you and I look forward to seeing you when our schedules coincide at the next TAPPI event or something else!

Sincerely,Jennifer PiercyDirector - Student Recruiting & Paper Science Engineering,Executive Director

Pulp & Paper Foundation


Paperitalo Publications Media Kit v. 16.1 Details subject to change without notice The Home Of Your Prospects Paperitalo19... and a stable of dedicated regular contributors around the world!

OUR TEAMJim ThompsonCEO

With more than 40 years experience in the industry, Jim leads and directs the entire effort, now in his 22nd year. Active in pulp and paper science education, he is the Chair

of the Endowment Committee for the Paper Science & Engineering Foundation at Miami University, Oxford, Ohio and has served as a board member for the Pulp and Paper Foundation at North Carolina State University. Additionally, he served for two years as the GW Mead Associate for Industry Relations at the Institute of Paper Science and Technology at Georgia Tech.

Thompson is the author of several books on the pulp and paper industry, including a novelette murder mystery. Thompson has spoken at pulp and paper conferences around the world.

Allison GiffordAdministration Manager

Allison holds a degree in psychology (Summa cum Laude), as well as a master’s degree and manages administration.

Steve RoushVP, Publisher & Editor

Steve has a bachelor’s and master’s degree in journalism, has twenty years experience in the field. Steve is the publisher and editor of our publications.

Helen RoushVP Sales & Communication Sciences

Helen has a bachelor’s degree in communications and twenty years experience in paralegal work. She works closely with our advertisers to assure their needs are fulfilled.

Brad MageeAssistant Publisher

Brad has been with the company for 19 years and is a member of our editorial staff providing research among other editorial duties. Brad is also the regular host of the PM40 Daily Show.

Myra MageeAssociate Editor

Myra has been with the company for over 10 years. Myra is a member of our editorial staff providing research among other editorial duties.

Chuck SwannSenior Editor

Chuck has earned bachelor’s and master’s degrees and a doctorate in mass communications. His experience spans media ranging from a small-town weekly newspaper,

to radio broadcasting, to an editorial position with a leading pulp and paper industry magazine, and to assisting in Paperitalo’s continuing development of Internet communications for the industry.

Art BurgessSales Representative

Art Burgess has been an invaluable member of the Paperitalo Publications team for 2 years and came to us with a wealth of knowledge and experience in sales and marketing. He

has a bachelors of arts from William and Mary as well as an MBA for Georgia State University. His education led him into a career as a sales professional that has lasted 45 years. Art has sales and marketing expertise in helping clients increase their marketing efforts.

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